Skip to content

Eye Drops

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 97% of clicks, so Eye Drops is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,035 Health & Personal Care niches · +4 vs the category median of 48
Market size
£1.9M/yr1.4M searches / yr
90-day growth
+8.5%search demand this quarter
Competition
70%top-5 click share · 6 brands · 92 sellers

Flapen Score

Eye Drops against its category

The dotted line is the Health & Personal Care average. Past it, Eye Drops is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eye Drops market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eye Drops 1.4M times last year and spent an estimated £1.9M. The top 5 brands take 97% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 17.5% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.9M a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
+8.5%
Conversion, latest week
17.5%
Market size, estimated
£1.9Ma year
Peak month
June1.4× the quietest month
Top search term
eye drops453K searches a year

02 · Price

A sale here is worth £7.94.

Listings sell for £7.94 on average, from £2.55 to £26.64. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 8,000 to 10,000 of them. At £7.94 that is £64K to £79K a year per listing.

Average price
£7.94under the $15 to $100 sweet spot
Price range
£2.55–£26.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
8,000–10,000
Revenue per listing a year
£64K–£79K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Eye Care. It carries 3,594 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#10in Eye Care
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,594per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Eye Drops products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.

£0£193K£387K£580K£774K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

92

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

0%

  • Optrex32%
  • Hyco San29%
  • blink22%
  • Vizulize7%
  • THEA PHARMA7%
  • VizOpti3%

Demand

Eye Drops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Eye Drops search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • eye drops453K/yr
  • eye drops for dry eye230K/yr
  • dry eye drops160K/yr
  • optrex eye drops75K/yr
  • dry eye drops for humans68K/yr
  • blink eye drops29K/yr
  • hycosan intense eye drops54K/yr
  • artificial tears36K/yr
  • blink ultra 4s eye drops11K/yr
  • dry eyes33K/yr

Reviews and returns

What reviews say buyers love and hate about Eye Drops

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Eye-Hygiene”
12%of negative reviews mention “Value For Money”
0.1%of orders come back
“Waste of money”
A buyer, on “Value For Money”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Eye Drops questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data