Eye Drops
MaybeAn estimated 0.1% of orders come back. But the top 5 brands take 97% of clicks, so Eye Drops is a Maybe.
- Flapen Score
- 52 / 100Top 33% of 2,035 Health & Personal Care niches · +4 vs the category median of 4852
- Market size
- £1.9M/yr1.4M searches / yr
- 90-day growth
- +8.5%search demand this quarter
- Competition
- 70%top-5 click share · 6 brands · 92 sellers
Flapen Score
Eye Drops against its category
The dotted line is the Health & Personal Care average. Past it, Eye Drops is stronger. Inside it, weaker.
Market
The Eye Drops market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Eye Drops 1.4M times last year and spent an estimated £1.9M. The top 5 brands take 97% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 17.5% of those searches ended in a purchase.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.9M a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- +8.5%
- Conversion, latest week
- 17.5%
- Market size, estimated
- £1.9Ma year
- Peak month
- June1.4× the quietest month
- Top search term
- eye drops453K searches a year
02 · Price
A sale here is worth £7.94.
Listings sell for £7.94 on average, from £2.55 to £26.64. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 8,000 to 10,000 of them. At £7.94 that is £64K to £79K a year per listing.
- Average price
- £7.94under the $15 to $100 sweet spot
- Price range
- £2.55–£26.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £64K–£79K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Eye Care. It carries 3,594 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #10in Eye Care
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,594per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Eye Drops products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Optrex 10 ml Moisturising Eye Drops: Contact Lens Safe Relieves Irritation Soothes Inflammation Hydrates Provides Comfort for Dry and Sensitive Eyes
- Price
- £4.03
- Rating
- 4.6/5
- Reviews
- 5,619
- Age
- 10y ago

Hycosan Extra - Eye Drops with Hyaluronic Acid for Soothing Relief of Severe and Persistent Dry Eyes - Contact Lens Compatible - Preservative Free (7.5 ml (Pack of 1))
- Price
- £9.95
- Rating
- 4.7/5
- Reviews
- 11,241
- Age
- 7y ago

Blink Intensive Soothing Eye Drops for Dry Eyes - Instant and Long-Lasting Lubricating Eye Drops for Tired Eyes with Hyaluronic Acid Suitable for Contact Lens Wearers 10 ml
- Price
- £3.99
- Rating
- 4.6/5
- Reviews
- 3,216
- Age
- 17y ago

Hycosan Intense - Eye Drops for Long-Lasting Intensive Lubrication and Instant Relief for Itchy Burning Sensation and Severe Dry Eyes - Preservative Free - 225 Measured Doses
- Price
- £14.22
- Rating
- 4.6/5
- Reviews
- 1,949
- Age
- 3y ago

Optrex Itchy Eyes Double Action Soothing Eye Drops 10ml Soothes & Protects Cools and Relieves Gets to Work Instantly On the Go Relief
- Price
- £3.83
- Rating
- 4.5/5
- Reviews
- 785
- Age
- 2y ago
Trending
estimated 90-day click momentum
Optrex Hayfever Relief 2% w/v Eye Drops Sodium Cromoglicate Clinically Proven 10ml each Relieves Symptoms of Eye Allergy Works Instantly
- Price
- £4.36
- Rating
- 4.6/5
- Reviews
- 6,520
- Age
- 10y ago

Vizulize Dry Eyes Eye Drops 10ml - Long Lasting Relief Moisturizes & Soothes Dry Eyes
- Price
- £3.01
- Rating
- 4.5/5
- Reviews
- 3,147
- Age
- 15y ago

Vizulize Irritated Eye Drops 10ml Soothing Itchy Eyes
- Price
- £2.55
- Rating
- 4.2/5
- Reviews
- 1,774
- Age
- 10y ago

Optrex Itchy Eyes Double Action Soothing Eye Drops 10ml Soothes & Protects Cools and Relieves Gets to Work Instantly On the Go Relief
- Price
- £3.83
- Rating
- 4.5/5
- Reviews
- 785
- Age
- 2y ago

Blink Intensive Soothing Eye Drops Relief From Dry Eyes - Long-Lasting Lubricating Eye Drops with Hyaluronic Acid Suitable for Use with Contact Lenses Refreshing Single Vials 20 x 0.4 ml
- Price
- £6.26
- Rating
- 4.6/5
- Reviews
- 3,216
- Age
- 15y ago
Newest
by launch date
Vizopti Intensive Dry Eyes Eye Drops Preserved Advanced Relief for Severe Dry Eyes | Contact Lens Friendly | Sodium Hyaluronate 0.3% | Long-Lasting Hydration & Moisturization
- Price
- £4.76
- Rating
- 4.4/5
- Reviews
- 364
- Age
- 1y ago

Optrex Itchy Eyes Double Action Soothing Eye Drops 10ml Soothes & Protects Cools and Relieves Gets to Work Instantly On the Go Relief
- Price
- £3.83
- Rating
- 4.5/5
- Reviews
- 785
- Age
- 2y ago

Hycosan Intense - Eye Drops for Long-Lasting Intensive Lubrication and Instant Relief for Itchy Burning Sensation and Severe Dry Eyes - Preservative Free - 225 Measured Doses
- Price
- £14.22
- Rating
- 4.6/5
- Reviews
- 1,949
- Age
- 3y ago

Hycosan Extra - Eye Drops with Hyaluronic Acid for Soothing Relief of Severe and Persistent Dry Eyes - Contact Lens Compatible - Preservative Free (7.5 ml (Pack of 1))
- Price
- £9.95
- Rating
- 4.7/5
- Reviews
- 11,241
- Age
- 7y ago

Blink Intensive Triple Action Eye Drops for Dry Tired & Irritated Eyes - Refreshing & Moisturising Eye Drops with Liposomes Hyaluronate and Vitamin E Suitable for Contact Lens Users 10ml
- Price
- £8.71
- Rating
- 4.4/5
- Reviews
- 334
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
92
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
0%
- Optrex32%
- Hyco San29%
- blink22%
- Vizulize7%
- THEA PHARMA7%
- VizOpti3%
Demand
Eye Drops search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Eye Drops search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- eye drops453K/yr
- eye drops for dry eye230K/yr
- dry eye drops160K/yr
- optrex eye drops75K/yr
- dry eye drops for humans68K/yr
- blink eye drops29K/yr
- hycosan intense eye drops54K/yr
- artificial tears36K/yr
- blink ultra 4s eye drops11K/yr
- dry eyes33K/yr
Reviews and returns
What reviews say buyers love and hate about Eye Drops
We read the reviews and the return reasons for every product selling here.
“Waste of money”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eye Drops questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









