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Eye Dew Dazzling Blue Eye Drops

Fail

Shoppers spend an estimated $45K a year here, so Eye Dew Dazzling Blue Eye Drops is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£45K/yr40K searches / yr
90-day growth
-13.8%search demand this quarter
Competition
83%top-5 click share · 9 brands · 39 sellers

Flapen Score

Eye Dew Dazzling Blue Eye Drops against its category

The dotted line is the Health & Personal Care average. Past it, Eye Dew Dazzling Blue Eye Drops is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eye Dew Dazzling Blue Eye Drops market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eye Dew Dazzling Blue Eye Drops 40K times last year and spent an estimated £45K. The top 5 brands take 91% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 13.7% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-13.8%
Conversion, latest week
13.7%
Market size, estimated
£45Ka year
Peak month
August1.5× the quietest month
Top search term
blue eye drops10K searches a year

02 · Price

A sale here is worth £8.04.

Listings sell for £8.04 on average, from £3.26 to £22.64. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £8.04 that is £2K to £4K a year per listing.

Average price
£8.04under the $15 to $100 sweet spot
Price range
£3.26–£22.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #51 within Eye Care. It carries 740 reviews at 3.88 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
75%
Out of stock, average day
4.6%
Average rank
#51in Eye Care
Average rating
3.88 starsAmazon United Kingdom average 4.36 stars
Average reviews
740per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Eye Dew Dazzling Blue Eye Drops products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

39

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

83%

Top 20: 100%

Open market

7%

  • Optrex37%
  • INNOXA Laboratoires22%
  • Ocufresh21%
  • Murine8%
  • Generic4%
  • TheraTears2%
  • Open — no brand owns it (3 brands, 7%)

Demand

Eye Dew Dazzling Blue Eye Drops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Eye Dew Dazzling Blue Eye Drops search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • blue eye drops10K/yr
  • eye dew dazzling blue eye drops11K/yr
  • dazzling eye drops5K/yr
  • eye dew3K/yr
  • eyedew dazzling eye drops blue4K/yr
  • optrex dazzling eye drops2K/yr
  • eye dew dazzling blue eye drops whitening1K/yr
  • eye dew dazzling eye drops2K/yr
  • eyedew749/yr
  • optrex eyedew dazzling eye drops683/yr

Reviews and returns

What reviews say buyers love and hate about Eye Dew Dazzling Blue Eye Drops

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Eye-Hygiene”
18%of negative reviews mention “Allergies”
<0.1%of orders come back, a rate Amazon rounds to zero
“irritated them more”
A buyer, on “Allergies”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Eye Dew Dazzling Blue Eye Drops questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data