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Eye Dew Dazzling Blue Eye Drops

Fail

Shoppers spend only $45K a year here, so Eye Dew Dazzling Blue Eye Drops is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£45K/yr40K searches / yr
90-day growth
-13.8%search demand this quarter
Competition
83%top-5 click share · 9 brands · 39 sellers

Flapen Score

Eye Dew Dazzling Blue Eye Drops against its category

The dotted line is the Health & Personal Care average. Past it, Eye Dew Dazzling Blue Eye Drops is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eye Dew Dazzling Blue Eye Drops market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eye Dew Dazzling Blue Eye Drops 40K times last year and spent an estimated £45K. The top 5 brands take 91% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

13.7% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-13.8%
Conversion, latest week
13.7%
Market size, estimated
£45Ka year
Peak month
August1.5× the quietest month
Top search term
blue eye drops10K searches a year

02 · Price

A sale here is worth £8.04.

Listings sell for £8.04 on average, from £3.26 to £22.64. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £8.04 that is £2K to £4K a year per listing.

Average price
£8.04under the $15 to $100 sweet spot
Price range
£3.26–£22.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #51 within Eye Care. It carries 740 reviews at 3.88 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
75%
Out of stock, average day
4.6%
Average rank
#51in Eye Care
Average rating
3.88 starsAmazon United Kingdom average 4.36 stars
Average reviews
740per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Eye Dew Dazzling Blue Eye Drops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

39

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

7%

  • Optrex37%
  • INNOXA Laboratoires22%
  • Ocufresh21%
  • Murine8%
  • Generic4%
  • TheraTears2%
  • Open — no brand owns it (3 brands, 7%)

Demand

Eye Dew Dazzling Blue Eye Drops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Eye Dew Dazzling Blue Eye Drops search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue eye drops10K/yr
  • eye dew dazzling blue eye drops11K/yr
  • dazzling eye drops5K/yr
  • eye dew3K/yr
  • eyedew dazzling eye drops blue4K/yr
  • optrex dazzling eye drops2K/yr
  • eye dew dazzling blue eye drops whitening1K/yr
  • eye dew dazzling eye drops2K/yr
  • eyedew749/yr
  • optrex eyedew dazzling eye drops683/yr

Reviews and returns

What reviews say buyers love and hate about Eye Dew Dazzling Blue Eye Drops

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies18%−0.14

irritated them more

Serious irritation

Awful made my eyes more red dry and itchy

Functionality-Overall15%−0.14

Rubbish doesnt work

Doesn't work

Is not working like they said

Value For Money14%−0.08

Too expensive

not worth the price

Waste of money

Sensitivity-Overall6%−0.05

not for me really made my eyes sting

Stung my usually not sensitive eyes

They sting when I put them in

Quality-Overall6%+0.28

I would say the order version was better

Zero quality

Rubbish

Love

Eye-Hygiene22%+1.61

Great eye drops

Helps my eyes a lot

Relief from dry eye

Moist/Dry14%+0.95

quite moisturising

Great for dry eyes

Helping dry eyes

Quality-Overall10%+0.28

But these drops are amazing

Excellent product

Good quality

Value For Money7%−0.08

Good value

Value for money

Less expensive than these too

Brightness/Shine/Glow6%+0.32

Bright eyes

Bright eyes

Instantly refreshing and brightening

Return

0.0% Return rate 38% Fixable by listing

Color38%▁▁▁▁█▃

My eyes turned purple

Does not make the eyes white as stated

My whites now look grey

Functionality-Overall25%▁▁▁█▁▁

Rubbish doesnt work

Doesn't work

Is not working like they said

Satisfaction/Pleasure13%▁▁▁▁▁█
Stain Resistance13%▁▁▁▁▁█
Ease Of Use13%▁▁▁▁▁█

FAQ

Common Eye Dew Dazzling Blue Eye Drops questions

Answered from the same tracked data.