eye covers for sleep
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible£27.11avg listing price — sweet spot $15–$100
Price range
Great£8.08–£55.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Growth
Good+42.0%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£208K£208K/yr · 101K searches
Review moat
Bad15,801.33avg incumbent reviews — the moat a new listing must climb
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, eye covers for sleep is a £208K/yr Amazon United Kingdom market (101K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
eye covers for sleep market data
- Units sold / yr
- 6K–8K
- avg 1,000–1,250/product
- Revenue / yr
- £163K–£217K
- units × avg price
- Conversion rate
- 7.6%
- Avg BSR
- #57
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 8.8%
- Avg brand age
- 36 months
- Avg seller age
- 212 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Manta Sleep73%
- ALASKA BEAR20%
- myhalos6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +42.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top eye covers for sleep search terms
- manta sleep mask62K/yr
- alaska bear sleep mask17K/yr
- manta sleep6K/yr
- eye cover5K/yr
- eye shades for sleeping3K/yr
- manta sleep mask pro2K/yr
- eye covers for sleep2K/yr
- alaska bear2K/yr
- alaska bear eye mask687/yr
Top eye covers for sleep products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Manta Sleep Mask - 100% Light Blocking Eye Mask Zero Eye Pressure Comfortable & Adjustable Sleeping Mask for Women Men Perfect Blindfold for Sleep/Travel/Nap/Shift Work
Manta Sleep£23.894.3★14,739 rev
Manta Pro Sleep Mask - 100% Light Blocking Sleep Mask for Side Sleepers Breathable and Comfortable for Sleep/Travel/Nap/Shift Work
Manta Sleep£55.514.2★1,590 rev
Alaska Bear Sleep Mask Silk Cover Eye Contour Built-in No Pressure for Sleeping Upgrade Over Conventional Flat Satin Eye Masks Machine Washable (Black)
ALASKA BEAR£8.294.5★41,155 rev
MyHalos 100% Blackout Sleep Masks for Women & Men - Zero Eye Pressure Eye Mask for Sleeping -Our Halo Sleep Mask Includes a Storage Pouch- Black Eye Mask for Travel or Blindfold
myhalos£8.084.6★22,335 rev
ALASKA BEAR Sleep Mask with Molded Eye Cups for Women and Men Nose-Contoured 3D Ultra-Plush Soft Blackout Eye Mask Zero Pressure on Eyelids & Eyelashes Earplugs Set Black
ALASKA BEAR£12.814.4★14,731 rev
Newest
by launch date
Manta Silk Sleep Mask Luxury Pure Silk Eye Mask Gentle on Skin and Hair Breathable Adjustable Strap Tapered Fit for Comfort Near-Total Blackout Machine Washable
Manta Sleep£54.10258 rev
Manta Pro Sleep Mask - 100% Light Blocking Sleep Mask for Side Sleepers Breathable and Comfortable for Sleep/Travel/Nap/Shift Work
Manta Sleep£55.511,590 rev
MyHalos 100% Blackout Sleep Masks for Women & Men - Zero Eye Pressure Eye Mask for Sleeping -Our Halo Sleep Mask Includes a Storage Pouch- Black Eye Mask for Travel or Blindfold
myhalos£8.0822,335 rev
ALASKA BEAR Sleep Mask with Molded Eye Cups for Women and Men Nose-Contoured 3D Ultra-Plush Soft Blackout Eye Mask Zero Pressure on Eyelids & Eyelashes Earplugs Set Black
ALASKA BEAR£12.8114,731 rev
Manta Sleep Mask - 100% Light Blocking Eye Mask Zero Eye Pressure Comfortable & Adjustable Sleeping Mask for Women Men Perfect Blindfold for Sleep/Travel/Nap/Shift Work
Manta Sleep£23.8914,739 rev
Trending
90-day click momentumAlaska Bear Sleep Mask Silk Cover Eye Contour Built-in No Pressure for Sleeping Upgrade Over Conventional Flat Satin Eye Masks Machine Washable (Black)
ALASKA BEAR£8.294.5★
Manta Sleep Mask - 100% Light Blocking Eye Mask Zero Eye Pressure Comfortable & Adjustable Sleeping Mask for Women Men Perfect Blindfold for Sleep/Travel/Nap/Shift Work
Manta Sleep£23.894.3★
Manta Pro Sleep Mask - 100% Light Blocking Sleep Mask for Side Sleepers Breathable and Comfortable for Sleep/Travel/Nap/Shift Work
Manta Sleep£55.514.2★
Manta Silk Sleep Mask Luxury Pure Silk Eye Mask Gentle on Skin and Hair Breathable Adjustable Strap Tapered Fit for Comfort Near-Total Blackout Machine Washable
Manta Sleep£54.104.2★
MyHalos 100% Blackout Sleep Masks for Women & Men - Zero Eye Pressure Eye Mask for Sleeping -Our Halo Sleep Mask Includes a Storage Pouch- Black Eye Mask for Travel or Blindfold
myhalos£8.084.6★
What buyers say about eye covers for sleep
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable to wear”
“Good night sleep”
“Great product Shane”
“The material is soft”
“reliable eye mask”
“Worth every penny”
“Its a great snug fit”
“Comfortable and adjustable straps”
“Perfect description”
“Easy to adjust”
What buyers complain about
“Not comfortable at all”
“struggling to fall asleep again”
“its uncomfortable on the buckle”
“Not worth the price”
“Some fitting issues”
“Not the best mask Ive used”
“Black out”
“the mask is so thick it really gets in the way”
“Chemical smell”
“The strap hasn't stretched”
Top return reasons
Common questions
- Is eye covers for sleep profitable to sell on Amazon United Kingdom?
- The niche generates £208K/yr across 6 tracked products. 90-day search growth is +42.0%. Flapen's verdict: Worth a look (50/100).
- How competitive is the eye covers for sleep niche?
- 3 brands and 6 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in eye covers for sleep?
- Top complaints mined from reviews: Comfort-Overall, Sleep Quality, Strap/String Quality. The return rate is 0.8%.
- When does demand for eye covers for sleep peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the eye covers for sleep niche?
- Listings span £8.08–£55.51; the average listing price is £27.11 (sweet spot $15–$100). The average incumbent carries 15,801 reviews — the moat a new listing must climb.