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Eye Covers for Sleep

Maybe

Returns run at only 0.8% of orders. But the top 5 brands take 100% of clicks, so Eye Covers for Sleep is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 48
Market size
£208K/yr101K searches / yr
90-day growth
+42.0%search demand this quarter
Competition
96%top-5 click share · 3 brands · 6 sellers

Flapen Score

Eye Covers for Sleep against its category

The dotted line is the Health & Personal Care average. Past it, Eye Covers for Sleep is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eye Covers for Sleep market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eye Covers for Sleep 101K times last year and spent an estimated £208K. All 3 brands take every click. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +42.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £208K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
+42.0%
Conversion, latest week
7.6%
Market size, estimated
£208Ka year
Peak month
July1.5× the quietest month
Top search term
manta sleep mask62K searches a year

02 · Price

A sale here is worth £27.11.

Listings sell for £27.11 on average, from £8.08 to £55.51. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At £27.11 that is £27K to £34K a year per listing.

Average price
£27.11inside the $15 to $100 sweet spot
Price range
£8.08–£55.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
1,000–1,250
Revenue per listing a year
£27K–£34K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #57 within Sleep & Snoring Aids. It carries 15,801 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
8.8%
Average rank
#57in Sleep & Snoring Aids
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
15,801per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Eye Covers for Sleep products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

£0£31K£63K£94K£125K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Manta Sleep73%
  • ALASKA BEAR20%
  • myhalos6%

Demand

Eye Covers for Sleep search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Eye Covers for Sleep search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • manta sleep mask62K/yr
  • alaska bear sleep mask17K/yr
  • manta sleep6K/yr
  • eye cover5K/yr
  • eye shades for sleeping3K/yr
  • manta sleep mask pro2K/yr
  • eye covers for sleep2K/yr
  • alaska bear2K/yr
  • alaska bear eye mask687/yr

Reviews and returns

What reviews say buyers love and hate about Eye Covers for Sleep

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Comfort-Overall18%+1.42

Not comfortable at all

Not at all comfortable to wear

making it uncomfortable to wear

Sleep Quality13%+0.26

struggling to fall asleep again

which disrupted my sleep

struggled to sleep on them

Strap/String Quality5%−0.09

its uncomfortable on the buckle

The strap is not great as well

Its rigid and uncomfortable with stiff straps

Value For Money5%

Not worth the price

more expensive

at a high cost

Size-Overall3%−0.03

Some fitting issues

The amount is seriously small

Quite big

Love

Comfort-Overall33%+1.42

Comfortable to wear

Excellent comfort

Comfortable on your face

Sleep Quality13%+0.26

Good night sleep

Comfortable Sleep Mask

Best sleep mask

Quality-Overall10%+0.56

Great product Shane

Amazing quality

A well made item

Soft Feel6%

The material is soft

Soft and comfortable

Soft to touch

Eye-Hygiene5%+0.67

reliable eye mask

Great eye mask

Very comfortable on the eye

Return

0.8% Return rate 21% Fixable by listing

Comfort-Overall40%▇█▇█▇█

Not comfortable at all

Not at all comfortable to wear

making it uncomfortable to wear

Size-Overall16%▆█▅▅▆▅

Some fitting issues

The amount is seriously small

Quite big

Functionality-Overall7%█▄▆▃▅▅
Sleep Quality5%▅▁▆███

struggling to fall asleep again

which disrupted my sleep

struggled to sleep on them

Weight Heavy4%█▇▄▆▇▅

FAQ

Common Eye Covers for Sleep questions

Answered from the same tracked data.