Expanding Floss
prices mostly outside the sweet spot ($2.48–$13.62) — Expanding Floss doesn't clear our bar today.
Flapen Score
Is Expanding Floss profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Expanding Floss is a £61K/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 40/100.
Expanding Floss: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +9.9% over the last 90 days and 12.8% of searches end in a purchase.
£61K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 12 products
Top Expanding Floss products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
TePe Dental Floss Expanding Floss Multiple Threads with Increased Surface for a Gentle and efficient Cleaning Between Teeth for Very Narrow Gaps
- Price
- £2.89
- Rating
- 4.2/5
- Reviews
- 697
- Age
- 3y ago
Beauty Formulas Active Oral Care Expanding Dental Floss with Mint Wax Fluoride 50 Metre Size
- Price
- £3.20
- Rating
- 4.4/5
- Reviews
- 117
- Age
- 11y ago
BURST Expanding Dental Floss (Mint Eucalyptus/40 Yards) | Expanding Floss Woven with Xylitol Coating to Fight Cavities Plaque Removal & Stain Absorbing | Shred-Resistant | Vegan | Paraben Free
- Price
- £3.80
- Rating
- 4.6/5
- Reviews
- 2,107
- Age
- 1y ago
Expanding Dental Floss with Coconut Oil Mint Flavour Shred-Resistant
- Price
- £7.60
- Rating
- 4.3/5
- Reviews
- 633
- Age
- 5y ago
GUM Expanding Floss-30m
- Price
- £4.50
- Rating
- 4.2/5
- Reviews
- 2,615
- Age
- 15y ago
Trending
90-day click momentum
BURST Expanding Dental Floss Refills (32 Yards/3 Pack) | Mint Eucalyptus Aroma Bobbins | Woven Tooth Floss | Stain-Absorbing | Vegan | Paraben BPA & Cruelty-Free | Smart Expanding Floss Refills
- Price
- £9.19
- Rating
- 4.6/5
- Reviews
- 1,259
- Age
- 5y ago
BURST Expanding Dental Floss (Mint Eucalyptus/40 Yards) | Expanding Floss Woven with Xylitol Coating to Fight Cavities Plaque Removal & Stain Absorbing | Shred-Resistant | Vegan | Paraben Free
- Price
- £3.80
- Rating
- 4.6/5
- Reviews
- 2,107
- Age
- 1y ago
TePe Dental Floss Expanding Floss Multiple Threads with Increased Surface for a Gentle and efficient Cleaning Between Teeth for Very Narrow Gaps
- Price
- £2.89
- Rating
- 4.2/5
- Reviews
- 697
- Age
- 3y ago
BURST Expanding Dental Floss (Mint Eucalyptus/80 Yards) | Expanding Floss Woven with Xylitol Coating to Fight Cavities Plaque Removal & Stain Absorbing | Shred-Resistant | Vegan | Paraben Free
- Price
- £7.60
- Rating
- 4.6/5
- Reviews
- 2,107
- Age
- 2y ago
Beauty Formulas Active Oral Care Expanding Dental Floss with Mint Wax Fluoride 50 Metre Size
- Price
- £3.20
- Rating
- 4.4/5
- Reviews
- 117
- Age
- 11y ago
Newest
by launch date
Wisdom Fresh Effect Dental Floss - Pack of 3 x 30m | Mint Flavoured Expanding Waxed Floss for Plaque Removal & Gum Health | Shred-Resistant Teeth Cleaning Floss for Tight Spaces
- Price
- £7.56
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 1y ago
BURST Expanding Dental Floss (Mint Eucalyptus/40 Yards) | Expanding Floss Woven with Xylitol Coating to Fight Cavities Plaque Removal & Stain Absorbing | Shred-Resistant | Vegan | Paraben Free
- Price
- £3.80
- Rating
- 4.6/5
- Reviews
- 2,107
- Age
- 1y ago
GUM Expanding Floss | removes Plaque from Between Teeth | expands into Large interdental Spaces | Ideal for Sensitive Gums and Teeth | 4x30m (+1 Bonus Sample)
- Price
- £13.62
- Rating
- 4.5/5
- Reviews
- 1,015
- Age
- 2y ago
TePe Mini Flosser 36pcs flossers for Teeth efficient Dental Plaque Removal Tool for Easy Cleaning Between Teeth for Narrow Gaps
- Price
- £2.48
- Rating
- 4.3/5
- Reviews
- 531
- Age
- 2y ago
BURST Expanding Dental Floss (Mint Eucalyptus/80 Yards) | Expanding Floss Woven with Xylitol Coating to Fight Cavities Plaque Removal & Stain Absorbing | Shred-Resistant | Vegan | Paraben Free
- Price
- £7.60
- Rating
- 4.6/5
- Reviews
- 2,107
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 falling
Sellers
68
Top-5 brand share
96%
Top 20: 97%
Top-5 click share
81%
Top 20: 100%
Open market
2%
- Burst27%
- TePe26%
- Beauty Formulas19%
- RAZOKO14%
- GUM10%
- --3%
- Open — no brand owns it (2%)
Expanding Floss demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Expanding Floss search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- expanding floss38K/yr
- expanding dental floss9K/yr
- burst floss7K/yr
- tepe floss7K/yr
- tepe dental floss4K/yr
- expandable floss4K/yr
- thick floss4K/yr
- expanding floss dental3K/yr
What reviews say buyers love and hate about Expanding Floss
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Nice and soft on the gums”
“Better than most brands”
“Good value”
“It does the job”
“It fluffs up nicely to give effective cleaning”
What buyers complain about
67% of reviews“They break easily”
“Cant replace interdental brush”
“thickness”
“doesnt expand”
“the oral b product costs more”
Expanding Floss return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
22%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Expanding Floss questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
