Skip to content

Expanding Floss

Fail

Prices span $2.48–$13.62, mostly outside the sweet spot, so Expanding Floss is a Fail.

Flapen Score
40
40 / 100
Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 48
Market size
£61K/yr76K searches / yr
90-day growth
+9.9%search demand this quarter
Competition
81%top-5 click share · 6 brands · 68 sellers

Flapen Score

Expanding Floss against its category

The dotted line is the Health & Personal Care average. Past it, Expanding Floss is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Expanding Floss market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Expanding Floss 76K times last year and spent an estimated £61K. The top 5 brands take 96% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 12.8% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
+9.9%
Conversion, latest week
12.8%
Market size, estimated
£61Ka year
Top search term
expanding floss38K searches a year

02 · Price

A sale here is worth £6.27.

Listings sell for £6.27 on average, from £2.48 to £13.62. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £6.27 that is £3K to £5K a year per listing.

Average price
£6.27under the $15 to $100 sweet spot
Price range
£2.48–£13.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Dental Care. It carries 1,035 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#48in Dental Care
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,035per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Expanding Floss products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

68

Est. top-5 brand share

96%

Top 20: 97%

Est. top-5 click share

81%

Top 20: 100%

Open market

2%

  • Burst27%
  • TePe26%
  • Beauty Formulas19%
  • RAZOKO14%
  • GUM10%
  • --3%
  • Open — no brand owns it (2%)

Demand

Expanding Floss search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26JanFebMarAprMayJunJul

Peak months: Jun · busiest ÷ quietest = 1.8× · 7 of 12 months tracked

Search terms

Top Expanding Floss search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • expanding floss38K/yr
  • expanding dental floss9K/yr
  • burst floss7K/yr
  • tepe floss7K/yr
  • tepe dental floss4K/yr
  • expandable floss4K/yr
  • thick floss4K/yr
  • expanding floss dental3K/yr

Reviews and returns

What reviews say buyers love and hate about Expanding Floss

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Oral Hygiene”
12%of negative reviews mention “Durability”
0.1%of orders come back
“They break easily”
A buyer, on “Durability”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Expanding Floss questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data