Expanding Floss
FailPrices span $2.48–$13.62, mostly outside the sweet spot, so Expanding Floss is a Fail.
- Flapen Score
- 40 / 100Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 4840
- Market size
- £61K/yr76K searches / yr
- 90-day growth
- +9.9%search demand this quarter
- Competition
- 81%top-5 click share · 6 brands · 68 sellers
Flapen Score
Expanding Floss against its category
The dotted line is the Health & Personal Care average. Past it, Expanding Floss is stronger. Inside it, weaker.
Market
The Expanding Floss market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Expanding Floss 76K times last year and spent an estimated £61K. The top 5 brands take 96% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
12.8% of searches ended in a purchase last week.
Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.8% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.
- Searches, last 12 months
- 76K
- Growth, 90 days vs prior 90
- +9.9%
- Conversion, latest week
- 12.8%
- Market size, estimated
- £61Ka year
- Top search term
- expanding floss38K searches a year
02 · Price
A sale here is worth £6.27.
Listings sell for £6.27 on average, from £2.48 to £13.62. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £6.27 that is £3K to £5K a year per listing.
- Average price
- £6.27under the $15 to $100 sweet spot
- Price range
- £2.48–£13.62
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Dental Care. It carries 1,035 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #48in Dental Care
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,035per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Expanding Floss products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
TePe Dental Floss Expanding Floss Multiple Threads with Increased Surface for a Gentle and efficient Cleaning Between Teeth for Very Narrow Gaps
- Price
- £2.89
- Rating
- 4.2/5
- Reviews
- 697
- Age
- 3y ago

Beauty Formulas Active Oral Care Expanding Dental Floss with Mint Wax Fluoride 50 Metre Size
- Price
- £3.20
- Rating
- 4.4/5
- Reviews
- 117
- Age
- 11y ago

BURST Expanding Dental Floss (Mint Eucalyptus/40 Yards) | Expanding Floss Woven with Xylitol Coating to Fight Cavities Plaque Removal & Stain Absorbing | Shred-Resistant | Vegan | Paraben Free
- Price
- £3.80
- Rating
- 4.6/5
- Reviews
- 2,107
- Age
- 1y ago

Expanding Dental Floss with Coconut Oil Mint Flavour Shred-Resistant
- Price
- £7.60
- Rating
- 4.3/5
- Reviews
- 633
- Age
- 5y ago

GUM Expanding Floss-30m
- Price
- £4.50
- Rating
- 4.2/5
- Reviews
- 2,615
- Age
- 15y ago
Trending
90-day click momentum
BURST Expanding Dental Floss Refills (32 Yards/3 Pack) | Mint Eucalyptus Aroma Bobbins | Woven Tooth Floss | Stain-Absorbing | Vegan | Paraben BPA & Cruelty-Free | Smart Expanding Floss Refills
- Price
- £9.19
- Rating
- 4.6/5
- Reviews
- 1,259
- Age
- 5y ago

BURST Expanding Dental Floss (Mint Eucalyptus/40 Yards) | Expanding Floss Woven with Xylitol Coating to Fight Cavities Plaque Removal & Stain Absorbing | Shred-Resistant | Vegan | Paraben Free
- Price
- £3.80
- Rating
- 4.6/5
- Reviews
- 2,107
- Age
- 1y ago

TePe Dental Floss Expanding Floss Multiple Threads with Increased Surface for a Gentle and efficient Cleaning Between Teeth for Very Narrow Gaps
- Price
- £2.89
- Rating
- 4.2/5
- Reviews
- 697
- Age
- 3y ago

BURST Expanding Dental Floss (Mint Eucalyptus/80 Yards) | Expanding Floss Woven with Xylitol Coating to Fight Cavities Plaque Removal & Stain Absorbing | Shred-Resistant | Vegan | Paraben Free
- Price
- £7.60
- Rating
- 4.6/5
- Reviews
- 2,107
- Age
- 2y ago

Beauty Formulas Active Oral Care Expanding Dental Floss with Mint Wax Fluoride 50 Metre Size
- Price
- £3.20
- Rating
- 4.4/5
- Reviews
- 117
- Age
- 11y ago
Newest
by launch date
Wisdom Fresh Effect Dental Floss - Pack of 3 x 30m | Mint Flavoured Expanding Waxed Floss for Plaque Removal & Gum Health | Shred-Resistant Teeth Cleaning Floss for Tight Spaces
- Price
- £7.56
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 1y ago

BURST Expanding Dental Floss (Mint Eucalyptus/40 Yards) | Expanding Floss Woven with Xylitol Coating to Fight Cavities Plaque Removal & Stain Absorbing | Shred-Resistant | Vegan | Paraben Free
- Price
- £3.80
- Rating
- 4.6/5
- Reviews
- 2,107
- Age
- 1y ago

GUM Expanding Floss | removes Plaque from Between Teeth | expands into Large interdental Spaces | Ideal for Sensitive Gums and Teeth | 4x30m (+1 Bonus Sample)
- Price
- £13.62
- Rating
- 4.5/5
- Reviews
- 1,015
- Age
- 2y ago

TePe Mini Flosser 36pcs flossers for Teeth efficient Dental Plaque Removal Tool for Easy Cleaning Between Teeth for Narrow Gaps
- Price
- £2.48
- Rating
- 4.3/5
- Reviews
- 531
- Age
- 2y ago

BURST Expanding Dental Floss (Mint Eucalyptus/80 Yards) | Expanding Floss Woven with Xylitol Coating to Fight Cavities Plaque Removal & Stain Absorbing | Shred-Resistant | Vegan | Paraben Free
- Price
- £7.60
- Rating
- 4.6/5
- Reviews
- 2,107
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
68
Top-5 brand share
96%
Top 20: 97%
Top-5 click share
81%
Top 20: 100%
Open market
2%
- Burst27%
- TePe26%
- Beauty Formulas19%
- RAZOKO14%
- GUM10%
- --3%
- Open — no brand owns it (2%)
Demand
Expanding Floss search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 1.8× · 7 of 12 months tracked
Search terms
Top Expanding Floss search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- expanding floss38K/yr
- expanding dental floss9K/yr
- burst floss7K/yr
- tepe floss7K/yr
- tepe dental floss4K/yr
- expandable floss4K/yr
- thick floss4K/yr
- expanding floss dental3K/yr
Reviews and returns
What reviews say buyers love and hate about Expanding Floss
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
They break easily
Breaks regularly
It broke off into many filaments between my teeth on first use
Cant replace interdental brush
the oral b product costs more
Terrible, got stuck in my teeth and tore
thickness
Bit thicker than the normal floss I use
Slightly thicker than standard string floss
doesnt expand
The fact that it expands doesn't seem to make a big difference
Not expanding floss in any sense that i know
the oral b product costs more
Not worth the expense
for the price i didnt think they were worth it
Love
Nice and soft on the gums
Gentle, Great for sensitive gums
Fantastic, so gentle on gums
Better than most brands
Excellent quality
Good item as always reliable
Good value
Decent price
good value
It does the job
Does the job intended for
as described
It fluffs up nicely to give effective cleaning
Cleans properly
Comfortable clean
Return
0.1% Return rate 22% Fixable by listing
doesnt expand
The fact that it expands doesn't seem to make a big difference
Not expanding floss in any sense that i know
It does not fit in the small gaps between my teeth despite it being the smallest size
Not the best
Bad quality
This isn't actually very good at all
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Expanding Floss questions
Answered from the same tracked data.









