Evening Primrose Oil
MaybeReturns run at only 0.1% of orders. But demand is soft, at -10.7% this quarter, so Evening Primrose Oil is a Maybe.
- Flapen Score
- 51 / 100Top 36% of 2,035 Health & Personal Care niches · +3 vs the category median of 4851
- Market size
- £566K/yr388K searches / yr
- 90-day growth
- -10.7%search demand this quarter
- Competition
- 63%top-5 click share · 15 brands · 55 sellers
Flapen Score
Evening Primrose Oil against its category
The dotted line is the Health & Personal Care average. Past it, Evening Primrose Oil is stronger. Inside it, weaker.
Market
The Evening Primrose Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Evening Primrose Oil 388K times last year and spent an estimated £566K. The top 5 brands take 74% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
14.2% of searches ended in a purchase last week.
Shoppers searched for this 388K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £566K a year.
- Searches, last 12 months
- 388K
- Growth, 90 days vs prior 90
- -10.7%
- Conversion, latest week
- 14.2%
- Market size, estimated
- £566Ka year
- Peak month
- October1.3× the quietest month
- Top search term
- evening primrose oil227K searches a year
02 · Price
A sale here is worth £10.23.
Listings sell for £10.23 on average, from £5.79 to £19.85. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £10.23 that is £31K to £41K a year per listing.
- Average price
- £10.23under the $15 to $100 sweet spot
- Price range
- £5.79–£19.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £31K–£41K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Essential Fatty Acids. It carries 1,563 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #35in Essential Fatty Acids
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,563per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 88 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 88 months
Products
Top Evening Primrose Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Evening Primrose Oil 1500mg | High Strength with Omega 6 and GLA | Cold-Pressed | 120 Softgel Capsules | By Horbaach
- Price
- £7.48
- Rating
- 4.6/5
- Reviews
- 1,554
- Age
- 3y ago
Natures Aid Evening Primrose Oil 500mg Cold Pressed Omega-6 GLA Supports Hormonal Balance Skin Health & Anti-Inflammatory Function Non-GMO Gluten-Free 120 Softgels
- Price
- £5.79
- Rating
- 4.7/5
- Reviews
- 4,491
- Age
- 17y ago
Natures Aid Evening Primrose Oil 1000mg Cold Pressed Omega-6 GLA Supports Hormonal Balance & Skin Health High Strength Potency Non-GMO Gluten-Free 180 Softgel Capsules
- Price
- £9.62
- Rating
- 4.7/5
- Reviews
- 3,967
- Age
- 17y ago
Zipvit Evening Primrose Oil 1000mg Per Capsule High Strength Omega 6 GLA & LA Cold Pressed 120 Softgel Capsules 4 Months Supply
- Price
- £12.18
- Rating
- 4.7/5
- Reviews
- 3,868
- Age
- 15y ago
Evening Primrose Oil 1000mg | 120 Softgel Capsules | High Strength Omega 6 and GLA | Cold-Pressed | Natures Truth
- Price
- £8.36
- Rating
- 4.6/5
- Reviews
- 439
- Age
- 2y ago
Trending
90-day click momentum
Vegan Evening Primrose Oil 2000mg with Vitamin B6 & E | Providing High Strength 180mg GLA (Omega-6) | 60 Vegan Softgels | by Carlyle
- Price
- £7.53
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 10mo ago
Organic Evening Primrose Oil 2160mg 195mg GLA 60 Vegan Liquid Capsules Cold-Pressed Rich Source of Omega 6 Resealable and Recyclable Pouch by Alpha01
- Price
- £7.47
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 7y ago
Evening Primrose Oil 1300mg | High Strength Cold Pressed Evening Primrose Capsules | 143mg GLA per Softgel | 120 Vegan Softgels | Omega-6 Supplement Womens Wellness & Skin Health | 4 Month Supply
- Price
- £11.73
- Rating
- 4.4/5
- Reviews
- 44
- Age
- 7mo ago
UKHealthHouse Evening Primrose Oil EPO Capsules 1000mg x 60 Softgels High Strength Omega 6 GLA Content Great for Skin Immune System Hormonal Pain Hot Flushes & Womens Health
- Price
- £6.55
- Rating
- 4.7/5
- Reviews
- 930
- Age
- 10y ago
Seven Seas Evening Primrose Once A Day Plus Starflower Oil 1000mg 30 Capsules
- Price
- £5.85
- Rating
- 4.7/5
- Reviews
- 1,791
- Age
- 18y ago
Newest
by launch dateEvening Primrose Oil 1300mg | High Strength Cold Pressed Evening Primrose Capsules | 143mg GLA per Softgel | 120 Vegan Softgels | Omega-6 Supplement Womens Wellness & Skin Health | 4 Month Supply
- Price
- £11.73
- Rating
- 4.4/5
- Reviews
- 44
- Age
- 7mo ago
Vegan Evening Primrose Oil 2000mg with Vitamin B6 & E | Providing High Strength 180mg GLA (Omega-6) | 60 Vegan Softgels | by Carlyle
- Price
- £7.53
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 10mo ago
Evening Primrose Oil 3000mg Capsules | Supports Hormonal Balance & Healthy Skin | with Added Vitamins B6 & E | 180 Softgels Capsules = 2 Months Supply | GMP-Certified & UK-Made
- Price
- £15.55
- Rating
- 4.7/5
- Reviews
- 840
- Age
- 1y ago
Evening Primrose Oil 1000mg | 120 Softgel Capsules | High Strength Omega 6 and GLA | Cold-Pressed | Natures Truth
- Price
- £8.36
- Rating
- 4.6/5
- Reviews
- 439
- Age
- 2y ago
Evening Primrose Oil 1500mg | High Strength with Omega 6 and GLA | Cold-Pressed | 120 Softgel Capsules | By Horbaach
- Price
- £7.48
- Rating
- 4.6/5
- Reviews
- 1,554
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 flat
Sellers
55
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
22%
- Natures Aid30%
- Horbäach23%
- Zipvit8%
- Nature's Truth7%
- WeightWorld6%
- Carlyle4%
Demand
Evening Primrose Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Evening Primrose Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- evening primrose oil227K/yr
- evening primrose oil 1000mg53K/yr
- evening primrose capsules21K/yr
- primrose oil20K/yr
- primrose oil capsules 1000mg20K/yr
- evening primrose16K/yr
- evening primrose oil capsules8K/yr
- primrose6K/yr
- oil of evening primrose 1000mg4K/yr
- primrose oil capsules5K/yr
Reviews and returns
What reviews say buyers love and hate about Evening Primrose Oil
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the capsules are pretty small
that are smaller than expected
slightly large for me
Capsules are 500mg each, not 1500mg
NOT 1500mg
This is very misleading as I thought each capsule was 1500mg as my previous provider
have brain fog
Since taking for 7 days I have aches n pains and bloating and tummy issues
Side effects include blood thinning, severe nosebleeds
There is a slight discrepancy between the listing title. which states 180mg GLA
Misleading
This is very misleading as I thought each capsule was 1500mg as my previous provider
I didn't notice any difference to taking this and just breathing
so no breathy taint either
Love
Good value for money
Excellent price
Worth buying
The quality is excellent in these capsules too, they're really clean and natural, and they absolutely do the trick for her
Good quality capsules
Excellent product
never had a problem swallowing
Easy to swallow
These are easy to consume with a little water
The dosage is decent
Good pills
Very good and easy size capsule to take
Does the job
As described
its work as good as it said
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Evening Primrose Oil questions
Answered from the same tracked data.