Evening Primrose Oil

Shoppers searched for this 388K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £566K a year.

Searches, last 12 months

388K

Growth, 90 days vs prior 90

-10.7%

Conversion, latest week

14.2%

Market size, estimated

£566Ka year

Peak month

October1.3× the quietest month

Top search term

evening primrose oil227K searches a year

Listings sell for £10.23 on average, from £5.79 to £19.85. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £10.23 that is £31K to £41K a year per listing.

Average price

£10.23under the $15 to $100 sweet spot

Price range

£5.79–£19.85

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

3,000–4,000

Revenue per listing a year

£31K–£41K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

83% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Essential Fatty Acids. It carries 1,563 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

94%

Out of stock, average day

0.0%

Average rank

#35in Essential Fatty Acids

Average rating

4.62 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,563per listing

Listings tracked

18

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

88 months