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Eucalyptus Oil

Fail

Prices span $2.53–$8.31, mostly outside the sweet spot, so Eucalyptus Oil is a Fail.

Flapen Score
46
46 / 100
Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 48
Market size
£258K/yr258K searches / yr
90-day growth
-28.8%search demand this quarter
Competition
67%top-5 click share · 16 brands · 25 sellers

Flapen Score

Eucalyptus Oil against its category

The dotted line is the Health & Personal Care average. Past it, Eucalyptus Oil is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eucalyptus Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eucalyptus Oil 258K times last year and spent an estimated £258K. The top 5 brands take 71% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

17.0% of searches ended in a purchase last week.

Shoppers searched for this 258K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £258K a year.

Searches, last 12 months
258K
Growth, 90 days vs prior 90
-28.8%
Conversion, latest week
17.0%
Market size, estimated
£258Ka year
Peak month
October1.4× the quietest month
Top search term
eucalyptus oil181K searches a year

02 · Price

A sale here is worth £5.89.

Listings sell for £5.89 on average, from £2.53 to £8.31. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £5.89 that is £9K to £12K a year per listing.

Average price
£5.89under the $15 to $100 sweet spot
Price range
£2.53–£8.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£9K–£12K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #32 within Alternative Medicine. It carries 5,726 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#32in Alternative Medicine
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,726per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top Eucalyptus Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£26K£52K£77K£103K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

25

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

25%

  • nikura22%
  • Handcraft Blends19%
  • Sensoli17%
  • MAYJAM10%
  • MUNUSNA4%
  • Carno Calm4%

Demand

Eucalyptus Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Eucalyptus Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eucalyptus oil181K/yr
  • eucalyptus essential oils34K/yr
  • eucalyptus essential oil17K/yr
  • essential oil eucalyptus6K/yr
  • eucalyptus oil for steam inhalation4K/yr
  • eucalyptus oil for diffuser5K/yr
  • steam room oil3K/yr
  • eucalyptus oil 100ml3K/yr
  • essential oils eucalyptus3K/yr
  • eucalyptus oil for inhaling2K/yr

Reviews and returns

What reviews say buyers love and hate about Eucalyptus Oil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell62%−0.37

Chemical smell

Smells awful

Unpleasant smell

Quality-Overall6%+1.44

doesn't feel good quality

very weak in quality

not excellent

Strength6%−0.03

Very poor in strength

not as strong as I'd hope

seems rather weak

Size-Overall4%

very small amount

Natural Ingredients3%

I feel it's industrial product rather than a natural product

doesn't seem like a pure essential oil

strong and feel industrial not natural

Love

Smell35%−0.37

Powerful aroma

Love the smell

Good strong scent

Quality-Overall19%+1.44

Good Quality Eucalyptus

Excellent product

Good quality

Value For Money12%+0.67

Worth it

GOOD VALUE

Great value

Advertised Vs Actual Product3%+0.28

Exactly as described

Exactly as ordered

Its just right

Breathability3%+0.37

Breath More Easier

I can breathe easier

Excellent product for steam inhaling

Return

0.1% Return rate 10% Fixable by listing

Smell36%██▄▁▄▇

Chemical smell

Smells awful

Unpleasant smell

Leak-Proof11%▂▃▁▁▄█

1/3 of bottle leaked in transit

Leaky oil on delivery

Quality-Overall8%▇▄█▁▃▁

doesn't feel good quality

very weak in quality

not excellent

Strength8%▁▃▂█▂▁

Very poor in strength

not as strong as I'd hope

seems rather weak

Compatibility-Overall6%▆█▇▁▁▁

FAQ

Common Eucalyptus Oil questions

Answered from the same tracked data.