Is eucalyptus oil profitable to sell on Amazon United Kingdom?

The niche generates £258K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -28.8%. Flapen's verdict: Skip it (46/100).

How competitive is the eucalyptus oil niche?

16 brands and 25 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in eucalyptus oil?

Top complaints mined from reviews: Smell, Quality-Overall, Strength. The return rate is 0.1%.

When does demand for eucalyptus oil peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the eucalyptus oil niche?

Listings span £2.53–£8.31; the average listing price is £5.89 (sweet spot $15–$100). The average incumbent carries 5,726 reviews — the moat a new listing must climb.

eucalyptus oil

Skip it

Prices mostly outside the sweet spot ($2.53–$8.31) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible17.0%

search→purchase rate — share of searches ending in a sale

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay£258K

£258K/yr · 258K searches

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad5,725.53

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£5.89

avg listing price — sweet spot $15–$100

Growth

Bad-28.8%

90-day search growth — must beat 0% to launch

Price range

Bad£2.53–£8.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, eucalyptus oil is a £258K/yr Amazon United Kingdom market (258K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 46/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

eucalyptus oil market data

Units sold / yr: 40K–50K; avg 1,500–2,000/product
Revenue / yr: £236K–£295K; units × avg price
Conversion rate: 17.0%
Avg BSR: #32
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 0.4%
Avg brand age: 66 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

25%

nikura22%
Handcraft Blends19%
Sensoli17%
MAYJAM10%
MUNUSNA4%
Carno Calm4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top eucalyptus oil search terms

eucalyptus oil181K/yr -15.4%14.5% conv.
eucalyptus essential oils34K/yr -33.7%15.3% conv.
eucalyptus essential oil17K/yr -38.2%12.0% conv.
essential oil eucalyptus6K/yr -60.1%13.9% conv.
eucalyptus oil for steam inhalation4K/yr -56.4%11.1% conv.
eucalyptus oil for diffuser5K/yr -77.7%10.9% conv.
steam room oil3K/yr -46.3%5.1% conv.
eucalyptus oil 100ml3K/yr -75.3%12.6% conv.
essential oils eucalyptus3K/yr -81.6%17.1% conv.
eucalyptus oil for inhaling2K/yr -92.8%8.3% conv.

All search terms

Top eucalyptus oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nikura Eucalyptus Essential Oil - 10ml | 100% Pure Natural Oils | Perfect for Diffuser Shower Bath | Great for Inhaling Skin | Vegan & UK Made

nikura£4.204.5★42,940 rev

Handcraft Blends Eucalyptus Essential Oil - Huge 118 ml - 100% Pure and Natural - Premium Grade with Glass Dropper

Handcraft Blends£8.254.5★16,749 rev

SENSOLI Eucalyptus Essential Oil 10ml 100% Pure Eucalyptus Globulus Amber Glass Dropper Bottle Aromatherapy Essential Oil for Diffusers Massage & DIY Blends

Sensoli£2.534.6★943 rev

MAYJAM Eucalyptus Essential Oils 100ML Eucalyptus Oil for Diffuser Humidifier DIY Home Office

MAYJAM£5.934.3★15,267 rev

SENSOLI Eucalyptus Essential Oil 100ml 100% Pure Eucalyptus Globulus Amber Glass Dropper Bottle Aromatherapy Essential Oil for Diffusers Massage & DIY Blends

Sensoli£6.594.5★209 rev

Newest

by launch date

Eucalyptus Essential Oil 100ML PHATOIL 100% Pure Eucalyptus Oils with Glass Dropper for Skin Care Aromatherapy Diffuser and DIY Soap Making

PHATOIL£7.301,088 rev

11mo ago

MUNUSNA Eucalyptus Essential Oil Pure Natural Eucalyptus Oils for Aromatherapy Skin Care Premium Grade Essential Oils for Home Diffusers Candle Making Soaps 100ml

MUNUSNA£7.462,633 rev

1y ago

Dr Organic Eucalyptus Essential Oil 100% Pure & Natural Uplifting for Congestion Relief Aromatherapy Diffusers Massage Vegan Cruelty Free Paraben & SLS Free Certified Organic 10ml

Dr. Organic£4.84174 rev

2y ago

Carno Calm Eucalyptus Essential Oil 30ml 100% Pure for Aromatherapy Bath

Carno Calm£7.293,445 rev

2y ago

HIQILI Eucalyptus Essential Oil for Diffuser Aromatherapy & Spray

HIQILI£6.81459 rev

3y ago

What buyers say about eucalyptus oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell35%

“Powerful aroma”

Quality-Overall19%

“Good Quality Eucalyptus”

Value For Money12%

“Worth it”

Advertised Vs Actual Product3%

“Exactly as described”

Breathability3%

“Breath More Easier”

Cold Relief3%

“Perfect for easing colds”

Ease Of Use3%

“Dropper for ease of use”

Freshness3%

“Fresh and calm”

Size-Overall2%

“Fit for Purpose Amen🙏❤️❤️💯 Love this in my Bath Great Product Amen🙏❤️❤️💯”

Pest/Insect Control2%

“Great for deterring spiders”

What buyers complain about

Smell62%

“Chemical smell”

Quality-Overall6%

“doesn't feel good quality”

Strength6%

“Very poor in strength”

Size-Overall4%

“very small amount”

Natural Ingredients3%

“I feel it's industrial product rather than a natural product”

Value For Money2%

“Waste of money”

Leak-Proof2%

“1/3 of bottle leaked in transit”

Suitability Oily Skin2%

“On the skin it has no homeopathic effect”

Dilute/Watery2%

“Even when diluted”

Advertised Vs Actual Product1%

“False advertising”

Top return reasons

Smell36%

Leak-Proof11%

Quality-Overall8%

Strength8%

Compatibility-Overall6%

Size-Overall6%

Age Suitability4%