Is estrogen tablets for women profitable to sell on Amazon United Kingdom?

The niche generates £333K/yr across 22 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Worth a look (55/100).

How competitive is the estrogen tablets for women niche?

16 brands and 66 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in estrogen tablets for women?

Top complaints mined from reviews: Functionality-Overall, Side Effects, Size-Overall. The return rate is 0.0%.

When does demand for estrogen tablets for women peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the estrogen tablets for women niche?

Listings span £6.47–£27.56; the average listing price is £13.80 (sweet spot $15–$100). The average incumbent carries 751 reviews — the moat a new listing must climb.

estrogen tablets for women

Worth a look

Shows low returns (0.0%), but soft demand (-18.1% this quarter) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good751.32

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£13.80

avg listing price — sweet spot $15–$100

Price range

Good£6.47–£27.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Market size

Good£333K

£333K/yr · 486K searches

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-18.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, estrogen tablets for women is a £333K/yr Amazon United Kingdom market (486K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

estrogen tablets for women market data

Units sold / yr: 20K–25K; avg 1,000–1,250/product
Revenue / yr: £276K–£345K; units × avg price
Conversion rate: 5.0%
Avg BSR: #122
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 1.1%
Avg brand age: 44 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

62%

Top 20: 97%

Open market

23%

Health and Her32%
Insynergy Labs12%
Wellwoman10%
Horbäach10%
novomins7%
Nutra Science5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top estrogen tablets for women search terms

perimenopause supplements148K/yr -24.0%5.8% conv.
estrogen supplements for women72K/yr -4.8%2.6% conv.
estrogen48K/yr -16.7%1.3% conv.
perimenopause32K/yr -26.1%2.0% conv.
health and her perimenopause32K/yr -21.4%13.3% conv.
estrogen tablets for women22K/yr -19.4%2.4% conv.
peri menopause supplements women14K/yr -11.9%4.9% conv.
perimenopause vitamins18K/yr -38.9%5.7% conv.
wellwoman perimenopause12K/yr -14.9%14.8% conv.
oestrogen supplements for women12K/yr -8.6%1.8% conv.

All search terms

Top estrogen tablets for women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Health & Her Perimenopause Supplements for Women - with Red Clover Wild Yam Ashwagandha. Wellbeing Support for The Early Stage of Menopause - 1 Month Supply 60 Capsules - Vegan & Gluten Free

Health and Her£14.954.4★3,748 rev

EstroGenix Estro Balance Tablets for Women High Strength Estro Complex Supplement 60 Vegan Capsules

Insynergy Labs£24.304.1★139 rev

Wellwoman Perimenopause Supplements

Wellwoman£7.864.4★28 rev

Perimenopause Supplement for Women | Sage Red Clover Ashwagandha KSM-66 & More | 15 Vitamins Minerals & Botanicals to Support Wellbeing at Early Stage of Menopause | 60 Vegan Capsules | by Horbaach

Horbäach£7.234.6★157 rev

Novomins Estro Gummies Womens Multivitamins - with Vitamin D B6 B12 Maca & Kale Extract Inulin - 60 Vegan Gummies

novomins£11.164.0★325 rev

Newest

by launch date

EstroQueen Estro Support Tablets for Women Estro Balance Supplement 60 Vegan Capsules Estro Supplements

Nutra Science£18.2517 rev

5mo ago

Wellwoman Perimenopause Supplements

Wellwoman£7.8628 rev

7mo ago

Estroplus (30 Tablets) with Soy Isoflavones B Vitamins & Calcium Supports Hormonal Activity Reduces Tiredness & Fatigue & Maintains Normal Bones.

Estroplus£10.8663 rev

7mo ago

Estrogen Cream for Hormone Balance Plants Bioidentical Estrogen Cream for Women Menopause Relief Balance Support for Body Gift for A Middle-Aged Friend (Blue Box) 100ml

NatrLuxe£8.6229 rev

10mo ago

Estrogen Cream For Women Natural Bioidentical Hot Flashes Menopause Relief Estrogen Cream With Wild Yam Menstrual Cycle & Body Balance Support Menopause Support For Women

Vigority£17.2356 rev

1y ago

What buyers say about estrogen tablets for women

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Excellent product”

Vitamin11%

“Good price & good mix of vitamins”

Value For Money9%

“Great value for money”

Energy Level5%

“I have more energy”

Sleep Quality5%

“I have noticed an improvement in my sleep quality”

Menstrual Issues5%

“These really help with menopausal symptoms”

Efficiency4%

“Work well”

Advertised Vs Actual Product4%

“Does what it says it does”

Ease Of Chewing/Swallowing3%

“The capsules are easy to take”

Hormonal Balance3%

“Great for hormone balance”

What buyers complain about

Functionality-Overall10%

“Didn't work for me”

Side Effects8%

“Started feeling drowsy the first day of taking these”

Size-Overall7%

“Too large”

Vitamin5%

“Ok multivitamins been using around a year cannot say I see much improvement in anything overall”

Smell5%

“There is a bit of a fish smell”

Dosage4%

“I only take one a day”

Value For Money4%

“Quite expensive”

Stress/Anxiety4%

“anxiety for almost 20 years”

Taste-Overall3%

“dont have much of a taste”

Ease Of Chewing/Swallowing3%

“Really struggling to swallow these”

Top return reasons

Functionality-Overall13%

Advertised Vs Actual Product13%

Compatibility-Overall13%

Instructions/User Manual/Troubleshooting13%

Ingredients-Overall13%

Moist/Dry10%

Leak-Proof7%

Accuracy-Overall7%

Dosage7%

Ease Of Use3%

Common questions

Is estrogen tablets for women profitable to sell on Amazon United Kingdom?: The niche generates £333K/yr across 22 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Worth a look (55/100).
How competitive is the estrogen tablets for women niche?: 16 brands and 66 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in estrogen tablets for women?: Top complaints mined from reviews: Functionality-Overall, Side Effects, Size-Overall. The return rate is 0.0%.
When does demand for estrogen tablets for women peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the estrogen tablets for women niche?: Listings span £6.47–£27.56; the average listing price is £13.80 (sweet spot $15–$100). The average incumbent carries 751 reviews — the moat a new listing must climb.