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Estrogen Tablets for Women

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -18.1% this quarter, so Estrogen Tablets for Women is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 2,035 Health & Personal Care niches · +7 vs the category median of 48
Market size
£333K/yr486K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
62%top-5 click share · 16 brands · 66 sellers

Flapen Score

Estrogen Tablets for Women against its category

The dotted line is the Health & Personal Care average. Past it, Estrogen Tablets for Women is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Estrogen Tablets for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Estrogen Tablets for Women 486K times last year and spent an estimated £333K. The top 5 brands take 72% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 486K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £333K a year.

Searches, last 12 months
486K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
5.0%
Market size, estimated
£333Ka year
Peak month
November1.5× the quietest month
Top search term
perimenopause supplements148K searches a year

02 · Price

A sale here is worth £13.80.

Listings sell for £13.80 on average, from £6.47 to £27.56. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £13.80 that is £14K to £17K a year per listing.

Average price
£13.80under the $15 to $100 sweet spot
Price range
£6.47–£27.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£14K–£17K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #122 within Over-the-Counter Medication. It carries 751 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#122in Over-the-Counter Medication
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
751per listing
Listings tracked
22

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Estrogen Tablets for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£33K£67K£100K£133K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

66

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

62%

Top 20: 97%

Open market

23%

  • Health and Her32%
  • Insynergy Labs12%
  • Wellwoman10%
  • Horbäach10%
  • novomins7%
  • Nutra Science5%

Demand

Estrogen Tablets for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Estrogen Tablets for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • perimenopause supplements148K/yr
  • estrogen supplements for women72K/yr
  • estrogen48K/yr
  • perimenopause32K/yr
  • health and her perimenopause32K/yr
  • estrogen tablets for women22K/yr
  • peri menopause supplements women14K/yr
  • perimenopause vitamins18K/yr
  • wellwoman perimenopause12K/yr
  • oestrogen supplements for women12K/yr

Reviews and returns

What reviews say buyers love and hate about Estrogen Tablets for Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall10%−0.11

Didn't work for me

Not effective

No effect

Side Effects8%−0.06

Started feeling drowsy the first day of taking these

about a month ago I ran out

Make me sick

Size-Overall7%−0.02

Too large

So big

a bit bigger than what they were

Vitamin5%+0.24

Ok multivitamins been using around a year cannot say I see much improvement in anything overall

the vitamins were large

This has way too many B vitamins in

Smell5%−0.05

There is a bit of a fish smell

They started to smell funny

the tablets are massive and they smell and taste weird and this combination makes me want to puke every time I take them

Love

Quality-Overall13%+1.13

Excellent product

Great item

Its Vogel, there stuff usually is good quality and has done effect

Vitamin11%+0.24

Good price & good mix of vitamins

Good vitamins

good amount of vitamins

Value For Money9%+0.83

Great value for money

Good value for money

Great price

Energy Level5%+0.32

I have more energy

energy levels increased

Give me lots of energy

Sleep Quality5%+0.17

I have noticed an improvement in my sleep quality

my sleep has also improved

Seems to help sleep

Return

0.0% Return rate 13% Fixable by listing

Functionality-Overall13%▁▁▁█▁▁

Didn't work for me

Not effective

No effect

Advertised Vs Actual Product13%▁▁▁▁▁█
Compatibility-Overall13%▁▁▁▁█▃
Instructions/User Manual/Troubleshooting13%▁▁▁▅█▁
Ingredients-Overall13%▁▁▁▁▁█

FAQ

Common Estrogen Tablets for Women questions

Answered from the same tracked data.