Skip to content

Estrogen Cream

Fail

The top 5 brands take 95% of clicks, so Estrogen Cream is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£415K/yr282K searches / yr
90-day growth
-15.5%search demand this quarter
Competition
82%top-5 click share · 7 brands · 63 sellers

Flapen Score

Estrogen Cream against its category

The dotted line is the Health & Personal Care average. Past it, Estrogen Cream is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Estrogen Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Estrogen Cream 282K times last year and spent an estimated £415K. The top 5 brands take 95% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

11.4% of searches ended in a purchase last week.

Shoppers searched for this 282K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £415K a year.

Searches, last 12 months
282K
Growth, 90 days vs prior 90
-15.5%
Conversion, latest week
11.4%
Market size, estimated
£415Ka year
Top search term
dr wolffs v-san moisturising cream71K searches a year

02 · Price

A sale here is worth £12.88.

Listings sell for £12.88 on average, from £3.84 to £40.38. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £12.88 that is £32K to £39K a year per listing.

Average price
£12.88under the $15 to $100 sweet spot
Price range
£3.84–£40.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,500–3,000
Revenue per listing a year
£32K–£39K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #411 within Over-the-Counter Medication. It carries 2,516 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#411in Over-the-Counter Medication
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,516per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Estrogen Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£42K£83K£125K£166K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

63

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

2%

  • Dr. Wolff's V-san68%
  • Vagisil12%
  • Vagisan8%
  • YES4%
  • Cream3%
  • Replens3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Estrogen Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Feb, Jul · busiest ÷ quietest = 2.6× · 9 of 12 months tracked

Search terms

Top Estrogen Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dr wolffs v-san moisturising cream71K/yr
  • dr wolfs vagisan moisturising cream28K/yr
  • v san dr wolfe moisturising cream7K/yr
  • vaginal cream25K/yr
  • vaginia dry cream12K/yr
  • dr wolfes vsan cream11K/yr
  • v san9K/yr
  • ovesse viginal cream32K/yr
  • vagina cream10K/yr
  • estriol vagial cream7K/yr

Reviews and returns

What reviews say buyers love and hate about Estrogen Cream

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money16%−0.08

Waste of money

Very expensive product

Not worth buying

Allergies15%

Was really suffering with sore red itchy skin

then the itching comes back

Had a bad reaction

Moist/Dry8%−0.03

It does nothing for perimenopausal dryness as it dries too fast

If it stings when you apply it thats because your skin is super dry

been suffering with occasional dryness which has been worrying me

Durability8%−0.04

Certainly didnt last longer than that

Update: 2nd day use still not effective

Didnt last Long

Itch Relief6%

Eased itching

Makes you itch awful it was

Had 3 tubes now still itching

Love

Quality-Overall23%+1.32

Very good cream

And the other good reviews its received

Excellent product

Advertised Vs Actual Product17%+1.86

It arrived as described

As described

Works absolutely

Moist/Dry10%−0.03

moisturise with care

No more dryness

These ones do moisturise well

Value For Money8%−0.08

is a reasonable price

Value for money

Good price

Efficiency7%+0.20

Very effective, works rapidly

Effective

Works well

Return

0.1% Return rate 16% Fixable by listing

Functionality-Overall19%█▂▂▃▁▂

It did not work

Advertised Vs Actual Product11%▁█▆▅▆▁
Texture/Consistency-Overall6%▁▁▁▄▁█
Quality-Overall6%▁▁▁▁█▁

Absolutely rubbish dont waste your money

Not as good as stated so Im back to square one with itching and stinging

Not a good product

Leak-Proof6%▁▇▁█▅▁

FAQ

Common Estrogen Cream questions

Answered from the same tracked data.