Estrogen Cream
FailThe top 5 brands take 95% of clicks, so Estrogen Cream is a Fail.
- Flapen Score
- 47 / 100Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 4847
- Market size
- £415K/yr282K searches / yr
- 90-day growth
- -15.5%search demand this quarter
- Competition
- 82%top-5 click share · 7 brands · 63 sellers
Flapen Score
Estrogen Cream against its category
The dotted line is the Health & Personal Care average. Past it, Estrogen Cream is stronger. Inside it, weaker.
Market
The Estrogen Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Estrogen Cream 282K times last year and spent an estimated £415K. The top 5 brands take 95% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
11.4% of searches ended in a purchase last week.
Shoppers searched for this 282K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £415K a year.
- Searches, last 12 months
- 282K
- Growth, 90 days vs prior 90
- -15.5%
- Conversion, latest week
- 11.4%
- Market size, estimated
- £415Ka year
- Top search term
- dr wolffs v-san moisturising cream71K searches a year
02 · Price
A sale here is worth £12.88.
Listings sell for £12.88 on average, from £3.84 to £40.38. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £12.88 that is £32K to £39K a year per listing.
- Average price
- £12.88under the $15 to $100 sweet spot
- Price range
- £3.84–£40.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £32K–£39K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
45% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #411 within Over-the-Counter Medication. It carries 2,516 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 45%
- Prime listings
- 91%
- Out of stock, average day
- 0.0%
- Average rank
- #411in Over-the-Counter Medication
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,516per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Estrogen Cream products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dr Wolffs V-San Moisturising Cream For Vaginal Dryness 50g | Vaginal Moisturiser For Daily Use | Prevent Itching & Dryness | Soothing Hormone Free Vaginal Cream| Dual Effect Vaginal Dryness Treatment
- Price
- £12.36
- Rating
- 4.5/5
- Reviews
- 1,618
- Age
- 3y ago

Dr. Wolffs V-san Moisturising Cremolum for Vaginal Dryness 16 pcs | Vaginal Moisturiser for Daily Use | Prevent Itching & Dryness | Vaginal Dryness Treatment | Hormone-Free Soothing Vaginal Cream
- Price
- £11.08
- Rating
- 4.3/5
- Reviews
- 546
- Age
- 3y ago

Dr. Wolffs V-san Protective Ointment 1x 75ml | Anti Chafing Cream for External Intimate Area | Helps and Aids Healing of Skin Irritaion Due to Chafing
- Price
- £12.02
- Rating
- 4.5/5
- Reviews
- 316
- Age
- 3y ago

VAGISIL Medicated Crème Fast Relief from Intimate Itch Burning & Irritation with Lidocaine Anaesthetic 30 g
- Price
- £4.39
- Rating
- 4.6/5
- Reviews
- 15,634
- Age
- 10y ago

Vagisan Moist Cream White 50 g
- Price
- £15.69
- Rating
- 4.5/5
- Reviews
- 2,837
- Age
- 13y ago
Trending
90-day click momentum
Dr. Wolffs V-san Protective Ointment 1x 75ml | Anti Chafing Cream for External Intimate Area | Helps and Aids Healing of Skin Irritaion Due to Chafing
- Price
- £12.02
- Rating
- 4.5/5
- Reviews
- 316
- Age
- 3y ago

Vagisan Moisturising Cream 50g Pack of 1
- Price
- £14.78
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 6y ago

Dr Wolffs V-San Moisturising Cream For Vaginal Dryness 3x50g | Vaginal Moisturiser For Daily Use| Prevent Itching & Dryness| Soothing Hormone Free Vaginal Cream| Dual Effect Vaginal Dryness Treatment
- Price
- £40.38
- Rating
- 4.6/5
- Reviews
- 105
- Age
- 3y ago

VAGISIL Medicated Crème Fast Relief from Intimate Itch Burning & Irritation with Lidocaine Anaesthetic 30 g
- Price
- £4.39
- Rating
- 4.6/5
- Reviews
- 15,634
- Age
- 10y ago

Vagisan Moist Cream White 50 g
- Price
- £15.69
- Rating
- 4.5/5
- Reviews
- 2,837
- Age
- 13y ago
Newest
by launch date
5Kind Vaginal Moisturiser for Vaginal Dryness 100ml - PH Balance for Women - Menopause Friendly Hormone Free Vagina Dry Cream - Long Lasting Rehydration Vulva Balm Cream
- Price
- £9.39
- Rating
- 4.3/5
- Reviews
- 110
- Age
- 1y ago

Dr. Wolffs V-san Protective Ointment 1x 75ml | Anti Chafing Cream for External Intimate Area | Helps and Aids Healing of Skin Irritaion Due to Chafing
- Price
- £12.02
- Rating
- 4.5/5
- Reviews
- 316
- Age
- 3y ago

Dr Wolffs V-San Moisturising Cream For Vaginal Dryness 50g | Vaginal Moisturiser For Daily Use | Prevent Itching & Dryness | Soothing Hormone Free Vaginal Cream| Dual Effect Vaginal Dryness Treatment
- Price
- £12.36
- Rating
- 4.5/5
- Reviews
- 1,618
- Age
- 3y ago

Dr. Wolffs V-san Moisturising Cremolum for Vaginal Dryness 16 pcs | Vaginal Moisturiser for Daily Use | Prevent Itching & Dryness | Vaginal Dryness Treatment | Hormone-Free Soothing Vaginal Cream
- Price
- £11.08
- Rating
- 4.3/5
- Reviews
- 546
- Age
- 3y ago

Dr Wolffs V-San Moisturising Cream For Vaginal Dryness 3x50g | Vaginal Moisturiser For Daily Use| Prevent Itching & Dryness| Soothing Hormone Free Vaginal Cream| Dual Effect Vaginal Dryness Treatment
- Price
- £40.38
- Rating
- 4.6/5
- Reviews
- 105
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
63
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
2%
- Dr. Wolff's V-san68%
- Vagisil12%
- Vagisan8%
- YES4%
- Cream3%
- Replens3%
- Open — no brand owns it (1 brand, 2%)
Demand
Estrogen Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Jul · busiest ÷ quietest = 2.6× · 9 of 12 months tracked
Search terms
Top Estrogen Cream search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dr wolffs v-san moisturising cream71K/yr
- dr wolfs vagisan moisturising cream28K/yr
- v san dr wolfe moisturising cream7K/yr
- vaginal cream25K/yr
- vaginia dry cream12K/yr
- dr wolfes vsan cream11K/yr
- v san9K/yr
- ovesse viginal cream32K/yr
- vagina cream10K/yr
- estriol vagial cream7K/yr
Reviews and returns
What reviews say buyers love and hate about Estrogen Cream
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Waste of money
Very expensive product
Not worth buying
Was really suffering with sore red itchy skin
then the itching comes back
Had a bad reaction
It does nothing for perimenopausal dryness as it dries too fast
If it stings when you apply it thats because your skin is super dry
been suffering with occasional dryness which has been worrying me
Certainly didnt last longer than that
Update: 2nd day use still not effective
Didnt last Long
Eased itching
Makes you itch awful it was
Had 3 tubes now still itching
Love
Very good cream
And the other good reviews its received
Excellent product
It arrived as described
As described
Works absolutely
moisturise with care
No more dryness
These ones do moisturise well
is a reasonable price
Value for money
Good price
Very effective, works rapidly
Effective
Works well
Return
0.1% Return rate 16% Fixable by listing
It did not work
Absolutely rubbish dont waste your money
Not as good as stated so Im back to square one with itching and stinging
Not a good product
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Estrogen Cream questions
Answered from the same tracked data.









