estrogen cream
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Price range
Good£3.84–£40.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.88avg listing price — sweet spot $15–$100
Market size
Good£415K£415K/yr · 282K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,516.18avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.5%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, estrogen cream is a £415K/yr Amazon United Kingdom market (282K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 47/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
estrogen cream market data
- Units sold / yr
- 30K–40K
- avg 2,500–3,000/product
- Revenue / yr
- £386K–£515K
- units × avg price
- Conversion rate
- 11.4%
- Avg BSR
- #411
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 45%
- Out of stock
- 0.0%
- Avg brand age
- 61 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
63
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
2%
- Dr. Wolff's V-san68%
- Vagisil12%
- Vagisan8%
- YES4%
- Cream3%
- Replens3%
- Open — no brand owns it (1 brand, 2%)
Demand
Weekly Amazon search volume, last 35 weeks — -15.5% search growth over the last 90 days.Top estrogen cream search terms
- dr wolffs v-san moisturising cream71K/yr
- dr wolfs vagisan moisturising cream28K/yr
- v san dr wolfe moisturising cream7K/yr
- vaginal cream25K/yr
- vaginia dry cream12K/yr
- dr wolfes vsan cream11K/yr
- v san9K/yr
- ovesse viginal cream32K/yr
- vagina cream10K/yr
- estriol vagial cream7K/yr
Top estrogen cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dr Wolffs V-San Moisturising Cream For Vaginal Dryness 50g | Vaginal Moisturiser For Daily Use | Prevent Itching & Dryness | Soothing Hormone Free Vaginal Cream| Dual Effect Vaginal Dryness Treatment
Dr. Wolff's V-san£12.364.5★1,618 rev
Dr. Wolffs V-san Moisturising Cremolum for Vaginal Dryness 16 pcs | Vaginal Moisturiser for Daily Use | Prevent Itching & Dryness | Vaginal Dryness Treatment | Hormone-Free Soothing Vaginal Cream
Dr. Wolff's V-san£11.084.3★546 rev
Dr. Wolffs V-san Protective Ointment 1x 75ml | Anti Chafing Cream for External Intimate Area | Helps and Aids Healing of Skin Irritaion Due to Chafing
Dr. Wolff's V-san£12.024.5★316 rev
VAGISIL Medicated Crème Fast Relief from Intimate Itch Burning & Irritation with Lidocaine Anaesthetic 30 g
Vagisil£4.394.6★15,634 rev
Vagisan Moist Cream White 50 g
Vagisan£15.694.5★2,837 rev
Newest
by launch date
5Kind Vaginal Moisturiser for Vaginal Dryness 100ml - PH Balance for Women - Menopause Friendly Hormone Free Vagina Dry Cream - Long Lasting Rehydration Vulva Balm Cream
5KIND CLINICAL SKINCARE£9.39110 rev
Dr. Wolffs V-san Protective Ointment 1x 75ml | Anti Chafing Cream for External Intimate Area | Helps and Aids Healing of Skin Irritaion Due to Chafing
Dr. Wolff's V-san£12.02316 rev
Dr Wolffs V-San Moisturising Cream For Vaginal Dryness 50g | Vaginal Moisturiser For Daily Use | Prevent Itching & Dryness | Soothing Hormone Free Vaginal Cream| Dual Effect Vaginal Dryness Treatment
Dr. Wolff's V-san£12.361,618 rev
Dr. Wolffs V-san Moisturising Cremolum for Vaginal Dryness 16 pcs | Vaginal Moisturiser for Daily Use | Prevent Itching & Dryness | Vaginal Dryness Treatment | Hormone-Free Soothing Vaginal Cream
Dr. Wolff's V-san£11.08546 rev
Dr Wolffs V-San Moisturising Cream For Vaginal Dryness 3x50g | Vaginal Moisturiser For Daily Use| Prevent Itching & Dryness| Soothing Hormone Free Vaginal Cream| Dual Effect Vaginal Dryness Treatment
Dr. Wolff's V-san£40.38105 rev
Trending
90-day click momentumDr. Wolffs V-san Protective Ointment 1x 75ml | Anti Chafing Cream for External Intimate Area | Helps and Aids Healing of Skin Irritaion Due to Chafing
Dr. Wolff's V-san£12.024.5★
Vagisan Moisturising Cream 50g Pack of 1
Cream£14.784.5★
Dr Wolffs V-San Moisturising Cream For Vaginal Dryness 3x50g | Vaginal Moisturiser For Daily Use| Prevent Itching & Dryness| Soothing Hormone Free Vaginal Cream| Dual Effect Vaginal Dryness Treatment
Dr. Wolff's V-san£40.384.6★
VAGISIL Medicated Crème Fast Relief from Intimate Itch Burning & Irritation with Lidocaine Anaesthetic 30 g
Vagisil£4.394.6★
Vagisan Moist Cream White 50 g
Vagisan£15.694.5★
What buyers say about estrogen cream
What buyers praise and complain about, mined from review topics.What buyers love
“Very good cream”
“It arrived as described”
“moisturise with care”
“is a reasonable price”
“Very effective, works rapidly”
“Easy to use”
“Medicated itch release cream”
“comfort”
“feel nice on the skin”
“Relief is really quick”
What buyers complain about
“Waste of money”
“Was really suffering with sore red itchy skin”
“It does nothing for perimenopausal dryness as it dries too fast”
“Certainly didnt last longer than that”
“Eased itching”
“feel really unpleasant”
“Absolutely rubbish dont waste your money”
“Didn't like them to big for inside not comfortable”
“to watery to use even with applications”
“It did not work”
Top return reasons
Common questions
- Is estrogen cream profitable to sell on Amazon United Kingdom?
- The niche generates £415K/yr across 11 tracked products. 90-day search growth is -15.5%. Flapen's verdict: Skip it (47/100).
- How competitive is the estrogen cream niche?
- 7 brands and 63 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in estrogen cream?
- Top complaints mined from reviews: Value For Money, Allergies, Moist/Dry. The return rate is 0.1%.
- What does it cost to enter the estrogen cream niche?
- Listings span £3.84–£40.38; the average listing price is £12.88 (sweet spot $15–$100). The average incumbent carries 2,516 reviews — the moat a new listing must climb.