Skip to content

Estrogen Cream

Fail

The top 5 brands take 95% of clicks, so Estrogen Cream is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£415K/yr282K searches / yr
90-day growth
-15.5%search demand this quarter
Competition
82%top-5 click share · 7 brands · 63 sellers

Flapen Score

Estrogen Cream against its category

The dotted line is the Health & Personal Care average. Past it, Estrogen Cream is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Estrogen Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Estrogen Cream 282K times last year and spent an estimated £415K. The top 5 brands take 95% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 11.4% of those searches ended in a purchase.

Shoppers searched for this 282K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £415K a year.

Searches, last 12 months
282K
Growth, 90 days vs prior 90
-15.5%
Conversion, latest week
11.4%
Market size, estimated
£415Ka year
Top search term
dr wolffs v-san moisturising cream71K searches a year

02 · Price

A sale here is worth £12.88.

Listings sell for £12.88 on average, from £3.84 to £40.38. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £12.88 that is £32K to £39K a year per listing.

Average price
£12.88under the $15 to $100 sweet spot
Price range
£3.84–£40.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,500–3,000
Revenue per listing a year
£32K–£39K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #411 within Over-the-Counter Medication. It carries 2,516 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#411in Over-the-Counter Medication
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,516per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Estrogen Cream products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

£0£42K£83K£125K£166K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

63

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

2%

  • Dr. Wolff's V-san68%
  • Vagisil12%
  • Vagisan8%
  • YES4%
  • Cream3%
  • Replens3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Estrogen Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Feb, Jul · busiest ÷ quietest = 2.6× · 9 of 12 months tracked

Search terms

Top Estrogen Cream search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dr wolffs v-san moisturising cream71K/yr
  • dr wolfs vagisan moisturising cream28K/yr
  • v san dr wolfe moisturising cream7K/yr
  • vaginal cream25K/yr
  • vaginia dry cream12K/yr
  • dr wolfes vsan cream11K/yr
  • v san9K/yr
  • ovesse viginal cream32K/yr
  • vagina cream10K/yr
  • estriol vagial cream7K/yr

Reviews and returns

What reviews say buyers love and hate about Estrogen Cream

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Value For Money”
0.1%of orders come back
“Waste of money”
A buyer, on “Value For Money”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Estrogen Cream questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data