Estrid Razor Blades Refill
Estrid Razor Blades Refill shows low returns (0.1%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Flapen Score
Is Estrid Razor Blades Refill profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Estrid Razor Blades Refill is a £359K/yr Amazon United Kingdom market (559K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 54/100.
Estrid Razor Blades Refill: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +44.8% over the last 90 days and 5.5% of searches end in a purchase.
£359K
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 22 products
Top Estrid Razor Blades Refill products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Butter)
- Price
- £8.33
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 2mo ago
by Amazon Womens Razor 5-Blade Refills Pack of 10
- Price
- £8.33
- Rating
- 4.2/5
- Reviews
- 7,171
- Age
- 3y ago
Estrid Razor Starter Set Womens Razor Set with 5-Blade System Vegan Moisture Strips 2 Replacement Small Wall Mount (Bloom)
- Price
- £18.95
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 8mo ago
Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Aqua)
- Price
- £8.32
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
by Amazon Womens 5-blade razor refill in pink 10 pack
- Price
- £9.04
- Rating
- 4.4/5
- Reviews
- 902
- Age
- 3y ago
Trending
90-day click momentum
Pepe Jeans Womens Estrid Sweatshirt White M
- Price
- £11.61
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 2y ago
Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Onyx)
- Price
- £8.32
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago
Estrid Shaver Starter Set Womens Razor Set with 5 Blades System Vegan Moisture Strips 2 Replacement Blades Wall Mount (Pearl Duo)
- Price
- £25.18
- Rating
- 4.3/5
- Reviews
- 38
- Age
- 3mo ago
Estrid Disposable 4-Blade Womens Razors with Moisturising Strip | Smooth Shave for Sensitive Skin | Recyclable Handle | Assorted Colours | 3 Pack
- Price
- £8.07
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 2mo ago
Pepe Jeans Womens Estrid Sweatshirt White S
- Price
- £15.00
- Rating
- 3.9/5
- Reviews
- 5
- Age
- 2y ago
Newest
by launch dateEstrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Butter)
- Price
- £8.33
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 2mo ago
Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Aqua)
- Price
- £8.32
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Halo)
- Price
- £8.34
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
Estrid Disposable 4-Blade Womens Razors with Moisturising Strip | Smooth Shave for Sensitive Skin | Recyclable Handle | Assorted Colours | 3 Pack
- Price
- £8.07
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 2mo ago
Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Cloud)
- Price
- £8.40
- Rating
- 4.4/5
- Reviews
- 484
- Age
- 2mo ago
Competition: brands, sellers & click share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 rising
Sellers
60
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
65%
Top 20: 98%
Open market
0%
- ESTRID65%
- by Amazon28%
- Pepe Jeans3%
- niusility2%
- MEKEET1%
- Gillette Venus1%
- Open — no brand owns it (0%)
Estrid Razor Blades Refill demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun, Jul · busiest ÷ quietest = 2.9×
Top Estrid Razor Blades Refill search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- estrid razor blades refill207K/yr
- estrid razor166K/yr
- estrid78K/yr
- estrid razor blades32K/yr
- estrid razor refills12K/yr
- amazon razor blades refill12K/yr
- estrid razor heads8K/yr
- astrid razor8K/yr
- estrid blades7K/yr
- amazon razor blades8K/yr
What reviews say buyers love and hate about Estrid Razor Blades Refill
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Clean shave”
“Just as good as the brand names”
“Good price”
“Smooth”
“They are easy to replace and very smooth”
What buyers complain about
69% of reviews“Poor quality handle”
“breaks easily”
“Smaller blades than expected”
“Not very sharp”
“It was so rough”
Estrid Razor Blades Refill return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
52%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Estrid Razor Blades Refill questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
