Estrid Razor Blades Refill
MaybeReturns run at only 0.1% of orders. But the top 5 brands take 99% of clicks, so Estrid Razor Blades Refill is a Maybe.
- Flapen Score
- 54 / 100Top 25% of 2,035 Health & Personal Care niches · +6 vs the category median of 4854
- Market size
- £359K/yr559K searches / yr
- 90-day growth
- +44.8%search demand this quarter
- Competition
- 65%top-5 click share · 6 brands · 60 sellers
Flapen Score
Estrid Razor Blades Refill against its category
The dotted line is the Health & Personal Care average. Past it, Estrid Razor Blades Refill is stronger. Inside it, weaker.
Market
The Estrid Razor Blades Refill market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Estrid Razor Blades Refill 559K times last year and spent an estimated £359K. The top 5 brands take 99% of clicks. Demand peaks in Jun–Jul. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
5.5% of searches ended in a purchase last week.
Shoppers searched for this 559K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +44.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £359K a year.
- Searches, last 12 months
- 559K
- Growth, 90 days vs prior 90
- +44.8%
- Conversion, latest week
- 5.5%
- Market size, estimated
- £359Ka year
- Peak month
- July2.9× the quietest month
- Top search term
- estrid razor blades refill207K searches a year
02 · Price
A sale here is worth £11.74.
Listings sell for £11.74 on average, from £4.99 to £26.88. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £11.74 that is £6K to £9K a year per listing.
- Average price
- £11.74under the $15 to $100 sweet spot
- Price range
- £4.99–£26.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£9K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
23% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.4% of listings are out of stock. The average listing ranks #483 within Shaving & Hair Removal. It carries 1,631 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 23%
- Prime listings
- 100%
- Out of stock, average day
- 27.4%
- Average rank
- #483in Shaving & Hair Removal
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,631per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 3 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Estrid Razor Blades Refill products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Butter)
- Price
- £8.33
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 2mo ago
by Amazon Womens Razor 5-Blade Refills Pack of 10
- Price
- £8.33
- Rating
- 4.2/5
- Reviews
- 7,171
- Age
- 3y ago
Estrid Razor Starter Set Womens Razor Set with 5-Blade System Vegan Moisture Strips 2 Replacement Small Wall Mount (Bloom)
- Price
- £18.95
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 8mo ago
Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Aqua)
- Price
- £8.32
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
by Amazon Womens 5-blade razor refill in pink 10 pack
- Price
- £9.04
- Rating
- 4.4/5
- Reviews
- 902
- Age
- 3y ago
Trending
90-day click momentum
Pepe Jeans Womens Estrid Sweatshirt White M
- Price
- £11.61
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 2y ago
Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Onyx)
- Price
- £8.32
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago
Estrid Shaver Starter Set Womens Razor Set with 5 Blades System Vegan Moisture Strips 2 Replacement Blades Wall Mount (Pearl Duo)
- Price
- £25.18
- Rating
- 4.3/5
- Reviews
- 38
- Age
- 3mo ago
Estrid Disposable 4-Blade Womens Razors with Moisturising Strip | Smooth Shave for Sensitive Skin | Recyclable Handle | Assorted Colours | 3 Pack
- Price
- £8.07
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 2mo ago
Pepe Jeans Womens Estrid Sweatshirt White S
- Price
- £15.00
- Rating
- 3.9/5
- Reviews
- 5
- Age
- 2y ago
Newest
by launch dateEstrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Butter)
- Price
- £8.33
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 2mo ago
Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Aqua)
- Price
- £8.32
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Halo)
- Price
- £8.34
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
Estrid Disposable 4-Blade Womens Razors with Moisturising Strip | Smooth Shave for Sensitive Skin | Recyclable Handle | Assorted Colours | 3 Pack
- Price
- £8.07
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 2mo ago
Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Cloud)
- Price
- £8.40
- Rating
- 4.4/5
- Reviews
- 484
- Age
- 2mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
60
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
65%
Top 20: 98%
Open market
0%
- ESTRID65%
- by Amazon28%
- Pepe Jeans3%
- niusility2%
- MEKEET1%
- Gillette Venus1%
- Open — no brand owns it (0%)
Demand
Estrid Razor Blades Refill search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 2.9×
Search terms
Top Estrid Razor Blades Refill search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- estrid razor blades refill207K/yr
- estrid razor166K/yr
- estrid78K/yr
- estrid razor blades32K/yr
- estrid razor refills12K/yr
- amazon razor blades refill12K/yr
- estrid razor heads8K/yr
- astrid razor8K/yr
- estrid blades7K/yr
- amazon razor blades8K/yr
Reviews and returns
What reviews say buyers love and hate about Estrid Razor Blades Refill
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality handle
Terrible quality
Not comparable to other brands - POOR
breaks easily
the soapy bits don't last very long
They dont last long at all
Smaller blades than expected
does not fit in handles
Fits neither, dont buy
Not very sharp
its like the blade cant get close enough to shave your hairs
They are incompatible with that razor
It was so rough
Have a slimy feel to them
Love
Clean shave
Great razor
Great for a smooth shave
Just as good as the brand names
Build quality is great for disposables
Very good quality
Good price
extremely happy to be saving so much money
Good value for money
Smooth
a smooth shave
they are very smooth
They are easy to replace and very smooth
easy to use
The razor was easy to hold
Return
0.1% Return rate 52% Fixable by listing
Smaller blades than expected
does not fit in handles
Fits neither, dont buy
Poor quality handle
Terrible quality
Not comparable to other brands - POOR
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Estrid Razor Blades Refill questions
Answered from the same tracked data.