estrid razor blades refill
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+44.8%90-day search growth — must beat 0% to launch
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Market size
Good£359K£359K/yr · 559K searches
Price range
Good£4.99–£26.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,630.77avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.74avg listing price — sweet spot $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, estrid razor blades refill is a £359K/yr Amazon United Kingdom market (559K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 54/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
estrid razor blades refill market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £176K–£235K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #483
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 23%
- Out of stock
- 27.4%
- Avg brand age
- 28 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
60
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
65%
Top 20: 98%
Open market
0%
- ESTRID65%
- by Amazon28%
- Pepe Jeans3%
- niusility2%
- MEKEET1%
- Gillette Venus1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 76 weeks — +44.8% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 2.9×
Top estrid razor blades refill search terms
- estrid razor blades refill207K/yr
- estrid razor166K/yr
- estrid78K/yr
- estrid razor blades32K/yr
- estrid razor refills12K/yr
- amazon razor blades refill12K/yr
- estrid razor heads8K/yr
- astrid razor8K/yr
- estrid blades7K/yr
- amazon razor blades8K/yr
Top estrid razor blades refill products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Butter)
ESTRID£8.335.0★6 rev
by Amazon Womens Razor 5-Blade Refills Pack of 10
by Amazon£8.334.2★7,171 rev
Estrid Razor Starter Set Womens Razor Set with 5-Blade System Vegan Moisture Strips 2 Replacement Small Wall Mount (Bloom)
ESTRID£18.954.5★2 rev
Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Aqua)
ESTRID£8.325.0★1 rev
by Amazon Womens 5-blade razor refill in pink 10 pack
by Amazon£9.044.4★902 rev
Newest
by launch dateEstrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Butter)
ESTRID£8.336 rev
Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Aqua)
ESTRID£8.321 rev
Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Halo)
ESTRID£8.341 rev
Estrid Disposable 4-Blade Womens Razors with Moisturising Strip | Smooth Shave for Sensitive Skin | Recyclable Handle | Assorted Colours | 3 Pack
ESTRID£8.0722 rev
Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Cloud)
ESTRID£8.40484 rev
Trending
90-day click momentum
Pepe Jeans Womens Estrid Sweatshirt White M
Pepe Jeans£11.614.3★
Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Onyx)
ESTRID£8.320.0★
Estrid Shaver Starter Set Womens Razor Set with 5 Blades System Vegan Moisture Strips 2 Replacement Blades Wall Mount (Pearl Duo)
ESTRID£25.184.3★
Estrid Disposable 4-Blade Womens Razors with Moisturising Strip | Smooth Shave for Sensitive Skin | Recyclable Handle | Assorted Colours | 3 Pack
ESTRID£8.074.6★
Pepe Jeans Womens Estrid Sweatshirt White S
Pepe Jeans£15.003.9★
What buyers say about estrid razor blades refill
What buyers praise and complain about, mined from review topics.What buyers love
“Clean shave”
“Just as good as the brand names”
“Good price”
“Smooth”
“They are easy to replace and very smooth”
“Does the job just fine”
“Love the colours”
“are comfortable to grip”
“No irritation”
“Fit the Estrid razor”
What buyers complain about
“Poor quality handle”
“breaks easily”
“Smaller blades than expected”
“Not very sharp”
“It was so rough”
“Attachment missing”
“Inaccurate description”
“Not easy to use at all”
“Another issue was irritation”
“These are the worst blades I have ever used”
Top return reasons
Common questions
- Is estrid razor blades refill profitable to sell on Amazon United Kingdom?
- The niche generates £359K/yr across 22 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is +44.8%. Flapen's verdict: Worth a look (54/100).
- How competitive is the estrid razor blades refill niche?
- 6 brands and 60 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in estrid razor blades refill?
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 0.1%.
- When does demand for estrid razor blades refill peak?
- Demand peaks in Jun–Jul; the busiest month runs 2.9× the quietest.
- What does it cost to enter the estrid razor blades refill niche?
- Listings span £4.99–£26.88; the average listing price is £11.74 (sweet spot $15–$100). The average incumbent carries 1,631 reviews — the moat a new listing must climb.