Estrid Razor
Estrid Razor shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Estrid Razor profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Estrid Razor is a £330K/yr Amazon United Kingdom market (345K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 57/100.
Estrid Razor: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +46.3% over the last 90 days and 7.7% of searches end in a purchase.
£330K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 25 products
Top Estrid Razor products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Butter)
- Price
- £8.33
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 2mo ago
Estrid Razor Starter Set Womens Razor Set with 5-Blade System Vegan Moisture Strips 2 Replacement Small Wall Mount (Bloom)
- Price
- £18.95
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 8mo ago
Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Aqua)
- Price
- £8.32
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
Gillette Venus Womens Razor for Pubic Hair & Skin Protection 1 Handle - 5 Blade Refills Ergonomic Handle Sensitive Skin Protection
- Price
- £15.35
- Rating
- 4.4/5
- Reviews
- 181
- Age
- 6mo ago
Gillette Venus Razor for Pubic Hair & Skin Protection 1 Handle & 2 Blade Refills - Includes 2-in-1 Shave Gel & Cleanser 190ml Sensitive Skin Protection for Women
- Price
- £13.21
- Rating
- 4.4/5
- Reviews
- 851
- Age
- 3y ago
Trending
90-day click momentum
Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Onyx)
- Price
- £8.32
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago
Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Aqua)
- Price
- £8.32
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Halo)
- Price
- £8.34
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Butter)
- Price
- £8.33
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 2mo ago
Pepe Jeans Womens Estrid Sweatshirt White M
- Price
- £11.61
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 2y ago
Newest
by launch dateEstrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Butter)
- Price
- £8.33
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 2mo ago
Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Aqua)
- Price
- £8.32
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Halo)
- Price
- £8.34
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Cloud)
- Price
- £8.40
- Rating
- 4.4/5
- Reviews
- 484
- Age
- 2mo ago
Estrid Shaver Starter Set Womens Razor Set with 5 Blades System Vegan Moisture Strips 2 Replacement Blades Wall Mount (Pearl Duo)
- Price
- £25.18
- Rating
- 4.3/5
- Reviews
- 38
- Age
- 3mo ago
Competition: brands, sellers & click share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
Brands
5 rising
Sellers
90
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
54%
Top 20: 94%
Open market
0%
- ESTRID61%
- Gillette Venus30%
- by Amazon4%
- Pepe Jeans4%
- houpoo1%
Estrid Razor demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Estrid Razor search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- estrid razor166K/yr
- estrid78K/yr
- gillette venus pubic hair and skin19K/yr
- venus pubic hair razor24K/yr
- pubic hair razor14K/yr
- astrid razor8K/yr
- gillette pubic hair razor women6K/yr
- venus pubic4K/yr
- pubic razor4K/yr
- venus razors for women pubic hair5K/yr
What reviews say buyers love and hate about Estrid Razor
What buyers mention most, as a share of all reviews.
What buyers love
72% of reviews“Amazing quality”
“Super Handy”
“Good for price”
“Exactly like the photo”
“So so smooth”
What buyers complain about
59% of reviews“Irritates the skin”
“Terrible quality”
“breaks easily”
“Barely works”
“Very expensive and wasteful”
Estrid Razor return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
17%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Estrid Razor questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
