estrid razor
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Growth
Good+46.3%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£5.29–£26.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.42avg listing price — sweet spot $15–$100
Market size
Good£330K£330K/yr · 345K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,615.36avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, estrid razor is a £330K/yr Amazon United Kingdom market (345K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
estrid razor market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £186K–£248K
- units × avg price
- Conversion rate
- 7.7%
- Avg BSR
- #416
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 36%
- Out of stock
- 25.0%
- Avg brand age
- 31 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
90
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
54%
Top 20: 94%
Open market
0%
- ESTRID61%
- Gillette Venus30%
- by Amazon4%
- Pepe Jeans4%
- houpoo1%
Demand
Weekly Amazon search volume, last 33 weeks — +46.3% search growth over the last 90 days.Top estrid razor search terms
- estrid razor166K/yr
- estrid78K/yr
- gillette venus pubic hair and skin19K/yr
- venus pubic hair razor24K/yr
- pubic hair razor14K/yr
- astrid razor8K/yr
- gillette pubic hair razor women6K/yr
- venus pubic4K/yr
- pubic razor4K/yr
- venus razors for women pubic hair5K/yr
Top estrid razor products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Butter)
ESTRID£8.335.0★6 rev
Estrid Razor Starter Set Womens Razor Set with 5-Blade System Vegan Moisture Strips 2 Replacement Small Wall Mount (Bloom)
ESTRID£18.954.5★2 rev
Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Aqua)
ESTRID£8.325.0★1 rev
Gillette Venus Womens Razor for Pubic Hair & Skin Protection 1 Handle - 5 Blade Refills Ergonomic Handle Sensitive Skin Protection
Gillette Venus£15.354.4★181 rev
Gillette Venus Razor for Pubic Hair & Skin Protection 1 Handle & 2 Blade Refills - Includes 2-in-1 Shave Gel & Cleanser 190ml Sensitive Skin Protection for Women
Gillette Venus£13.214.4★851 rev
Newest
by launch dateEstrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Butter)
ESTRID£8.336 rev
Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Aqua)
ESTRID£8.321 rev
Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Halo)
ESTRID£8.341 rev
Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Cloud)
ESTRID£8.40484 rev
Estrid Shaver Starter Set Womens Razor Set with 5 Blades System Vegan Moisture Strips 2 Replacement Blades Wall Mount (Pearl Duo)
ESTRID£25.1838 rev
Trending
90-day click momentum
Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Onyx)
ESTRID£8.320.0★
Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Aqua)
ESTRID£8.325.0★
Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Halo)
ESTRID£8.345.0★
Estrid Starter Kit - Steel Razor + 2 * 5 blade Refill + Wall holder Razor for Body Vegan For sensitive skin 2 refill cartridges (Butter)
ESTRID£8.335.0★
Pepe Jeans Womens Estrid Sweatshirt White M
Pepe Jeans£11.614.3★
What buyers say about estrid razor
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Super Handy”
“Good for price”
“Exactly like the photo”
“So so smooth”
“Charges well”
“Clean shave”
“No irritation”
“quick and clean sha ve”
“Great battery life”
What buyers complain about
“Irritates the skin”
“Terrible quality”
“breaks easily”
“Barely works”
“Very expensive and wasteful”
“Not very sharp”
“Made an absolute mess of my sencitive skin”
“Only thing is I found the trimmer head quite short”
“It is so hard to hold”
“Gets hot fast”
Top return reasons
Common questions
- Is estrid razor profitable to sell on Amazon United Kingdom?
- The niche generates £330K/yr across 25 tracked products. 4 of 11 products launched in the last 360 days are still selling. 90-day search growth is +46.3%. Flapen's verdict: Worth a look (57/100).
- How competitive is the estrid razor niche?
- 5 brands and 90 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in estrid razor?
- Top complaints mined from reviews: Allergies, Quality-Overall, Durability. The return rate is 0.1%.
- What does it cost to enter the estrid razor niche?
- Listings span £5.29–£26.88; the average listing price is £12.42 (sweet spot $15–$100). The average incumbent carries 1,615 reviews — the moat a new listing must climb.