Estrid Razor

Shoppers searched for this 345K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +46.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £330K a year.

Searches, last 12 months

345K

Growth, 90 days vs prior 90

+46.3%

Conversion, latest week

7.7%

Market size, estimated

£330Ka year

Top search term

estrid razor166K searches a year

Listings sell for £12.42 on average, from £5.29 to £26.88. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £12.42 that is £3K to £6K a year per listing.

Average price

£12.42under the $15 to $100 sweet spot

Price range

£5.29–£26.88

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£3K–£6K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.0% of listings are out of stock. The average listing ranks #416 within Shaving & Hair Removal. It carries 1,615 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

36%

Prime listings

100%

Out of stock, average day

25.0%

Average rank

#416in Shaving & Hair Removal

Average rating

4.38 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,615per listing

Listings tracked

25

11 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

4Amazon's first-year sales bar

Average brand age

31 months