Epipen
FailShoppers spend only $53K a year here, so Epipen is a Fail.
- Flapen Score
- 47 / 100Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 4847
- Market size
- £53K/yr146K searches / yr
- 90-day growth
- +9.0%search demand this quarter
- Competition
- 54%top-5 click share · 17 brands · 35 sellers
Flapen Score
Epipen against its category
The dotted line is the Health & Personal Care average. Past it, Epipen is stronger. Inside it, weaker.
Market
The Epipen market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Epipen 146K times last year and spent an estimated £53K. The top 5 brands take 72% of clicks. Demand peaks in Jun–Jul. Flapen scores it 47 out of 100, a Fail.
01 · Demand
3.6% of searches ended in a purchase last week.
Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.
- Searches, last 12 months
- 146K
- Growth, 90 days vs prior 90
- +9.0%
- Conversion, latest week
- 3.6%
- Market size, estimated
- £53Ka year
- Peak month
- July2.3× the quietest month
- Top search term
- epipen case42K searches a year
02 · Price
A sale here is worth £10.08.
Listings sell for £10.08 on average, from £5.94 to £17.82. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £10.08 that is £1K to £3K a year per listing.
- Average price
- £10.08under the $15 to $100 sweet spot
- Price range
- £5.94–£17.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #177 within Diabetes. It carries 425 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 7.5%
- Average rank
- #177in Diabetes
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 425per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 0 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Epipen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
YOUSHARES EpiPen Carry Case - Epi Pen Travel Case Insulated Epi Pen Holder Bag Epipen Carrier Emergency Medical Pouch Injection Travel Case for Allergy Syringe Medicine Essentials & Diabetes(Red)
- Price
- £7.33
- Rating
- 3.9/5
- Reviews
- 206
- Age
- 10mo ago

Dey EpiPen Trainer by 500-00 Current Model
- Price
- £9.37
- Rating
- 4.5/5
- Reviews
- 203
- Age
- 11y ago

SITHON EpiPen Medical Carrying Case Insulated Travel Medication Organizer Bag Emergency Medical Pouch Holds 2 EpiPens Asthma Inhaler Anti-Histamine Auvi-Q Allergy Medicine Essentials (Black)
- Price
- £14.35
- Rating
- 4.6/5
- Reviews
- 2,753
- Age
- 5y ago

SITHON EpiPen Medical Carrying Case Insulated Travel Medication Organizer Bag Emergency Medical Pouch Holds 2 EpiPens Asthma Inhaler Anti-Histamine Auvi-Q Allergy Medicine Essentials (Red)
- Price
- £14.21
- Rating
- 4.6/5
- Reviews
- 2,753
- Age
- 5y ago

Elonbo EpiPen Carrying Case Travel Medicine Kit for 2 Epi Pens or Auvi Q Asthma Inhaler Nasal Spray Allergy Meds Diabetic Supplies Ventolin Inhaler Organize Holder Bag Purple
- Price
- £11.48
- Rating
- 4.4/5
- Reviews
- 92
- Age
- 1y ago
Trending
90-day click momentum
SUNMON EpiPen Carry Case Glow in The Dark Label Epipen Holder Bag with Carabiner Adrenaline Auto-Injector Holder with Thermal Foil Lining (1-Pack Black)
- Price
- £7.50
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 4mo ago

EpiPen Carry Case Insulated Slim Portable Double Sided Emergency Printing Medical Pouch Holder Injection Travel Case for 2 EpiPen Allergy Medication for Travelling Walking or Running Red
- Price
- £6.64
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

SUNMON EpiPen Carry Case Epipen Holder Bag with Carabiner Adrenaline Auto-Injector Holder with Thermal Foil Lining (1-Pack Red)
- Price
- £7.01
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 4mo ago

EpiPen Carry Case Insulated Portable Double Sided Emergency Printing Medical Pouch Waterproof Holder Injection Travel Bag for 2 EpiPens for Travelling Walking or Running Red
- Price
- £6.51
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

SUNMON EpiPen Carry Case Red Glow in The Dark Label Epipen Holder Bag with Carabiner Adrenaline Auto-Injector Holder with Thermal Foil Lining (1-Pack Red)
- Price
- £7.73
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 4mo ago
Newest
by launch date
EpiPen Carry Case Insulated Portable Double Sided Emergency Printing Medical Pouch Waterproof Holder Injection Travel Bag for 2 EpiPens for Travelling Walking or Running Red
- Price
- £6.51
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

EpiPen Carry Case Insulated Slim Portable Double Sided Emergency Printing Medical Pouch Holder Injection Travel Case for 2 EpiPen Allergy Medication for Travelling Walking or Running Red
- Price
- £6.64
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

SUNMON EpiPen Carry Case Epipen Holder Bag with Carabiner Adrenaline Auto-Injector Holder with Thermal Foil Lining (1-Pack Red)
- Price
- £7.01
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 4mo ago

SUNMON EpiPen Carry Case Red Glow in The Dark Label Epipen Holder Bag with Carabiner Adrenaline Auto-Injector Holder with Thermal Foil Lining (1-Pack Red)
- Price
- £7.73
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 4mo ago

SUNMON EpiPen Carry Case Glow in The Dark Label Epipen Holder Bag with Carabiner Adrenaline Auto-Injector Holder with Thermal Foil Lining (1-Pack Black)
- Price
- £7.50
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
35
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
54%
Top 20: 92%
Open market
22%
- SITHON25%
- YOUSHARES19%
- DEY14%
- MEDMAX7%
- Elonbo7%
- SUNMON6%
Demand
Epipen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 2.3×
Search terms
Top Epipen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- epipen case42K/yr
- epipen30K/yr
- epipen carry case16K/yr
- epipen bag11K/yr
- epi pen case insulated7K/yr
- epi pen12K/yr
- epi pen carrier11K/yr
- epi pen case7K/yr
- epipen trainer6K/yr
- epi pens5K/yr
Reviews and returns
What reviews say buyers love and hate about Epipen
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bigger than expected
Too small
Tight squeeze
the smell just would not go away
So disappointed as when I opened it the chemical smell was so strong it triggered my asthma
Had to dispose due to smell
It broke after first use - how do I replace it
now cant get it out without it ripping
bit too bulky
plus a little on the heavy side
low quality
Love
Excellent product
Good product well made
Good quality case
Nice fit
Perfect fit for what was needed
fits nicely in my handbag
Exactly as described
Does its job
exactly what I wanted
Its really easy to use
easy to access when needed
Great for everyday use
This is perfect for every day carrying of these vital items
Overall, a really handy must have if you carry an Epipen
It's portable, easy to store and the carabiner comes in very handy
Return
1.1% Return rate 80% Fixable by listing
Bigger than expected
Too small
Tight squeeze
the smell just would not go away
So disappointed as when I opened it the chemical smell was so strong it triggered my asthma
Had to dispose due to smell
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Epipen questions
Answered from the same tracked data.









