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Epipen

Fail

Shoppers spend only $53K a year here, so Epipen is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£53K/yr146K searches / yr
90-day growth
+9.0%search demand this quarter
Competition
54%top-5 click share · 17 brands · 35 sellers

Flapen Score

Epipen against its category

The dotted line is the Health & Personal Care average. Past it, Epipen is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Epipen market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Epipen 146K times last year and spent an estimated £53K. The top 5 brands take 72% of clicks. Demand peaks in Jun–Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
+9.0%
Conversion, latest week
3.6%
Market size, estimated
£53Ka year
Peak month
July2.3× the quietest month
Top search term
epipen case42K searches a year

02 · Price

A sale here is worth £10.08.

Listings sell for £10.08 on average, from £5.94 to £17.82. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £10.08 that is £1K to £3K a year per listing.

Average price
£10.08under the $15 to $100 sweet spot
Price range
£5.94–£17.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #177 within Diabetes. It carries 425 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
7.5%
Average rank
#177in Diabetes
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
425per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Epipen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

17 falling

Sellers

35

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

54%

Top 20: 92%

Open market

22%

  • SITHON25%
  • YOUSHARES19%
  • DEY14%
  • MEDMAX7%
  • Elonbo7%
  • SUNMON6%

Demand

Epipen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Jul · busiest ÷ quietest = 2.3×

Search terms

Top Epipen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • epipen case42K/yr
  • epipen30K/yr
  • epipen carry case16K/yr
  • epipen bag11K/yr
  • epi pen case insulated7K/yr
  • epi pen12K/yr
  • epi pen carrier11K/yr
  • epi pen case7K/yr
  • epipen trainer6K/yr
  • epi pens5K/yr

Reviews and returns

What reviews say buyers love and hate about Epipen

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall53%−0.17

Bigger than expected

Too small

Tight squeeze

Smell7%−0.03

the smell just would not go away

So disappointed as when I opened it the chemical smell was so strong it triggered my asthma

Had to dispose due to smell

Durability5%−0.02

It broke after first use - how do I replace it

now cant get it out without it ripping

Weight Heavy5%−0.01

bit too bulky

plus a little on the heavy side

Quality-Overall3%+1.14

low quality

Love

Quality-Overall19%+1.14

Excellent product

Good product well made

Good quality case

Size-Overall18%−0.17

Nice fit

Perfect fit for what was needed

fits nicely in my handbag

Advertised Vs Actual Product11%+0.70

Exactly as described

Does its job

exactly what I wanted

Ease Of Use10%+0.87

Its really easy to use

easy to access when needed

Great for everyday use

Portability7%+0.48

This is perfect for every day carrying of these vital items

Overall, a really handy must have if you carry an Epipen

It's portable, easy to store and the carabiner comes in very handy

Return

1.1% Return rate 80% Fixable by listing

Size-Overall71%▇██▇█▇

Bigger than expected

Too small

Tight squeeze

Zipper Quality5%▁▅▁▆▅█
Smell3%▄▁▁▃▁█

the smell just would not go away

So disappointed as when I opened it the chemical smell was so strong it triggered my asthma

Had to dispose due to smell

Compatibility-Overall3%▅█▇▂▁▄
Advertised Vs Actual Product3%▅▁▄▁█▄

FAQ

Common Epipen questions

Answered from the same tracked data.