Epilator for Women

Shoppers searched for this 907K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +55.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.9M a year.

Searches, last 12 months

907K

Growth, 90 days vs prior 90

+55.4%

Conversion, latest week

3.3%

Market size, estimated

£1.9Ma year

Peak month

July2.0× the quietest month

Top search term

epilator for women409K searches a year

Listings sell for £64.63 on average, from £19.21 to £132.03. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £64.63 that is £48K to £65K a year per listing.

Average price

£64.63inside the $15 to $100 sweet spot

Price range

£19.21–£132.03

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

£48K–£65K

Returns

2.5%of orders · Amazon United Kingdom median 0.6%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #19 within Shaving & Hair Removal. It carries 899 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

4.5%

Average rank

#19in Shaving & Hair Removal

Average rating

4.31 starsAmazon United Kingdom average 4.36 stars

Average reviews

899per listing

Listings tracked

26

15 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

15Amazon's first-year sales bar

Average brand age

32 months