epilator for women
Launch itA $1.9M/yr market growing +55.4% this quarter with returns at 2.5% — clears our launch bar.
Market size
Great£1.9M£1.9M/yr · 907K searches
Avg price
Great£64.63avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+55.4%90-day search growth — must beat 0% to launch
Price range
Good£19.21–£132.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good898.77avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, epilator for women is a £1.9M/yr Amazon United Kingdom market (907K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Launch it — 62/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
epilator for women market data
- Units sold / yr
- 30K–40K
- avg 750–1,000/product
- Revenue / yr
- £1.9M–£2.6M
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #19
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 4.5%
- Avg brand age
- 32 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
200
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
53%
Top 20: 92%
Open market
0%
- Braun53%
- PHILIPS31%
- VOYOR6%
- H8W8H6%
- VOGOE4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +55.4% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.0×
Top epilator for women search terms
- epilator for women409K/yr
- epilator235K/yr
- braun epilator for women40K/yr
- braun epilator31K/yr
- braun silk epil 929K/yr
- philips epilator19K/yr
- braun silk epil19K/yr
- epilators & accessories23K/yr
- epilator for women cordless24K/yr
- epilator for women bikini area9K/yr
Top epilator for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Braun Silképil 5 Wet & Dry Epilator Easy Hair Removal Lasting Smooth Skin 5-000 Flamingo Pink
Braun£38.074.3★2,242 rev
Philips Epilator Series 2000 Corded Epilator for Body and Sensitive Areas Epilate and Shave Hair Removal Device for Women Model BRE237/00
PHILIPS£22.034.4★125 rev
Philips Epilator Series 2000 Corded Epilator for Legs Hair Removal Device for Women Model BRE229/00
PHILIPS£22.434.1★106 rev
VOYOR Epilator for Women Cordless & Rechargeable Epilator Hair Removal with 30 Tweezers 3 in 1 Epilators with Electric Lady Shaver and Foot File Hair Removal Device for Arm Leg BM300 (Champagne Gold)
VOYOR£23.503.9★2,997 rev
Braun Silképil 3 Corded Epilator Easy Hair Removal Lasting Smooth Skin Includes Shaver Head and Trimmer Comb 3-031 Pink
Braun£27.014.1★1,740 rev
Newest
by launch date
Philips Epilator Series 9000 - Cordless Wet and Dry Electric Epilator Hair Removal for Legs Body and Bikini with ProGuide 8 Accessories 60 min. Runtime Model BRE719/00
PHILIPS£81.39261 rev
Braun Silképil 5 Wet & Dry Epilator Easy Hair Removal Lasting Smooth Skin 5-000 Flamingo Pink
Braun£38.072,242 rev
Braun Silképil 3 Corded Epilator Easy Hair Removal Lasting Smooth Skin Includes Shaver Head and Trimmer Comb 3-031 Pink
Braun£27.011,740 rev
Braun Silképil 9 Epilator for Women 9-041 Silver
Braun£82.64128 rev
Braun Silképil 7 SkinSpa All-in-One Set Epilator with Wide Head for Easy Hair Removal Wet & Dry Lasting Smooth Skin Includes Massage Pad Shaver Head and Trimmer Comb 7-081 Silver
Braun£83.934 rev
Trending
90-day click momentumBraun Silképil 5 Wet & Dry Epilator Easy Hair Removal Lasting Smooth Skin 5-000 Flamingo Pink
Braun£38.074.3★
Braun Silképil 3 Corded Epilator Easy Hair Removal Lasting Smooth Skin Includes Shaver Head and Trimmer Comb 3-031 Pink
Braun£27.014.1★
Philips Epilator Series 9000 - Cordless Wet and Dry Electric Epilator Hair Removal for Legs Body and Bikini with ProGuide 8 Accessories 60 min. Runtime Model BRE719/00
PHILIPS£81.394.5★
Braun Silképil 7 Epilator for Women 7-441 Silver
Braun£79.164.8★
Braun Silképil 9 Epilator for Women 9-041 Silver
Braun£82.644.6★
What buyers say about epilator for women
What buyers praise and complain about, mined from review topics.What buyers love
“easy to handle”
“Build quality is solid”
“Worth buying”
“Smooth and easy”
“As comfortable as it can be”
“Holds its charge for ages”
“Battery life is good”
“comes with useful attachments”
“Works well”
“The wet and dry option is great”
What buyers complain about
“Not able to charged”
“because it does not work properly”
“rather it just seems to break them”
“there is some discomfort initially”
“Waste of money”
“Poor quality”
“which is surprisingly short”
“a bit of itchiness after use”
“There is some discomfort when using it”
“not fitted to any uk adapter”
Top return reasons
Common questions
- Is epilator for women profitable to sell on Amazon United Kingdom?
- The niche generates £1.9M/yr across 26 tracked products. 15 of 15 products launched in the last 360 days are still selling. 90-day search growth is +55.4%. Flapen's verdict: Launch it (62/100).
- How competitive is the epilator for women niche?
- 5 brands and 200 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in epilator for women?
- Top complaints mined from reviews: Charging, Functionality-Overall, Durability. The return rate is 2.5%.
- When does demand for epilator for women peak?
- Demand peaks in Jul; the busiest month runs 2.0× the quietest.
- What does it cost to enter the epilator for women niche?
- Listings span £19.21–£132.03; the average listing price is £64.63 (sweet spot $15–$100). The average incumbent carries 899 reviews — the moat a new listing must climb.