Epilator for Women
MaybeShoppers spend $1.9M a year here. But the top 5 brands take 100% of clicks, so Epilator for Women is a Maybe.
- Flapen Score
- 62 / 100Top 6% of 2,035 Health & Personal Care niches · +14 vs the category median of 4862
- Market size
- £1.9M/yr907K searches / yr
- 90-day growth
- +55.4%search demand this quarter
- Competition
- 53%top-5 click share · 5 brands · 200 sellers
Flapen Score
Epilator for Women against its category
The dotted line is the Health & Personal Care average. Past it, Epilator for Women is stronger. Inside it, weaker.
Market
The Epilator for Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Epilator for Women 907K times last year and spent an estimated £1.9M. All 5 brands take every click. Demand peaks in Jul. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 907K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +55.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.9M a year.
- Searches, last 12 months
- 907K
- Growth, 90 days vs prior 90
- +55.4%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £1.9Ma year
- Peak month
- July2.0× the quietest month
- Top search term
- epilator for women409K searches a year
02 · Price
A sale here is worth £64.63.
Listings sell for £64.63 on average, from £19.21 to £132.03. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £64.63 that is £48K to £65K a year per listing.
- Average price
- £64.63inside the $15 to $100 sweet spot
- Price range
- £19.21–£132.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £48K–£65K
- Returns
- 2.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #19 within Shaving & Hair Removal. It carries 899 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 4.5%
- Average rank
- #19in Shaving & Hair Removal
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 899per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 15 of last year's 15 launches as successful.
15 products launched here in the last 12 months. Amazon counts 15 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 15
- Successful launches
- 15Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Epilator for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Braun Silképil 5 Wet & Dry Epilator Easy Hair Removal Lasting Smooth Skin 5-000 Flamingo Pink
- Price
- £38.07
- Rating
- 4.3/5
- Reviews
- 2,242
- Age
- 6mo ago
Philips Epilator Series 2000 Corded Epilator for Body and Sensitive Areas Epilate and Shave Hair Removal Device for Women Model BRE237/00
- Price
- £22.03
- Rating
- 4.4/5
- Reviews
- 125
- Age
- 10mo ago
Philips Epilator Series 2000 Corded Epilator for Legs Hair Removal Device for Women Model BRE229/00
- Price
- £22.43
- Rating
- 4.1/5
- Reviews
- 106
- Age
- 1y ago
VOYOR Epilator for Women Cordless & Rechargeable Epilator Hair Removal with 30 Tweezers 3 in 1 Epilators with Electric Lady Shaver and Foot File Hair Removal Device for Arm Leg BM300 (Champagne Gold)
- Price
- £23.50
- Rating
- 3.9/5
- Reviews
- 2,997
- Age
- 3y ago
Braun Silképil 3 Corded Epilator Easy Hair Removal Lasting Smooth Skin Includes Shaver Head and Trimmer Comb 3-031 Pink
- Price
- £27.01
- Rating
- 4.1/5
- Reviews
- 1,740
- Age
- 6mo ago
Trending
90-day click momentumBraun Silképil 5 Wet & Dry Epilator Easy Hair Removal Lasting Smooth Skin 5-000 Flamingo Pink
- Price
- £38.07
- Rating
- 4.3/5
- Reviews
- 2,242
- Age
- 6mo ago
Braun Silképil 3 Corded Epilator Easy Hair Removal Lasting Smooth Skin Includes Shaver Head and Trimmer Comb 3-031 Pink
- Price
- £27.01
- Rating
- 4.1/5
- Reviews
- 1,740
- Age
- 6mo ago
Philips Epilator Series 9000 - Cordless Wet and Dry Electric Epilator Hair Removal for Legs Body and Bikini with ProGuide 8 Accessories 60 min. Runtime Model BRE719/00
- Price
- £81.39
- Rating
- 4.5/5
- Reviews
- 261
- Age
- 4mo ago
Braun Silképil 7 Epilator for Women 7-441 Silver
- Price
- £79.16
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 6mo ago
Braun Silképil 9 Epilator for Women 9-041 Silver
- Price
- £82.64
- Rating
- 4.6/5
- Reviews
- 128
- Age
- 6mo ago
Newest
by launch datePhilips Epilator Series 9000 - Cordless Wet and Dry Electric Epilator Hair Removal for Legs Body and Bikini with ProGuide 8 Accessories 60 min. Runtime Model BRE719/00
- Price
- £81.39
- Rating
- 4.5/5
- Reviews
- 261
- Age
- 4mo ago
Braun Silképil 5 Wet & Dry Epilator Easy Hair Removal Lasting Smooth Skin 5-000 Flamingo Pink
- Price
- £38.07
- Rating
- 4.3/5
- Reviews
- 2,242
- Age
- 6mo ago
Braun Silképil 3 Corded Epilator Easy Hair Removal Lasting Smooth Skin Includes Shaver Head and Trimmer Comb 3-031 Pink
- Price
- £27.01
- Rating
- 4.1/5
- Reviews
- 1,740
- Age
- 6mo ago
Braun Silképil 9 Epilator for Women 9-041 Silver
- Price
- £82.64
- Rating
- 4.6/5
- Reviews
- 128
- Age
- 6mo ago
Braun Silképil 7 SkinSpa All-in-One Set Epilator with Wide Head for Easy Hair Removal Wet & Dry Lasting Smooth Skin Includes Massage Pad Shaver Head and Trimmer Comb 7-081 Silver
- Price
- £83.93
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
200
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
53%
Top 20: 92%
Open market
0%
- Braun53%
- PHILIPS31%
- VOYOR6%
- H8W8H6%
- VOGOE4%
- Open — no brand owns it (0%)
Demand
Epilator for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 2.0×
Search terms
Top Epilator for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- epilator for women409K/yr
- epilator235K/yr
- braun epilator for women40K/yr
- braun epilator31K/yr
- braun silk epil 929K/yr
- philips epilator19K/yr
- braun silk epil19K/yr
- epilators & accessories23K/yr
- epilator for women cordless24K/yr
- epilator for women bikini area9K/yr
Reviews and returns
What reviews say buyers love and hate about Epilator for Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not able to charged
it will no longer charge up
Faulty charger
because it does not work properly
Does not do its job
Did not work
rather it just seems to break them
Broken within two months
After about 2 uses it started to die after about 3/4 minutes of use
there is some discomfort initially
Not comfortable at all
Just a little mild discomfort
Waste of money
quite expensive
Pricey
Love
easy to handle
easy to hold
Ease of Use
Build quality is solid
The build quality is great
Excellent product
Worth buying
Excellent value for money
Good Value
Smooth and easy
super smooth
gentle to the skin
As comfortable as it can be
comfortable to hold
Comfortable to use
Return
2.5% Return rate 8% Fixable by listing
because it does not work properly
Does not do its job
Did not work
Not able to charged
it will no longer charge up
Faulty charger
Poor quality
Found it was not quite as good as expected
Not as good as the reviews
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Epilator for Women questions
Answered from the same tracked data.