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Enteric Coated Peppermint Oil

Fail

The top 5 brands take 100% of clicks, so Enteric Coated Peppermint Oil is a Fail.

Flapen Score
43
43 / 100
Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 48
Market size
£256K/yr81K searches / yr
90-day growth
-5.0%search demand this quarter
Competition
94%top-5 click share · 5 brands · 28 sellers

Flapen Score

Enteric Coated Peppermint Oil against its category

The dotted line is the Health & Personal Care average. Past it, Enteric Coated Peppermint Oil is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Enteric Coated Peppermint Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Enteric Coated Peppermint Oil 81K times last year and spent an estimated £256K. All 5 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 26.2% of those searches ended in a purchase.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 26.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £256K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
-5.0%
Conversion, latest week
26.2%
Market size, estimated
£256Ka year
Peak month
May1.3× the quietest month
Top search term
colpermin peppermint oil capsules28K searches a year

02 · Price

A sale here is worth £12.04.

Listings sell for £12.04 on average, from £6.06 to £23.17. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At £12.04 that is £24K to £30K a year per listing.

Average price
£12.04under the $15 to $100 sweet spot
Price range
£6.06–£23.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
2,000–2,500
Revenue per listing a year
£24K–£30K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #62 within Over-the-Counter Medication. It carries 1,918 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#62in Over-the-Counter Medication
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,918per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Enteric Coated Peppermint Oil products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 94% of clicks. A locked shelf that new listings rarely crack.

£0£26K£51K£77K£102K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

28

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

94%

Top 20: 100%

Open market

0%

  • Colpermin63%
  • Buscopan29%
  • PuroSure3%
  • WeightWorld2%
  • COLOMINT2%

Demand

Enteric Coated Peppermint Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Enteric Coated Peppermint Oil search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • colpermin peppermint oil capsules28K/yr
  • colpermin26K/yr
  • buscomint17K/yr
  • buscomint peppermint oil capsules5K/yr
  • buscopan mint4K/yr
  • colpermin ibs relief1K/yr
  • colpermin 100 capsules122/yr

Reviews and returns

What reviews say buyers love and hate about Enteric Coated Peppermint Oil

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“Weird sunflower oil taste after swallowing”
A buyer, on “Taste-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Enteric Coated Peppermint Oil questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data