enteric coated peppermint oil
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible26.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Good£12.04avg listing price — sweet spot $15–$100
Price range
Okay£6.06–£23.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£256K£256K/yr · 81K searches
Review moat
Okay1,917.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, enteric coated peppermint oil is a £256K/yr Amazon United Kingdom market (81K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
enteric coated peppermint oil market data
- Units sold / yr
- 15K–20K
- avg 2,000–2,500/product
- Revenue / yr
- £181K–£241K
- units × avg price
- Conversion rate
- 26.2%
- Avg BSR
- #62
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 63%
- Out of stock
- 0.0%
- Avg brand age
- 61 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
28
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Colpermin63%
- Buscopan29%
- PuroSure3%
- WeightWorld2%
- COLOMINT2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top enteric coated peppermint oil search terms
- colpermin peppermint oil capsules28K/yr
- colpermin26K/yr
- buscomint17K/yr
- buscomint peppermint oil capsules5K/yr
- buscopan mint4K/yr
- colpermin ibs relief1K/yr
- colpermin 100 capsules122/yr
Top enteric coated peppermint oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Colpermin IBS Relief - Peppermint Oil Capsules for Irritable Bowel Syndrome Colpermin Capsules - 100 Pack
Colpermin£20.604.7★1,685 rev
Colpermin IBS Relief Capsules Peppermint Oil Pack of 20
Colpermin£6.774.6★2,396 rev
Buscomint 0.2 ml Peppermint Oil - IBS Multi-Symptom Treatment Soft Gel Capsules 24 count (Pack of 1) 100% Natural Active Ingredient Preservatives Free
Buscopan£6.064.4★3,365 rev
Buscopan Buscomint 0.2 ml Peppermint Oil - IBS Multi-Symptom Treatment - Pack of 48 Soft Gel Capsules
Buscopan£11.004.5★1,261 rev
Purosure Enteric Coated Peppermint Oil Capsules - 84 Soft Gel Caps (0.2ml Each) Gastro-Resistant Natural Soothing Mint Sealed in Hygienic Blister Strips Supports Healthy Digestion
PuroSure£7.814.3★641 rev
Newest
by launch datePurosure Enteric Coated Peppermint Oil Capsules - 84 Soft Gel Caps (0.2ml Each) Gastro-Resistant Natural Soothing Mint Sealed in Hygienic Blister Strips Supports Healthy Digestion
PuroSure£7.81641 rev
Buscopan Buscomint 0.2 ml Peppermint Oil - IBS Multi-Symptom Treatment - Pack of 48 Soft Gel Capsules
Buscopan£11.001,261 rev
Buscomint 0.2 ml Peppermint Oil - IBS Multi-Symptom Treatment Soft Gel Capsules 24 count (Pack of 1) 100% Natural Active Ingredient Preservatives Free
Buscopan£6.063,365 rev
Peppermint Oil Capsules 200mg - 1 Year Supply - 365 Softgels - 1 Per Day
WeightWorld£9.534,377 rev
Colomint Peppermint Oil Capsules Natural IBS Relief & Bloating Relief 84 Gastro-Resistant Peppermint Capsules (0.2ml) IBS Supplements for Digestive Comfort Sealed Blister Strips
COLOMINT£11.361,254 rev
Trending
90-day click momentumPeppermint Oil Capsules 200mg - 1 Year Supply - 365 Softgels - 1 Per Day
WeightWorld£9.534.5★
Buscomint 0.2 ml Peppermint Oil - IBS Multi-Symptom Treatment Soft Gel Capsules 24 count (Pack of 1) 100% Natural Active Ingredient Preservatives Free
Buscopan£6.064.4★
Colpermin IBS Relief - Peppermint Oil Capsules for Irritable Bowel Syndrome Colpermin Capsules - 100 Pack
Colpermin£20.604.7★
Colomint Peppermint Oil Capsules Natural IBS Relief & Bloating Relief 84 Gastro-Resistant Peppermint Capsules (0.2ml) IBS Supplements for Digestive Comfort Sealed Blister Strips
COLOMINT£11.364.2★
Purosure Enteric Coated Peppermint Oil Capsules - 84 Soft Gel Caps (0.2ml Each) Gastro-Resistant Natural Soothing Mint Sealed in Hygienic Blister Strips Supports Healthy Digestion
PuroSure£7.814.3★
What buyers say about enteric coated peppermint oil
What buyers praise and complain about, mined from review topics.What buyers love
“excellent product”
“Worth it”
“Reduces bloating”
“Good for acid reflux and flatulence”
“easy to use”
“Easy to swallow”
“Effective”
“Great for digestion”
“does the job”
“They seem to work good for my personal use i haven't had the bloated feeling I have had alot of wind I feel better for it”
What buyers complain about
“Weird sunflower oil taste after swallowing”
“instead of making me feel better its making my stomach hurt”
“Did not work”
“The only thing I'll fault is the price is they're fairly expensive”
“Slightly concerned that the seller recommends taking one capsule a day when the NHS advise not to take for more than 2 weeks”
“Made me feel so ill”
“Either I end up burping peppermint or Im literally pooping it out leaving me burning”
“the effect on my IBS has been horrendous”
“Small capsules”
“my bowel movements literally smell like a Christmas elf brothel at this point”
Common questions
- Is enteric coated peppermint oil profitable to sell on Amazon United Kingdom?
- The niche generates £256K/yr across 8 tracked products. 90-day search growth is -5.0%. Flapen's verdict: Skip it (43/100).
- How competitive is the enteric coated peppermint oil niche?
- 5 brands and 28 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in enteric coated peppermint oil?
- Top complaints mined from reviews: Taste-Overall, Acid Regulator/Stomach Ache Relief, Functionality-Overall. The return rate is 0.1%.
- When does demand for enteric coated peppermint oil peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the enteric coated peppermint oil niche?
- Listings span £6.06–£23.17; the average listing price is £12.04 (sweet spot $15–$100). The average incumbent carries 1,918 reviews — the moat a new listing must climb.