Ensure
Ensure shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Ensure profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Ensure is a £1.1M/yr Amazon United Kingdom market (408K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 56/100.
Ensure: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -7.7% over the last 90 days and 8.6% of searches end in a purchase.
£1.1M
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 19 products
Top Ensure products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Ensure NutriVigor Nutritional Shake Vanilla Flavour 8 x 220ml Boosts Energy Ready-to-Drink Food Supplement with Protein HMB and27 Vitamins and Minerals
- Price
- £18.45
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 7mo ago
Ensure Plus Milkshake Style Nutritional Supplement Drink Flavour Contains Protein Vitamins and Minerals Strawberry 200ml (Pack of 24)
- Price
- £49.67
- Rating
- 4.5/5
- Reviews
- 441
- Age
- 7y ago
Ensure NutriVigor Nutritional Shake Vanilla Flavour 400g Food Supplement with Protein HMB & 27 Vitamins & Minerals Supports Strength Energy & Immunity With Vitamin D C & B
- Price
- £13.73
- Rating
- 4.4/5
- Reviews
- 1,943
- Age
- 7y ago
Ensure NutriVigor Nutritional Shake Strawberry Flavour 400g Food Supplement with Protein HMB & 27 Vitamins & Minerals Supports Strength Energy & Immunity With Vitamin D C & B
- Price
- £14.48
- Rating
- 4.5/5
- Reviews
- 753
- Age
- 5y ago
Ensure NutriVigor Nutritional Shake Vanilla Flavour 850g Food Supplement with Protein HMB & 27 Vitamins & Minerals Supports Strength Energy & Immunity With Vitamin D C & B
- Price
- £28.83
- Rating
- 4.5/5
- Reviews
- 309
- Age
- 6y ago
Trending
90-day click momentumEnsure NutriVigor Nutritional Shake Vanilla Flavour 8 x 220ml Boosts Energy Ready-to-Drink Food Supplement with Protein HMB and27 Vitamins and Minerals
- Price
- £18.45
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 7mo ago
Ensure NutriVigor Nutritional Shake Chocolate Flavour 8 x 220ml Boosts Energy Ready-to-Drink Food Supplement with Protein HMB and27 Vitamins and Minerals
- Price
- £16.99
- Rating
- 4.1/5
- Reviews
- 18
- Age
- 7mo ago
Ensure NutriVigor Nutritional Shake Vanilla Flavour 850g Food Supplement with Protein HMB & 27 Vitamins & Minerals Supports Strength Energy & Immunity With Vitamin D C & B
- Price
- £28.83
- Rating
- 4.5/5
- Reviews
- 309
- Age
- 6y ago
Ensure NutriVigor Nutritional Shake Strawberry Flavour 400g Food Supplement with Protein HMB & 27 Vitamins & Minerals Supports Strength Energy & Immunity With Vitamin D C & B
- Price
- £14.48
- Rating
- 4.5/5
- Reviews
- 753
- Age
- 5y ago
Ensure Plus Vanilla 30x220ml
- Price
- £63.64
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 10y ago
Newest
by launch dateEnsure NutriVigor Nutritional Shake Vanilla Flavour 8 x 220ml Boosts Energy Ready-to-Drink Food Supplement with Protein HMB and27 Vitamins and Minerals
- Price
- £18.45
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 7mo ago
Ensure NutriVigor Nutritional Shake Chocolate Flavour 8 x 220ml Boosts Energy Ready-to-Drink Food Supplement with Protein HMB and27 Vitamins and Minerals
- Price
- £16.99
- Rating
- 4.1/5
- Reviews
- 18
- Age
- 7mo ago
Ensure Plus Milkshake Vanilla 200ml x 24
- Price
- £49.49
- Rating
- 4.6/5
- Reviews
- 50
- Age
- 1y ago
EnSure Plus Peach x 15
- Price
- £32.00
- Rating
- 4.5/5
- Reviews
- 56
- Age
- 2y ago
Ensure NutriVigor Nutritional Shake Chocolate Flavour 12 x 220ml Boosts Energy Ready-to-Drink Food Supplement with Protein HMB and27 Vitamins and Minerals
- Price
- £27.41
- Rating
- 4.4/5
- Reviews
- 97
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
Brands
5 falling
Sellers
67
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- Ensure59%
- NutriVigor32%
- Ensure Compact3%
- Abbott3%
- Ensure Plus Advance2%
- Open — no brand owns it (0%)
Ensure demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.2×
Top Ensure search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- ensure120K/yr
- ensure drinks for elderly62K/yr
- ensure plus45K/yr
- ensure drinks34K/yr
- ensure plus shakes68K/yr
- ensure compact18K/yr
- ensure plus shakes for weight gain21K/yr
- ensure nutrivigor9K/yr
- ensure powder10K/yr
- ensure vanilla5K/yr
What reviews say buyers love and hate about Ensure
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Nice taste and very creamy”
“benefit for health nutrient in my body”
“Good product very heathy”
“Good value”
“Great for your energy build up”
What buyers complain about
61% of reviews“Is expensive,”
“The taste is markedly different”
“could not eat for several days”
“Difficult to assess after a week”
“Chocolate flavour is not the best however is a very complete shake”
Ensure return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
50%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Ensure questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
