energy tablets
Skip itPricing outside the sweet spot ($7.64 avg) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay2,136.96avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.86–£19.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£95K£95K/yr · 176K searches
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Avg price
Bad£7.64avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, energy tablets is a £95K/yr Amazon United Kingdom market (176K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Aug. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
energy tablets market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £76K–£96K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #127
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 0.9%
- Avg brand age
- 55 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
150
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
61%
Top 20: 94%
Open market
23%
- Dextro Energy41%
- Nutrition Geeks12%
- HIGH510%
- Black Nore Gifts5%
- Vitamin Store5%
- FAST&UP4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.5% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 2.0×
Top energy tablets search terms
- energy tablets87K/yr
- energy49K/yr
- lucozade tablets31K/yr
- energy boost6K/yr
- lucozade energy tablets3K/yr
Top energy tablets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dextro Orange Flavour Energy Tablets 2 x 14 per pack
Dextro Energy£3.244.6★530 rev
Iron Tablets High Strength - Energy Tablets with Vitamin C B12 & Folic Acid - 120 Vegan Iron Supplements for Women and Men - 14mg - Enhanced Energy Support & Increased Absorption - UK Made
Nutrition Geeks£5.664.6★8,989 rev
Dextro Energy Orange Tablets | Fast Acting carbohydrates for a Quick Burst of Glucose | with Vitamin C for Reduction of Tiredness and Fatigue | Vegan | 47g (Pack of 24)
Dextro Energy£14.284.8★987 rev
HIGH5 ZERO Electrolyte Tablet - Hydration Tablets Enhanced with Vitamin C - 0 Calories & Sugar Free - Boost Hydration Performance & Wellness - Berry 20 Tablets
HIGH5£3.814.5★14,097 rev
Dextro Energy Tablets Blackcurrant Flavour 2 x 14 Tablets | Glucose Energy Tablets | Fast Energy Release | Blackcurrant Flavoured Dextrose Tablets
Dextro Energy£3.424.6★465 rev
Newest
by launch date
Dextro Multipack 2 Packs of Orange & 2 Packs of Blackcurrant Total 56 Energy Tablets
Black Nore Gifts£6.6524 rev
OMNIA Lions Mane 2000mg Tablets 15:1 High Strength Extract with Ashwagandha Organic Black Pepper & Vitamin B1 180 Vegan Tablets UK Made Brain Supplement for Focus & Clarity
OMNIA£6.14101 rev
Dextro Energy Dextrose Tablets Orange Flavour 47G-PACK OF 4
Black Nore Gifts£6.6553 rev
Phizz Daily Energy Electrolyte Hydration Tablets - 16 Vitamins and Minerals - Effervescent Energy Tablets - 75mg Caffeine (Daily (Cherry) 20)
Phizz£4.37691 rev
Vitamin Store Energy Release Effervescent Tablets - 3 Packs 20 Orange Flavoured Fizzy Dissolvable Energy Supplement - Vitamins C B1 B2 B12 Magnesium & Zinc - 2 Month Supply 60 Effervescent Tablets
Vitamin Store£6.08180 rev
Trending
90-day click momentum
Berocca Vitamin C Effervescent Tablets with Magnesium Vitamin B12 & Vitamin B Complex Orange Flavour 1 Pack of 45 Tablets - 6 Weeks Supply
Berocca£9.274.7★
Dextro Multipack 2 Packs of Orange & 2 Packs of Blackcurrant Total 56 Energy Tablets
Black Nore Gifts£6.654.8★
OMNIA Lions Mane 2000mg Tablets 15:1 High Strength Extract with Ashwagandha Organic Black Pepper & Vitamin B1 180 Vegan Tablets UK Made Brain Supplement for Focus & Clarity
OMNIA£6.144.6★
Fast&Up Multivitamin Complete Multivitamin Supplement All Day Energy 20 Effervescent Tablets Supports Immune System Orange
FAST&UP£4.434.5★
Dextro Energy Orange Tablets | Fast Acting carbohydrates for a Quick Burst of Glucose | with Vitamin C for Reduction of Tiredness and Fatigue | Vegan | 47g (Pack of 24)
Dextro Energy£14.284.8★
What buyers say about energy tablets
What buyers praise and complain about, mined from review topics.What buyers love
“No weird after taste”
“Excellent price”
“Decent enough”
“Berry flavour taste good does the job good price”
“Just as advertised”
“Energy boost”
“Very hydrating”
“Easy to use”
“Dissolves easily”
“Excellent for diabetics”
What buyers complain about
“taste is chalky”
“Very artificial flavours”
“Waste of money”
“Just had a blood test and Im deficient in Iron and B12”
“don't dissolve well”
“Did did not make any noticeable differance”
“Its totally unsuitable for diabetics it says no additional sugar”
“Im not a great sleeper during the night”
“way too strong”
“Energy supplimint”
Common questions
- Is energy tablets profitable to sell on Amazon United Kingdom?
- The niche generates £95K/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.5%. Flapen's verdict: Skip it (45/100).
- How competitive is the energy tablets niche?
- 18 brands and 150 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in energy tablets?
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
- When does demand for energy tablets peak?
- Demand peaks in Aug; the busiest month runs 2.0× the quietest.
- What does it cost to enter the energy tablets niche?
- Listings span £2.86–£19.32; the average listing price is £7.64 (sweet spot $15–$100). The average incumbent carries 2,137 reviews — the moat a new listing must climb.