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Energy Tablets

Fail

Products sell for $7.64 on average, outside the sweet spot, so Energy Tablets is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£95K/yr176K searches / yr
90-day growth
-6.5%search demand this quarter
Competition
61%top-5 click share · 18 brands · 150 sellers

Flapen Score

Energy Tablets against its category

The dotted line is the Health & Personal Care average. Past it, Energy Tablets is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Energy Tablets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Energy Tablets 176K times last year and spent an estimated £95K. The top 5 brands take 73% of clicks. Demand peaks in Aug. Flapen scores it 45 out of 100, a Fail.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.

Searches, last 12 months
176K
Growth, 90 days vs prior 90
-6.5%
Conversion, latest week
7.0%
Market size, estimated
£95Ka year
Peak month
August2.0× the quietest month
Top search term
energy tablets87K searches a year

02 · Price

A sale here is worth £7.64.

Listings sell for £7.64 on average, from £2.86 to £19.32. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £7.64 that is £2K to £4K a year per listing.

Average price
£7.64under the $15 to $100 sweet spot
Price range
£2.86–£19.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #127 within Diet & Nutrition. It carries 2,137 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#127in Diet & Nutrition
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,137per listing
Listings tracked
27

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Energy Tablets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£19K£28K£38K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

150

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

61%

Top 20: 94%

Open market

23%

  • Dextro Energy41%
  • Nutrition Geeks12%
  • HIGH510%
  • Black Nore Gifts5%
  • Vitamin Store5%
  • FAST&UP4%

Demand

Energy Tablets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.0×

Search terms

Top Energy Tablets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • energy tablets87K/yr
  • energy49K/yr
  • lucozade tablets31K/yr
  • energy boost6K/yr
  • lucozade energy tablets3K/yr

Reviews and returns

What reviews say buyers love and hate about Energy Tablets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall23%−0.12

taste is chalky

Tastes strange

Don't taste good

Flavor9%−0.03

Very artificial flavours

Flavour would be very weak in a 500ml+ size bottle

Flavour is horrible

Value For Money4%+1.16

Waste of money

A tiny bit expensive

Overpriced

Iron4%

Just had a blood test and Im deficient in Iron and B12

Bewarevif you can't tolerate iron

these are very low in iron

Solubility4%−0.02

don't dissolve well

Dissolves slowly

These tablets dont dissolve very easily

Love

Taste-Overall14%−0.12

No weird after taste

more normal taste

Good taste

Value For Money13%+1.16

Excellent price

Good value for money

Excellent value for money

Quality-Overall13%+0.95

Decent enough

Excellent Product

No issues

Flavor7%−0.03

Berry flavour taste good does the job good price

Great flavour

All the flavours were refreshing

Advertised Vs Actual Product6%+0.52

Just as advertised

Exactly as advertised

As described

FAQ

Common Energy Tablets questions

Answered from the same tracked data.