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Energy Tablets

Fail

Products sell for $7.64 on average, outside the sweet spot, so Energy Tablets is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£95K/yr176K searches / yr
90-day growth
-6.5%search demand this quarter
Competition
61%top-5 click share · 18 brands · 150 sellers

Flapen Score

Energy Tablets against its category

The dotted line is the Health & Personal Care average. Past it, Energy Tablets is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Energy Tablets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Energy Tablets 176K times last year and spent an estimated £95K. The top 5 brands take 73% of clicks. Demand peaks in Aug. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.

Searches, last 12 months
176K
Growth, 90 days vs prior 90
-6.5%
Conversion, latest week
7.0%
Market size, estimated
£95Ka year
Peak month
August2.0× the quietest month
Top search term
energy tablets87K searches a year

02 · Price

A sale here is worth £7.64.

Listings sell for £7.64 on average, from £2.86 to £19.32. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £7.64 that is £2K to £4K a year per listing.

Average price
£7.64under the $15 to $100 sweet spot
Price range
£2.86–£19.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #127 within Diet & Nutrition. It carries 2,137 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#127in Diet & Nutrition
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,137per listing
Listings tracked
27

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Energy Tablets products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£19K£28K£38K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

150

Est. top-5 brand share

73%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 94%

Open market

23%

  • Dextro Energy41%
  • Nutrition Geeks12%
  • HIGH510%
  • Black Nore Gifts5%
  • Vitamin Store5%
  • FAST&UP4%

Demand

Energy Tablets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.0×

Search terms

Top Energy Tablets search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • energy tablets87K/yr
  • energy49K/yr
  • lucozade tablets31K/yr
  • energy boost6K/yr
  • lucozade energy tablets3K/yr

Reviews and returns

What reviews say buyers love and hate about Energy Tablets

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Taste-Overall”
23%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“taste is chalky”
A buyer, on “Taste-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Energy Tablets questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data