Is energy gummies profitable to sell on Amazon United Kingdom?

The niche generates £48K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Skip it (43/100).

How competitive is the energy gummies niche?

9 brands and 53 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in energy gummies?

Top complaints mined from reviews: Taste-Overall, Smell, Flavor. The return rate is 0.0%.

When does demand for energy gummies peak?

Demand peaks in Mar–Apr; the busiest month runs 2.7× the quietest.

What does it cost to enter the energy gummies niche?

Listings span £6.18–£17.70; the average listing price is £11.63 (sweet spot $15–$100). The average incumbent carries 250 reviews — the moat a new listing must climb.

energy gummies

Skip it

A small market ($48K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great249.64

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£11.63

avg listing price — sweet spot $15–$100

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Price range

Bad£6.18–£17.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad79%

top-5 click share — a locked-up shelf

Growth

Bad-16.3%

90-day search growth — must beat 0% to launch

Market size

Bad£48K

£48K/yr · 59K searches

According to Flapen's Amazon United Kingdom niche tracking, energy gummies is a £48K/yr Amazon United Kingdom market (59K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 43/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

energy gummies market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: £47K–£58K; units × avg price
Conversion rate: 6.9%
Avg BSR: #310
Page quality: 0%
Prime: 91%
Sponsored: 91%
Out of stock: 16.6%
Avg brand age: 31 months
Avg seller age: 176 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

HIGH563%
SCIENCE FITNESS7%
The Bytes Company6%
Berocca6%
Ruly5%
TORQ4%
Open — no brand owns it (3 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 60 weeks — -16.3% search growth over the last 90 days.

Peak months: Mar, Apr · busiest ÷ quietest = 2.7×

Open Trend

Top energy gummies search terms

energy gummies41K/yr -2.1%4.0% conv.
running gummies6K/yr -39.6%3.2% conv.
high 5 gummies5K/yr -31.5%11.5% conv.
high 5 energy gummies4K/yr -27.8%14.6% conv.
energy gummies running4K/yr -52.8%4.7% conv.

All search terms

Top energy gummies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HIGH5 Energy Gummies - Quick Release Carbohydrate Supplements for Running Cycling Hiking - 10x26g Portable Resealable Pouches - Natural Vegan Energy Chews with Electrolytes & Vitamin B6 Mixed Berry

HIGH5£10.614.5★613 rev

HIGH5 Energy Gummies - 144x Quick Release Carbohydrate Supplements for Running Cycling Endurance - Natural Vegan Energy Chews with Electrolytes & Vitamin B6-22g Carb per Serving (Mixed Berry)

HIGH5£15.574.5★613 rev

Energy Gummies |120 Mixed Berry Flavour Gummies from Science Fitness Brand |4 Months Supply

SCIENCE FITNESS£8.104.2★59 rev

Energy Bytes Daily Energy Gummies Fast Acting Caffeine Chews with Vitamins B3 B6 B12 A & D Stay Focused and Energised Through Your Day 60 Count

The Bytes Company£15.724.1★42 rev

Berocca Multi-Action Multivitamin Gummies - Including Vitamin D C A B-Complex (B1 B2 B3 B6 B7 & B12) E - Supplement for Women Men and Kids - 60 Gummies - Cherry Flavour

Berocca£6.183.9★660 rev

Newest

by launch date

Energy Bytes Daily Energy Gummies Fast Acting Caffeine Chews with Vitamins B3 B6 B12 A & D Stay Focused and Energised Through Your Day 60 Count

The Bytes Company£15.7242 rev

6mo ago

Ruly Energy Gummies (3 Pack) Caffeinated Energy Chews - 80mg Caffeine Per Pack Microboost Flexible Dosing - Pre Workout Gummies Running Sweets - Coffee Alternative with Guarana Vitamin B12 & B6

Ruly£7.5816 rev

8mo ago

HIGH5 Energy Gummies - 144x Quick Release Carbohydrate Supplements for Running Cycling Endurance - Natural Vegan Energy Chews with Electrolytes & Vitamin B6-22g Carb per Serving (Mixed Berry)

HIGH5£15.57613 rev

1y ago

Energy Gummies |120 Mixed Berry Flavour Gummies from Science Fitness Brand |4 Months Supply

SCIENCE FITNESS£8.1059 rev

1y ago

TORQ Energy Chews for Running - Fast-Release Energy Gummies for Cycling & Endurance Sports | High Carbohydrate Dual Glucose & Fructose Gels | Flavoured Vegan Jelly Soft Bites | 6x15

TORQ£13.3433 rev

2y ago

What buyers say about energy gummies

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall32%

“Good taste”

Energy Level20%

“Great energy boost highly recommend”

Value For Money7%

“Good price”

Flavor6%

“Love these, great flavour gummies, fast delivery”

Quality-Overall4%

“Great product”

Vitamin4%

“Chewy sweet vitamins”

Ease Of Use3%

“the pack is easy to open”

Ease Of Chewing/Swallowing2%

“Really tasty and nice and chewy”

Sweetness2%

“nice and sweet with a lovely mixed berry flavour”

Caffeine Content2%

“Great alternative to coffee”

What buyers complain about

Taste-Overall25%

“Taste awful”

Smell15%

“smells like vomit”

Flavor7%

“Ok not the best flavor”

Bitter5%

“Don't taste very nice, quite bitter”

Energy Level4%

“Honestly noticed little difference in energy when taking these”

Advertised Vs Actual Product3%

“Description not accurate”

Blood Sugar Level3%

“High in sugar”

Stuck/Fused Together3%

“gummys all stuck together not allowed to return”

Ease Of Cleaning1%

“almost like some sort of chemical cleaning product”

Value For Money1%

“Waste of money”

Common questions

Is energy gummies profitable to sell on Amazon United Kingdom?: The niche generates £48K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Skip it (43/100).
How competitive is the energy gummies niche?: 9 brands and 53 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in energy gummies?: Top complaints mined from reviews: Taste-Overall, Smell, Flavor. The return rate is 0.0%.
When does demand for energy gummies peak?: Demand peaks in Mar–Apr; the busiest month runs 2.7× the quietest.
What does it cost to enter the energy gummies niche?: Listings span £6.18–£17.70; the average listing price is £11.63 (sweet spot $15–$100). The average incumbent carries 250 reviews — the moat a new listing must climb.