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Enemas At Home

Fail

The top 5 products take 85% of clicks, so Enemas At Home is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£91K/yr91K searches / yr
90-day growth
+4.2%search demand this quarter
Competition
85%top-5 click share · 10 brands · 67 sellers

Flapen Score

Enemas At Home against its category

The dotted line is the Health & Personal Care average. Past it, Enemas At Home is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Enemas At Home market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Enemas At Home 91K times last year and spent an estimated £91K. The top 5 brands take 85% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

9.2% of searches ended in a purchase last week.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £91K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
+4.2%
Conversion, latest week
9.2%
Market size, estimated
£91Ka year
Peak month
August1.7× the quietest month
Top search term
enemas at home for constipation43K searches a year

02 · Price

A sale here is worth £10.92.

Listings sell for £10.92 on average, from £4.26 to £18.64. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £10.92 that is £8K to £11K a year per listing.

Average price
£10.92under the $15 to $100 sweet spot
Price range
£4.26–£18.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£11K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Intimate Hygiene. It carries 1,570 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#20in Intimate Hygiene
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,570per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Enemas At Home products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£27K£37K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 rising

Sellers

67

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

10%

  • Fleet36%
  • AHYBZN21%
  • McNeil15%
  • Medi Grade8%
  • Microlax6%
  • Udream4%
  • Open — no brand owns it (4 brands, 10%)

Demand

Enemas At Home search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Enemas At Home search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • enemas at home for constipation43K/yr
  • fleet enema17K/yr
  • enima for constipation7K/yr
  • fleet7K/yr
  • enama for constipation5K/yr
  • enema solution ready to use6K/yr
  • cleen emena5K/yr

Reviews and returns

What reviews say buyers love and hate about Enemas At Home

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Instructions/User Manual/Troubleshooting22%−0.19

not that I needed instructions it's not exactly rocket science

instructions not in English

No Instructions in English

Functionality-Overall11%−0.11

Did not work

Not working for me

Yea it doesn't work

Language Issues6%−0.05

Language

No Instructions in English

Nothing written in English had to google it

Leak-Proof5%

This product leaks

Mine leaks and has just an awful plastic smell that wont go even after multiple washes

water every where

Value For Money4%+0.54

Yes they're expensive BUT I'd pay that again for the relief

They are pricey

Save money go somewhere else

Love

Ease Of Use19%+0.59

Easy to use quick acting

Easy to use

Easy to fill

Efficiency16%+1.10

Works well

Effective

Works fast and yes, its not complicated

Advertised Vs Actual Product13%+0.87

it worked exactly as expected

As it says works great

it works exactly as advertised

Quality-Overall9%+0.58

Best quality and easy to use

Good quality

Great product

Value For Money7%+0.54

Good value for money

a good value

reasonably priced

Return

0.2% Return rate 30% Fixable by listing

Size-Overall25%▁▂█▆▃▄
Leak-Proof19%▁█▁▂▇▁

This product leaks

Mine leaks and has just an awful plastic smell that wont go even after multiple washes

water every where

Functionality-Overall8%█▆▅▁▁▁

Did not work

Not working for me

Yea it doesn't work

Ease Of Use8%█▁▁▃▃▂

Difficult to use

Unusable

Defective Material/Parts7%▁▄▁█▁▁

FAQ

Common Enemas At Home questions

Answered from the same tracked data.