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Enemas At Home

a concentrated shelf (top 5 take 85% of clicks) — Enemas At Home doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 23Growth 30Conversion 84Competition 12Returns 99Price range 25Avg price 41Brand share 33Review moat 49Quality gap 78
This niche Category average

Is Enemas At Home profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Enemas At Home is a £91K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 45/100.

Enemas At Home: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +4.2% over the last 90 days and 9.2% of searches end in a purchase.

£91K

revenue / yr

Units sold / yr10K
Search volume / yr+4.2%91K
Conversion rate9.2%
Avg price£10.92

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers10 · 67
Top-5 product click share85%
Open market15%
Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement70%
New entrants (1y)1· 0 succeeded
Avg rating4.3★
Avg reviews1,570

Top Enemas At Home products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

£0£9K£18K£27K£37K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 rising

Sellers

67

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

10%

  • Fleet36%
  • AHYBZN21%
  • McNeil15%
  • Medi Grade8%
  • Microlax6%
  • Udream4%
  • Open — no brand owns it (4 brands, 10%)

Enemas At Home demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume91KCVR9.2%Products10Brands10Top 5 Brands85%OOS Rate0.0%Rating4.3★Reviews1,570Avg BSR#20
5K3KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Top Enemas At Home search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • enemas at home for constipation43K/yr
  • fleet enema17K/yr
  • enima for constipation7K/yr
  • fleet7K/yr
  • enama for constipation5K/yr
  • enema solution ready to use6K/yr
  • cleen emena5K/yr

What reviews say buyers love and hate about Enemas At Home

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Ease Of Use19%

Easy to use quick acting

Efficiency16%

Works well

Advertised Vs Actual Product13%

it worked exactly as expected

Quality-Overall9%

Best quality and easy to use

Value For Money7%

Good value for money

What buyers complain about

63% of reviews
Instructions/User Manual/Troubleshooting22%

not that I needed instructions it's not exactly rocket science

Functionality-Overall11%

Did not work

Language Issues6%

Language

Leak-Proof5%

This product leaks

Value For Money4%

Yes they're expensive BUT I'd pay that again for the relief

Enemas At Home return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

30%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
25%
2Leak-Proof
19%
3Functionality-Overall
8%
4Ease Of Use
8%
5Defective Material/Parts
7%

Common Enemas At Home questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Enemas At Home 45/100 on Amazon United Kingdom — Skip it. The niche generates £91K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +4.2% over the last 90 days.
Search demand for Enemas At Home on Amazon United Kingdom is steady year-round — the busiest month runs 1.7× the quietest.