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Enemas At Home

Fail

The top 5 products take 85% of clicks, so Enemas At Home is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£91K/yr91K searches / yr
90-day growth
+4.2%search demand this quarter
Competition
85%top-5 click share · 10 brands · 67 sellers

Flapen Score

Enemas At Home against its category

The dotted line is the Health & Personal Care average. Past it, Enemas At Home is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Enemas At Home market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Enemas At Home 91K times last year and spent an estimated £91K. The top 5 brands take 85% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £91K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
+4.2%
Conversion, latest week
9.2%
Market size, estimated
£91Ka year
Peak month
August1.7× the quietest month
Top search term
enemas at home for constipation43K searches a year

02 · Price

A sale here is worth £10.92.

Listings sell for £10.92 on average, from £4.26 to £18.64. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £10.92 that is £8K to £11K a year per listing.

Average price
£10.92under the $15 to $100 sweet spot
Price range
£4.26–£18.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£11K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Intimate Hygiene. It carries 1,570 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#20in Intimate Hygiene
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,570per listing
Listings tracked
10

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Enemas At Home products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£27K£37K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 rising

Sellers

67

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

85%

Top 20: 100%

Open market

10%

  • Fleet36%
  • AHYBZN21%
  • McNeil15%
  • Medi Grade8%
  • Microlax6%
  • Udream4%
  • Open — no brand owns it (4 brands, 10%)

Demand

Enemas At Home search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Enemas At Home search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • enemas at home for constipation43K/yr
  • fleet enema17K/yr
  • enima for constipation7K/yr
  • fleet7K/yr
  • enama for constipation5K/yr
  • enema solution ready to use6K/yr
  • cleen emena5K/yr

Reviews and returns

What reviews say buyers love and hate about Enemas At Home

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Ease Of Use”
22%of negative reviews mention “Instructions/User Manual/Troubleshooting”
0.2%of orders come back
“not that I needed instructions it's not exactly rocket science”
A buyer, on “Instructions/User Manual/Troubleshooting”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Enemas At Home questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data