enemas at home
Skip itA concentrated shelf (top 5 take 85% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,570avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.92avg listing price — sweet spot $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Price range
Okay£4.26–£18.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£91K£91K/yr · 91K searches
Competition
Bad85%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, enemas at home is a £91K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
enemas at home market data
- Units sold / yr
- 8K–10K
- avg 750–1,000/product
- Revenue / yr
- £87K–£109K
- units × avg price
- Conversion rate
- 9.2%
- Avg BSR
- #20
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 70%
- Out of stock
- 0.0%
- Avg brand age
- 65 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 rising
Sellers
67
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
10%
- Fleet36%
- AHYBZN21%
- McNeil15%
- Medi Grade8%
- Microlax6%
- Udream4%
- Open — no brand owns it (4 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top enemas at home search terms
- enemas at home for constipation43K/yr
- fleet enema17K/yr
- enima for constipation7K/yr
- fleet7K/yr
- enama for constipation5K/yr
- enema solution ready to use6K/yr
- cleen emena5K/yr
Top enemas at home products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fleet Laxative Saline Extra Enema for Adult Constipation 7.8 oz 3-Pack
Fleet£14.284.4★3,418 rev
MICROLAX Rectum Enema 5ml x 12
AHYBZN£18.644.4★1,097 rev
Microlax Enema 5mlx4 - Fast Treatment of Constipation Or Conditions Requiring Relief of Emptying
McNeil£10.744.2★752 rev
Medi Grade Enema Kit for Adults 2 litres - Transparent Hands-Free Colonic Irrigation Home Kit with One-Way Valve - Perfect for Coffee & Colon Cleanse
Medi Grade£16.524.4★2,690 rev
MICROLAX 4x5 ml - Treatment of Constipation Or Conditions Requiring Facilitated Bowel Movements
Microlax£10.844.2★523 rev
Newest
by launch date
Reusable Enema Bag Kit Douche Bag 1.2L Enemas at Home Kit for Adults - Enemas for Constipation - Colonic Irrigation Home Kit -Includes 10 Replacement Colon Tubes (25cm Tubes)
MTSXDYT£11.860 rev
Glycerol Suppositories (Adult Sized) x 12
HayMax£4.261,964 rev
MICROLAX Rectum Enema 5ml x 12
AHYBZN£18.641,097 rev
TopQuaFocus 8oz Enema Bulb Kit Anal Cleaner Enema for Men & Women with 4 Nozzles Anal Douche Colon Cleaning (Transparent)
TopQuaFocus£7.841,878 rev
MICROLAX 4x5 ml - Treatment of Constipation Or Conditions Requiring Facilitated Bowel Movements
Microlax£10.84523 rev
Trending
90-day click momentumGlycerol Suppositories (Adult Sized) x 12
HayMax£4.264.5★
Reusable Enema Bag Kit Douche Bag 1.2L Enemas at Home Kit for Adults - Enemas for Constipation - Colonic Irrigation Home Kit -Includes 10 Replacement Colon Tubes (25cm Tubes)
MTSXDYT£11.860.0★
T2 Enema Bulb 224ml for Men and Women - Reusable Colon Cleansing Douche for Constipation - UKCA CE & FDA Certified - Includes 2 Slim Nozzles (1 Soft 1 Hard)
T2£6.454.3★
MICROLAX 4x5 ml - Treatment of Constipation Or Conditions Requiring Facilitated Bowel Movements
Microlax£10.844.2★
Udream 10oz Silicone Enema Bulb Kit for Men Women Comfortable Coffee Enema Kit for Constipation Anal Douche Nozzle 4.8 Tips (Comfortable Tip)
Udream£7.733.8★
What buyers say about enemas at home
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use quick acting”
“Works well”
“it worked exactly as expected”
“Best quality and easy to use”
“Good value for money”
“Very effective”
“Worked perfectly easy to use just follow instructions”
“Good for constipation”
“The applicator has a clearly shaped tip designed for use”
“Cleans you out so well you lift off the toilet bowl”
What buyers complain about
“not that I needed instructions it's not exactly rocket science”
“Did not work”
“Language”
“This product leaks”
“Yes they're expensive BUT I'd pay that again for the relief”
“Difficult to use”
“Too flimsy to insert”
“Suffering severe constipation after taking medicine I resorted to these”
“This makes it impossible to dry the inside which has caused slight mold inside”
“today I was feeling uncomfortable”
Top return reasons
Common questions
- Is enemas at home profitable to sell on Amazon United Kingdom?
- The niche generates £91K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.2%. Flapen's verdict: Skip it (45/100).
- How competitive is the enemas at home niche?
- 10 brands and 67 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in enemas at home?
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Functionality-Overall, Language Issues. The return rate is 0.2%.
- When does demand for enemas at home peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the enemas at home niche?
- Listings span £4.26–£18.64; the average listing price is £10.92 (sweet spot $15–$100). The average incumbent carries 1,570 reviews — the moat a new listing must climb.