Is enema kit for adults profitable to sell on Amazon United Kingdom?

The niche generates £193K/yr across 26 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -10.6%. Flapen's verdict: Worth a look (56/100).

How competitive is the enema kit for adults niche?

22 brands and 82 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in enema kit for adults?

Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Functionality-Overall, Leak-Proof. The return rate is 0.4%.

When does demand for enema kit for adults peak?

Demand peaks in Feb–Apr; the busiest month runs 1.7× the quietest.

What does it cost to enter the enema kit for adults niche?

Listings span £3.92–£33.31; the average listing price is £12.05 (sweet spot $15–$100). The average incumbent carries 836 reviews — the moat a new listing must climb.

enema kit for adults

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Review moat

Good836.19

avg incumbent reviews — the moat a new listing must climb

Price range

Good£3.92–£33.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Avg price

Good£12.05

avg listing price — sweet spot $15–$100

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£193K

£193K/yr · 258K searches

Growth

Bad-10.6%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, enema kit for adults is a £193K/yr Amazon United Kingdom market (258K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Feb–Apr. Verdict: Worth a look — 56/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

enema kit for adults market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: £181K–£241K; units × avg price
Conversion rate: 6.2%
Avg BSR: #19
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 7.0%
Avg brand age: 45 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

68%

Top 20: 98%

Top-5 click share

59%

Top 20: 95%

Open market

27%

Medi Grade18%
TopQuaFocus17%
AHYBZN14%
Fleet13%
McNeil6%
Udream5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.6% search growth over the last 90 days.

Peak months: Feb, Apr · busiest ÷ quietest = 1.7×

Open Trend

Top enema kit for adults search terms

enema96K/yr -12.6%5.8% conv.
enemas at home kit81K/yr -11.7%5.8% conv.
enemas33K/yr -7.9%3.8% conv.
enema kit18K/yr -10.9%4.7% conv.
enemas at home9K/yr -18.5%3.0% conv.
enima home kit9K/yr -13.0%4.1% conv.
enema kit to clean gut3K/yr +93.9%3.4% conv.
enima4K/yr -11.7%6.2% conv.
home enema kit medi reusable5K/yr -32.5%5.9% conv.

All search terms

Top enema kit for adults products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MICROLAX Rectum Enema 5ml x 12

AHYBZN£18.644.4★1,097 rev

Fleet Laxative Saline Extra Enema for Adult Constipation 7.8 oz 3-Pack

Fleet£14.284.4★3,418 rev

Medi Grade Enema Kit for Adults 2 litres - Transparent Hands-Free Colonic Irrigation Home Kit with One-Way Valve - Perfect for Coffee & Colon Cleanse

Medi Grade£16.524.4★2,690 rev

TopQuaFocus 8oz Enema Bulb Kit Anal Cleaner Enema for Men & Women with 4 Nozzles Anal Douche Colon Cleaning (Transparent)

TopQuaFocus£7.844.1★1,878 rev

Microlax Enema 5mlx4 - Fast Treatment of Constipation Or Conditions Requiring Relief of Emptying

McNeil£10.744.2★752 rev

Newest

by launch date

Reusable Enema Bag Kit Douche Bag 1.2L Enemas at Home Kit for Adults - Enemas for Constipation - Colonic Irrigation Home Kit -Includes 10 Replacement Colon Tubes (25cm Tubes)

MTSXDYT£11.860 rev

6mo ago

Reusable Enema Bag Kit Douche Bag 1.2L Enemas Bags for Colon Cleanse for Women and Men- Home Use Enemas - Water & Coffee Colon Detox Cleanse Kit-Includes 10 Replacement ColonTubes (10cm Tubes)

MTSXDYT£11.800 rev

6mo ago

Douches for Men Enema Kit - 310ml Enema Bulb Douches for Women Enemas at Home for Cons*tipation Vaginal Douche Ideal for Daily Care & Travel(Black)

Magguta£8.28394 rev

7mo ago

Medi Grade Enema Kit for Adults 2 litres - Transparent Pink Hands-Free Colonic Irrigation Home Kit with One-Way Valve - Perfect for Coffee & Colon Cleanse

Medi Grade£16.242,690 rev

7mo ago

310ml Enema Bulb Douches for Men and Women Anal Douche Enemas at Home Kit Enemas at Home for Relief Comfortable Enema Kit Gentle Cleansing

pozuauoa£7.525 rev

9mo ago

What buyers say about enema kit for adults

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use18%

“easy to fill”

Quality-Overall16%

“Best quality and easy to use”

Efficiency10%

“Does the job well”

Advertised Vs Actual Product9%

“It works as described”

Value For Money7%

“reasonably priced”

Strength4%

“are incredibly effective”

Ease Of Cleaning4%

“Does exactly what its meant to do — felt properly clean after with zero hassle”

Comfort-Overall3%

“Perfect and very comfortable”

Instructions/User Manual/Troubleshooting2%

“Worked perfectly easy to use just follow instructions”

Size-Overall2%

“Its decently sized though since I use it for deep cleaning I pump twice”

What buyers complain about

Instructions/User Manual/Troubleshooting16%

“No Instructions in English”

Functionality-Overall9%

“Did not work”

Leak-Proof7%

“This product leaks”

Ease Of Use5%

“Cant use”

Value For Money4%

“Yes they're expensive BUT I'd pay that again for the relief”

Strength4%

“Too flimsy to insert”

Size-Overall4%

“long - some other brands are very short”

Sharpness3%

“I cut myself using this product as it has sharp plastic parts from being cut that have not been finished for use”

Comfort-Overall3%

“today I was feeling uncomfortable”

Advertised Vs Actual Product3%

“Missing parts, was very disappointed in the photo is all I got”

Top return reasons

Size-Overall18%

Functionality-Overall15%

Leak-Proof11%

Quality-Overall9%

Ease Of Use4%

Inflation/Deflation3%