Enamel Repair Toothpaste
prices mostly outside the sweet spot ($2.07–$12.07) — Enamel Repair Toothpaste doesn't clear our bar today.
Flapen Score
Is Enamel Repair Toothpaste profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Enamel Repair Toothpaste is a £79K/yr Amazon United Kingdom market (101K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 38/100.
Enamel Repair Toothpaste: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -26.6% over the last 90 days and 13.1% of searches end in a purchase.
£79K
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 18 products
Top Enamel Repair Toothpaste products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Sensodyne Pronamel Intensive Enamel Repair Whitening Toothpaste 75ml
- Price
- £3.29
- Rating
- 4.6/5
- Reviews
- 1,583
- Age
- 6y ago
Sensodyne Pronamel Toothpaste Intensive Enamel Repair Toothpaste Formula Extra Fresh 75ml
- Price
- £2.39
- Rating
- 4.6/5
- Reviews
- 1,108
- Age
- 7y ago
Regenerate Advanced Toothpaste to repair tooth enamel for strong healthy teeth 75ml
- Price
- £6.18
- Rating
- 4.4/5
- Reviews
- 9,060
- Age
- 12y ago
Dr. Wolffs Bioniq Repair Toothpaste | Hydroxyapatite Enamel Repair | for Daily Use | for Sensitive Teeth | Fluoride Free | 100 ml
- Price
- £7.82
- Rating
- 4.3/5
- Reviews
- 2,671
- Age
- 8mo ago
Sensodyne Pronamel Toothpaste Mineral Boost Fluoride Toothpaste for Acid Weakened Enamel Repair Peppermint Flavour 75ml
- Price
- £2.69
- Rating
- 4.6/5
- Reviews
- 1,018
- Age
- 4y ago
Trending
90-day click momentum
Colgate Max White Ultra+ Enamel Toothpaste 75ml
- Price
- £4.84
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 8mo ago
Hydroxyapatite Toothpaste 9.9% Hydroxyapatite Toothpaste for Enamel Protection Fluoride-Free Enamel Repair Sensitivity Relief Cavity Prevention Fresh Breath-2PCS
- Price
- £6.74
- Rating
- 4.2/5
- Reviews
- 330
- Age
- 1y ago
Sensodyne Pronamel Toothpaste Intensive Enamel Repair Toothpaste Formula Extra Fresh 75ml
- Price
- £2.39
- Rating
- 4.6/5
- Reviews
- 1,108
- Age
- 7y ago
Oral-B Pro 3D White Clinical Enamel Strength & Whitening Whiter Teeth in 1 Day Whitening Toothpaste 75ml
- Price
- £8.51
- Rating
- 4.0/5
- Reviews
- 61
- Age
- 5mo ago
Dr. Wolffs Bioniq Repair Toothpaste | Hydroxyapatite Enamel Repair | for Daily Use | for Sensitive Teeth | Fluoride Free | 100 ml
- Price
- £7.82
- Rating
- 4.3/5
- Reviews
- 2,671
- Age
- 8mo ago
Newest
by launch dateOral-B Pro 3D White Clinical Enamel Strength & Whitening Whiter Teeth in 1 Day Whitening Toothpaste 75ml
- Price
- £8.51
- Rating
- 4.0/5
- Reviews
- 61
- Age
- 5mo ago
Colgate Max White Ultra+ Enamel Toothpaste 75ml
- Price
- £4.84
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 8mo ago
Dr. Wolffs Bioniq Repair Toothpaste | Hydroxyapatite Enamel Repair | for Daily Use | for Sensitive Teeth | Fluoride Free | 100 ml
- Price
- £7.82
- Rating
- 4.3/5
- Reviews
- 2,671
- Age
- 8mo ago
Waken Enamel Care Toothpaste SLS Free with Natural Spearmint & Fluoride to Strengthen Enamel Vegan Toothpaste for Fresh Breath Daily Protection 75ml
- Price
- £2.54
- Rating
- 4.5/5
- Reviews
- 144
- Age
- 1y ago
2PCS 9.9% Hydroxyapatite Toothpaste for Enamel Repair and Tooth Strengthening Nano Hydroxyapatite Remineralizing Toothpaste Fluoride Free Gentle Whitening Tooth Paste for Sensitive Teeth Fresh Mint
- Price
- £7.68
- Rating
- 4.2/5
- Reviews
- 1,319
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
Brands
11 rising
Sellers
98
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
9%
- Sensodyne29%
- SENSODYNE PRONAMEL27%
- Regenerate15%
- Bioniq12%
- Oral-B5%
- RoongDuuDll3%
- Open — no brand owns it (5 brands, 9%)
Enamel Repair Toothpaste demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Enamel Repair Toothpaste search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- enamel repair toothpaste45K/yr
- toothpaste enamel repair11K/yr
- repair toothpaste6K/yr
- tooth enamel repair6K/yr
- enamel repair6K/yr
- enamel toothpaste8K/yr
- sensodyne enamel repair3K/yr
- tooth repair toothpaste3K/yr
- teeth enamel repair3K/yr
- toothpaste repair3K/yr
What reviews say buyers love and hate about Enamel Repair Toothpaste
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“it keeps my teethe very clean”
“Good value for money”
“Perfect super for whitening”
“Has helped my sensitive teeth”
“Excellent product”
What buyers complain about
60% of reviews“Expensive”
“It's not as good as Oral-B claim it to be”
“Unpleasant taste”
“In sensitive individuals it can cause mouth ulcers and, as in my case, burning mouth syndrome”
“Didn't work for me”
Enamel Repair Toothpaste return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
29%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Enamel Repair Toothpaste questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
