Enamel Repair Toothpaste

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months

101K

Growth, 90 days vs prior 90

-26.6%

Conversion, latest week

13.1%

Market size, estimated

£79Ka year

Top search term

enamel repair toothpaste45K searches a year

Listings sell for £5.92 on average, from £2.07 to £12.07. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £5.92 that is £3K to £4K a year per listing.

Average price

£5.92under the $15 to $100 sweet spot

Price range

£2.07–£12.07

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

£3K–£4K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #133 within Dental Care. It carries 3,315 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

2.4%

Average rank

#133in Dental Care

Average rating

4.44 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,315per listing

Listings tracked

18

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

40 months