empty capsules
Skip itPrices mostly outside the sweet spot ($3.03–$13.18) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,831.58avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Avg price
Bad£7.63avg listing price — sweet spot $15–$100
Market size
Bad£74K£74K/yr · 100K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Price range
Bad£3.03–£13.18cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, empty capsules is a £74K/yr Amazon United Kingdom market (100K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
empty capsules market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- £61K–£76K
- units × avg price
- Conversion rate
- 9.7%
- Avg BSR
- #309
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 1.8%
- Avg brand age
- 63 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
9
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
5%
- wananfu51%
- CAPSI21%
- Capsuline10%
- ATLEMISME5%
- MéipaLien5%
- ATNreuro3%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top empty capsules search terms
- empty capsules38K/yr
- capsules empty18K/yr
- capsules16K/yr
- empty pill capsules6K/yr
- pill capsules empty5K/yr
- capsule5K/yr
- 00 capsules4K/yr
- vegan capsules empty3K/yr
- pill capsules3K/yr
- empty capsules size 003K/yr
Top empty capsules products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WANANFU Size 00 Empty Capsules Vegetarian (100 Count) Bundle with Micro Lab Spoon with Powder Tamper Compatible with Capsule Filling Machine
wananfu£5.104.5★1,519 rev
Empty Vegetarian Capsules Size 00 x 100 Plant-Based HPMC Clear Empty Vegan Capsules for Supplements Powders & Herbs Easy-to-Fill Allergen-Free Kosher & Halal
CAPSI£3.404.8★89 rev
Empty Gelatin Capsules Size 00 1000 Count Clear High-Capacity (~750 mg) Halal & Kosher Certified Fits All size 00 Filling Machines
CAPSI£8.374.7★344 rev
Empty Capsules Size 0 100 Count Clear Empty Vegan Capsules Kosher Halal and Non GMO Certified for DIY Supplements.Hypoallergenic Veggie Capsule Empty with 2 Spoons Adapted to the Capsule Filler
ATLEMISME£5.334.6★601 rev
MéipaLien Size 0 Empty Vegan Capsules (100 Count) Clear Empty Pill Capsules Plant Based Vegetarian Capsule for DIY Supplements - Kosher Gluten Free Non-GMO Certified
MéipaLien£5.084.4★30 rev
Newest
by launch dateMéipaLien Size 0 Empty Vegan Capsules (100 Count) Clear Empty Pill Capsules Plant Based Vegetarian Capsule for DIY Supplements - Kosher Gluten Free Non-GMO Certified
MéipaLien£5.0830 rev
ATNreuro Empty Vegan Capsules with 2 Micro Spoons - 100 Count Vegetarian Capsules for Powders Supplements
ATNreuro£5.11102 rev
Empty Capsules Size 0 100 Count Clear Empty Vegan Capsules Kosher Halal and Non GMO Certified for DIY Supplements.Hypoallergenic Veggie Capsule Empty with 2 Spoons Adapted to the Capsule Filler
ATLEMISME£5.33601 rev
Empty Vegetarian Capsules Size 00 x 100 Plant-Based HPMC Clear Empty Vegan Capsules for Supplements Powders & Herbs Easy-to-Fill Allergen-Free Kosher & Halal
CAPSI£3.4089 rev
CAPSI Empty HPMC Capsules Size 0 x 100 Vegan Vegetarian Clear Empty Capsule Shells Fill Your Own Capsules for Supplements Vitamins & Powders Easy to Fill
CAPSI£3.0310 rev
Trending
90-day click momentumCAPSI Empty HPMC Capsules Size 0 x 100 Vegan Vegetarian Clear Empty Capsule Shells Fill Your Own Capsules for Supplements Vitamins & Powders Easy to Fill
CAPSI£3.034.8★
MéipaLien Size 0 Empty Vegan Capsules (100 Count) Clear Empty Pill Capsules Plant Based Vegetarian Capsule for DIY Supplements - Kosher Gluten Free Non-GMO Certified
MéipaLien£5.084.4★
Empty Gelatin Capsules Size 00 1000 Count Clear High-Capacity (~750 mg) Halal & Kosher Certified Fits All size 00 Filling Machines
CAPSI£8.374.7★
Empty Vegetarian Capsules Size 00 x 100 Plant-Based HPMC Clear Empty Vegan Capsules for Supplements Powders & Herbs Easy-to-Fill Allergen-Free Kosher & Halal
CAPSI£3.404.8★
Capsuline Clear Size 4 Gelatin Empty Capsules (1000 Count) Kosher Certified Gluten-Free Pure Bovine with Unique Lock Technology
Capsuline£13.034.6★
What buyers say about empty capsules
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Good quality, only had two from 1000 not seal”
“perfect size”
“Good value for money”
“Does the job”
“Rather useful product for halving the doses of my meds”
“Durability”
“Easy to swallow”
“I had the amazing idea of getting these to put my pills in as I prefer capsules”
“they are fairly sturdy”
What buyers complain about
“Too big”
“I had an allergic reaction”
“Hard to swallow”
“Due to the fowl taste left over”
Top return reasons
Common questions
- Is empty capsules profitable to sell on Amazon United Kingdom?
- The niche generates £74K/yr across 12 tracked products. 90-day search growth is -9.0%. Flapen's verdict: Skip it (36/100).
- How competitive is the empty capsules niche?
- 8 brands and 9 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in empty capsules?
- Top complaints mined from reviews: Size-Overall, Allergies, Ease Of Chewing/Swallowing. The return rate is 0.1%.
- When does demand for empty capsules peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the empty capsules niche?
- Listings span £3.03–£13.18; the average listing price is £7.63 (sweet spot $15–$100). The average incumbent carries 1,832 reviews — the moat a new listing must climb.