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Empty Capsules

Fail

Prices span $3.03–$13.18, mostly outside the sweet spot, so Empty Capsules is a Fail.

Flapen Score
36
36 / 100
Ranks 1,876 of 2,035 Health & Personal Care niches · −12 vs the category median of 48
Market size
£74K/yr100K searches / yr
90-day growth
-9.0%search demand this quarter
Competition
78%top-5 click share · 8 brands · 9 sellers

Flapen Score

Empty Capsules against its category

The dotted line is the Health & Personal Care average. Past it, Empty Capsules is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Empty Capsules market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Empty Capsules 100K times last year and spent an estimated £74K. The top 5 brands take 91% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-9.0%
Conversion, latest week
9.7%
Market size, estimated
£74Ka year
Peak month
October1.3× the quietest month
Top search term
empty capsules38K searches a year

02 · Price

A sale here is worth £7.63.

Listings sell for £7.63 on average, from £3.03 to £13.18. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £7.63 that is £4K to £6K a year per listing.

Average price
£7.63under the $15 to $100 sweet spot
Price range
£3.03–£13.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #309 within Medication Aids. It carries 1,832 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#309in Medication Aids
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,832per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Empty Capsules products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£11K£22K£33K£44K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

9

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

5%

  • wananfu51%
  • CAPSI21%
  • Capsuline10%
  • ATLEMISME5%
  • MéipaLien5%
  • ATNreuro3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Empty Capsules search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Empty Capsules search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • empty capsules38K/yr
  • capsules empty18K/yr
  • capsules16K/yr
  • empty pill capsules6K/yr
  • pill capsules empty5K/yr
  • capsule5K/yr
  • 00 capsules4K/yr
  • vegan capsules empty3K/yr
  • pill capsules3K/yr
  • empty capsules size 003K/yr

Reviews and returns

What reviews say buyers love and hate about Empty Capsules

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall39%−0.20

Too big

Quite big capsules

These are too big

Allergies17%−0.11

I had an allergic reaction

Ease Of Chewing/Swallowing8%+0.53

Hard to swallow

Taste-Overall4%+0.10

Due to the fowl taste left over

Love

Ease Of Use20%+1.10

Easy to use

Easy to fill

The capsules come neatly packed and are easy to separate and fill

Quality-Overall19%+1.69

Good quality, only had two from 1000 not seal

Good product

good product

Size-Overall14%−0.20

perfect size

not too small

Pill size is reasonable it's not too big

Value For Money10%+0.42

Good value for money

worth it

good value

Advertised Vs Actual Product7%+0.20

Does the job

As described thanks

Return

0.1% Return rate 100% Fixable by listing

Size-Overall100%▁█▁██▁

Too big

Quite big capsules

These are too big

FAQ

Common Empty Capsules questions

Answered from the same tracked data.