Emergency Blanket
FailPrices span $1.74–$14.97, mostly outside the sweet spot, so Emergency Blanket is a Fail.
- Flapen Score
- 48 / 100Ranks 987 of 2,035 Health & Personal Care niches · on the category median48
- Market size
- £66K/yr104K searches / yr
- 90-day growth
- +29.1%search demand this quarter
- Competition
- 58%top-5 click share · 15 brands · 38 sellers
Flapen Score
Emergency Blanket against its category
The dotted line is the Health & Personal Care average. Past it, Emergency Blanket is stronger. Inside it, weaker.
Market
The Emergency Blanket market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Emergency Blanket 104K times last year and spent an estimated £66K. The top 5 brands take 71% of clicks. Demand peaks in Jul. Flapen scores it 48 out of 100, a Fail.
01 · Demand
9.9% of searches ended in a purchase last week.
Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.9% of those searches ended in a purchase. Searches in the last 90 days moved +29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.
- Searches, last 12 months
- 104K
- Growth, 90 days vs prior 90
- +29.1%
- Conversion, latest week
- 9.9%
- Market size, estimated
- £66Ka year
- Peak month
- July1.7× the quietest month
- Top search term
- emergency blanket49K searches a year
02 · Price
A sale here is worth £6.38.
Listings sell for £6.38 on average, from £1.74 to £14.97. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £6.38 that is £2K to £3K a year per listing.
- Average price
- £6.38under the $15 to $100 sweet spot
- Price range
- £1.74–£14.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #20 within First Aid. It carries 912 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 90%
- Out of stock, average day
- 4.0%
- Average rank
- #20in First Aid
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 912per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Emergency Blanket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Safety First Aid Group HypaGuard Foil Survival Blanket (Pack of 6)
- Price
- £4.45
- Rating
- 4.7/5
- Reviews
- 1,024
- Age
- 13y ago

MIXIAO Survival/First Aid Blankets Insulating Reflective Silver 130 x 210 cm
- Price
- £3.76
- Rating
- 4.6/5
- Reviews
- 3,089
- Age
- 8y ago

Value Aid Adults Foil Blanket
- Price
- £1.74
- Rating
- 4.7/5
- Reviews
- 2,617
- Age
- 7y ago

MIXIAO Emergency Foil Blanket (Pack of 15) Survival Thermal Blankets Perfect for Outdoors Hiking Survival Marathons or First Aid (Silver Pack of 15)
- Price
- £10.46
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 2y ago

Kanuothbon Emergency Survival Poncho (4pc) Thermal Mylar Foil Coating Blanket for Heat Retention and Rain | Reversible with Hood | Waterproof Windproof Portable Hands-free Outdoor Kit
- Price
- £12.16
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 1y ago
Trending
90-day click momentum
Seven Hamsters Emergency Blankets 4-Pack Foil Space Thermal Blanket for Outdoor Sport Camping Mylar Survival Equipment First Aid Bag Kit
- Price
- £5.41
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 3mo ago

Lomo Emergency Foil Blanket - Silver Space Blanket - 10 Pack
- Price
- £4.11
- Rating
- 4.7/5
- Reviews
- 3
- Age
- 2y ago

10x Premium Foil Survival Blanket Reflective & Thermal Safety Emergency First Aid
- Price
- £7.75
- Rating
- 4.7/5
- Reviews
- 304
- Age
- 9y ago

Kanuothbon Emergency Survival Poncho (4pc) Thermal Mylar Foil Coating Blanket for Heat Retention and Rain | Reversible with Hood | Waterproof Windproof Portable Hands-free Outdoor Kit
- Price
- £12.16
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 1y ago

Safety First Aid Group HypaGuard Foil Survival Blanket (Pack of 6)
- Price
- £4.45
- Rating
- 4.7/5
- Reviews
- 1,024
- Age
- 13y ago
Newest
by launch date
Seven Hamsters Emergency Blankets 4-Pack Foil Space Thermal Blanket for Outdoor Sport Camping Mylar Survival Equipment First Aid Bag Kit
- Price
- £5.41
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 3mo ago

MOXYOY Emergency Blankets Survival Foil Thermal Blanket 210×130 cm Foil Mylar Thermal Blankets for Outdoors Camping Hiking (Silver Pack of 6)
- Price
- £4.15
- Rating
- 4.1/5
- Reviews
- 18
- Age
- 10mo ago

SYNYOUR Foil Blankets 5 Pieces Emergency Blanket Silver Survival Blanket 160 x 210 cm Thermal Blanket for First Aid Outdoors Hiking Marathons Reflective Space Blanket
- Price
- £6.26
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 1y ago

Kanuothbon Emergency Survival Poncho (4pc) Thermal Mylar Foil Coating Blanket for Heat Retention and Rain | Reversible with Hood | Waterproof Windproof Portable Hands-free Outdoor Kit
- Price
- £12.16
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 1y ago

Seven Hamsters Foil Blanket Emergency Survival Equipment (6-Pack) Mylar Space Blankets for Camping Hiking & First Aid Kit| Thermal Reflective Outdoor Safety Essentials
- Price
- £5.53
- Rating
- 4.4/5
- Reviews
- 58
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
38
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
58%
Top 20: 99%
Open market
23%
- MIXIAO25%
- Safety First Aid Group23%
- Value Aid8%
- HONYAO8%
- Kanuothbon7%
- Bramble6%
Demand
Emergency Blanket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.7×
Search terms
Top Emergency Blanket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- emergency blanket49K/yr
- survival blanket19K/yr
- space blanket19K/yr
- mylar blanket12K/yr
- space blankets emergency3K/yr
- foil blanket camping1K/yr
Reviews and returns
What reviews say buyers love and hate about Emergency Blanket
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Thin
Incredibly thin
Recommended single use as it is quite thin
hard to test as it seems too flimsy to fold back up and rely on
Very flimsy and lightweight
Theyre quite big
Too small for every window
Each pack is tiny
product description should contain two colors
They not as premium as some I've had in the past
Not a quality product
Love
Good value - just in case
Looks like a good product for the money
The pack offers good value
They help keep heat in
keeps you warm
Help to keep the heat out
The blankets are well made
Good quality and value
Great product
worked way better than expected
As described
Does exactly what they should
keeps you warm
worked great keep him toasty warm
Warm
Return
0.3% Return rate 55% Fixable by listing
Theyre quite big
Too small for every window
Each pack is tiny
They not as premium as some I've had in the past
Not a quality product
hard to test as it seems too flimsy to fold back up and rely on
Very flimsy and lightweight
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Emergency Blanket questions
Answered from the same tracked data.









