Emergency Blanket
prices mostly outside the sweet spot ($1.74–$14.97) — Emergency Blanket doesn't clear our bar today.
Flapen Score
Is Emergency Blanket profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Emergency Blanket is a £66K/yr Amazon United Kingdom market (104K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jul. Verdict: Skip it — 48/100.
Emergency Blanket: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +29.1% over the last 90 days and 9.9% of searches end in a purchase.
£66K
revenue / yr
Who owns the niche?
The top 5 brands hold 71% of demand, so 29% of the market is open.
29%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 21 products
Top Emergency Blanket products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Safety First Aid Group HypaGuard Foil Survival Blanket (Pack of 6)
- Price
- £4.45
- Rating
- 4.7/5
- Reviews
- 1,024
- Age
- 13y ago
MIXIAO Survival/First Aid Blankets Insulating Reflective Silver 130 x 210 cm
- Price
- £3.76
- Rating
- 4.6/5
- Reviews
- 3,089
- Age
- 8y ago
Value Aid Adults Foil Blanket
- Price
- £1.74
- Rating
- 4.7/5
- Reviews
- 2,617
- Age
- 7y ago
MIXIAO Emergency Foil Blanket (Pack of 15) Survival Thermal Blankets Perfect for Outdoors Hiking Survival Marathons or First Aid (Silver Pack of 15)
- Price
- £10.46
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 2y ago
Kanuothbon Emergency Survival Poncho (4pc) Thermal Mylar Foil Coating Blanket for Heat Retention and Rain | Reversible with Hood | Waterproof Windproof Portable Hands-free Outdoor Kit
- Price
- £12.16
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 1y ago
Trending
90-day click momentum
Seven Hamsters Emergency Blankets 4-Pack Foil Space Thermal Blanket for Outdoor Sport Camping Mylar Survival Equipment First Aid Bag Kit
- Price
- £5.41
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 3mo ago
Lomo Emergency Foil Blanket - Silver Space Blanket - 10 Pack
- Price
- £4.11
- Rating
- 4.7/5
- Reviews
- 3
- Age
- 2y ago
10x Premium Foil Survival Blanket Reflective & Thermal Safety Emergency First Aid
- Price
- £7.75
- Rating
- 4.7/5
- Reviews
- 304
- Age
- 9y ago
Kanuothbon Emergency Survival Poncho (4pc) Thermal Mylar Foil Coating Blanket for Heat Retention and Rain | Reversible with Hood | Waterproof Windproof Portable Hands-free Outdoor Kit
- Price
- £12.16
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 1y ago
Safety First Aid Group HypaGuard Foil Survival Blanket (Pack of 6)
- Price
- £4.45
- Rating
- 4.7/5
- Reviews
- 1,024
- Age
- 13y ago
Newest
by launch dateSeven Hamsters Emergency Blankets 4-Pack Foil Space Thermal Blanket for Outdoor Sport Camping Mylar Survival Equipment First Aid Bag Kit
- Price
- £5.41
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 3mo ago
MOXYOY Emergency Blankets Survival Foil Thermal Blanket 210×130 cm Foil Mylar Thermal Blankets for Outdoors Camping Hiking (Silver Pack of 6)
- Price
- £4.15
- Rating
- 4.1/5
- Reviews
- 18
- Age
- 10mo ago
SYNYOUR Foil Blankets 5 Pieces Emergency Blanket Silver Survival Blanket 160 x 210 cm Thermal Blanket for First Aid Outdoors Hiking Marathons Reflective Space Blanket
- Price
- £6.26
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 1y ago
Kanuothbon Emergency Survival Poncho (4pc) Thermal Mylar Foil Coating Blanket for Heat Retention and Rain | Reversible with Hood | Waterproof Windproof Portable Hands-free Outdoor Kit
- Price
- £12.16
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 1y ago
Seven Hamsters Foil Blanket Emergency Survival Equipment (6-Pack) Mylar Space Blankets for Camping Hiking & First Aid Kit| Thermal Reflective Outdoor Safety Essentials
- Price
- £5.53
- Rating
- 4.4/5
- Reviews
- 58
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 falling
Sellers
38
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
58%
Top 20: 99%
Open market
23%
- MIXIAO25%
- Safety First Aid Group23%
- Value Aid8%
- HONYAO8%
- Kanuothbon7%
- Bramble6%
Emergency Blanket demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul · busiest ÷ quietest = 1.7×
Top Emergency Blanket search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- emergency blanket49K/yr
- survival blanket19K/yr
- space blanket19K/yr
- mylar blanket12K/yr
- space blankets emergency3K/yr
- foil blanket camping1K/yr
What reviews say buyers love and hate about Emergency Blanket
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Good value - just in case”
“They help keep heat in”
“The blankets are well made”
“worked way better than expected”
“keeps you warm”
What buyers complain about
66% of reviews“Thin”
“hard to test as it seems too flimsy to fold back up and rely on”
“Theyre quite big”
“product description should contain two colors”
“They not as premium as some I've had in the past”
Emergency Blanket return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
55%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Emergency Blanket questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
