emergency blanket
Skip itPrices mostly outside the sweet spot ($1.74–$14.97) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Review moat
Good912.43avg incumbent reviews — the moat a new listing must climb
Growth
Good+29.1%90-day search growth — must beat 0% to launch
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.38avg listing price — sweet spot $15–$100
Market size
Bad£66K£66K/yr · 104K searches
Price range
Bad£1.74–£14.97cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, emergency blanket is a £66K/yr Amazon United Kingdom market (104K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jul. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
emergency blanket market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £64K–£80K
- units × avg price
- Conversion rate
- 9.9%
- Avg BSR
- #20
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 95%
- Out of stock
- 4.0%
- Avg brand age
- 45 months
- Avg seller age
- 200 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
38
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
58%
Top 20: 99%
Open market
23%
- MIXIAO25%
- Safety First Aid Group23%
- Value Aid8%
- HONYAO8%
- Kanuothbon7%
- Bramble6%
Demand & seasonality
Weekly Amazon search volume, last 87 weeks — +29.1% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.7×
Top emergency blanket search terms
- emergency blanket49K/yr
- survival blanket19K/yr
- space blanket19K/yr
- mylar blanket12K/yr
- space blankets emergency3K/yr
- foil blanket camping1K/yr
Top emergency blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Safety First Aid Group HypaGuard Foil Survival Blanket (Pack of 6)
Safety First Aid Group£4.454.7★1,024 rev
MIXIAO Survival/First Aid Blankets Insulating Reflective Silver 130 x 210 cm
MIXIAO£3.764.6★3,089 rev
Value Aid Adults Foil Blanket
Value Aid£1.744.7★2,617 rev
MIXIAO Emergency Foil Blanket (Pack of 15) Survival Thermal Blankets Perfect for Outdoors Hiking Survival Marathons or First Aid (Silver Pack of 15)
MIXIAO£10.464.6★92 rev
Kanuothbon Emergency Survival Poncho (4pc) Thermal Mylar Foil Coating Blanket for Heat Retention and Rain | Reversible with Hood | Waterproof Windproof Portable Hands-free Outdoor Kit
Kanuothbon£12.164.8★23 rev
Newest
by launch date
Seven Hamsters Emergency Blankets 4-Pack Foil Space Thermal Blanket for Outdoor Sport Camping Mylar Survival Equipment First Aid Bag Kit
Seven Hamsters£5.417 rev
MOXYOY Emergency Blankets Survival Foil Thermal Blanket 210×130 cm Foil Mylar Thermal Blankets for Outdoors Camping Hiking (Silver Pack of 6)
MOXYOY£4.1518 rev
SYNYOUR Foil Blankets 5 Pieces Emergency Blanket Silver Survival Blanket 160 x 210 cm Thermal Blanket for First Aid Outdoors Hiking Marathons Reflective Space Blanket
SYNYOUR£6.2614 rev
Kanuothbon Emergency Survival Poncho (4pc) Thermal Mylar Foil Coating Blanket for Heat Retention and Rain | Reversible with Hood | Waterproof Windproof Portable Hands-free Outdoor Kit
Kanuothbon£12.1623 rev
Seven Hamsters Foil Blanket Emergency Survival Equipment (6-Pack) Mylar Space Blankets for Camping Hiking & First Aid Kit| Thermal Reflective Outdoor Safety Essentials
Seven Hamsters£5.5358 rev
Trending
90-day click momentumSeven Hamsters Emergency Blankets 4-Pack Foil Space Thermal Blanket for Outdoor Sport Camping Mylar Survival Equipment First Aid Bag Kit
Seven Hamsters£5.414.8★
Lomo Emergency Foil Blanket - Silver Space Blanket - 10 Pack
Lomo£4.114.7★
10x Premium Foil Survival Blanket Reflective & Thermal Safety Emergency First Aid
Ezy-Aid£7.754.7★
Kanuothbon Emergency Survival Poncho (4pc) Thermal Mylar Foil Coating Blanket for Heat Retention and Rain | Reversible with Hood | Waterproof Windproof Portable Hands-free Outdoor Kit
Kanuothbon£12.164.8★
Safety First Aid Group HypaGuard Foil Survival Blanket (Pack of 6)
Safety First Aid Group£4.454.7★
What buyers say about emergency blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Good value - just in case”
“They help keep heat in”
“The blankets are well made”
“worked way better than expected”
“keeps you warm”
“Easy to carry for any traveling on foot or any vehicles”
“Light weight, strong doesnt break easily”
“These are incredibly lightweight”
“Very compactly folded single bed size”
“Useful”
What buyers complain about
“Thin”
“hard to test as it seems too flimsy to fold back up and rely on”
“Theyre quite big”
“product description should contain two colors”
“They not as premium as some I've had in the past”
“expecting it to be warmer”
“Didn't work for me”
“Def not the size advertised”
“Like most Mylar blankets, its thin and makes that familiar crinkly noise,”
Top return reasons
Common questions
- Is emergency blanket profitable to sell on Amazon United Kingdom?
- The niche generates £66K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +29.1%. Flapen's verdict: Skip it (48/100).
- How competitive is the emergency blanket niche?
- 15 brands and 38 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in emergency blanket?
- Top complaints mined from reviews: Thickness, Strength, Size-Overall. The return rate is 0.3%.
- When does demand for emergency blanket peak?
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- What does it cost to enter the emergency blanket niche?
- Listings span £1.74–£14.97; the average listing price is £6.38 (sweet spot $15–$100). The average incumbent carries 912 reviews — the moat a new listing must climb.