Emergency Blanket

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved +29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months

104K

Growth, 90 days vs prior 90

+29.1%

Conversion, latest week

9.9%

Market size, estimated

£66Ka year

Peak month

July1.7× the quietest month

Top search term

emergency blanket49K searches a year

Listings sell for £6.38 on average, from £1.74 to £14.97. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £6.38 that is £2K to £3K a year per listing.

Average price

£6.38under the $15 to $100 sweet spot

Price range

£1.74–£14.97

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

£2K–£3K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

95% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #20 within First Aid. It carries 912 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

90%

Out of stock, average day

4.0%

Average rank

#20in First Aid

Average rating

4.59 starsAmazon United Kingdom average 4.36 stars

Average reviews

912per listing

Listings tracked

21

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

45 months