Electric Toothbrush Sonic

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4.0M a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-13.3%

Conversion, latest week

4.9%

Market size, estimated

£4.0Ma year

Peak month

November2.2× the quietest month

Top search term

philips sonicare toothbrush384K searches a year

Listings sell for £59.48 on average, from £8.38 to £181.42. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At £59.48 that is £74K to £89K a year per listing.

Average price

£59.48inside the $15 to $100 sweet spot

Price range

£8.38–£181.42

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

1,250–1,500

Revenue per listing a year

£74K–£89K

Returns

1.5%of orders · Amazon United Kingdom median 0.6%

83% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #20 within Dental Care. It carries 3,658 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

96%

Out of stock, average day

5.6%

Average rank

#20in Dental Care

Average rating

4.33 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,658per listing

Listings tracked

23

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

38 months