Electric Toothbrush Sonic
Electric Toothbrush Sonic shows a $4.0M/yr market, but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Flapen Score
Is Electric Toothbrush Sonic profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Electric Toothbrush Sonic is a £4.0M/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 54/100.
Electric Toothbrush Sonic: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -13.3% over the last 90 days and 4.9% of searches end in a purchase.
£4.0M
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 23 products
Top Electric Toothbrush Sonic products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share![Philips Sonicare 5300 Electric Toothbrush Sonic Toothbrush with 2 Intensity Levels Pressure Alert EasyStart SmarTimer and BrushPacer Black Model HX7101/01 [New Technology]](https://m.media-amazon.com/images/I/41Ogg9G6+ZL.jpg)
Philips Sonicare 5300 Electric Toothbrush Sonic Toothbrush with 2 Intensity Levels Pressure Alert EasyStart SmarTimer and BrushPacer Black Model HX7101/01 [New Technology]
- Price
- £47.26
- Rating
- 4.4/5
- Reviews
- 2,278
- Age
- 1y ago
![Philips Sonicare 5300 Electric Toothbrush Sonic Toothbrush with 2 Intensity Levels Pressure Alert EasyStart SmarTimer and BrushPacer Black Model HX7101/04 [New Technology]](https://m.media-amazon.com/images/I/41Cvhs7t-4L.jpg)
Philips Sonicare 5300 Electric Toothbrush Sonic Toothbrush with 2 Intensity Levels Pressure Alert EasyStart SmarTimer and BrushPacer Black Model HX7101/04 [New Technology]
- Price
- £52.86
- Rating
- 4.5/5
- Reviews
- 383
- Age
- 1y ago
Philips Sonicare DiamondClean 9000 Series Power Electric Toothbrush Special Edition - Sonic Brush Dark Blue 1 X C3 Premium Plaque Control Brush Head (Model HX9911/88)
- Price
- £101.04
- Rating
- 4.1/5
- Reviews
- 4,003
- Age
- 4y ago
Philips Sonicare 3100 Series Electric Toothbrush Sonic Toothbrush Pressure Sensor and Timer Black HX3671/14
- Price
- £27.69
- Rating
- 4.3/5
- Reviews
- 5,679
- Age
- 4y ago
Philips Sonicare AdvancedClean Limited Edition Electric Toothbrush - Smart Screen Pressure Sensor Brush Head Replacement 5 Brushing Modes and SmarTimer Black Model HX3792/11
- Price
- £60.59
- Rating
- 4.5/5
- Reviews
- 637
- Age
- 1y ago
Trending
90-day click momentum
SURI 2.0 New Sonic Electric Toothbrush with Pressure Sensor | 1 Month+ Battery| Electric Toothbrush Adults | Sonic Toothbrushes | Green
- Price
- £64.62
- Rating
- 4.6/5
- Reviews
- 2,302
- Age
- 11mo ago
![Philips Sonicare 3100 Series Electric Toothbrush - Sonic Toothbrush with Pressure Sensor 3 Intensity Levels EasyStart Feature SmarTimer 14-Day Runtime Travel Case White HX4033/21 [New]](https://m.media-amazon.com/images/I/41Gh4dF+L-L.jpg)
Philips Sonicare 3100 Series Electric Toothbrush - Sonic Toothbrush with Pressure Sensor 3 Intensity Levels EasyStart Feature SmarTimer 14-Day Runtime Travel Case White HX4033/21 [New]
- Price
- £37.00
- Rating
- 4.3/5
- Reviews
- 7,687
- Age
- 6mo ago
![Philips Sonicare 2100 Series Electric Toothbrush - Sonic Toothbrush with 2 Intensity Levels EasyStart Feature SmarTimer 14-Day Runtime White Model HX4021/01 [New]](https://m.media-amazon.com/images/I/41Cp5WvQMHL.jpg)
Philips Sonicare 2100 Series Electric Toothbrush - Sonic Toothbrush with 2 Intensity Levels EasyStart Feature SmarTimer 14-Day Runtime White Model HX4021/01 [New]
- Price
- £25.45
- Rating
- 4.3/5
- Reviews
- 328
- Age
- 7mo ago
![Philips Sonicare 6100 Electric Toothbrush Sonic Toothbrush with 2 Brushing Modes and 3 Intensity Levels Pressure Alert EasyStart SmarTimer and BrushPacer Black Model HX7401/07 [New Technology]](https://m.media-amazon.com/images/I/41Rei7BWs0L.jpg)
Philips Sonicare 6100 Electric Toothbrush Sonic Toothbrush with 2 Brushing Modes and 3 Intensity Levels Pressure Alert EasyStart SmarTimer and BrushPacer Black Model HX7401/07 [New Technology]
- Price
- £82.57
- Rating
- 4.4/5
- Reviews
- 206
- Age
- 1y ago
Philips Sonicare DiamondClean 9000 Series Power Electric Toothbrush Special Edition - Sonic Brush Dark Blue 1 X C3 Premium Plaque Control Brush Head (Model HX9911/88)
- Price
- £101.04
- Rating
- 4.1/5
- Reviews
- 4,003
- Age
- 4y ago
Newest
by launch datePhilips Sonicare 3100 Series Electric Toothbrush - Sonic Toothbrush with Pressure Sensor 3 Intensity Levels EasyStart Feature SmarTimer 14-Day Runtime Travel Case White HX4033/21 [New]
- Price
- £37.00
- Rating
- 4.3/5
- Reviews
- 7,687
- Age
- 6mo ago
Philips Sonicare 2100 Series Electric Toothbrush - Sonic Toothbrush with 2 Intensity Levels EasyStart Feature SmarTimer 14-Day Runtime White Model HX4021/01 [New]
- Price
- £25.45
- Rating
- 4.3/5
- Reviews
- 328
- Age
- 7mo ago
SURI 2.0 New Sonic Electric Toothbrush with Pressure Sensor | 1 Month+ Battery| Electric Toothbrush Adults | Sonic Toothbrushes | Green
- Price
- £64.62
- Rating
- 4.6/5
- Reviews
- 2,302
- Age
- 11mo ago
Philips Sonicare AdvancedClean Limited Edition Electric Toothbrush - Smart Screen Pressure Sensor Brush Head Replacement 5 Brushing Modes and SmarTimer Black Model HX3792/11
- Price
- £60.59
- Rating
- 4.5/5
- Reviews
- 637
- Age
- 1y ago
Philips Sonicare AdvancedClean Limited Edition Electric Toothbrush - Smart Screen Pressure Sensor Brush Head Replacement 5 Brushing Modes and SmarTimer Pink Model HX3792/12
- Price
- £62.29
- Rating
- 4.5/5
- Reviews
- 637
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
Brands
5 falling
Sellers
233
Top-5 brand share
98%
Top 20: 98%
Top-5 click share
57%
Top 20: 96%
Open market
0%
- PHILIPS91%
- --2%
- SURI2%
- Bitvae2%
- 7AM2M2%
- Wondersmile1%
- Open — no brand owns it (0%)
Electric Toothbrush Sonic demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×
Top Electric Toothbrush Sonic search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- philips sonicare toothbrush384K/yr
- sonic toothbrush292K/yr
- sonicare toothbrush160K/yr
- phillips sonicare electric toothbrush87K/yr
- philips sonicare74K/yr
- sonicare71K/yr
- philips toothbrush54K/yr
- phillips sonicare28K/yr
- sonic electric toothbrushes25K/yr
- philips electric toothbrush28K/yr
What reviews say buyers love and hate about Electric Toothbrush Sonic
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“makes cleaning your teeth a breeze”
“Good deal”
“Great product from trusted brand”
“Charges well”
“Excellent battery”
What buyers complain about
68% of reviews“Died after 6 months”
“Doesn't hold charge”
“Obviously not as good as an Oral B”
“Bad battery life”
“way too expensive”
Electric Toothbrush Sonic return rate & reasons
Why buyers send it back, as a share of all return requests.
1.5%
Return rate
5%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Electric Toothbrush Sonic questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
