electric toothbrush case
Skip itPrices mostly outside the sweet spot ($4.95–$14.37) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,317.09avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Bad-0.0%90-day search growth — must beat 0% to launch
Avg price
Bad£7.18avg listing price — sweet spot $15–$100
Market size
Bad£66K£66K/yr · 206K searches
Price range
Bad£4.95–£14.37cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, electric toothbrush case is a £66K/yr Amazon United Kingdom market (206K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
electric toothbrush case market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £72K–£90K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #41
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 68%
- Out of stock
- 5.9%
- Avg brand age
- 26 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
28
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
55%
Top 20: 97%
Open market
17%
- seplouis45%
- ProCase13%
- meilinkeji9%
- TYSORETY8%
- Generic4%
- LOPHE4%
- Open — no brand owns it (8 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top electric toothbrush case search terms
- electric toothbrush travel case36K/yr
- electric toothbrush case38K/yr
- oral b toothbrush case26K/yr
- oral b travel case17K/yr
- oral b io travel case9K/yr
- electric toothbrush case travel9K/yr
- oral b toothbrush travel case10K/yr
- oral b travel case for electric toothbrush8K/yr
- oral b io toothbrush travel case5K/yr
- oral b toothbrush case travel5K/yr
Top electric toothbrush case products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
seplouis Electric Toothbrush Travel Case for Oral B & Philips SonicareBlack
seplouis£4.994.4★1,900 rev
seplouis Electric Toothbrush Travel Case for Oral B & Philips Sonicare Pink
seplouis£4.984.4★1,900 rev
seplouis Electric Toothbrush Travel Case for Oral B/Philips/Colgate/seago/Bitvae/Braun and Most Other Brands of Electric Toothbrushes
seplouis£6.724.5★3,381 rev
meilinkeji Electric Toothbrush Case for Oral B/Oral-B Pro/iO/Philips Sonicare/Demita/Bitvae and Most Electric Toothbrushes Includes 1 Charger Pouch Transparent
meilinkeji£5.024.5★5,273 rev
TYSORETY Toothbrush Travel Case for Oral-B/Oral-B Pro/Philips Sonicare Electric Toothbrush Portable Travel Toothbrush Case (Pink)
TYSORETY£6.734.5★50 rev
Newest
by launch date
ProCase Electric Toothbrush Travel Case for Oral-B Pro/iO/Smart & Philips Sonicare Universal Water-Resistant Hard Protective Storage Bag with Mesh Pocket for Accessories -M Beige
ProCase£6.6662 rev
ProCase Toothbrush Travel Case for Oral-B/Oral-B Pro 1000 1500 5000 7000 7500 6000 9600/Philips Sonicare 4100 5100 1100 6100 5300 Oral-B iO Electric Toothbrush Portable Hard Container -Black
ProCase£8.82141 rev
ProCase Electric Toothbrush Travel Case for Oral-B Pro/iO/Smart & Philips Sonicare Universal Water-Resistant Hard Protective Storage Bag with Mesh Pocket for Accessories -L Beige
ProCase£7.3462 rev
Oralphi Aluminum Electric Toothbrush Travel Case for Oral B/Oral-B Pro/iO/Philips Sonicare 5300 4100 and Most Electric Toothbrush Portable Toothbrush Holder/Cover for Traveling-Silver
Oralphi£14.37220 rev
TYSORETY Toothbrush Travel Case for Oral-B/Oral-B Pro/Philips Sonicare Electric Toothbrush Portable Travel Toothbrush Case (Pink)
TYSORETY£6.7350 rev
Trending
90-day click momentumProCase Electric Toothbrush Travel Case for Oral-B Pro/iO/Smart & Philips Sonicare Universal Water-Resistant Hard Protective Storage Bag with Mesh Pocket for Accessories -M Beige
ProCase£6.664.2★
ProCase Toothbrush Travel Case for Oral-B/Oral-B Pro 1000 1500 5000 7000 7500 6000 9600/Philips Sonicare 4100 5100 1100 6100 5300 Oral-B iO Electric Toothbrush Portable Hard Container -Black
ProCase£8.824.5★
ProCase Electric Toothbrush Travel Case for Oral-B Pro/iO/Smart & Philips Sonicare Universal Water-Resistant Hard Protective Storage Bag with Mesh Pocket for Accessories -L Beige
ProCase£7.344.2★
Hhverse 2 Pack Electric Toothbrush Travel Case EVA Waterproof and Durable Electric Toothbrush Case Travel with Mesh Pocket Tooth Brush Case for Business Trips School Outdoors
Hhverse£5.274.3★
meilinkeji Electric Toothbrush Case for Oral B/Oral-B Pro/iO/Philips Sonicare/Demita/Bitvae and Most Electric Toothbrushes Includes 1 Charger Pouch White.
meilinkeji£4.994.5★
What buyers say about electric toothbrush case
What buyers praise and complain about, mined from review topics.What buyers love
“Convenient for travel”
“Good quality”
“Everything fits”
“The item was as advertised”
“Good value for the price”
“Oral b toothbrush fits well in case”
“Sturdy enough”
“Easy to use”
“Easy to clean”
“Convenient toothbrush storage for travel”
What buyers complain about
“Too small”
“Wrongly described”
“does not come with charging cable which is ok however I cannot find a cable comparable”
“its far bulkier than expected”
“Poorly designed and poorly made”
“the case is quite flimsy”
“Not compatible with IO Series despite picture saying it is compatible”
“Very cheap quality”
“Looks and feels like cheap plastic”
“feels a bit awkward to use”
Top return reasons
Common questions
- Is electric toothbrush case profitable to sell on Amazon United Kingdom?
- The niche generates £66K/yr across 22 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -0.0%. Flapen's verdict: Skip it (43/100).
- How competitive is the electric toothbrush case niche?
- 14 brands and 28 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in electric toothbrush case?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Charging. The return rate is 1.2%.
- When does demand for electric toothbrush case peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the electric toothbrush case niche?
- Listings span £4.95–£14.37; the average listing price is £7.18 (sweet spot $15–$100). The average incumbent carries 1,317 reviews — the moat a new listing must climb.