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Electric Toothbrush Case

Fail

Prices span $4.95–$14.37, mostly outside the sweet spot, so Electric Toothbrush Case is a Fail.

Flapen Score
43
43 / 100
Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 48
Market size
£66K/yr206K searches / yr
90-day growth
-0.0%search demand this quarter
Competition
55%top-5 click share · 14 brands · 28 sellers

Flapen Score

Electric Toothbrush Case against its category

The dotted line is the Health & Personal Care average. Past it, Electric Toothbrush Case is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electric Toothbrush Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Electric Toothbrush Case 206K times last year and spent an estimated £66K. The top 5 brands take 79% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
206K
Growth, 90 days vs prior 90
-0.0%
Conversion, latest week
4.5%
Market size, estimated
£66Ka year
Peak month
December1.3× the quietest month
Top search term
electric toothbrush travel case36K searches a year

02 · Price

A sale here is worth £7.18.

Listings sell for £7.18 on average, from £4.95 to £14.37. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £7.18 that is £2K to £4K a year per listing.

Average price
£7.18under the $15 to $100 sweet spot
Price range
£4.95–£14.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #41 within Dental Care. It carries 1,317 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#41in Dental Care
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,317per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Electric Toothbrush Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£26K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

28

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

17%

  • seplouis45%
  • ProCase13%
  • meilinkeji9%
  • TYSORETY8%
  • Generic4%
  • LOPHE4%
  • Open — no brand owns it (8 brands, 17%)

Demand

Electric Toothbrush Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Electric Toothbrush Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • electric toothbrush travel case36K/yr
  • electric toothbrush case38K/yr
  • oral b toothbrush case26K/yr
  • oral b travel case17K/yr
  • oral b io travel case9K/yr
  • electric toothbrush case travel9K/yr
  • oral b toothbrush travel case10K/yr
  • oral b travel case for electric toothbrush8K/yr
  • oral b io toothbrush travel case5K/yr
  • oral b toothbrush case travel5K/yr

Reviews and returns

What reviews say buyers love and hate about Electric Toothbrush Case

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%+0.10

Too small

Too big

Case is short

Advertised Vs Actual Product15%−0.10

Wrongly described

Despite the misleading photo

Not completely as advertised

Charging13%−0.07

does not come with charging cable which is ok however I cannot find a cable comparable

It does state no charger cable

It doesnt charge fast

Weight Heavy7%−0.02

its far bulkier than expected

A bit bulky

I should note that it's heavy

Design-Overall6%−0.06

Poorly designed and poorly made

Really should be better designed, very haphazard

Love

Portability15%+2.14

Convenient for travel

Ideal for travel

Great travel accessory

Quality-Overall13%−0.01

Good quality

Excellent for travel and good quality

No complaints

Size-Overall12%+0.10

Everything fits

Fits my oral B io perfectly

fits my toothbrush in it

Advertised Vs Actual Product11%−0.10

The item was as advertised

Does the job well

As described

Value For Money10%+1.52

Good value for the price

Great value

Good price and exactly as listed

Return

1.2% Return rate 60% Fixable by listing

Size-Overall52%▇█▅▆▆█

Too small

Too big

Case is short

Quality-Overall10%▄▂▅▅█▃

Very cheap quality

Compatibility-Overall5%▁▁█▃▅▅

Not compatible with IO Series despite picture saying it is compatible

Charging5%█▁▅▅▄▄

does not come with charging cable which is ok however I cannot find a cable comparable

It does state no charger cable

It doesnt charge fast

Weight Heavy4%▁▄█▂▂▃

its far bulkier than expected

A bit bulky

I should note that it's heavy

FAQ

Common Electric Toothbrush Case questions

Answered from the same tracked data.