Electric Toothbrush Case
FailPrices span $4.95–$14.37, mostly outside the sweet spot, so Electric Toothbrush Case is a Fail.
- Flapen Score
- 43 / 100Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 4843
- Market size
- £66K/yr206K searches / yr
- 90-day growth
- -0.0%search demand this quarter
- Competition
- 55%top-5 click share · 14 brands · 28 sellers
Flapen Score
Electric Toothbrush Case against its category
The dotted line is the Health & Personal Care average. Past it, Electric Toothbrush Case is stronger. Inside it, weaker.
Market
The Electric Toothbrush Case market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Electric Toothbrush Case 206K times last year and spent an estimated £66K. The top 5 brands take 79% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
4.5% of searches ended in a purchase last week.
Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.
- Searches, last 12 months
- 206K
- Growth, 90 days vs prior 90
- -0.0%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £66Ka year
- Peak month
- December1.3× the quietest month
- Top search term
- electric toothbrush travel case36K searches a year
02 · Price
A sale here is worth £7.18.
Listings sell for £7.18 on average, from £4.95 to £14.37. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £7.18 that is £2K to £4K a year per listing.
- Average price
- £7.18under the $15 to $100 sweet spot
- Price range
- £4.95–£14.37
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #41 within Dental Care. It carries 1,317 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 100%
- Out of stock, average day
- 5.9%
- Average rank
- #41in Dental Care
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,317per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Electric Toothbrush Case products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
seplouis Electric Toothbrush Travel Case for Oral B & Philips SonicareBlack
- Price
- £4.99
- Rating
- 4.4/5
- Reviews
- 1,900
- Age
- 4y ago

seplouis Electric Toothbrush Travel Case for Oral B & Philips Sonicare Pink
- Price
- £4.98
- Rating
- 4.4/5
- Reviews
- 1,900
- Age
- 6y ago

seplouis Electric Toothbrush Travel Case for Oral B/Philips/Colgate/seago/Bitvae/Braun and Most Other Brands of Electric Toothbrushes
- Price
- £6.72
- Rating
- 4.5/5
- Reviews
- 3,381
- Age
- 3y ago

meilinkeji Electric Toothbrush Case for Oral B/Oral-B Pro/iO/Philips Sonicare/Demita/Bitvae and Most Electric Toothbrushes Includes 1 Charger Pouch Transparent
- Price
- £5.02
- Rating
- 4.5/5
- Reviews
- 5,273
- Age
- 1y ago

TYSORETY Toothbrush Travel Case for Oral-B/Oral-B Pro/Philips Sonicare Electric Toothbrush Portable Travel Toothbrush Case (Pink)
- Price
- £6.73
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 11mo ago
Trending
90-day click momentum
ProCase Electric Toothbrush Travel Case for Oral-B Pro/iO/Smart & Philips Sonicare Universal Water-Resistant Hard Protective Storage Bag with Mesh Pocket for Accessories -M Beige
- Price
- £6.66
- Rating
- 4.2/5
- Reviews
- 62
- Age
- 6mo ago

ProCase Toothbrush Travel Case for Oral-B/Oral-B Pro 1000 1500 5000 7000 7500 6000 9600/Philips Sonicare 4100 5100 1100 6100 5300 Oral-B iO Electric Toothbrush Portable Hard Container -Black
- Price
- £8.82
- Rating
- 4.5/5
- Reviews
- 141
- Age
- 6mo ago

ProCase Electric Toothbrush Travel Case for Oral-B Pro/iO/Smart & Philips Sonicare Universal Water-Resistant Hard Protective Storage Bag with Mesh Pocket for Accessories -L Beige
- Price
- £7.34
- Rating
- 4.2/5
- Reviews
- 62
- Age
- 6mo ago

Hhverse 2 Pack Electric Toothbrush Travel Case EVA Waterproof and Durable Electric Toothbrush Case Travel with Mesh Pocket Tooth Brush Case for Business Trips School Outdoors
- Price
- £5.27
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 1y ago

meilinkeji Electric Toothbrush Case for Oral B/Oral-B Pro/iO/Philips Sonicare/Demita/Bitvae and Most Electric Toothbrushes Includes 1 Charger Pouch White.
- Price
- £4.99
- Rating
- 4.5/5
- Reviews
- 5,273
- Age
- 1y ago
Newest
by launch date
ProCase Electric Toothbrush Travel Case for Oral-B Pro/iO/Smart & Philips Sonicare Universal Water-Resistant Hard Protective Storage Bag with Mesh Pocket for Accessories -M Beige
- Price
- £6.66
- Rating
- 4.2/5
- Reviews
- 62
- Age
- 6mo ago

ProCase Toothbrush Travel Case for Oral-B/Oral-B Pro 1000 1500 5000 7000 7500 6000 9600/Philips Sonicare 4100 5100 1100 6100 5300 Oral-B iO Electric Toothbrush Portable Hard Container -Black
- Price
- £8.82
- Rating
- 4.5/5
- Reviews
- 141
- Age
- 6mo ago

ProCase Electric Toothbrush Travel Case for Oral-B Pro/iO/Smart & Philips Sonicare Universal Water-Resistant Hard Protective Storage Bag with Mesh Pocket for Accessories -L Beige
- Price
- £7.34
- Rating
- 4.2/5
- Reviews
- 62
- Age
- 6mo ago

Oralphi Aluminum Electric Toothbrush Travel Case for Oral B/Oral-B Pro/iO/Philips Sonicare 5300 4100 and Most Electric Toothbrush Portable Toothbrush Holder/Cover for Traveling-Silver
- Price
- £14.37
- Rating
- 4.4/5
- Reviews
- 220
- Age
- 10mo ago

TYSORETY Toothbrush Travel Case for Oral-B/Oral-B Pro/Philips Sonicare Electric Toothbrush Portable Travel Toothbrush Case (Pink)
- Price
- £6.73
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
28
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
55%
Top 20: 97%
Open market
17%
- seplouis45%
- ProCase13%
- meilinkeji9%
- TYSORETY8%
- Generic4%
- LOPHE4%
- Open — no brand owns it (8 brands, 17%)
Demand
Electric Toothbrush Case search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Electric Toothbrush Case search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- electric toothbrush travel case36K/yr
- electric toothbrush case38K/yr
- oral b toothbrush case26K/yr
- oral b travel case17K/yr
- oral b io travel case9K/yr
- electric toothbrush case travel9K/yr
- oral b toothbrush travel case10K/yr
- oral b travel case for electric toothbrush8K/yr
- oral b io toothbrush travel case5K/yr
- oral b toothbrush case travel5K/yr
Reviews and returns
What reviews say buyers love and hate about Electric Toothbrush Case
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too small
Too big
Case is short
Wrongly described
Despite the misleading photo
Not completely as advertised
does not come with charging cable which is ok however I cannot find a cable comparable
It does state no charger cable
It doesnt charge fast
its far bulkier than expected
A bit bulky
I should note that it's heavy
Poorly designed and poorly made
Really should be better designed, very haphazard
Love
Convenient for travel
Ideal for travel
Great travel accessory
Good quality
Excellent for travel and good quality
No complaints
Everything fits
Fits my oral B io perfectly
fits my toothbrush in it
The item was as advertised
Does the job well
As described
Good value for the price
Great value
Good price and exactly as listed
Return
1.2% Return rate 60% Fixable by listing
Too small
Too big
Case is short
Very cheap quality
Not compatible with IO Series despite picture saying it is compatible
does not come with charging cable which is ok however I cannot find a cable comparable
It does state no charger cable
It doesnt charge fast
its far bulkier than expected
A bit bulky
I should note that it's heavy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Electric Toothbrush Case questions
Answered from the same tracked data.









