Electric Toothbrush

Shoppers searched for this 13.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30.7M a year.

Searches, last 12 months

13.4M

Growth, 90 days vs prior 90

-5.5%

Conversion, latest week

7.5%

Market size, estimated

£30.7Ma year

Peak month

December2.0× the quietest month

Top search term

electric toothbrush5.8M searches a year

Listings sell for £30.44 on average, from £1.08 to £77.25. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 15,000 to 20,000 of them. At £30.44 that is £457K to £609K a year per listing.

Average price

£30.44inside the $15 to $100 sweet spot

Price range

£1.08–£77.25

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

800K or moreAmazon's top range

Units per listing a year

15,000–20,000

Revenue per listing a year

£457K–£609K

Returns

1.1%of orders · Amazon United Kingdom median 0.6%

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #6 within Dental Care. It carries 10,372 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

100%

Out of stock, average day

5.9%

Average rank

#6in Dental Care

Average rating

4.33 starsAmazon United Kingdom average 4.36 stars

Average reviews

10,372per listing

Listings tracked

37

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

44 months