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Electric Nit Comb

Fail

The top 5 products take 100% of clicks, so Electric Nit Comb is a Fail.

Flapen Score
44
44 / 100
Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 48
Market size
£397K/yr97K searches / yr
90-day growth
-40.6%search demand this quarter
Competition
100%top-5 click share · 3 brands · 11 sellers

Flapen Score

Electric Nit Comb against its category

The dotted line is the Health & Personal Care average. Past it, Electric Nit Comb is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electric Nit Comb market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Electric Nit Comb 97K times last year and spent an estimated £397K. All 3 brands take every click. Demand peaks in Oct. Flapen scores it 44 out of 100, a Fail.

01 · Demand

28.1% of searches ended in a purchase last week.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 28.1% of those searches ended in a purchase. Searches in the last 90 days moved -40.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £397K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-40.6%
Conversion, latest week
28.1%
Market size, estimated
£397Ka year
Peak month
October1.8× the quietest month
Top search term
nitwits head lice treatment24K searches a year

02 · Price

A sale here is worth £14.63.

Listings sell for £14.63 on average, from £10.91 to £25.57. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 3,000 to 4,000 of them. At £14.63 that is £44K to £59K a year per listing.

Average price
£14.63under the $15 to $100 sweet spot
Price range
£10.91–£25.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
3,000–4,000
Revenue per listing a year
£44K–£59K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Lice Treatments. It carries 2,854 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#29in Lice Treatments
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,854per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Electric Nit Comb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£60K£119K£179K£238K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • NitWits44%
  • Nitnot42%
  • Vamousse15%

Demand

Electric Nit Comb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.8×

Search terms

Top Electric Nit Comb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nitwits head lice treatment24K/yr
  • vamousse head lice treatment19K/yr
  • nitnot head lice treatment11K/yr
  • nitnot10K/yr
  • nitwits12K/yr
  • nit not7K/yr
  • nit not lice treatment7K/yr
  • vamousse4K/yr
  • nitwits all-in-one head lice treatment spray3K/yr

Reviews and returns

What reviews say buyers love and hate about Electric Nit Comb

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall19%−0.16

Didn't work

Rubbish didn't work

Not effective

Value For Money9%

too expensive to

the price has gone up too much

Waste of money

Oily/Greasy7%−0.04

yes daughters hair was a bit greasy for a day or so

Be warned it is a thick greasy gloopy liquid that really needs working into the hair

Its oily & smells fine

Adhesion/Stickiness7%+0.35

It is like glue

Nitnot is very sticky bit like glue

The product is very sticky like honey

Ease Of Cleaning6%−0.04

Washing out is difficult

trying to clean up after it is messy too

I dont understand why some people struggle to wash it out

Love

Quality-Overall22%+1.19

Best product on amazon by far

Excellent product

Price and quality

Ease Of Use11%+0.66

easily covered all of us

Easy to use

come out easily enough

Value For Money11%

Good value for money

Great price

Well worth the money

Advertised Vs Actual Product8%+0.30

does the job

Does what it says on the box

Does what it says

Efficiency7%+0.47

Very effective

This treatment worked well for us

Works well

Return

0.1% Return rate 0% Fixable by listing

Functionality-Overall20%▁█▁▅▁▁

Didn't work

Rubbish didn't work

Not effective

Durability20%▁▁▁▁█▁
Suitability Straight Hair10%█▁▁▁▁▁
Ease Of Use10%▁▁█▁▁▁

unpleasant to use

meaning I struggled to open

Unable to comb

Quality-Overall10%▁▁█▁▁▁

FAQ

Common Electric Nit Comb questions

Answered from the same tracked data.