Electric Hot Water Bottle
FailDemand is soft, at -65.6% this quarter, so Electric Hot Water Bottle is a Fail.
- Flapen Score
- 47 / 100Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 4847
- Market size
- £510K/yr745K searches / yr
- 90-day growth
- -65.6%search demand this quarter
- Competition
- 60%top-5 click share · 14 brands · 25 sellers
Flapen Score
Electric Hot Water Bottle against its category
The dotted line is the Health & Personal Care average. Past it, Electric Hot Water Bottle is stronger. Inside it, weaker.
Market
The Electric Hot Water Bottle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Electric Hot Water Bottle 745K times last year and spent an estimated £510K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
4.5% of searches ended in a purchase last week.
Shoppers searched for this 745K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -65.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £510K a year.
- Searches, last 12 months
- 745K
- Growth, 90 days vs prior 90
- -65.6%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £510Ka year
- Peak month
- December18.8× the quietest month
- Top search term
- electric hot water bottle268K searches a year
02 · Price
A sale here is worth £15.24.
Listings sell for £15.24 on average, from £9.24 to £20.77. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £15.24 that is £8K to £11K a year per listing.
- Average price
- £15.24inside the $15 to $100 sweet spot
- Price range
- £9.24–£20.77
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £8K–£11K
- Returns
- 3.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 18.6% of listings are out of stock. The average listing ranks #123 within Hot & Cold Therapies. It carries 569 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 86%
- Out of stock, average day
- 18.6%
- Average rank
- #123in Hot & Cold Therapies
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 569per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Electric Hot Water Bottle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Carmen Large Rechargeable Hot Water Bottle Soft Touch Fleece Cover Hand Warmer Automatic Temperature Control W36cm x H19cm Pink
- Price
- £16.09
- Rating
- 4.5/5
- Reviews
- 68
- Age
- 10mo ago
Carmen Rechargeable Hot Water Bottle Soft Touch Fleece Cover Hand Warmer Automatic Temperature Control Grey H x 17cm W x 24cm C85043GRY
- Price
- £12.89
- Rating
- 4.1/5
- Reviews
- 705
- Age
- 1y ago
Rechargeable Electric Hot Water Bottle Heat Pad 6 Hour Warmth Temperature Control Detachable Lead Cosy Bed Warmer Hand Warmer Pouch Gifts (Charcoal)
- Price
- £15.92
- Rating
- 4.3/5
- Reviews
- 1,244
- Age
- 3y ago
hYwecy Rechargeable Electric Hot Water Bottle with Soft Touch Belt and Warm Glove Bag Hot Water Bag for Neck Waist Cramps Shoulders Pain Relief
- Price
- £17.69
- Rating
- 4.1/5
- Reviews
- 484
- Age
- 4y ago
Rechargeable Electric Hot Water Bottle Heat Pad 6 Hour Warmth Temperature Control Detachable Lead Cosy Bed Warmer Hand Warmer Pouch Gifts (Purple)
- Price
- £16.67
- Rating
- 4.3/5
- Reviews
- 1,244
- Age
- 3y ago
Trending
90-day click momentumCarmen Large Rechargeable Hot Water Bottle Soft Touch Fleece Cover Hand Warmer Automatic Temperature Control W36cm x H19cm Pink
- Price
- £16.09
- Rating
- 4.5/5
- Reviews
- 68
- Age
- 10mo ago
Electric Hot Water Bottle Portable Hot Water Bottle with Glove Bag Auto-Shut Off Function Energy Saving Only Add Water Once Soft Warmer for Hands Neck Foot Tummy
- Price
- £9.24
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 7mo ago
POWATRON Rechargeable Electric Hot Water Bottle Soft & Cosy Hand Body Warmer Massaging Heat Pad Prefilled Over-Heat Protection Portable Heating Pad For Pain Relief Cramps Sore Muscles Arthritis Relief
- Price
- £15.78
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 1y ago
KNIGHT Rechargeable Hot Water Bottle with Charger Soft & Fluffy Cover with Hand Warmer Heat Pad for Hand & Body Up to 6 Hour Fast Heating Temperature Control Gift for Women - Pink
- Price
- £20.29
- Rating
- 4.4/5
- Reviews
- 114
- Age
- 2y ago
Rechargeable Electric Hot Water Bottle Bed Hand Body Warmer Heat Pad Cozy Fast Heating Auto-Shut Off Function Over-Heat Protection & No Refill Heat Pad 25cm x 17cm Pink
- Price
- £16.73
- Rating
- 4.1/5
- Reviews
- 2,415
- Age
- 3y ago
Newest
by launch dateElectric Hot Water Bottle Portable Hot Water Bottle with Glove Bag Auto-Shut Off Function Energy Saving Only Add Water Once Soft Warmer for Hands Neck Foot Tummy
- Price
- £9.24
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 7mo ago
Carmen Large Rechargeable Hot Water Bottle Soft Touch Fleece Cover Hand Warmer Automatic Temperature Control W36cm x H19cm Pink
- Price
- £16.09
- Rating
- 4.5/5
- Reviews
- 68
- Age
- 10mo ago
Solara Luxury Electric Hot Water Bottle with Body Strap - No Fill Required Full Rechargeable Heat pad Ultra Soft Heated Cushion in Premium Gift Box
- Price
- £20.77
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 1y ago
KEPLIN Rechargeable Electric Hot Water Bottle Soft & Cosy Bed Hand & Body Warmer - Fast Heating Auto-Shut Off Function Over-Heat Protection & No Refill Heat Pad - 1 Year Warranty (Cream)
- Price
- £14.89
- Rating
- 4.2/5
- Reviews
- 905
- Age
- 1y ago
Carmen Rechargeable Hot Water Bottle Soft Touch Fleece Cover Hand Warmer Automatic Temperature Control Grey H x 17cm W x 24cm C85043GRY
- Price
- £12.89
- Rating
- 4.1/5
- Reviews
- 705
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
25
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
60%
Top 20: 99%
Open market
15%
- Carmen38%
- CityComfort23%
- hYwecy11%
- KEPLIN5%
- Vivo Technologies5%
- STAYWARM3%
- Open — no brand owns it (8 brands, 15%)
Demand
Electric Hot Water Bottle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 18.8×
Search terms
Top Electric Hot Water Bottle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- electric hot water bottle268K/yr
- rechargeable hot water bottle189K/yr
- electric water bottle53K/yr
- electric hot water bottle rechargeable72K/yr
- hot water bottle electric26K/yr
- rechargeable hot water bottle uk38K/yr
- plug in hot water bottle11K/yr
- hot water bag electric6K/yr
- usb hot water bottle14K/yr
- rechargeable water bottle9K/yr
Reviews and returns
What reviews say buyers love and hate about Electric Hot Water Bottle
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it didn't get warm at all
Takes ages to heat up
its stopped heating up
Doesn't last
Poor durability
Broken
Wont charge
it stopped charging
does not charge
This started leaking a few weeks after purchase
Leaked after 2-3 uses
Leaked
Poor quality
cannot find a way to report quality issue or get replacement
Rubbish
Love
Keeps warm for a good while
Keeps you warm
Cosy warm
The build quality feels solid
Brilliant quality
Good quality bottle
Easy to fill
Ease of use
Really convenient, saves boiling kettles, lasts for a couple of hours
Quick charging
Charges quickly
Easy to charge
Worth every penny
Good value for money
Good price
Return
3.4% Return rate 5% Fixable by listing
it didn't get warm at all
Takes ages to heat up
its stopped heating up
Wont charge
it stopped charging
does not charge
Did not work
Never worked that good after a few months use
no longer works
Certainly does not stay warm for 6 hours
Didnt stay hot for as long as I thought
it's not as warm as it was
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Electric Hot Water Bottle questions
Answered from the same tracked data.