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Electric Hot Water Bottle

Fail

Demand is soft, at -65.6% this quarter, so Electric Hot Water Bottle is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£510K/yr745K searches / yr
90-day growth
-65.6%search demand this quarter
Competition
60%top-5 click share · 14 brands · 25 sellers

Flapen Score

Electric Hot Water Bottle against its category

The dotted line is the Health & Personal Care average. Past it, Electric Hot Water Bottle is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electric Hot Water Bottle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Electric Hot Water Bottle 745K times last year and spent an estimated £510K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 745K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -65.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £510K a year.

Searches, last 12 months
745K
Growth, 90 days vs prior 90
-65.6%
Conversion, latest week
4.5%
Market size, estimated
£510Ka year
Peak month
December18.8× the quietest month
Top search term
electric hot water bottle268K searches a year

02 · Price

A sale here is worth £15.24.

Listings sell for £15.24 on average, from £9.24 to £20.77. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £15.24 that is £8K to £11K a year per listing.

Average price
£15.24inside the $15 to $100 sweet spot
Price range
£9.24–£20.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
£8K–£11K
Returns
3.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 18.6% of listings are out of stock. The average listing ranks #123 within Hot & Cold Therapies. It carries 569 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
86%
Out of stock, average day
18.6%
Average rank
#123in Hot & Cold Therapies
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
569per listing
Listings tracked
21

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Electric Hot Water Bottle products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£41K£61K£82K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

25

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 99%

Open market

15%

  • Carmen38%
  • CityComfort23%
  • hYwecy11%
  • KEPLIN5%
  • Vivo Technologies5%
  • STAYWARM3%
  • Open — no brand owns it (8 brands, 15%)

Demand

Electric Hot Water Bottle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 18.8×

Search terms

Top Electric Hot Water Bottle search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • electric hot water bottle268K/yr
  • rechargeable hot water bottle189K/yr
  • electric water bottle53K/yr
  • electric hot water bottle rechargeable72K/yr
  • hot water bottle electric26K/yr
  • rechargeable hot water bottle uk38K/yr
  • plug in hot water bottle11K/yr
  • hot water bag electric6K/yr
  • usb hot water bottle14K/yr
  • rechargeable water bottle9K/yr

Reviews and returns

What reviews say buyers love and hate about Electric Hot Water Bottle

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Warmth”
20%of negative reviews mention “Heating”
3.4%of orders come back
“it didn't get warm at all”
A buyer, on “Heating”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Electric Hot Water Bottle questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data