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Elbow Support Women

Fail

Prices span $3.37–$14.45, mostly outside the sweet spot, so Elbow Support Women is a Fail.

Flapen Score
42
42 / 100
Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 48
Market size
£42K/yr138K searches / yr
90-day growth
-15.3%search demand this quarter
Competition
50%top-5 click share · 17 brands · 22 sellers

Flapen Score

Elbow Support Women against its category

The dotted line is the Health & Personal Care average. Past it, Elbow Support Women is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elbow Support Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Elbow Support Women 138K times last year and spent an estimated £42K. The top 5 brands take 63% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
-15.3%
Conversion, latest week
4.3%
Market size, estimated
£42Ka year
Peak month
February1.4× the quietest month
Top search term
elbow support women127K searches a year

02 · Price

A sale here is worth £7.17.

Listings sell for £7.17 on average, from £3.37 to £14.45. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.17 that is £717 to £2K a year per listing.

Average price
£7.17under the $15 to $100 sweet spot
Price range
£3.37–£14.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£717–£2K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #21 within Medical Supplies & Equipment. It carries 3,606 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#21in Medical Supplies & Equipment
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,606per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Elbow Support Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

22

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

50%

Top 20: 98%

Open market

31%

  • Fefod18%
  • Lexniush13%
  • Lusenone13%
  • VITTO11%
  • 360 RELIEF8%
  • Kedley6%

Demand

Elbow Support Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews and returns

What reviews say buyers love and hate about Elbow Support Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%−0.24

Fit wasn't great

Fit a bit small

Too big

Quality-Overall8%+0.23

really not a very well made product

Rubbish

Poor quality

Comfort-Overall7%

not very comfortable

The inner support I found additionally uncomfortable

Not very comfortable to wear as constantly dogs/cuts into my elbow

Instructions/User Manual/Troubleshooting6%−0.08

lack of any offline instructions on how to fit

There's no instruction or care instruction included either

Nice item just fiddly to put on no instruction on how to place

Functionality-Overall5%−0.06

Didn't work for me

Not very effective

If it's too loose it won't work

Love

Quality-Overall16%+0.23

Its a good quality arm support

well made

Brilliant quality

Advertised Vs Actual Product14%+1.51

Exactly as described and pictured

As described

Its what I wanted

Comfort-Overall13%

Comfortable too

Comfortable support

comfortable to wear

Value For Money12%+0.71

Excellent value for money

Fair price

Money well spent

Size-Overall9%−0.24

Good fit

Easy to fit

true to size

Return

2.3% Return rate 83% Fixable by listing

Size-Overall76%▇████▇

Fit wasn't great

Fit a bit small

Too big

Comfort-Overall5%█▆▄▁▆█

not very comfortable

The inner support I found additionally uncomfortable

Not very comfortable to wear as constantly dogs/cuts into my elbow

Functionality-Overall4%█▄▃▅▅▄

Didn't work for me

Not very effective

If it's too loose it won't work

Quality-Overall3%▄▄█▅▄▅

really not a very well made product

Rubbish

Poor quality

Advertised Vs Actual Product2%▇▅▄█▆▆

FAQ

Common Elbow Support Women questions

Answered from the same tracked data.