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Elbow Ice Pack

Fail

The top 5 brands take 100% of clicks, so Elbow Ice Pack is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£25K/yr32K searches / yr
90-day growth
+89.8%search demand this quarter
Competition
64%top-5 click share · 4 brands · 6 sellers

Flapen Score

Elbow Ice Pack against its category

The dotted line is the Health & Personal Care average. Past it, Elbow Ice Pack is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elbow Ice Pack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Elbow Ice Pack 32K times last year and spent an estimated £25K. All 4 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

5.8% of searches ended in a purchase last week.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +89.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
+89.8%
Conversion, latest week
5.8%
Market size, estimated
£25Ka year
Peak month
June2.4× the quietest month
Top search term
magic gel ice packs10K searches a year

02 · Price

A sale here is worth £13.55.

Listings sell for £13.55 on average, from £6.03 to £25.87. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £13.55 that is £1K to £3K a year per listing.

Average price
£13.55under the $15 to $100 sweet spot
Price range
£6.03–£25.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #61 within Hot & Cold Therapies. It carries 5,796 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#61in Hot & Cold Therapies
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,796per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Elbow Ice Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Magic Gel75%
  • Hilph11%
  • Tolaccea10%
  • Gelpacks Direct4%

Demand

Elbow Ice Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26Prime Day '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.4×

Search terms

Top Elbow Ice Pack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magic gel ice packs10K/yr
  • elbow ice pack10K/yr
  • magic gel8K/yr
  • elbow ice pack for tennis elbow4K/yr

Reviews and returns

What reviews say buyers love and hate about Elbow Ice Pack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%−0.06

Quite big

Rather small

Tight

Leak-Proof9%

Unfortunately at the end of the day once back home one of them had leaked inside our cool bag

Leaks

It started to leak

Temperature Retention7%−0.05

Only stays cold for about 10 minutes

The sleeve does become cold after a reasonable time in the freezer

Packs dont get as cold as should

Heating7%−0.06

cold not icey enough

Heat doesnt last more than 6-7 minutes

Really doesn't retain the heat for long enough

Flexibility4%−0.02

Although bought as flexible ice packs once cooled in the freezer it becomes very stiff not bending well to use as wrap around a limb

difficult to bend around arm

the flexibility is a bit hard to mold when frozen

Love

Quality-Overall15%+0.56

Very well made

Excellent product

As described good quality

Ease Of Use14%+1.26

Easy to use

very handy

Very handy to have

Advertised Vs Actual Product10%+0.48

As advertised

Works as intended

Is exactly as described

Size-Overall8%−0.06

Good fit

Fits my size ten feet well

A handy size

Joint Pain6%+0.57

Easy to use for knees

Worked so well for knee pain I wish I'd found it sooner

Certainly helps with knee pain

Return

1.2% Return rate 56% Fixable by listing

Size-Overall42%▆█▆▇▆▆

Quite big

Rather small

Tight

Weight Heavy8%▄▄▃▅██

The gel was a bit heavier than I was expecting

Awkward heavy

Leak-Proof6%█▇▅▃▅▇

Unfortunately at the end of the day once back home one of them had leaked inside our cool bag

Leaks

It started to leak

Functionality-Overall6%▆▄█▃▆▃
Quality-Overall4%▅▁▅▇▄█

Not The Best

Not very good

Not the best

FAQ

Common Elbow Ice Pack questions

Answered from the same tracked data.