ejaculating toy
Worth a lookShows low returns (0.2%), but a small market ($59K/yr) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Incredible69.72avg incumbent reviews — the moat a new listing must climb
Avg price
Great£21.58avg listing price — sweet spot $15–$100
Price range
Great£9.03–£99.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Bad-9.1%90-day search growth — must beat 0% to launch
Market size
Bad£59K£59K/yr · 228K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, ejaculating toy is a £59K/yr Amazon United Kingdom market (228K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
ejaculating toy market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £43K–£54K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #0
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 13.8%
- Avg brand age
- 30 months
- Avg seller age
- 207 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
27
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
49%
Top 20: 94%
Open market
15%
- QiCheng&LYS33%
- Govosaa20%
- Xuomo11%
- Xgame4u9%
- Loadz7%
- SUNSDEW6%
- Open — no brand owns it (6 brands, 15%)
Demand
Weekly Amazon search volume, last 45 weeks — -9.1% search growth over the last 90 days.Top ejaculating toy search terms
- squirting dildo83K/yr
- ejaculating toy68K/yr
- ejaculating dildo54K/yr
- cumming dildo10K/yr
- squirting sex toys10K/yr
- squirting sex toys for woman2K/yr
Top ejaculating toy products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Realistic Squirting Dildo 8 inch Thick G-Spot Anal Dildo with Enema Bulb and Suction Cup Women Sex Toys for Solo or Couples Fun
QiCheng&LYS£10.545.0★2 rev
Thrusting Realistic Dildo Sex Toys AI Sync Heating Thick Anal Dildos with Pressurized Faster 9 Telescopic & Vibrating Modes Adult Sex Toys for Men & Women Couple Stimulation Vibrator
Govosaa£28.494.7★315 rev
Govosaa 10.8 Inch Huge Squirting Dildo Realistic Thrusting Dildos
Govosaa£37.144.7★315 rev
10 inch Realistic Thick Squirting Dildo for Women G-Spot Ejaculating Anal Dildo with Enema Bulb and Suction Cup Women Sex Toys Gay Solo or Couples Have Fun (Brown L)
QiCheng&LYS£11.434.2★52 rev
Cum Load Unscented Water-Based Semen Lube- 8 oz
Loadz£16.134.0★12 rev
Newest
by launch date
Realistic Squirting Dildo 8.46 inch Thick G-Spot Anal Dildo with Enema Bulb and Suction Cup Women Sex Toys for Solo or Couples Fun
QiCheng&LYS£9.030 rev
Govosaa 10.8 Inch Huge Squirting Dildo Realistic Thrusting Dildos
Govosaa£37.14315 rev
Realistic Squirting Dildo 8 inch Thick G-Spot Anal Dildo with Enema Bulb and Suction Cup Women Sex Toys for Solo or Couples Fun (Flesh)
QiCheng&LYS£9.822 rev
Govosaa Realistic Dildo Sex Toys 8.7 Inch Thick Stretchable Foreskin & Movable Dual Balls Anal Dildos Adult Toys with Strong Suction Cup for G-Spot & Anal Hands-Free Play Sex Toyscouples for Woman
Govosaa£16.32258 rev
7.48 Monster Dildo Squirting Fantasy Horse Dildowith Knots Dog Dildos Knotted Ejaculating Toy with Strong Suction Cup Anal Dildo Silicone Huge Dildo Adult Sex Toys for Women Men
Alyaex£14.4312 rev
Trending
90-day click momentum
Creamy Lube - Cum Lube Water Based Lubricant - Fake Cum and Water Based Lube - Odourless - 150ML
Creamy£12.184.2★
Realistic Squirting Dildo 8 inch Thick G-Spot Anal Dildo with Enema Bulb and Suction Cup Women Sex Toys for Solo or Couples Fun (Flesh)
QiCheng&LYS£9.825.0★
Realistic Squirting Dildo 8.46 inch Thick G-Spot Anal Dildo with Enema Bulb and Suction Cup Women Sex Toys for Solo or Couples Fun
QiCheng&LYS£9.030.0★
Cum Load Unscented Water-Based Semen Lube- 8 oz
Loadz£16.134.0★
Govosaa 10.8 Inch Huge Squirting Dildo Realistic Thrusting Dildos
Govosaa£37.144.7★
What buyers say about ejaculating toy
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing toy”
“The build quality feels good and overall it delivers a comfortable, enjoyable experience”
“great value for money”
“I love the size”
“The suction cup is remarkably strong”
“Endless pleasure”
“the vibration is strong”
“performs as advertised”
“Nice soft feeling”
“Ease of use”
What buyers complain about
“the stated dimensions dont match the real measurements”
“the execution here is not impressive”
“Does not perform as advertised”
“While not the thickness I would have really loved”
“Broke after 6 uses”
“Battery life is poor”
“it all gets a bit awkward”
“At £12.99 this isn't a particularly expensive toy however it wasn't as interesting or exciting as it could have been”
“Followed all instructions and charged and looked in the instructions booklet just completely broken now”
“Cleaning it is a bit of a pain if youre using anything other than water”
Common questions
- Is ejaculating toy profitable to sell on Amazon United Kingdom?
- The niche generates £59K/yr across 25 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -9.1%. Flapen's verdict: Worth a look (52/100).
- How competitive is the ejaculating toy niche?
- 12 brands and 27 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in ejaculating toy?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.2%.
- What does it cost to enter the ejaculating toy niche?
- Listings span £9.03–£99.59; the average listing price is £21.58 (sweet spot $15–$100). The average incumbent carries 70 reviews — the moat a new listing must climb.