Skip to content

Effervescent Multivitamins

Fail

The top 5 brands take 100% of clicks, so Effervescent Multivitamins is a Fail.

Flapen Score
48
48 / 100
Ranks 987 of 2,035 Health & Personal Care niches · on the category median
Market size
£722K/yr573K searches / yr
90-day growth
-23.8%search demand this quarter
Competition
61%top-5 click share · 3 brands · 91 sellers

Flapen Score

Effervescent Multivitamins against its category

The dotted line is the Health & Personal Care average. Past it, Effervescent Multivitamins is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Effervescent Multivitamins market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Effervescent Multivitamins 573K times last year and spent an estimated £722K. All 3 brands take every click. Demand peaks in Jan. Flapen scores it 48 out of 100, a Fail.

01 · Demand

13.1% of searches ended in a purchase last week.

Shoppers searched for this 573K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £722K a year.

Searches, last 12 months
573K
Growth, 90 days vs prior 90
-23.8%
Conversion, latest week
13.1%
Market size, estimated
£722Ka year
Peak month
January1.9× the quietest month
Top search term
berocca191K searches a year

02 · Price

A sale here is worth £9.62.

Listings sell for £9.62 on average, from £4.30 to £17.84. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At £9.62 that is £38K to £48K a year per listing.

Average price
£9.62under the $15 to $100 sweet spot
Price range
£4.30–£17.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
4,000–5,000
Revenue per listing a year
£38K–£48K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #68 within Diet & Nutrition. It carries 865 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#68in Diet & Nutrition
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
865per listing
Listings tracked
20

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
65 months

Products

Top Effervescent Multivitamins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£72K£144K£217K£289K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

91

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • Berocca70%
  • Tonic Health28%
  • Club Vits1%
  • Open — no brand owns it (0%)

Demand

Effervescent Multivitamins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Effervescent Multivitamins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • berocca191K/yr
  • berocca tablets103K/yr
  • tonic health91K/yr
  • tonic electrolytes20K/yr
  • effervescent multivitamins32K/yr
  • tonic vitamin37K/yr
  • effervescent tablets16K/yr
  • berocca energy13K/yr
  • barroca tablets11K/yr
  • berroca9K/yr

Reviews and returns

What reviews say buyers love and hate about Effervescent Multivitamins

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall17%−0.11

Horrible taste

The taste isn't as strong as I would have thought

The flavour really wasnt for me — it had a very artificial taste that I found unpleasant

Value For Money7%+0.53

Quite pricey

Overpriced

Waste of money

Flavor5%−0.01

The flavour really wasnt for me — it had a very artificial taste that I found unpleasant

more like muck flavoured

Lacks flavour

Solubility5%−0.04

Doesn't dissolve completely

Does not dissolve very well

Does not dissolve well

Vitamin4%+0.75

Disappointing for expensive vitamins

Fussy eats to get all the vitamins in them

So the ratio of vitamins are different

Love

Taste-Overall13%−0.11

Good taste

Theres no unpleasant aftertaste

No nasty aftertaste either

Quality-Overall11%+0.73

Brilliant product, great seller

Overall, a decent product with good ingredients,

Excellent product

Vitamin9%+0.75

good amount of vitamins

Healthy vitamins

Excellent vitamins

Value For Money8%+0.53

Good Value

Good value for money

Worth it

Flavor7%−0.01

Good flavour alternative to orange

Nice flavour

The flavour is fruity

FAQ

Common Effervescent Multivitamins questions

Answered from the same tracked data.