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Echinacea Tablets

Fail

The top 5 brands take 100% of clicks, so Echinacea Tablets is a Fail.

Flapen Score
40
40 / 100
Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 48
Market size
£607K/yr371K searches / yr
90-day growth
-43.3%search demand this quarter
Competition
83%top-5 click share · 5 brands · 47 sellers

Flapen Score

Echinacea Tablets against its category

The dotted line is the Health & Personal Care average. Past it, Echinacea Tablets is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Echinacea Tablets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Echinacea Tablets 371K times last year and spent an estimated £607K. All 5 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

16.0% of searches ended in a purchase last week.

Shoppers searched for this 371K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.0% of those searches ended in a purchase. Searches in the last 90 days moved -43.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £607K a year.

Searches, last 12 months
371K
Growth, 90 days vs prior 90
-43.3%
Conversion, latest week
16.0%
Market size, estimated
£607Ka year
Peak month
October4.6× the quietest month
Top search term
echinacea tablets162K searches a year

02 · Price

A sale here is worth £10.22.

Listings sell for £10.22 on average, from £4.77 to £17.72. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 8,000 to 10,000 of them. At £10.22 that is £82K to £102K a year per listing.

Average price
£10.22under the $15 to $100 sweet spot
Price range
£4.77–£17.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
8,000–10,000
Revenue per listing a year
£82K–£102K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #36 within Alternative Medicine. It carries 1,114 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
11.5%
Average rank
#36in Alternative Medicine
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,114per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Echinacea Tablets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£61K£121K£182K£243K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

47

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • A.Vogel83%
  • FuelFinity7%
  • Herbal Store4%
  • IWKDIJ3%
  • HRI2%

Demand

Echinacea Tablets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Holiday '25DecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Echinacea Tablets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • echinacea tablets162K/yr
  • echinacea114K/yr
  • echinacea drops44K/yr
  • a vogel6K/yr
  • echinaforce10K/yr
  • echinacea tablets high strength14K/yr
  • echinacea herbal supplements6K/yr
  • vogel3K/yr
  • echinaforce tablets5K/yr
  • echinaforce drops3K/yr

Reviews and returns

What reviews say buyers love and hate about Echinacea Tablets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall10%+0.36

There is a taste to it that is unusual

no strong taste

Its not tasty by any means

Advertised Vs Actual Product5%−0.07

which is misleading

Cold Relief5%+1.83

first signs of a cold or sore throught I start taking this tablet

Temperature Retention5%−0.08

took at first sign of cold

Size-Overall5%+0.16

They are small

The tablets are quite small

Each tablet measures 8x 4mm so quite small

Love

Cold Relief28%+1.83

Great for colds

No colds yet

Bye Bye colds

Quality-Overall14%+0.56

Excellent product

the quality and presentation are certainly impressive

These Echinacea tablets feel very good quality

Dosage8%+0.45

The large tablet count is useful if you take it regularly

a daily dose gives instant relief. no runny nose etc

The bottle size is excellent value with 240 tablets included

Immunity Booster8%+0.31

I believe it really does help boost my immune system when required

Strong, straightforward immune support option

Good for your immune system

Ease Of Use4%+0.18

Easy to use

Easy enough to take

easy to understand

FAQ

Common Echinacea Tablets questions

Answered from the same tracked data.