Is echinacea tablets profitable to sell on Amazon United Kingdom?

The niche generates £607K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -43.3%. Flapen's verdict: Skip it (40/100).

How competitive is the echinacea tablets niche?

5 brands and 47 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in echinacea tablets?

Top complaints mined from reviews: Taste-Overall, Advertised Vs Actual Product, Cold Relief. The return rate is 0.0%.

When does demand for echinacea tablets peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 4.6× the quietest.

What does it cost to enter the echinacea tablets niche?

Listings span £4.77–£17.72; the average listing price is £10.22 (sweet spot $15–$100). The average incumbent carries 1,114 reviews — the moat a new listing must climb.

echinacea tablets

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible16.0%

search→purchase rate — share of searches ending in a sale

Market size

Good£607K

£607K/yr · 371K searches

Review moat

Good1,113.5

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£10.22

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Price range

Bad£4.77–£17.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad83%

top-5 click share — a locked-up shelf

Growth

Bad-43.3%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, echinacea tablets is a £607K/yr Amazon United Kingdom market (371K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

echinacea tablets market data

Units sold / yr: 60K–80K; avg 8,000–10,000/product
Revenue / yr: £613K–£818K; units × avg price
Conversion rate: 16.0%
Avg BSR: #36
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 11.5%
Avg brand age: 63 months
Avg seller age: 166 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

A.Vogel83%
FuelFinity7%
Herbal Store4%
IWKDIJ3%
HRI2%

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — -43.3% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.6×

Open Trend

Top echinacea tablets search terms

echinacea tablets162K/yr -40.0%14.9% conv.
echinacea114K/yr -38.6%13.4% conv.
echinacea drops44K/yr -55.5%20.8% conv.
a vogel6K/yr -23.7%0.7% conv.
echinaforce10K/yr -63.2%21.4% conv.
echinacea tablets high strength14K/yr -77.9%9.2% conv.
echinacea herbal supplements6K/yr -32.5%8.5% conv.
vogel3K/yr -22.1%0.9% conv.
echinaforce tablets5K/yr -42.1%26.1% conv.
echinaforce drops3K/yr -41.7%24.6% conv.

All search terms

Top echinacea tablets products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

A.Vogel Echinaforce Echinacea Tablets relieves Cold & flu Symptoms by strengthening the Immune System 120 Tablets

A.Vogel£9.714.7★4,703 rev

A.Vogel Echinaforce Forte Cold & Flu Tablets 1200mg | Use at First Signs of a Cold | High Strength Echinacea | 40 Tablets

A.Vogel£11.744.7★779 rev

A.Vogel Echinaforce Echinacea Drops | Relieves Cold & Flu Symptoms by Supporting the Immune System | 50ml

A.Vogel£10.034.7★3,012 rev

Premium UK Echinacea Whole Plant Extract Tablets 240 Tablets of Maximum Strength 4000mg | Double Extraction for Advanced Immune Support Non-GMO Vegan and Made in the UK

FuelFinity£15.444.8★24 rev

A.Vogel Echinaforce Echinacea Drops | Relieves Cold & Flu Symptoms by Supporting The Immune System (100 ml)

A.Vogel£17.724.8★1,103 rev

Newest

by launch date

Echinacea Drops Echinacea Liquid Extract | Immune Support Food Supplement | Natural Antioxidant | Vegan & Alcohol-Free | 60ml

IWKDIJ£8.221 rev

5mo ago

Premium UK Echinacea Whole Plant Extract Tablets 240 Tablets of Maximum Strength 4000mg | Double Extraction for Advanced Immune Support Non-GMO Vegan and Made in the UK

FuelFinity£15.4424 rev

1y ago

Herbal Store Echinacea Cold and Flu Relief 30 Film Coated Tablets

Herbal Store£4.77232 rev

4y ago

HRI Coldcare Immune System Booster - Advanced 3-in-1 Cold and Flu Tablets. Therapeutic Dose of Echinacea 100% RDA Vitamin C Zinc. to Relieve the Symptoms of Colds & Flu Type Infections. 30 Tablets

HRI£6.37375 rev

5y ago

A.Vogel Echinaforce Hot Drink | Cold & Flu Echinacea Concentrate for Oral Solution with Elderberry | For the Relief of Cold & Flu Symptoms | 100ml

A.Vogel£11.07422 rev

11y ago

What buyers say about echinacea tablets

What buyers praise and complain about, mined from review topics.

What buyers love

Cold Relief28%

“Great for colds”

Quality-Overall14%

“Excellent product”

Dosage8%

“The large tablet count is useful if you take it regularly”

Immunity Booster8%

“I believe it really does help boost my immune system when required”

Ease Of Use4%

“Easy to use”

Value For Money4%

“Worth every penny”

Advertised Vs Actual Product3%

“delivery of product as advertised”

Efficiency3%

“Does it work”

Cough Relief3%

“it's soothing for a bad chest/throat”

Vegan/Organic3%

“Small, Easy-to-Swallow Vegan Echinacea Tablets”

What buyers complain about

Taste-Overall10%

“There is a taste to it that is unusual”

Advertised Vs Actual Product5%

“which is misleading”

Cold Relief5%

“first signs of a cold or sore throught I start taking this tablet”

Temperature Retention5%

“took at first sign of cold”

Size-Overall5%

“They are small”

Dosage2%

“These pills are very high dose at 2000mg so the 4000mg stated on the packet is for the daily 2 tablet dose they recommend”

Cough Relief2%

“I literally cannot recall the last time I had a cough, cold, sore throat or dicky tummy”

Flavor2%

“Flavour is not good”

Color Fading/Discoloration2%

“With the former the contents of the capsule have changed colour or become solid”

Value For Money1%

“they aren't the cheapest”

Common questions

Is echinacea tablets profitable to sell on Amazon United Kingdom?: The niche generates £607K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -43.3%. Flapen's verdict: Skip it (40/100).
How competitive is the echinacea tablets niche?: 5 brands and 47 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in echinacea tablets?: Top complaints mined from reviews: Taste-Overall, Advertised Vs Actual Product, Cold Relief. The return rate is 0.0%.
When does demand for echinacea tablets peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 4.6× the quietest.
What does it cost to enter the echinacea tablets niche?: Listings span £4.77–£17.72; the average listing price is £10.22 (sweet spot $15–$100). The average incumbent carries 1,114 reviews — the moat a new listing must climb.