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Earring Tape

Fail

Prices span $1.53–$15.94, mostly outside the sweet spot, so Earring Tape is a Fail.

Flapen Score
38
38 / 100
Ranks 1,800 of 2,035 Health & Personal Care niches · −10 vs the category median of 48
Market size
£55K/yr77K searches / yr
90-day growth
-26.1%search demand this quarter
Competition
91%top-5 click share · 7 brands · 9 sellers

Flapen Score

Earring Tape against its category

The dotted line is the Health & Personal Care average. Past it, Earring Tape is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Earring Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Earring Tape 77K times last year and spent an estimated £55K. The top 5 brands take 94% of clicks. Demand peaks in Sep. Flapen scores it 38 out of 100, a Fail.

01 · Demand

14.8% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.8% of those searches ended in a purchase. Searches in the last 90 days moved -26.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-26.1%
Conversion, latest week
14.8%
Market size, estimated
£55Ka year
Peak month
September4.8× the quietest month
Top search term
ear tape12K searches a year

02 · Price

A sale here is worth £4.77.

Listings sell for £4.77 on average, from £1.53 to £15.94. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,500 to 2,000 of them. At £4.77 that is £7K to £10K a year per listing.

Average price
£4.77under the $15 to $100 sweet spot
Price range
£1.53–£15.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,500–2,000
Revenue per listing a year
£7K–£10K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Medical Supplies & Equipment. It carries 1,246 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#64in Medical Supplies & Equipment
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,246per listing
Listings tracked
8

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Earring Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£25K£33K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

9

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

3%

  • JFA Medical55%
  • JFA Supplies26%
  • otostick5%
  • Siqian5%
  • NanaCare3%
  • Value Aid3%
  • Open — no brand owns it (1 brand, 3%)

Demand

Earring Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 4.8×

Search terms

Top Earring Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ear tape12K/yr
  • earring tape for pe kids20K/yr
  • earring tape19K/yr
  • ear tape for earrings kids10K/yr
  • piercing tape7K/yr
  • earring tape for sports5K/yr
  • earing tape4K/yr

Reviews and returns

What reviews say buyers love and hate about Earring Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness40%−0.42

Poor adhesive

Not sticky

the adhesive is very poor

Size-Overall18%−0.12

Too narrow for what I needed

The roll is miniscule

Very small

Grip4%−0.06

keeps slipping off

it looses its grip

Thickness4%−0.06

Quite thin strips

Shouldn't be advertised to cover piercing as is too thin in width

Very thin tape

Value For Money4%+0.91

Overpriced

Useless and expensive

Completely wasted my money

Love

Quality-Overall23%+2.33

Amazing quality great for hiding came super fast would highly recommend

Excellent product

GREAT QUALITY

Adhesion/Stickiness20%−0.42

Good stickiness and is simple and effective to use

Sticky stuff

Sticks well

Advertised Vs Actual Product15%+0.96

As described

Does the job

Does what I want

Value For Money14%+0.91

Good value

Reasonable

Good value for money

Ease Of Use5%−0.02

Ease of use

Its very easy to use for securing the included gauze pads over minor wounds

And has been much more easier than using plasters

Return

0.2% Return rate 25% Fixable by listing

Adhesion/Stickiness46%▄█▆▃▃▅

Poor adhesive

Not sticky

the adhesive is very poor

Size-Overall17%▃▂▂▄█▃

Too narrow for what I needed

The roll is miniscule

Very small

Thin7%▁▅▄▄█▁
Advertised Vs Actual Product6%█▁▃▁▁█
Quality-Overall6%▅▆▁▅▁█

Genuine reduction in quality don't re purchase, they last me a day when they used to last a week, incredibly expensive and they trap moisture behind your ears leaving you susceptible to nasty skin infections

Poor quality

The quality seems to have changed

FAQ

Common Earring Tape questions

Answered from the same tracked data.