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Earring Tape

prices mostly outside the sweet spot ($1.53–$15.94) — Earring Tape doesn't clear our bar today.

Flapen Score

38
Skip it
Market size 14Growth 12Conversion 97Competition 8Returns 99Price range 7Avg price 13Brand share 15Review moat 56Quality gap 83
This niche Category average

Is Earring Tape profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Earring Tape is a £55K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Sep. Verdict: Skip it — 38/100.

Earring Tape: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -26.1% over the last 90 days and 14.8% of searches end in a purchase.

£55K

revenue / yr

Units sold / yr15K
Search volume / yr-26.1%77K
Conversion rate14.8%
Avg price£4.77

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers7 · 9
Top-5 product click share91%
Open market6%
Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement75%
New entrants (1y)0· 0 succeeded
Avg rating4.2★
Avg reviews1,246

Top Earring Tape products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

£0£8K£16K£25K£33K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

9

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

3%

  • JFA Medical55%
  • JFA Supplies26%
  • otostick5%
  • Siqian5%
  • NanaCare3%
  • Value Aid3%
  • Open — no brand owns it (1 brand, 3%)

Earring Tape demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume77KCVR14.8%Products8Brands7Top 5 Brands94%OOS Rate0.0%Rating4.2★Reviews1,246Avg BSR#64
6K4KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 4.8×

Top Earring Tape search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ear tape12K/yr
  • earring tape for pe kids20K/yr
  • earring tape19K/yr
  • ear tape for earrings kids10K/yr
  • piercing tape7K/yr
  • earring tape for sports5K/yr
  • earing tape4K/yr

What reviews say buyers love and hate about Earring Tape

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Quality-Overall23%

Amazing quality great for hiding came super fast would highly recommend

Adhesion/Stickiness20%

Good stickiness and is simple and effective to use

Advertised Vs Actual Product15%

As described

Value For Money14%

Good value

Ease Of Use5%

Ease of use

What buyers complain about

80% of reviews
Adhesion/Stickiness40%

Poor adhesive

Size-Overall18%

Too narrow for what I needed

Grip4%

keeps slipping off

Thickness4%

Quite thin strips

Value For Money4%

Overpriced

Earring Tape return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

25%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Adhesion/Stickiness
46%
2Size-Overall
17%
3Thin
7%
4Advertised Vs Actual Product
6%
5Quality-Overall
6%

Common Earring Tape questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Earring Tape 38/100 on Amazon United Kingdom — Skip it. The niche generates £55K/yr across 8 tracked products. Search demand moved -26.1% over the last 90 days.
Search demand for Earring Tape on Amazon United Kingdom peaks in Sep, where the busiest month runs 4.8× the quietest.