earring tape
Skip itPrices mostly outside the sweet spot ($1.53–$15.94) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,246.38avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad£55K£55K/yr · 77K searches
Avg price
Bad£4.77avg listing price — sweet spot $15–$100
Growth
Bad-26.1%90-day search growth — must beat 0% to launch
Competition
Bad91%top-5 click share — a locked-up shelf
Price range
Bad£1.53–£15.94cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, earring tape is a £55K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Sep. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
earring tape market data
- Units sold / yr
- 13K–15K
- avg 1,500–2,000/product
- Revenue / yr
- £60K–£72K
- units × avg price
- Conversion rate
- 14.8%
- Avg BSR
- #64
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 27 months
- Avg seller age
- 200 days
Competition & brand share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
9
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
3%
- JFA Medical55%
- JFA Supplies26%
- otostick5%
- Siqian5%
- NanaCare3%
- Value Aid3%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.1% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 4.8×
Top earring tape search terms
- ear tape12K/yr
- earring tape for pe kids20K/yr
- earring tape19K/yr
- ear tape for earrings kids10K/yr
- piercing tape7K/yr
- earring tape for sports5K/yr
- earing tape4K/yr
Top earring tape products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JFA Medical Microporous Surgical Tape First Aid Medical Tape Earring Cover Up Tape 1.25cm x 10m - Box of 2 Rolls
JFA Medical£3.014.4★600 rev
JFA Supplies Microporous Earring Cover Up Tape 1.25cm x 9.14m - Box of 3
JFA Supplies£3.464.3★570 rev
JFA Medical Microporous Surgical Tape First Aid Medical Tape Earring Cover Up Tape 1.25cm x 10m - Box of 6 Rolls
JFA Medical£3.874.1★107 rev
Otostick Cosmetic Ear Correctors
otostick£15.943.8★4,818 rev
Siqian 4 Pcs Earring Tape Nose Piercing Ear Tape for Earrings Kids Earrings Kids Nose Piercing Cover for Wounds Sport
Siqian£2.963.9★97 rev
Newest
by launch dateJFA Medical Microporous Surgical Tape First Aid Medical Tape Earring Cover Up Tape 1.25cm x 10m - Box of 2 Rolls
JFA Medical£3.01600 rev
JFA Medical Microporous Surgical Tape First Aid Medical Tape Earring Cover Up Tape 1.25cm x 10m - Box of 6 Rolls
JFA Medical£3.87107 rev
Cutiderm Microporous Surgical Tape First Aid Medical Tape Earring Cover Up Tape 1.25cm x 9.14m - Box of 2 Rolls
Cutiderm£2.64310 rev
Siqian 4 Pcs Earring Tape Nose Piercing Ear Tape for Earrings Kids Earrings Kids Nose Piercing Cover for Wounds Sport
Siqian£2.9697 rev
Microporous Medical Tape Waterproof 6 Rolls 1.25cm x 10m + 10pc Gauze Pads - Hypoallergenic Surgical Tape for Wound Care Dressings & Face First Aid Waterproof Bandage for Sensitive Skin - NanaCare
NanaCare£4.791,972 rev
Trending
90-day click momentum
Value Aid Microporous Tape - 1.25cm x 5m - Single Roll
Value Aid£1.534.2★
JFA Medical Microporous Surgical Tape First Aid Medical Tape Earring Cover Up Tape 1.25cm x 10m - Box of 6 Rolls
JFA Medical£3.874.1★
Otostick Cosmetic Ear Correctors
otostick£15.943.8★
JFA Supplies Microporous Earring Cover Up Tape 1.25cm x 9.14m - Box of 3
JFA Supplies£3.464.3★
JFA Medical Microporous Surgical Tape First Aid Medical Tape Earring Cover Up Tape 1.25cm x 10m - Box of 2 Rolls
JFA Medical£3.014.4★
What buyers say about earring tape
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality great for hiding came super fast would highly recommend”
“Good stickiness and is simple and effective to use”
“As described”
“Good value”
“Ease of use”
“it doesn't irritate the skin”
“just the right size to what I need”
“doesn't harm my sensitive skin”
“Microporous Medical Tape Waterproof”
“is soft so 2 stars”
What buyers complain about
“Poor adhesive”
“Too narrow for what I needed”
“keeps slipping off”
“Quite thin strips”
“Overpriced”
“Genuine reduction in quality don't re purchase, they last me a day when they used to last a week, incredibly expensive and they trap moisture behind your ears leaving you susceptible to nasty skin infections”
“as its difficult to get the next bit”
“they last me a day when they used to last a week”
“Just doesnt bond with skin that well”
“Waste of money”
Top return reasons
Common questions
- Is earring tape profitable to sell on Amazon United Kingdom?
- The niche generates £55K/yr across 8 tracked products. 90-day search growth is -26.1%. Flapen's verdict: Skip it (38/100).
- How competitive is the earring tape niche?
- 7 brands and 9 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in earring tape?
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Grip. The return rate is 0.2%.
- When does demand for earring tape peak?
- Demand peaks in Sep; the busiest month runs 4.8× the quietest.
- What does it cost to enter the earring tape niche?
- Listings span £1.53–£15.94; the average listing price is £4.77 (sweet spot $15–$100). The average incumbent carries 1,246 reviews — the moat a new listing must climb.