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Earring Tape

Fail

Prices span $1.53–$15.94, mostly outside the sweet spot, so Earring Tape is a Fail.

Flapen Score
38
38 / 100
Ranks 1,800 of 2,035 Health & Personal Care niches · −10 vs the category median of 48
Market size
£55K/yr77K searches / yr
90-day growth
-26.1%search demand this quarter
Competition
91%top-5 click share · 7 brands · 9 sellers

Flapen Score

Earring Tape against its category

The dotted line is the Health & Personal Care average. Past it, Earring Tape is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Earring Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Earring Tape 77K times last year and spent an estimated £55K. The top 5 brands take 94% of clicks. Demand peaks in Sep. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 14.8% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.8% of those searches ended in a purchase. Searches in the last 90 days moved -26.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-26.1%
Conversion, latest week
14.8%
Market size, estimated
£55Ka year
Peak month
September4.8× the quietest month
Top search term
ear tape12K searches a year

02 · Price

A sale here is worth £4.77.

Listings sell for £4.77 on average, from £1.53 to £15.94. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,500 to 2,000 of them. At £4.77 that is £7K to £10K a year per listing.

Average price
£4.77under the $15 to $100 sweet spot
Price range
£1.53–£15.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,500–2,000
Revenue per listing a year
£7K–£10K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Medical Supplies & Equipment. It carries 1,246 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#64in Medical Supplies & Equipment
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,246per listing
Listings tracked
8

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Earring Tape products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£25K£33K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

9

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

91%

Top 20: 100%

Open market

3%

  • JFA Medical55%
  • JFA Supplies26%
  • otostick5%
  • Siqian5%
  • NanaCare3%
  • Value Aid3%
  • Open — no brand owns it (1 brand, 3%)

Demand

Earring Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 4.8×

Search terms

Top Earring Tape search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ear tape12K/yr
  • earring tape for pe kids20K/yr
  • earring tape19K/yr
  • ear tape for earrings kids10K/yr
  • piercing tape7K/yr
  • earring tape for sports5K/yr
  • earing tape4K/yr

Reviews and returns

What reviews say buyers love and hate about Earring Tape

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
40%of negative reviews mention “Adhesion/Stickiness”
0.2%of orders come back
“Poor adhesive”
A buyer, on “Adhesion/Stickiness”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Earring Tape questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data