Ear Wax Removal
PassEar Wax Removal scores 65 out of 100, a Pass. Shoppers spend $4.2M a year here, demand is soft, at -21.2% this quarter, and returns run at 0.2% of orders.
- Flapen Score
- 65 / 100Top 3% of 2,035 Health & Personal Care niches · +17 vs the category median of 4865
- Market size
- £4.2M/yr3.3M searches / yr
- 90-day growth
- -21.2%search demand this quarter
- Competition
- 45%top-5 click share · 20 brands · 77 sellers
Flapen Score
Ear Wax Removal against its category
The dotted line is the Health & Personal Care average. Past it, Ear Wax Removal is stronger. Inside it, weaker.
Market
The Ear Wax Removal market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ear Wax Removal 3.3M times last year and spent an estimated £4.2M. The top 5 brands take 72% of clicks. Flapen scores it 65 out of 100, a Pass.
01 · Demand
10.7% of searches ended in a purchase last week.
Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4.2M a year.
- Searches, last 12 months
- 3.3M
- Growth, 90 days vs prior 90
- -21.2%
- Conversion, latest week
- 10.7%
- Market size, estimated
- £4.2Ma year
- Peak month
- February1.4× the quietest month
- Top search term
- ear wax removal1.1M searches a year
02 · Price
A sale here is worth £12.04.
Listings sell for £12.04 on average, from £2.79 to £26.50. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 10,000 to 12,500 of them. At £12.04 that is £120K to £151K a year per listing.
- Average price
- £12.04under the $15 to $100 sweet spot
- Price range
- £2.79–£26.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- £120K–£151K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #50 within Medical Supplies & Equipment. It carries 4,307 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 6.2%
- Average rank
- #50in Medical Supplies & Equipment
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,307per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 16 of last year's 18 launches as successful.
18 products launched here in the last 12 months. Amazon counts 16 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 18
- Successful launches
- 16Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Ear Wax Removal products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Otex Express Ear Drops. Clinically Proven Ear Wax Removal Drops for Excessive Hardened Ear Wax. Can Reduce The Need For Syringing or Microsuction 10ml
- Price
- £3.72
- Rating
- 4.4/5
- Reviews
- 26,392
- Age
- 17y ago
BEBIRD R1 Ultra Ear Wax Removal Ear Cleaner with Camera Ear Scope Wax Remove Ear Pick with Ear Otoscope Tweezers Visual Dropper Cleaning Kit Ear/Nose/Throat Examination Tool for Family-Black
- Price
- £25.53
- Rating
- 4.2/5
- Reviews
- 12,059
- Age
- 10mo ago
KAUGIC Electric Ear Wax Removal Water Powered Ear Cleaner Ear Cleaning Kit Safe and Effective Earwax Removal Kit with 4 Cleaning Mode Settings 10 Ear Tips & Water Catch Basin
- Price
- £21.19
- Rating
- 4.3/5
- Reviews
- 1,930
- Age
- 3y ago
Otex Express Combi Pack Clinically Proven Ear Wax Removal Kit with Drops and Bulb Syringe for Excessive Hardened Ear Wax 10ml
- Price
- £6.49
- Rating
- 4.2/5
- Reviews
- 13,852
- Age
- 17y ago
Xylla Ear Wax Removal with 1920P HD Ear Camera Ear Cleaner with 12 Ear Spoons & 6 LED Lights Wireless Ear Wax Remover Kit USB-C Rechargeable for iPhone iPad Android Ear Cleaning Kit
- Price
- £11.29
- Rating
- 4.4/5
- Reviews
- 115
- Age
- 3mo ago
Trending
90-day click momentum
Upgraded Manual Ear Wax Removal Kit One-Hand Control Ear Cleaner Earwax Remover Ear Cleaning Kit with Effort-Saving Button Ear Irrigation System with 4 Reusable Ear Tips for Home Ear Care
- Price
- £14.94
- Rating
- 4.3/5
- Reviews
- 73
- Age
- 3mo ago
Xylla Ear Wax Removal with 1920P HD Ear Camera Ear Cleaner with 12 Ear Spoons & 6 LED Lights Wireless Ear Wax Remover Kit USB-C Rechargeable for iPhone iPad Android Ear Cleaning Kit
- Price
- £11.29
- Rating
- 4.4/5
- Reviews
- 115
- Age
- 3mo ago
KAUGIC Ear Wax Removal Kit with One-Piece Waste Tank Electric Ear Cleaner with Smart Temperature Sensor Safe Ear Irrigation and Effective Remover with 4 Pressure Modes Transparent-Black
- Price
- £26.50
- Rating
- 4.3/5
- Reviews
- 906
- Age
- 7mo ago
LMECHN Ear Cleaner with Camera Ear Wax Removal Kit with 1080P Ear Camera Otoscope with LED Light Ear Cleaning Kit for iPhone iPad Android Phones
- Price
- £13.65
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 4mo ago
BEBIRD R1 Ultra Ear Wax Removal Ear Cleaner with Camera Ear Scope Wax Remove Ear Pick with Ear Otoscope Tweezers Visual Dropper Cleaning Kit Ear/Nose/Throat Examination Tool for Family-Black
- Price
- £25.53
- Rating
- 4.2/5
- Reviews
- 12,059
- Age
- 10mo ago
Newest
by launch dateXylla Ear Wax Removal with 1920P HD Ear Camera Ear Cleaner with 12 Ear Spoons & 6 LED Lights Wireless Ear Wax Remover Kit USB-C Rechargeable for iPhone iPad Android Ear Cleaning Kit
- Price
- £11.29
- Rating
- 4.4/5
- Reviews
- 115
- Age
- 3mo ago
Upgraded Manual Ear Wax Removal Kit One-Hand Control Ear Cleaner Earwax Remover Ear Cleaning Kit with Effort-Saving Button Ear Irrigation System with 4 Reusable Ear Tips for Home Ear Care
- Price
- £14.94
- Rating
- 4.3/5
- Reviews
- 73
- Age
- 3mo ago
Ear Wax Remover Otoscope WiFi 1920P Ear Cleaner Camera 3.5mm Diameter Ear Cleaner IP67 Waterproof Ear Camera with 6 LEDs for iPhone iPad and Android Smartphones Black
- Price
- £13.65
- Rating
- 4.2/5
- Reviews
- 57
- Age
- 4mo ago
Xylla Ear Wax Removal with 1920P HD Ear Camera Ear Cleaner with 12 Ear Spoons & 6 LED Lights Wireless Ear Wax Remover Kit USB-C Rechargeable for iPhone iPad Android Black
- Price
- £12.07
- Rating
- 4.4/5
- Reviews
- 115
- Age
- 4mo ago
LMECHN Ear Cleaner with Camera Ear Wax Removal Kit with 1080P Ear Camera Otoscope with LED Light Ear Cleaning Kit for iPhone iPad Android Phones
- Price
- £13.65
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 rising
Sellers
77
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
45%
Top 20: 83%
Open market
24%
- OTEX30%
- KAUGIC20%
- BEBIRD10%
- Xylla9%
- Medi Grade4%
- Morelax4%
Demand
Ear Wax Removal search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Ear Wax Removal search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ear wax removal1.1M/yr
- ear cleaner389K/yr
- ear wax removal kit268K/yr
- ear camera179K/yr
- ear drops115K/yr
- ear cleaning kit78K/yr
- otex express ear drops77K/yr
- ear drops for wax76K/yr
- ear syringe kit75K/yr
- ear77K/yr
Reviews and returns
What reviews say buyers love and hate about Ear Wax Removal
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
No as effective as expected
Did not work
Stopped working
painfully stung inside my ear
couldn't clean my ears properly with it
Does not effectively clean your ears
the quality control by the seller was poor
Not great quality
though build quality could be stronger
it was so expensive
Waste of money
Not worth it
connection keeps dropping
Poor connection
WiFi connectivity doesn't work
Love
Really good ear cleaner
Clean ears
Great for Cleaning Ears
easy to connect
EASY TO USE
Easy to hold
Great Quality for Price
EXCELLENT PRODUCT
The build quality is solid
Excellent value for money
Fair price
Money well spent
Works well
Effective
works well and does the job it is supposed to
Return
0.2% Return rate 5% Fixable by listing
connection keeps dropping
Poor connection
WiFi connectivity doesn't work
No as effective as expected
Did not work
Stopped working
the quality control by the seller was poor
Not great quality
though build quality could be stronger
Didnt dare put it on charge
doesn't charge or work
Also has a buzzing noise when charging
painfully stung inside my ear
couldn't clean my ears properly with it
Does not effectively clean your ears
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ear Wax Removal questions
Answered from the same tracked data.