Skip to content

Ear Unblocker

Fail

The top 5 brands take 100% of clicks, so Ear Unblocker is a Fail.

Flapen Score
43
43 / 100
Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 48
Market size
£710K/yr553K searches / yr
90-day growth
-1.8%search demand this quarter
Competition
90%top-5 click share · 4 brands · 54 sellers

Flapen Score

Ear Unblocker against its category

The dotted line is the Health & Personal Care average. Past it, Ear Unblocker is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ear Unblocker market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ear Unblocker 553K times last year and spent an estimated £710K. All 4 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

22.9% of searches ended in a purchase last week.

Shoppers searched for this 553K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 22.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £710K a year.

Searches, last 12 months
553K
Growth, 90 days vs prior 90
-1.8%
Conversion, latest week
22.9%
Market size, estimated
£710Ka year
Peak month
January1.2× the quietest month
Top search term
ear drops115K searches a year

02 · Price

A sale here is worth £5.60.

Listings sell for £5.60 on average, from £2.79 to £12.19. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 15,000 to 20,000 of them. At £5.60 that is £84K to £112K a year per listing.

Average price
£5.60under the $15 to $100 sweet spot
Price range
£2.79–£12.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
15,000–20,000
Revenue per listing a year
£84K–£112K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Ear Care. It carries 10,257 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#6in Ear Care
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,257per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Ear Unblocker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£107K£213K£320K£426K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

54

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • OTEX88%
  • KNOXZY5%
  • Earol4%
  • NAVEH PHARMA3%

Demand

Ear Unblocker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Ear Unblocker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ear drops115K/yr
  • otex express ear drops77K/yr
  • ear drops for wax76K/yr
  • ear wax removal drops73K/yr
  • otex46K/yr
  • otex ear drops33K/yr
  • ear drops for blocked ears18K/yr
  • otex ear wax removal kit18K/yr
  • earwax removal drops16K/yr
  • ear wax drops13K/yr

Reviews and returns

What reviews say buyers love and hate about Ear Unblocker

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall22%−0.26

Not effective

not sure if it worked

Didn't work

Ear Hygiene21%−0.02

painfully stung inside my ear

couldn't clean my ears properly with it

led to a flaky ear

Value For Money5%+0.51

a lot of expense

Waste of money

Not worth the money

Quality-Overall5%+0.62

the quality control by the seller was poor

I don't think this is good quality as in the product

not as good as other products

Advertised Vs Actual Product4%+0.51

Doesnt do what it asserts

Website not clear

The write up for this does not make clear it is not suitable for those with tinnitus

Love

Ear Hygiene20%−0.02

Ear Wax removal

Clean ears

Great ear relieve

Ease Of Use14%+1.09

Easy to use

Very handy

Easy to use and reacts quickly

Quality-Overall14%+0.62

EXCELLENT PRODUCT

Good quality at a fair price

Best brand to use in my opinion

Advertised Vs Actual Product11%+0.51

As advertised

Great just what I wanted

Exactly as described

Efficiency11%+0.88

Works well

they do the job

Effective

FAQ

Common Ear Unblocker questions

Answered from the same tracked data.