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Ear Thermometer

Maybe

Buyers convert on 13.0% of searches. But the top 5 brands take 100% of clicks, so Ear Thermometer is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 48
Market size
£1.9M/yr664K searches / yr
90-day growth
-37.1%search demand this quarter
Competition
87%top-5 click share · 5 brands · 77 sellers

Flapen Score

Ear Thermometer against its category

The dotted line is the Health & Personal Care average. Past it, Ear Thermometer is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ear Thermometer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ear Thermometer 664K times last year and spent an estimated £1.9M. All 5 brands take every click. Demand peaks in Jan–Feb–Mar–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

13.0% of searches ended in a purchase last week.

Shoppers searched for this 664K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -37.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.9M a year.

Searches, last 12 months
664K
Growth, 90 days vs prior 90
-37.1%
Conversion, latest week
13.0%
Market size, estimated
£1.9Ma year
Peak month
February2.5× the quietest month
Top search term
braun thermometer162K searches a year

02 · Price

A sale here is worth £21.90.

Listings sell for £21.90 on average, from £9.08 to £39.25. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At £21.90 that is £131K to £175K a year per listing.

Average price
£21.90inside the $15 to $100 sweet spot
Price range
£9.08–£39.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
6,000–8,000
Revenue per listing a year
£131K–£175K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2 within Baby & Child Care. It carries 10,897 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#2in Baby & Child Care
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,897per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Ear Thermometer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£189K£378K£568K£757K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

77

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Braun70%
  • OxiPro17%
  • femometer family8%
  • AILE3%
  • Viproud3%
  • Open — no brand owns it (0%)

Demand

Ear Thermometer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KPrime Day '25Spike '25Black Friday '25AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Ear Thermometer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • braun thermometer162K/yr
  • ear thermometer117K/yr
  • ear thermometer for adults59K/yr
  • in ear thermometer58K/yr
  • ear thermometer for children54K/yr
  • thermometer ear35K/yr
  • braun thermoscan 721K/yr
  • braun ear thermometer21K/yr
  • braun thermoscan22K/yr
  • baby ear thermometer15K/yr

Reviews and returns

What reviews say buyers love and hate about Ear Thermometer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Measurement/Reading Accuracy30%−0.26

Readings are incorrect

Inaccurate readings

Inaccurate

Durability10%−0.09

Failed after 5 weeks

Broken in month

Stopped working

Functionality-Overall8%−0.06

The age precision colour coded technology did not work so it was returned for a replacement as it was a faulty item

Doesn't work

Not working properly

Quality-Overall7%+0.84

Not many things I can say it is a good quality

The build quality is cheap plastic

Inaccurate and poor quality

Temperature Control6%−0.01

First is that it will not measure the temperature without having the plastic hygiene cap on

Can't measure temperature accurately might have been an issue with my specific thermometer

Please do not use - innacurate temperature

Love

Ease Of Use31%+2.21

Easy to read

It is easy to operate

Ease of use

Quality-Overall16%+0.84

Excellent product

Quality product that is simple to use

Excellent product as described

Value For Money9%+0.39

Excellent value

not expensive

Excellent price

Advertised Vs Actual Product9%+0.69

Exactly as described

Exactly what I ordered

It does what it says

Temperature Control7%−0.01

with easy temperature monitoring

Useful for checking accuracy of temperature quickly and efficiently

gives accurate temperature

Return

0.8% Return rate 0% Fixable by listing

Measurement/Reading Accuracy24%█▆▇▇▅▅

Readings are incorrect

Inaccurate readings

Inaccurate

Functionality-Overall23%▆▇█▇▆▇

The age precision colour coded technology did not work so it was returned for a replacement as it was a faulty item

Doesn't work

Not working properly

Accuracy-Overall6%▆█▃▅▄▄

Poor accuracy when it matters most

told that these are inaccurate

Very inaccurate

Error Popup6%█▇▆█▇▇
Defective Material/Parts6%▇▇▅█▄█

FAQ

Common Ear Thermometer questions

Answered from the same tracked data.