ear thermometer
Worth a lookShows searches that convert (13.0% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Great£1.9M£1.9M/yr · 664K searches
Avg price
Great£21.90avg listing price — sweet spot $15–$100
Price range
Great£9.08–£39.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad10,897.1avg incumbent reviews — the moat a new listing must climb
Competition
Bad87%top-5 click share — a locked-up shelf
Growth
Bad-37.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, ear thermometer is a £1.9M/yr Amazon United Kingdom market (664K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
ear thermometer market data
- Units sold / yr
- 60K–80K
- avg 6,000–8,000/product
- Revenue / yr
- £1.3M–£1.8M
- units × avg price
- Conversion rate
- 13.0%
- Avg BSR
- #2
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.0%
- Avg brand age
- 51 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
77
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Braun70%
- OxiPro17%
- femometer family8%
- AILE3%
- Viproud3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 68 weeks — -37.1% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Nov, Dec · busiest ÷ quietest = 2.5×
Top ear thermometer search terms
- braun thermometer162K/yr
- ear thermometer117K/yr
- ear thermometer for adults59K/yr
- in ear thermometer58K/yr
- ear thermometer for children54K/yr
- thermometer ear35K/yr
- braun thermoscan 721K/yr
- braun ear thermometer21K/yr
- braun thermoscan22K/yr
- baby ear thermometer15K/yr
Top ear thermometer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Braun ThermoScan 7 Ear thermometer | Age Precision Technology
Braun£31.574.7★53,588 rev
Braun ThermoScan 3 Ear thermometer | #1 Brand among doctors1
Braun£16.524.4★19,052 rev
OxiPro TH1 Thermometer - Health & Pharma Award Winner 2026 - In-Ear Forehead Non-Touch & Baby Modes - Infrared Thermometer for Newborn Baby Kids Children & Adult Temperature Measurement
OxiPro£15.494.4★3,075 rev
Ear Thermometer Professional Accuracy Ear Thermometer for Adults and Baby 3-Color Fever Alert Code
femometer family£18.344.4★2,317 rev
Braun ThermoScan 7 Ear thermometer | Age Precision Technology | Black
Braun£31.714.7★13,799 rev
Newest
by launch date
Highly Accurate Ear Thermometer Digital Ear Thermometer for Kids and Adults Memory Recall Fever Alarm and 21 Disposable Probe Covers (White)
Viproud£17.86666 rev
Braun ThermoScan 7+ connect Ear thermometer | Age Precision Technology
Braun£39.25786 rev
Ear Thermometer Professional Accuracy Ear Thermometer for Adults and Baby 3-Color Fever Alert Code
femometer family£18.342,317 rev
Digital Temperature Thermometer for Ear and Forehead: AILE Infrared Thermometers Gun for Baby and Adult - Approved UK Accurate Fast Readings Fever Alarm Mute Mode Non touch Contact Measurement
AILE£10.62691 rev
OxiPro TH1 Thermometer - Health & Pharma Award Winner 2026 - In-Ear Forehead Non-Touch & Baby Modes - Infrared Thermometer for Newborn Baby Kids Children & Adult Temperature Measurement
OxiPro£15.493,075 rev
Trending
90-day click momentumBraun ThermoScan 7 Ear thermometer | Age Precision Technology | Black
Braun£31.714.7★
Ear Thermometer Professional Accuracy Ear Thermometer for Adults and Baby 3-Color Fever Alert Code
femometer family£18.344.4★
Braun Age Precision Digital thermometer | Digital Stick Multi-Site Usage
Braun£9.084.5★
Braun ThermoScan 6 Ear thermometer | #1 Brand among doctors1
Braun£28.614.6★
Braun ThermoScan 3 Ear thermometer | #1 Brand among doctors1
Braun£16.524.4★
What buyers say about ear thermometer
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to read”
“Excellent product”
“Excellent value”
“Exactly as described”
“with easy temperature monitoring”
“Does the job well”
“Accurate and easy to use”
“Battery life is good as well”
“If its accurate”
“clear display”
What buyers complain about
“Readings are incorrect”
“Failed after 5 weeks”
“The age precision colour coded technology did not work so it was returned for a replacement as it was a faulty item”
“Not many things I can say it is a good quality”
“First is that it will not measure the temperature without having the plastic hygiene cap on”
“slightly pricey”
“Not user friendly”
“Poor accuracy when it matters most”
“Not working at all despite trying different battery types”
“The covers that you put on didnt fit”
Top return reasons
Common questions
- Is ear thermometer profitable to sell on Amazon United Kingdom?
- The niche generates £1.9M/yr across 10 tracked products. 90-day search growth is -37.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the ear thermometer niche?
- 5 brands and 77 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in ear thermometer?
- Top complaints mined from reviews: Measurement/Reading Accuracy, Durability, Functionality-Overall. The return rate is 0.8%.
- When does demand for ear thermometer peak?
- Demand peaks in Jan–Feb–Mar–Nov–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the ear thermometer niche?
- Listings span £9.08–£39.25; the average listing price is £21.90 (sweet spot $15–$100). The average incumbent carries 10,897 reviews — the moat a new listing must climb.