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Ear Thermometer

Maybe

Buyers convert on 13.0% of searches. But the top 5 brands take 100% of clicks, so Ear Thermometer is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 48
Market size
£1.9M/yr664K searches / yr
90-day growth
-37.1%search demand this quarter
Competition
87%top-5 click share · 5 brands · 77 sellers

Flapen Score

Ear Thermometer against its category

The dotted line is the Health & Personal Care average. Past it, Ear Thermometer is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ear Thermometer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ear Thermometer 664K times last year and spent an estimated £1.9M. All 5 brands take every click. Demand peaks in Jan–Feb–Mar–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 13.0% of those searches ended in a purchase.

Shoppers searched for this 664K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -37.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.9M a year.

Searches, last 12 months
664K
Growth, 90 days vs prior 90
-37.1%
Conversion, latest week
13.0%
Market size, estimated
£1.9Ma year
Peak month
February2.5× the quietest month
Top search term
braun thermometer162K searches a year

02 · Price

A sale here is worth £21.90.

Listings sell for £21.90 on average, from £9.08 to £39.25. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At £21.90 that is £131K to £175K a year per listing.

Average price
£21.90inside the $15 to $100 sweet spot
Price range
£9.08–£39.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
6,000–8,000
Revenue per listing a year
£131K–£175K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2 within Baby & Child Care. It carries 10,897 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#2in Baby & Child Care
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,897per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Ear Thermometer products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.

£0£189K£378K£568K£757K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

77

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

87%

Top 20: 100%

Open market

0%

  • Braun70%
  • OxiPro17%
  • femometer family8%
  • AILE3%
  • Viproud3%
  • Open — no brand owns it (0%)

Demand

Ear Thermometer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KPrime Day '25Spike '25Black Friday '25AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Ear Thermometer search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • braun thermometer162K/yr
  • ear thermometer117K/yr
  • ear thermometer for adults59K/yr
  • in ear thermometer58K/yr
  • ear thermometer for children54K/yr
  • thermometer ear35K/yr
  • braun thermoscan 721K/yr
  • braun ear thermometer21K/yr
  • braun thermoscan22K/yr
  • baby ear thermometer15K/yr

Reviews and returns

What reviews say buyers love and hate about Ear Thermometer

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Ease Of Use”
30%of negative reviews mention “Measurement/Reading Accuracy”
0.8%of orders come back
“Readings are incorrect”
A buyer, on “Measurement/Reading Accuracy”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ear Thermometer questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data