Ear Candles

Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £316K a year.

Searches, last 12 months

238K

Growth, 90 days vs prior 90

-15.7%

Conversion, latest week

17.1%

Market size, estimated

£316Ka year

Peak month

January1.5× the quietest month

Top search term

ear candles for wax removal68K searches a year

Listings sell for £7.78 on average, from £4.25 to £15.75. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At £7.78 that is £19K to £23K a year per listing.

Average price

£7.78under the $15 to $100 sweet spot

Price range

£4.25–£15.75

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

2,500–3,000

Revenue per listing a year

£19K–£23K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #296 within Ear Care. It carries 1,470 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#296in Ear Care

Average rating

4.17 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,470per listing

Listings tracked

13

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months