eaa
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great165.4avg incumbent reviews — the moat a new listing must climb
Avg price
Great£16.68avg listing price — sweet spot $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£8.61–£30.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay£221K£221K/yr · 200K searches
Growth
Bad-8.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, eaa is a £221K/yr Amazon United Kingdom market (200K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
eaa market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £167K–£209K
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #38
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 83%
- Out of stock
- 1.9%
- Avg brand age
- 63 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
38
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
47%
Top 20: 88%
Open market
18%
- Applied Nutrition31%
- Warrior30%
- Scivation7%
- Bulk5%
- Beast Pharm4%
- DY Nutrition4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top eaa search terms
- eaa71K/yr
- eaa amino acids45K/yr
- eaas16K/yr
- eaa powder17K/yr
- amino acids powder13K/yr
- eaas amino acids powder6K/yr
- amino7K/yr
- essential amino acids powder6K/yr
- eea5K/yr
- eea amino acid6K/yr
Top eaa products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Applied Nutrition Amino Fuel - Amino Acids Supplement EAA Essential Amino Acids Powder Muscle Fuel & Recovery (390g - 30 Servings) (Fruit Burst) (New)
Applied Nutrition£15.004.5★126 rev
Warrior EAA Amino Acids Powder 360g Essential Amino Acid Supplements for Intra Workout & During Exercise Muscle Post-Training Recovery Drink EAAs Hydration Support 30 Servings Sour Apple
Warrior£11.194.2★169 rev
Warrior EAA Amino Acids Powder 360g Essential Amino Acid Supplements for Intra Workout & During Exercise Muscle Post-Training Recovery Drink EAAs Hydration Support 30 Servings Fruit Salad
Warrior£11.624.4★224 rev
Warrior EAA Amino Acids Powder 360g Essential Amino Acid Supplements for Intra Workout & During Exercise Muscle Post-Training Recovery Drink EAAs Hydration Support 30 Servings Grape Bubblegum
Warrior£11.544.2★79 rev
Bulk Pure Essential Amino Acids Powder 500 g Packaging May Vary
Bulk£21.653.3★336 rev
Newest
by launch date
Beast Pharm 9 EAA Amino Acids with BCAA Powder 2:1:1 Ratio - Essential Amino Acids Powder - 360g - EAAs Recovery Drink - 30 Servings - Beastberry
Beast Pharm£20.0538 rev
Beast Pharm 9 EAA Amino Acids with BCAA Powder 2:1:1 Ratio - Essential Amino Acids Powder - 360g - EAAs Recovery Drink - 30 Servings - Strawberry Kiwi
Beast Pharm£20.1233 rev
Warrior Creatine Monohydrate Powder + EAA 270g (30 Servings) Pure Creatine with Essential Amino Acid Supplements for Muscle Recovery & Growth Pre & Post Workout for Men & Women Mixed Berry
Warrior£10.4895 rev
USN Nine Aminos BCAA Amino Acids & EAA Essential Amino Acids Powder with Added Magnesium & Coconut Water Powder to Support Recovery and Hydration. Pineapple Flavour (330g 30 Servings)
USN£14.4241 rev
Scivation XTEND EAA Amino Acids Powder | Summer Fruits | 40 Servings for Hydration and Fitness Performance | 9 Essential Amino Acids + Added Electrolytes Recovery Powder to Hydrate Repair Recover
Scivation£16.8959 rev
Trending
90-day click momentumWarrior EAA Amino Acids Powder 360g Essential Amino Acid Supplements for Intra Workout & During Exercise Muscle Post-Training Recovery Drink EAAs Hydration Support 30 Servings Sour Apple
Warrior£11.194.2★
Per4m EAA Xtra/Amino Xtra | 30 Servings of Full Spectrum EAA with Proteolytic Enzymes | Vegan Friendly | Zero Sugar Amino Acid (420g Mango Margarita)
per4m£22.584.2★
Beast Pharm 9 EAA Amino Acids with BCAA Powder 2:1:1 Ratio - Essential Amino Acids Powder - 360g - EAAs Recovery Drink - 30 Servings - Strawberry Kiwi
Beast Pharm£20.123.7★
Bulk Pure Essential Amino Acids Powder 500 g Packaging May Vary
Bulk£21.653.3★
Applied Nutrition Amino Fuel - Amino Acids Supplement EAA Essential Amino Acids Powder Muscle Fuel & Recovery (390g - 30 Servings) (Candy Ice Blast) (New)
Applied Nutrition£15.814.4★
What buyers say about eaa
What buyers praise and complain about, mined from review topics.What buyers love
“The blue raspberry taste is phenomenal”
“Excellent product”
“Good flavor taste good”
“Good value”
“As described and arrived on time”
“I also use their complete protein blend in vanilla as it covers all my needs as a 41yr old such as protein,collagen,gut health, electrolytes and more”
“plays a role in squashing sweet cravings too”
“Dissolves great really nice taste”
“Essential aminos all in one drink”
“Tastes great and mixes well”
What buyers complain about
“This is quite literally undrinkable, Ive tried mixing with protein shakes etc and it dominates and is truly awful tasting”
“descent flavour”
“the smell is foul”
“Dosage is high - a lot to swallow”
“A bit expensive for what it is”
“Its impossible to get it to mix”
“very uncomfortable”
“Unfortunately, I continued taking these capsules, not being aware that amino acids, especially in high strength can cause gastric problems”
“sometimes doesnt fully mix”
“too sweet”
Common questions
- Is eaa profitable to sell on Amazon United Kingdom?
- The niche generates £221K/yr across 30 tracked products. 90-day search growth is -8.0%. Flapen's verdict: Worth a look (60/100).
- How competitive is the eaa niche?
- 17 brands and 38 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in eaa?
- Top complaints mined from reviews: Taste-Overall, Flavor, Smell. The return rate is 0.1%.
- When does demand for eaa peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the eaa niche?
- Listings span £8.61–£30.73; the average listing price is £16.68 (sweet spot $15–$100). The average incumbent carries 165 reviews — the moat a new listing must climb.