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Eaa

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -8.0% this quarter, so Eaa is a Maybe.

Flapen Score
60
60 / 100
Top 9% of 2,035 Health & Personal Care niches · +12 vs the category median of 48
Market size
£221K/yr200K searches / yr
90-day growth
-8.0%search demand this quarter
Competition
47%top-5 click share · 17 brands · 38 sellers

Flapen Score

Eaa against its category

The dotted line is the Health & Personal Care average. Past it, Eaa is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eaa market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eaa 200K times last year and spent an estimated £221K. The top 5 brands take 77% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £221K a year.

Searches, last 12 months
200K
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
6.6%
Market size, estimated
£221Ka year
Peak month
March1.4× the quietest month
Top search term
eaa71K searches a year

02 · Price

A sale here is worth £16.68.

Listings sell for £16.68 on average, from £8.61 to £30.73. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £16.68 that is £4K to £8K a year per listing.

Average price
£16.68inside the $15 to $100 sweet spot
Price range
£8.61–£30.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #38 within Amino Acids. It carries 165 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
97%
Out of stock, average day
1.9%
Average rank
#38in Amino Acids
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
165per listing
Listings tracked
30

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Eaa products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£33K£44K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

38

Est. top-5 brand share

77%

Top 20: 100%

Est. top-5 click share

47%

Top 20: 88%

Open market

18%

  • Applied Nutrition31%
  • Warrior30%
  • Scivation7%
  • Bulk5%
  • Beast Pharm4%
  • DY Nutrition4%

Demand

Eaa search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Eaa search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • eaa71K/yr
  • eaa amino acids45K/yr
  • eaas16K/yr
  • eaa powder17K/yr
  • amino acids powder13K/yr
  • eaas amino acids powder6K/yr
  • amino7K/yr
  • essential amino acids powder6K/yr
  • eea5K/yr
  • eea amino acid6K/yr

Reviews and returns

What reviews say buyers love and hate about Eaa

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Taste-Overall”
24%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“This is quite literally undrinkable, Ive tried mixing with protein shakes etc and it dominates and is truly awful tasting”
A buyer, on “Taste-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Eaa questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data