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Eaa

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -8.0% this quarter, so Eaa is a Maybe.

Flapen Score
60
60 / 100
Top 9% of 2,035 Health & Personal Care niches · +12 vs the category median of 48
Market size
£221K/yr200K searches / yr
90-day growth
-8.0%search demand this quarter
Competition
47%top-5 click share · 17 brands · 38 sellers

Flapen Score

Eaa against its category

The dotted line is the Health & Personal Care average. Past it, Eaa is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eaa market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eaa 200K times last year and spent an estimated £221K. The top 5 brands take 77% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £221K a year.

Searches, last 12 months
200K
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
6.6%
Market size, estimated
£221Ka year
Peak month
March1.4× the quietest month
Top search term
eaa71K searches a year

02 · Price

A sale here is worth £16.68.

Listings sell for £16.68 on average, from £8.61 to £30.73. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £16.68 that is £4K to £8K a year per listing.

Average price
£16.68inside the $15 to $100 sweet spot
Price range
£8.61–£30.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #38 within Amino Acids. It carries 165 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
97%
Out of stock, average day
1.9%
Average rank
#38in Amino Acids
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
165per listing
Listings tracked
30

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Eaa products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£33K£44K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

38

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

47%

Top 20: 88%

Open market

18%

  • Applied Nutrition31%
  • Warrior30%
  • Scivation7%
  • Bulk5%
  • Beast Pharm4%
  • DY Nutrition4%

Demand

Eaa search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Eaa search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eaa71K/yr
  • eaa amino acids45K/yr
  • eaas16K/yr
  • eaa powder17K/yr
  • amino acids powder13K/yr
  • eaas amino acids powder6K/yr
  • amino7K/yr
  • essential amino acids powder6K/yr
  • eea5K/yr
  • eea amino acid6K/yr

Reviews and returns

What reviews say buyers love and hate about Eaa

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall24%−0.04

This is quite literally undrinkable, Ive tried mixing with protein shakes etc and it dominates and is truly awful tasting

there is a slight taste change to them

Tastes terrible

Flavor7%+0.96

descent flavour

Tastes terrible...buy a flavour

Having read bad reviews on the taste of amino acids without any flavour I thought Id try this

Smell6%−0.06

the smell is foul

When I opened the pack it smelled fishy

Also has an unpleasant chemical smell

Dosage5%−0.03

Dosage is high - a lot to swallow

The only thing Id say is the tablets are quite big so taking the 5 tablet serving takes a lot of water to swallow

Only been taking two weeks so probably too early to see noticeable differences

Value For Money4%+0.24

A bit expensive for what it is

a bit pricey

Waste of money

Love

Taste-Overall22%−0.04

The blue raspberry taste is phenomenal

Great taste

really strong taste

Quality-Overall16%+1.28

Excellent product

Good quality

Great brand

Flavor11%+0.96

Good flavor taste good

The strawberry kiwi flavour is surprisingly nice

Strong flavour

Value For Money10%+0.24

Good value

perfectly great for a budget

Good value for money

Advertised Vs Actual Product5%+0.37

As described and arrived on time

Just as advertised

Does what it says

FAQ

Common Eaa questions

Answered from the same tracked data.