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Dymatize Iso100

Dymatize Iso100 shows low returns (0.1%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Flapen Score

55
Worth a look
Market size 50Growth 44Conversion 38Competition 65Returns 99Price range 95Avg price 95Brand share 3Review moat 36Quality gap 53
This niche Category average

Is Dymatize Iso100 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dymatize Iso100 is a £285K/yr Amazon United Kingdom market (208K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in May. Verdict: Worth a look — 55/100.

Dymatize Iso100: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +15.4% over the last 90 days and 3.1% of searches end in a purchase.

£285K

revenue / yr

Units sold / yr6K
Search volume / yr+15.4%208K
Conversion rate3.1%
Avg price£44.80

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

1%

open market share

Brands · sellers6 · 59
Top-5 product click share46%
Open market1%
Avg brand age74 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement78%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews2,912

Top Dymatize Iso100 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

£0£11K£23K£34K£46K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

59

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

46%

Top 20: 87%

Open market

0%

  • Dymatize74%
  • Optimum Nutrition20%
  • DY Nutrition2%
  • Bulk2%
  • Isopure1%
  • BULK POWDERS1%

Dymatize Iso100 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume208KCVR3.1%Products32Brands6Top 5 Brands99%OOS Rate0.0%Rating4.4★Reviews2,912Avg BSR#38
5K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.9×

Top Dymatize Iso100 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dymatize iso10042K/yr
  • isolate protein20K/yr
  • dymatize whey protein28K/yr
  • transparent labs whey protein isolate10K/yr
  • dymatize15K/yr
  • iso 100 protein powder11K/yr
  • isolate whey protein9K/yr
  • isolate9K/yr
  • hydrolyzed whey protein7K/yr
  • iso100 protein powder8K/yr

What reviews say buyers love and hate about Dymatize Iso100

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Nutritional Content22%

Excellent and great Protein powder

Taste-Overall22%

Excellent taste

Quality-Overall13%

Top notch quality isolate

Flavor6%

flavor is nice

Solubility6%

Dissolves very well

What buyers complain about

58% of reviews
Taste-Overall16%

Its tastes off

Value For Money14%

A bit pricey

Flavor7%

Exceedingly artificial flavour

Sweetness6%

Not overly sweet as others

Nutritional Content5%

First i was worried as its quite expensive than others same protein

Dymatize Iso100 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
100%

Common Dymatize Iso100 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dymatize Iso100 55/100 on Amazon United Kingdom — Worth a look. The niche generates £285K/yr across 32 tracked products. Search demand moved +15.4% over the last 90 days.
Search demand for Dymatize Iso100 on Amazon United Kingdom peaks in May, where the busiest month runs 1.9× the quietest.