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Dymatize Iso100

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 99% of clicks, so Dymatize Iso100 is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 2,035 Health & Personal Care niches · +7 vs the category median of 48
Market size
£285K/yr208K searches / yr
90-day growth
+15.4%search demand this quarter
Competition
46%top-5 click share · 6 brands · 59 sellers

Flapen Score

Dymatize Iso100 against its category

The dotted line is the Health & Personal Care average. Past it, Dymatize Iso100 is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dymatize Iso100 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dymatize Iso100 208K times last year and spent an estimated £285K. The top 5 brands take 99% of clicks. Demand peaks in May. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £285K a year.

Searches, last 12 months
208K
Growth, 90 days vs prior 90
+15.4%
Conversion, latest week
3.1%
Market size, estimated
£285Ka year
Peak month
May1.9× the quietest month
Top search term
dymatize iso10042K searches a year

02 · Price

A sale here is worth £44.80.

Listings sell for £44.80 on average, from £17.37 to £75.29. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £44.80 that is £4K to £11K a year per listing.

Average price
£44.80inside the $15 to $100 sweet spot
Price range
£17.37–£75.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£4K–£11K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Diet & Nutrition. It carries 2,912 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#38in Diet & Nutrition
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,912per listing
Listings tracked
32

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Dymatize Iso100 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£23K£34K£46K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

59

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

46%

Top 20: 87%

Open market

0%

  • Dymatize74%
  • Optimum Nutrition20%
  • DY Nutrition2%
  • Bulk2%
  • Isopure1%
  • BULK POWDERS1%

Demand

Dymatize Iso100 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.9×

Search terms

Top Dymatize Iso100 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dymatize iso10042K/yr
  • isolate protein20K/yr
  • dymatize whey protein28K/yr
  • transparent labs whey protein isolate10K/yr
  • dymatize15K/yr
  • iso 100 protein powder11K/yr
  • isolate whey protein9K/yr
  • isolate9K/yr
  • hydrolyzed whey protein7K/yr
  • iso100 protein powder8K/yr

Reviews and returns

What reviews say buyers love and hate about Dymatize Iso100

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall16%

Its tastes off

just not my preferred taste

Taste horrible

Value For Money14%−0.06

A bit pricey

Too expensive

Over priced

Flavor7%−0.01

Exceedingly artificial flavour

choc flavours is delisious

I didnt really like this flavour

Sweetness6%−0.05

Not overly sweet as others

Excessive sweetner

Too too sweet

Nutritional Content5%+1.62

First i was worried as its quite expensive than others same protein

Hydrolyzed and flavoured actually means less protein per 100 g also

Need Protein

Love

Nutritional Content22%+1.62

Excellent and great Protein powder

Really good protein

Pure protein

Taste-Overall22%

Excellent taste

no strange taste

great with smoothies

Quality-Overall13%+1.34

Top notch quality isolate

Excellent product

quality powder

Flavor6%−0.01

flavor is nice

the Vanilla flavour is good

the flavour is also very tasty

Solubility6%+0.63

Dissolves very well

Good quality powder that mixes well

easy to dissolve

Return

0.1% Return rate 0% Fixable by listing

Value For Money100%▁█▁▁▁▁

A bit pricey

Too expensive

Over priced

FAQ

Common Dymatize Iso100 questions

Answered from the same tracked data.