- Flapen Score
- 40 / 100Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 4840
- Market size
- £56K/yr36K searches / yr
- 90-day growth
- +2.1%search demand this quarter
- Competition
- 84%top-5 click share · 6 brands · 23 sellers
Flapen Score
Duoderm against its category
The dotted line is the Health & Personal Care average. Past it, Duoderm is stronger. Inside it, weaker.
Market
The Duoderm market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Duoderm 36K times last year and spent an estimated £56K. The top 5 brands take 97% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
14.7% of searches ended in a purchase last week.
Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.
- Searches, last 12 months
- 36K
- Growth, 90 days vs prior 90
- +2.1%
- Conversion, latest week
- 14.7%
- Market size, estimated
- £56Ka year
- Peak month
- August1.3× the quietest month
- Top search term
- duoderm15K searches a year
02 · Price
A sale here is worth £10.41.
Listings sell for £10.41 on average, from £5.49 to £19.36. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £10.41 that is £3K to £5K a year per listing.
- Average price
- £10.41under the $15 to $100 sweet spot
- Price range
- £5.49–£19.36
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #221 within First Aid. It carries 236 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 50%
- Out of stock, average day
- 7.1%
- Average rank
- #221in First Aid
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 236per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Duoderm products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
DuoDERM Extra Thin Dressing - Square 7.5cm x 7.5cm (x5)
- Price
- £7.58
- Rating
- 4.5/5
- Reviews
- 81
- Age
- 16y ago

DuoDerm Extra Thin Hydrocolloid Dressing 5cm x 10cm - Pack of 10
- Price
- £14.41
- Rating
- 4.7/5
- Reviews
- 381
- Age
- 16y ago

Duoderm Extra Thin 5cm x 10cm x3 Hydrocolloid Dressings Pressure Wounds
- Price
- £5.49
- Rating
- 4.6/5
- Reviews
- 124
- Age
- 8y ago

Duoderm Extra Thin Dressings 10cmx10cm x5
- Price
- £11.87
- Rating
- 4.7/5
- Reviews
- 108
- Age
- 7y ago

Dimora Hydrocolloid Dressing Waterproof Self-Adhesive Wound Patches for Burns Cuts Blisters & Sensitive Skin Transparent Flexible & Latex-Free 7.5cm x 7.5cm 0.3mm Thickness (10 Pack)
- Price
- £10.86
- Rating
- 4.5/5
- Reviews
- 193
- Age
- 1y ago
Trending
90-day click momentum
Dimora Hydrocolloid Dressing Waterproof Self-Adhesive Wound Patches for Burns Cuts Blisters & Sensitive Skin Transparent Flexible & Latex-Free 7.5cm x 7.5cm 0.3mm Thickness (10 Pack)
- Price
- £10.86
- Rating
- 4.5/5
- Reviews
- 193
- Age
- 1y ago

DuoDERM Extra Thin Dressing - Square 7.5cm x 7.5cm (x5)
- Price
- £7.58
- Rating
- 4.5/5
- Reviews
- 81
- Age
- 16y ago

Duoderm Extra Thin 5cm x 10cm x3 Hydrocolloid Dressings Pressure Wounds
- Price
- £5.49
- Rating
- 4.6/5
- Reviews
- 124
- Age
- 8y ago

Hydrocolloid Roll 5cm x 2m Cut-to-Size Waterproof Dressing Flexible & Skin-Friendly Protective Tape for Blisters and Skin Protection Self-Adhesive & Latex-Free
- Price
- £7.18
- Rating
- 4.5/5
- Reviews
- 94
- Age
- 9mo ago

DuoDerm Extra Thin Hydrocolloid Dressing 5cm x 10cm - Pack of 10
- Price
- £14.41
- Rating
- 4.7/5
- Reviews
- 381
- Age
- 16y ago
Newest
by launch date
Hydrocolloid Roll 5cm x 2m Cut-to-Size Waterproof Dressing Flexible & Skin-Friendly Protective Tape for Blisters and Skin Protection Self-Adhesive & Latex-Free
- Price
- £7.18
- Rating
- 4.5/5
- Reviews
- 94
- Age
- 9mo ago

Dimora Hydrocolloid Dressing Waterproof Self-Adhesive Wound Patches for Burns Cuts Blisters & Sensitive Skin Transparent Flexible & Latex-Free 7.5cm x 7.5cm 0.3mm Thickness (10 Pack)
- Price
- £10.86
- Rating
- 4.5/5
- Reviews
- 193
- Age
- 1y ago

Ourmed Hydrocolloid Dressing 5cm x 5cm Extra Thin Waterproof Wound Plasters Adhesive Bandages for Light Exudate Wound Blister Acne Superficial Wound Care Faster Healing 0.3mm 10 Pack
- Price
- £7.13
- Rating
- 4.4/5
- Reviews
- 1,209
- Age
- 2y ago

Duoderm Extra Thin Dressings 10cmx10cm x5
- Price
- £11.87
- Rating
- 4.7/5
- Reviews
- 108
- Age
- 7y ago

Duoderm Extra Thin Dressings 10cm x 10cm x3
- Price
- £6.88
- Rating
- 4.2/5
- Reviews
- 45
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
23
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- ConvaCare40%
- DuoDerm32%
- Duoderm Extra Thin12%
- Dimora7%
- GALAXY BEAUTY5%
- ourmed3%
Demand
Duoderm search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Duoderm search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- duoderm15K/yr
- duoderm extra thin hydrocolloid dressing16K/yr
- duoderm extra thin5K/yr
Reviews and returns
What reviews say buyers love and hate about Duoderm
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
adhesive was very poor quality
Didn't stick properly
not that sticky
Itchy skin
the residue cause a reaction which I am still dealing with
Her eczema has got worse
Bit difficult to open
and takes forever to get off
found to be too thick
Much too thin
Theyre very thin
Bigger than most
Quite small
Much smaller than I usually buy
Love
Excellent product
Good quality
Product is amazing
stick well
the adhesive lets go
Adheres well, easy to remove
Does the job
was exactly as expected
Needed
Easy to use
Easier to open
easy to remove
Great value for money
Good value
Great value for money bought this ages ago I use it every night
Return
0.2% Return rate 26% Fixable by listing
adhesive was very poor quality
Didn't stick properly
not that sticky
Bigger than most
Quite small
Much smaller than I usually buy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Duoderm questions
Answered from the same tracked data.









