- Flapen Score
- 40 / 100Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 4840
- Market size
- £56K/yr36K searches / yr
- 90-day growth
- +2.1%search demand this quarter
- Competition
- 84%top-5 click share · 6 brands · 23 sellers
Flapen Score
Duoderm against its category
The dotted line is the Health & Personal Care average. Past it, Duoderm is stronger. Inside it, weaker.
Market
The Duoderm market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Duoderm 36K times last year and spent an estimated £56K. The top 5 brands take 97% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 14.7% of those searches ended in a purchase.
Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.
- Searches, last 12 months
- 36K
- Growth, 90 days vs prior 90
- +2.1%
- Conversion, latest week
- 14.7%
- Market size, estimated
- £56Ka year
- Peak month
- August1.3× the quietest month
- Top search term
- duoderm15K searches a year
02 · Price
A sale here is worth £10.41.
Listings sell for £10.41 on average, from £5.49 to £19.36. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £10.41 that is £3K to £5K a year per listing.
- Average price
- £10.41under the $15 to $100 sweet spot
- Price range
- £5.49–£19.36
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #221 within First Aid. It carries 236 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 50%
- Out of stock, average day
- 7.1%
- Average rank
- #221in First Aid
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 236per listing
- Listings tracked
- 10
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Duoderm products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
DuoDERM Extra Thin Dressing - Square 7.5cm x 7.5cm (x5)
- Price
- £7.58
- Rating
- 4.5/5
- Reviews
- 81
- Age
- 16y ago

DuoDerm Extra Thin Hydrocolloid Dressing 5cm x 10cm - Pack of 10
- Price
- £14.41
- Rating
- 4.7/5
- Reviews
- 381
- Age
- 16y ago

Duoderm Extra Thin 5cm x 10cm x3 Hydrocolloid Dressings Pressure Wounds
- Price
- £5.49
- Rating
- 4.6/5
- Reviews
- 124
- Age
- 8y ago

Duoderm Extra Thin Dressings 10cmx10cm x5
- Price
- £11.87
- Rating
- 4.7/5
- Reviews
- 108
- Age
- 7y ago

Dimora Hydrocolloid Dressing Waterproof Self-Adhesive Wound Patches for Burns Cuts Blisters & Sensitive Skin Transparent Flexible & Latex-Free 7.5cm x 7.5cm 0.3mm Thickness (10 Pack)
- Price
- £10.86
- Rating
- 4.5/5
- Reviews
- 193
- Age
- 1y ago
Trending
estimated 90-day click momentum
Dimora Hydrocolloid Dressing Waterproof Self-Adhesive Wound Patches for Burns Cuts Blisters & Sensitive Skin Transparent Flexible & Latex-Free 7.5cm x 7.5cm 0.3mm Thickness (10 Pack)
- Price
- £10.86
- Rating
- 4.5/5
- Reviews
- 193
- Age
- 1y ago

DuoDERM Extra Thin Dressing - Square 7.5cm x 7.5cm (x5)
- Price
- £7.58
- Rating
- 4.5/5
- Reviews
- 81
- Age
- 16y ago

Duoderm Extra Thin 5cm x 10cm x3 Hydrocolloid Dressings Pressure Wounds
- Price
- £5.49
- Rating
- 4.6/5
- Reviews
- 124
- Age
- 8y ago

Hydrocolloid Roll 5cm x 2m Cut-to-Size Waterproof Dressing Flexible & Skin-Friendly Protective Tape for Blisters and Skin Protection Self-Adhesive & Latex-Free
- Price
- £7.18
- Rating
- 4.5/5
- Reviews
- 94
- Age
- 9mo ago

DuoDerm Extra Thin Hydrocolloid Dressing 5cm x 10cm - Pack of 10
- Price
- £14.41
- Rating
- 4.7/5
- Reviews
- 381
- Age
- 16y ago
Newest
by launch date
Hydrocolloid Roll 5cm x 2m Cut-to-Size Waterproof Dressing Flexible & Skin-Friendly Protective Tape for Blisters and Skin Protection Self-Adhesive & Latex-Free
- Price
- £7.18
- Rating
- 4.5/5
- Reviews
- 94
- Age
- 9mo ago

Dimora Hydrocolloid Dressing Waterproof Self-Adhesive Wound Patches for Burns Cuts Blisters & Sensitive Skin Transparent Flexible & Latex-Free 7.5cm x 7.5cm 0.3mm Thickness (10 Pack)
- Price
- £10.86
- Rating
- 4.5/5
- Reviews
- 193
- Age
- 1y ago

Ourmed Hydrocolloid Dressing 5cm x 5cm Extra Thin Waterproof Wound Plasters Adhesive Bandages for Light Exudate Wound Blister Acne Superficial Wound Care Faster Healing 0.3mm 10 Pack
- Price
- £7.13
- Rating
- 4.4/5
- Reviews
- 1,209
- Age
- 2y ago

Duoderm Extra Thin Dressings 10cmx10cm x5
- Price
- £11.87
- Rating
- 4.7/5
- Reviews
- 108
- Age
- 7y ago

Duoderm Extra Thin Dressings 10cm x 10cm x3
- Price
- £6.88
- Rating
- 4.2/5
- Reviews
- 45
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
23
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
84%
Top 20: 100%
Open market
0%
- ConvaCare40%
- DuoDerm32%
- Duoderm Extra Thin12%
- Dimora7%
- GALAXY BEAUTY5%
- ourmed3%
Demand
Duoderm search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Duoderm search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- duoderm15K/yr
- duoderm extra thin hydrocolloid dressing16K/yr
- duoderm extra thin5K/yr
Reviews and returns
What reviews say buyers love and hate about Duoderm
We read the reviews and the return reasons for every product selling here.
“adhesive was very poor quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Duoderm questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









