How competitive is the Duoderm niche on Amazon United Kingdom?

6 brands and 23 sellers compete in Duoderm on Amazon United Kingdom. The top 5 Duoderm products take 84% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Duoderm?

Duoderm buyers on Amazon United Kingdom complain most about Adhesion/Stickiness, Allergies, Ease Of Use, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Duoderm niche?

Duoderm sells for £10.41 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.49–£19.36. The average incumbent carries 236 reviews — the moat a new listing must climb.

Duoderm

brand-locked demand (top 5 brands take 97% of clicks) — Duoderm doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Duoderm profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Duoderm is a £56K/yr Amazon United Kingdom market (36K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 40/100.

Duoderm: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +2.1% over the last 90 days and 14.7% of searches end in a purchase.

£56K

revenue / yr

Units sold / yr6K

Search volume / yr+2.1%36K

Conversion rate14.7%

Avg price£10.41

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers6 · 23

Top-5 product click share84%

Open market3%

Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 10 products

Top Duoderm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

DuoDERM Extra Thin Dressing - Square 7.5cm x 7.5cm (x5)

Price: £7.58
Rating: 4.5/5
Reviews: 81
Age: 16y ago

DuoDerm Extra Thin Hydrocolloid Dressing 5cm x 10cm - Pack of 10

Price: £14.41
Rating: 4.7/5
Reviews: 381
Age: 16y ago

Duoderm Extra Thin 5cm x 10cm x3 Hydrocolloid Dressings Pressure Wounds

Price: £5.49
Rating: 4.6/5
Reviews: 124
Age: 8y ago

Duoderm Extra Thin Dressings 10cmx10cm x5

Price: £11.87
Rating: 4.7/5
Reviews: 108
Age: 7y ago

Dimora Hydrocolloid Dressing Waterproof Self-Adhesive Wound Patches for Burns Cuts Blisters & Sensitive Skin Transparent Flexible & Latex-Free 7.5cm x 7.5cm 0.3mm Thickness (10 Pack)

Price: £10.86
Rating: 4.5/5
Reviews: 193
Age: 1y ago

Newest

by launch date

Hydrocolloid Roll 5cm x 2m Cut-to-Size Waterproof Dressing Flexible & Skin-Friendly Protective Tape for Blisters and Skin Protection Self-Adhesive & Latex-Free

Price: £7.18
Rating: 4.5/5
Reviews: 94
Age: 9mo ago

Dimora Hydrocolloid Dressing Waterproof Self-Adhesive Wound Patches for Burns Cuts Blisters & Sensitive Skin Transparent Flexible & Latex-Free 7.5cm x 7.5cm 0.3mm Thickness (10 Pack)

Price: £10.86
Rating: 4.5/5
Reviews: 193
Age: 1y ago

Ourmed Hydrocolloid Dressing 5cm x 5cm Extra Thin Waterproof Wound Plasters Adhesive Bandages for Light Exudate Wound Blister Acne Superficial Wound Care Faster Healing 0.3mm 10 Pack

Price: £7.13
Rating: 4.4/5
Reviews: 1,209
Age: 2y ago

Duoderm Extra Thin Dressings 10cmx10cm x5

Price: £11.87
Rating: 4.7/5
Reviews: 108
Age: 7y ago

Duoderm Extra Thin Dressings 10cm x 10cm x3

Price: £6.88
Rating: 4.2/5
Reviews: 45
Age: 7y ago

Competition: brands, sellers & click share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

ConvaCare40%
DuoDerm32%
Duoderm Extra Thin12%
Dimora7%
GALAXY BEAUTY5%
ourmed3%

Duoderm demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume36KCVR14.7%Products10Brands6Top 5 Brands97%OOS Rate7.1%Rating4.5★Reviews236Avg BSR#221

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Duoderm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

duoderm15K/yr +2.2%10.9% conv.
duoderm extra thin hydrocolloid dressing16K/yr +2.5%14.4% conv.
duoderm extra thin5K/yr +0.1%12.0% conv.

What reviews say buyers love and hate about Duoderm

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews

Quality-Overall23%

“Excellent product”

Adhesion/Stickiness15%

“stick well”

Advertised Vs Actual Product9%

“Does the job”

Ease Of Use8%

“Easy to use”

Value For Money4%

“Great value for money”

What buyers complain about

64% of reviews

Adhesion/Stickiness15%

“adhesive was very poor quality”

Allergies10%

“Itchy skin”

Ease Of Use8%

“Bit difficult to open”

Thickness8%

“found to be too thick”

Size-Overall6%

“Bigger than most”

Duoderm return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

26%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Adhesion/Stickiness

29%

2Size-Overall

15%

3Compatibility-Overall

4Functionality-Overall

5Advertised Vs Actual Product

Common Duoderm questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Duoderm 40/100 on Amazon United Kingdom — Skip it. The niche generates £56K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +2.1% over the last 90 days.