duoderm
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Review moat
Great235.5avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.41avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£5.49–£19.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Market size
Bad£56K£56K/yr · 36K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, duoderm is a £56K/yr Amazon United Kingdom market (36K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
duoderm market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £52K–£62K
- units × avg price
- Conversion rate
- 14.7%
- Avg BSR
- #221
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 50%
- Out of stock
- 7.1%
- Avg brand age
- 39 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
23
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- ConvaCare40%
- DuoDerm32%
- Duoderm Extra Thin12%
- Dimora7%
- GALAXY BEAUTY5%
- ourmed3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top duoderm search terms
- duoderm15K/yr
- duoderm extra thin hydrocolloid dressing16K/yr
- duoderm extra thin5K/yr
Top duoderm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DuoDERM Extra Thin Dressing - Square 7.5cm x 7.5cm (x5)
ConvaCare£7.584.5★81 rev
DuoDerm Extra Thin Hydrocolloid Dressing 5cm x 10cm - Pack of 10
DuoDerm£14.414.7★381 rev
Duoderm Extra Thin 5cm x 10cm x3 Hydrocolloid Dressings Pressure Wounds
Duoderm Extra Thin£5.494.6★124 rev
Duoderm Extra Thin Dressings 10cmx10cm x5
DuoDerm£11.874.7★108 rev
Dimora Hydrocolloid Dressing Waterproof Self-Adhesive Wound Patches for Burns Cuts Blisters & Sensitive Skin Transparent Flexible & Latex-Free 7.5cm x 7.5cm 0.3mm Thickness (10 Pack)
Dimora£10.864.5★193 rev
Newest
by launch date
Hydrocolloid Roll 5cm x 2m Cut-to-Size Waterproof Dressing Flexible & Skin-Friendly Protective Tape for Blisters and Skin Protection Self-Adhesive & Latex-Free
GALAXY BEAUTY£7.1894 rev
Dimora Hydrocolloid Dressing Waterproof Self-Adhesive Wound Patches for Burns Cuts Blisters & Sensitive Skin Transparent Flexible & Latex-Free 7.5cm x 7.5cm 0.3mm Thickness (10 Pack)
Dimora£10.86193 rev
Ourmed Hydrocolloid Dressing 5cm x 5cm Extra Thin Waterproof Wound Plasters Adhesive Bandages for Light Exudate Wound Blister Acne Superficial Wound Care Faster Healing 0.3mm 10 Pack
ourmed£7.131,209 rev
Duoderm Extra Thin Dressings 10cmx10cm x5
DuoDerm£11.87108 rev
Duoderm Extra Thin Dressings 10cm x 10cm x3
DuoDerm£6.8845 rev
Trending
90-day click momentumDimora Hydrocolloid Dressing Waterproof Self-Adhesive Wound Patches for Burns Cuts Blisters & Sensitive Skin Transparent Flexible & Latex-Free 7.5cm x 7.5cm 0.3mm Thickness (10 Pack)
Dimora£10.864.5★
DuoDERM Extra Thin Dressing - Square 7.5cm x 7.5cm (x5)
ConvaCare£7.584.5★
Duoderm Extra Thin 5cm x 10cm x3 Hydrocolloid Dressings Pressure Wounds
Duoderm Extra Thin£5.494.6★
Hydrocolloid Roll 5cm x 2m Cut-to-Size Waterproof Dressing Flexible & Skin-Friendly Protective Tape for Blisters and Skin Protection Self-Adhesive & Latex-Free
GALAXY BEAUTY£7.184.5★
DuoDerm Extra Thin Hydrocolloid Dressing 5cm x 10cm - Pack of 10
DuoDerm£14.414.7★
What buyers say about duoderm
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“stick well”
“Does the job”
“Easy to use”
“Great value for money”
“They are easily cut to whatever size you require”
“easy to apply”
“The size of these dressings were perfect”
“I found them especially useful for spots or small areas that need protection, as they help keep the area clean and support healing”
“You can shower confidently because it stays put”
What buyers complain about
“adhesive was very poor quality”
“Itchy skin”
“Bit difficult to open”
“found to be too thick”
“Bigger than most”
“Not water proof”
“After wearing the dressing for 24hrs the wound had dried out enough to be left without a covering”
“Disappointed it didnt arrive in a box with the medical instructions”
“expensive for what they are”
“I don't believe these are made for sensitive skin. or extra sensitive like mine - I have a minimum step skincare routine”
Top return reasons
Common questions
- Is duoderm profitable to sell on Amazon United Kingdom?
- The niche generates £56K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.1%. Flapen's verdict: Skip it (40/100).
- How competitive is the duoderm niche?
- 6 brands and 23 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in duoderm?
- Top complaints mined from reviews: Adhesion/Stickiness, Allergies, Ease Of Use. The return rate is 0.2%.
- When does demand for duoderm peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the duoderm niche?
- Listings span £5.49–£19.36; the average listing price is £10.41 (sweet spot $15–$100). The average incumbent carries 236 reviews — the moat a new listing must climb.