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Dry Mouth

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -14.1% this quarter, so Dry Mouth is a Maybe.

Flapen Score
56
56 / 100
Top 18% of 2,035 Health & Personal Care niches · +8 vs the category median of 48
Market size
£200K/yr165K searches / yr
90-day growth
-14.1%search demand this quarter
Competition
54%top-5 click share · 14 brands · 100 sellers

Flapen Score

Dry Mouth against its category

The dotted line is the Health & Personal Care average. Past it, Dry Mouth is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dry Mouth market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dry Mouth 165K times last year and spent an estimated £200K. The top 5 brands take 69% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 13.1% of those searches ended in a purchase.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £200K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
13.1%
Market size, estimated
£200Ka year
Peak month
March1.4× the quietest month
Top search term
dry mouth relief50K searches a year

02 · Price

A sale here is worth £9.24.

Listings sell for £9.24 on average, from £3.86 to £26.57. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £9.24 that is £7K to £9K a year per listing.

Average price
£9.24under the $15 to $100 sweet spot
Price range
£3.86–£26.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #370 within Dental Care. It carries 1,921 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
90%
Out of stock, average day
3.5%
Average rank
#370in Dental Care
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,921per listing
Listings tracked
21

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top Dry Mouth products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£40K£60K£80K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

100

Est. top-5 brand share

69%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 99%

Open market

24%

  • Galen Panamerica21%
  • oralieve19%
  • biotène12%
  • Oracoat10%
  • HALEON7%
  • TheraBreath7%

Demand

Dry Mouth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Dry Mouth search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dry mouth relief50K/yr
  • dry mouth38K/yr
  • dry mouth lozenge17K/yr
  • salivix dry mouth pastilles10K/yr
  • biotene dry mouth spray7K/yr
  • dry mouth treatment10K/yr
  • saliva substitute for dry mouth5K/yr
  • dry mouth pastilles4K/yr
  • miracle cure for dry mouth8K/yr
  • saliva stimulant4K/yr

Reviews and returns

What reviews say buyers love and hate about Dry Mouth

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Moist/Dry”
16%of negative reviews mention “Moist/Dry”
0.1%of orders come back
“my mouth ends up very dry on many occasions”
A buyer, on “Moist/Dry”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Dry Mouth questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data