Dry Mouth
MaybeReturns run at only 0.1% of orders. But demand is soft, at -14.1% this quarter, so Dry Mouth is a Maybe.
- Flapen Score
- 56 / 100Top 18% of 2,035 Health & Personal Care niches · +8 vs the category median of 4856
- Market size
- £200K/yr165K searches / yr
- 90-day growth
- -14.1%search demand this quarter
- Competition
- 54%top-5 click share · 14 brands · 100 sellers
Flapen Score
Dry Mouth against its category
The dotted line is the Health & Personal Care average. Past it, Dry Mouth is stronger. Inside it, weaker.
Market
The Dry Mouth market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dry Mouth 165K times last year and spent an estimated £200K. The top 5 brands take 69% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
13.1% of searches ended in a purchase last week.
Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £200K a year.
- Searches, last 12 months
- 165K
- Growth, 90 days vs prior 90
- -14.1%
- Conversion, latest week
- 13.1%
- Market size, estimated
- £200Ka year
- Peak month
- March1.4× the quietest month
- Top search term
- dry mouth relief50K searches a year
02 · Price
A sale here is worth £9.24.
Listings sell for £9.24 on average, from £3.86 to £26.57. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £9.24 that is £7K to £9K a year per listing.
- Average price
- £9.24under the $15 to $100 sweet spot
- Price range
- £3.86–£26.57
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #370 within Dental Care. It carries 1,921 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 90%
- Out of stock, average day
- 3.5%
- Average rank
- #370in Dental Care
- Average rating
- 4.20 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,921per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Dry Mouth products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Salivix dry mouth pastilles 50 pack
- Price
- £5.65
- Rating
- 4.2/5
- Reviews
- 661
- Age
- 15y ago

Oralieve Moisturising Dry Mouth Relief Spray (1 x 50ml)
- Price
- £7.00
- Rating
- 4.1/5
- Reviews
- 4,755
- Age
- 8y ago

Biotène Dry Mouth Mouthwash Moisturising & Alcohol Free Oral Wash for Dry Mouth Relief 500ml
- Price
- £6.15
- Rating
- 4.4/5
- Reviews
- 1,894
- Age
- 16y ago

XyliMelts Dry Mouth Relief Discs Mild Mint (40 Count) Xylitol Oral Adhering Tablets for Nighttime or Day Use Long-Lasting Dry Mouth Relief & Saliva Support
- Price
- £12.67
- Rating
- 4.2/5
- Reviews
- 1,473
- Age
- 11y ago

XyliMelts Dry Mouth Relief Discs Mild Mint (40 Count) Xylitol Oral Adhering Tablets for Nighttime or Day Use Long-Lasting Dry Mouth Relief & Saliva Support
- Price
- £11.82
- Rating
- 4.4/5
- Reviews
- 830
- Age
- 13y ago
Trending
90-day click momentum
XyliMelts Mild Mint Dry Mouth Relief Trial Pack (10 Count) Xylitol Oral Adhering Tablets for Day or Night Use Long-Lasting Dry Mouth Relief & Saliva Support
- Price
- £3.86
- Rating
- 3.9/5
- Reviews
- 116
- Age
- 2y ago

Oral7 Dry Mouth Gel (40ml) Lasting Moisture & pH7 Balance | Fluoride Free with Aloe Vera | Enzyme-Based Oral Gel to Relieve Dryness Sore Gums & Swallowing Discomfort | Gentle Formula for Daily Use
- Price
- £8.36
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 3y ago

Oralieve NEW Sugar Free Soothing Lozenges 1 Pack (30 Lozenges)
- Price
- £5.86
- Rating
- 3.9/5
- Reviews
- 113
- Age
- 7mo ago

XyliMelts Dry Mouth Relief Discs Berry Smoothie (40 Count) Xylitol Oral Adhering Tablets for Day or Night Long-Lasting Dry Mouth Relief & Saliva Support
- Price
- £12.90
- Rating
- 4.1/5
- Reviews
- 1,455
- Age
- 6y ago

Change to Biotène Dry Mouth Moisturising Gel Long Lasting Moisturisation Helps Soothe Dry Mouth Discomfort 50 g
- Price
- £7.59
- Rating
- 4.3/5
- Reviews
- 1,634
- Age
- 9y ago
Newest
by launch date
Oralieve NEW Sugar Free Soothing Lozenges 1 Pack (30 Lozenges)
- Price
- £5.86
- Rating
- 3.9/5
- Reviews
- 113
- Age
- 7mo ago

E-Saliva Mint Dry Mouth Spray for Adults Saliva Spray for Dry Mouth Relief Long-Lasting Moisturising Mouth Spray Oral Hydration & Comfort Refreshing Mint Flavour 15ml (Pack of 1)
- Price
- £7.88
- Rating
- 3.7/5
- Reviews
- 133
- Age
- 1y ago

TePe Hydrating Mouth Gel for Dry Mouth mild Peppermint Mouth Gel to Ease The Feeling of Dry Mouth Easy on-The-go
- Price
- £4.73
- Rating
- 4.1/5
- Reviews
- 362
- Age
- 2y ago

XyliMelts Mild Mint Dry Mouth Relief Trial Pack (10 Count) Xylitol Oral Adhering Tablets for Day or Night Use Long-Lasting Dry Mouth Relief & Saliva Support
- Price
- £3.86
- Rating
- 3.9/5
- Reviews
- 116
- Age
- 2y ago

Oral7 Dry Mouth Gel (40ml) Lasting Moisture & pH7 Balance | Fluoride Free with Aloe Vera | Enzyme-Based Oral Gel to Relieve Dryness Sore Gums & Swallowing Discomfort | Gentle Formula for Daily Use
- Price
- £8.36
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
100
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
54%
Top 20: 99%
Open market
24%
- Galen Panamerica21%
- oralieve19%
- biotène12%
- Oracoat10%
- HALEON7%
- TheraBreath7%
Demand
Dry Mouth search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Dry Mouth search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dry mouth relief50K/yr
- dry mouth38K/yr
- dry mouth lozenge17K/yr
- salivix dry mouth pastilles10K/yr
- biotene dry mouth spray7K/yr
- dry mouth treatment10K/yr
- saliva substitute for dry mouth5K/yr
- dry mouth pastilles4K/yr
- miracle cure for dry mouth8K/yr
- saliva stimulant4K/yr
Reviews and returns
What reviews say buyers love and hate about Dry Mouth
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
my mouth ends up very dry on many occasions
Mouth dryness
also how dry it is
overpriced
Waste of money
Bit pricey
Not effective
Does not work as suggested
Didn't work for me
Not as good as other products I have bough
caused my mouth to be gummed up by these melts
Stuck on my gums for ages
The taste is artificial
metallic taste in my mouth
Horrible taste
Love
Decent moisturiser
Helpful to alleviate dry mouth
Helps with dry mouth
They also seem very good quality for such lozenges to
Excellent product
Good quality
Strong tasting
Pleasant taste
The taste is slightly minty and pleasant
Does the job
Effective
WORKS WELL
Just as advertised
Did the job
As described
Return
0.1% Return rate 14% Fixable by listing
Not effective
Does not work as suggested
Didn't work for me
The taste is artificial
metallic taste in my mouth
Horrible taste
my mouth ends up very dry on many occasions
Mouth dryness
also how dry it is
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dry Mouth questions
Answered from the same tracked data.









