Is drawing ointment profitable to sell on Amazon United Kingdom?

The niche generates £66K/yr across 11 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Skip it (40/100).

How competitive is the drawing ointment niche?

9 brands and 107 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in drawing ointment?

Top complaints mined from reviews: Functionality-Overall, Size-Overall, Value For Money. The return rate is 0.1%.

When does demand for drawing ointment peak?

Demand peaks in Mar; the busiest month runs 2.0× the quietest.

What does it cost to enter the drawing ointment niche?

Listings span £2.98–£14.48; the average listing price is £7.89 (sweet spot $15–$100). The average incumbent carries 2,511 reviews — the moat a new listing must climb.

drawing ointment

Skip it

Prices mostly outside the sweet spot ($2.98–$14.48) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible17.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,511.27

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Growth

Bad-4.5%

90-day search growth — must beat 0% to launch

Avg price

Bad£7.89

avg listing price — sweet spot $15–$100

Competition

Bad76%

top-5 click share — a locked-up shelf

Market size

Bad£66K

£66K/yr · 48K searches

Price range

Bad£2.98–£14.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, drawing ointment is a £66K/yr Amazon United Kingdom market (48K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Mar. Verdict: Skip it — 40/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

drawing ointment market data

Units sold / yr: 5K–6K; avg 500–750/product
Revenue / yr: £39K–£47K; units × avg price
Conversion rate: 17.5%
Avg BSR: #82
Page quality: 0%
Prime: 100%
Sponsored: 64%
Out of stock: 0.0%
Avg brand age: 74 months
Avg seller age: 162 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

107

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

12%

Care46%
Storm Patrol12%
Hyland's Homeopathic9%
Amish Origins9%
Wilosc7%
Rose & Co5%
Open — no brand owns it (3 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 76 weeks — -4.5% search growth over the last 90 days.

Peak months: Mar · busiest ÷ quietest = 2.0×

Open Trend

Top drawing ointment search terms

drawing ointment12K/yr +8.6%17.2% conv.
drawing salve12K/yr -23.9%10.2% conv.
drawing out cream for splinters7K/yr +34.7%19.1% conv.
drawing ointment for splinters3K/yr +47.1%20.5% conv.
drawing ointment for boils4K/yr -8.4%16.0% conv.
drawing salve for boils3K/yr -19.8%11.2% conv.
draw salve3K/yr -33.6%11.0% conv.
blackjack ointment2K/yr -13.5%5.1% conv.

All search terms

Top drawing ointment products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Care Magnesium Sulphate Paste 50g Drawing Ointment for Inflammatory Conditions

Care£4.554.6★5,863 rev

HylandS SmileS Prid Drawing Salve - 18 G

Hyland's Homeopathic£14.104.0★95 rev

Amish Origins Draw Salve Ointment 2 Ounce

Amish Origins£14.484.3★17,739 rev

Magnesium Sulphate Paste 50g with 5 x Sterile Wound Dressings | Drawing Ointment for Boils Splinters & Insect Bites | Soothing & Fast-Acting Relief |

Wilosc£8.524.4★69 rev

Phenol-Free Magnesium Sulphate Paste with Manuka Honey - S&P Drawing Ointment for Sensitive Skin 50g.

Storm Patrol£5.524.6★77 rev

Newest

by launch date

S+P PHENOL-FREE Magnesium Sulphate Paste 50g Bundle + 10 Waterproof Dressings Deep Powerful Drawing Paste with PCMX No Phenol Sting or Burn!

Storm Patrol£6.9413 rev

4mo ago

Magnesium Sulphate Paste 50g with 5 x Sterile Wound Dressings | Drawing Ointment for Boils Splinters & Insect Bites | Soothing & Fast-Acting Relief |

Wilosc£8.5269 rev

8mo ago

Phenol-Free Magnesium Sulphate Paste with Manuka Honey - S&P Drawing Ointment for Sensitive Skin 50g.

Storm Patrol£5.5277 rev

9mo ago

Universal Flare Care Relief Cream | Drawing Salve for HS Boils Cysts Hemorrhoids Abscess | Anti-Chafing Wound Care Soothes Redness Itching Skin &Inflammation w/Propolis & Egg Yolk Extract

TMYIOYC£10.6030 rev

9mo ago

Magnesium Sulphate Drawing Paste & Cream | Boil & Abscess Treatment for Splinters Ingrown Hairs & Insect Bites | 50g | Made in the UK | OQO

OQO£8.004 rev

10mo ago

What buyers say about drawing ointment

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Good quality”

Advertised Vs Actual Product14%

“Does the job”

Value For Money12%

“Good value”

Efficiency12%

“Slight improvement”

Ease Of Use7%

“Easy to use”

Allergies4%

“no irritation”

Disinfection3%

“Perfect for drawing out infection or splinters”

Magnesium2%

“This is a very easy way to take magnesium”

Itch Relief2%

“Really good had a bad skin condition this helped with itching dryed up some bumps I had”

Inflammation1%

“eliminating the inflamation”

What buyers complain about

Functionality-Overall13%

“Didn't help me😟 I'm afraid this did nothing despite mixing It properly”

Size-Overall12%

“Extremely small tub”

Value For Money8%

“Expensive for whatnit is”

Thickness8%

“Too thick to spread on wound spot”

Pain Relief-Overall6%

“caused so much pain”

Adhesion/Stickiness6%

“dries oddly sticky”

Moist/Dry5%

“Can't return it as it is just a dry mess”

Ease Of Use5%

“Messy to use though”

Allergies4%

“Had an ingrown hair on my beard line that resulted in a small hard bump under the skin”

Texture/Consistency-Overall3%

“I struggled to put it on my skin as such a chunky/thick consistency - almost bitty”

Top return reasons

Functionality-Overall35%

Leak-Proof20%

Value For Money10%

Mixing/Blending10%

Adhesion/Stickiness10%

Size-Overall10%

Quality-Overall5%

Common questions

Is drawing ointment profitable to sell on Amazon United Kingdom?: The niche generates £66K/yr across 11 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Skip it (40/100).
How competitive is the drawing ointment niche?: 9 brands and 107 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in drawing ointment?: Top complaints mined from reviews: Functionality-Overall, Size-Overall, Value For Money. The return rate is 0.1%.
When does demand for drawing ointment peak?: Demand peaks in Mar; the busiest month runs 2.0× the quietest.
What does it cost to enter the drawing ointment niche?: Listings span £2.98–£14.48; the average listing price is £7.89 (sweet spot $15–$100). The average incumbent carries 2,511 reviews — the moat a new listing must climb.