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Drawing Ointment

Fail

Prices span $2.98–$14.48, mostly outside the sweet spot, so Drawing Ointment is a Fail.

Flapen Score
40
40 / 100
Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 48
Market size
£66K/yr48K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
76%top-5 click share · 9 brands · 107 sellers

Flapen Score

Drawing Ointment against its category

The dotted line is the Health & Personal Care average. Past it, Drawing Ointment is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Drawing Ointment market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Drawing Ointment 48K times last year and spent an estimated £66K. The top 5 brands take 82% of clicks. Demand peaks in Mar. Flapen scores it 40 out of 100, a Fail.

01 · Demand

17.5% of searches ended in a purchase last week.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
17.5%
Market size, estimated
£66Ka year
Peak month
March2.0× the quietest month
Top search term
drawing ointment12K searches a year

02 · Price

A sale here is worth £7.89.

Listings sell for £7.89 on average, from £2.98 to £14.48. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £7.89 that is £4K to £6K a year per listing.

Average price
£7.89under the $15 to $100 sweet spot
Price range
£2.98–£14.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #82 within Alternative Medicine. It carries 2,511 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#82in Alternative Medicine
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,511per listing
Listings tracked
11

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
74 months

Products

Top Drawing Ointment products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£10K£20K£30K£39K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

107

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

12%

  • Care46%
  • Storm Patrol12%
  • Hyland's Homeopathic9%
  • Amish Origins9%
  • Wilosc7%
  • Rose & Co5%
  • Open — no brand owns it (3 brands, 12%)

Demand

Drawing Ointment search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar · busiest ÷ quietest = 2.0×

Search terms

Top Drawing Ointment search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • drawing ointment12K/yr
  • drawing salve12K/yr
  • drawing out cream for splinters7K/yr
  • drawing ointment for splinters3K/yr
  • drawing ointment for boils4K/yr
  • drawing salve for boils3K/yr
  • draw salve3K/yr
  • blackjack ointment2K/yr

Reviews and returns

What reviews say buyers love and hate about Drawing Ointment

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall13%−0.15

Didn't help me😟 I'm afraid this did nothing despite mixing It properly

Didnt work for me

It may not work quickly

Size-Overall12%−0.03

Extremely small tub

It's a small container

It is a small pot

Value For Money8%+0.13

Expensive for whatnit is

hence it was not at all worth buying

the price should be half as well

Thickness8%−0.05

Too thick to spread on wound spot

However it is far too thick

Strong paste could be thinner

Pain Relief-Overall6%

caused so much pain

The pain was horrendous

Sore

Love

Quality-Overall24%+1.84

Good quality

is very reliable

Great product

Advertised Vs Actual Product14%+0.39

Does the job

Does exactly what it says it does

As described

Value For Money12%+0.13

Good value

reasonable price for money

Great value

Efficiency12%+0.43

Slight improvement

Works well

As always it worked really quickly

Ease Of Use7%+0.22

Easy to use

very usefull especially for getting splinters out

Useful

Return

0.1% Return rate 10% Fixable by listing

Functionality-Overall35%▅▁▂▁█▁

Didn't help me😟 I'm afraid this did nothing despite mixing It properly

Didnt work for me

It may not work quickly

Leak-Proof20%▅█▁▁▁▁
Value For Money10%▁▁█▁▁▁

Expensive for whatnit is

hence it was not at all worth buying

the price should be half as well

Mixing/Blending10%▁▁█▁▁▁
Adhesion/Stickiness10%▁▁▁█▁▁

dries oddly sticky

This is very sticky

try to keep the tub up right as the cream is very sticky

FAQ

Common Drawing Ointment questions

Answered from the same tracked data.