Dr Dent Teeth Whitening Strips

Shoppers searched for this 521K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.5% of those searches ended in a purchase. Searches in the last 90 days moved -24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months

521K

Growth, 90 days vs prior 90

-24.4%

Conversion, latest week

14.5%

Market size, estimated

£1.2Ma year

Peak month

February2.4× the quietest month

Top search term

dr dent teeth whitening strips180K searches a year

Listings sell for £16.16 on average, from £10.06 to £21.80. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £16.16 that is £32K to £40K a year per listing.

Average price

£16.16inside the $15 to $100 sweet spot

Price range

£10.06–£21.80

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

2,000–2,500

Revenue per listing a year

£32K–£40K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 37.4% of listings are out of stock. The average listing ranks #40 within Dental Care. It carries 2,327 reviews at 3.91 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

90%

Out of stock, average day

37.4%

Average rank

#40in Dental Care

Average rating

3.91 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,327per listing

Listings tracked

10

10 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

7Amazon's first-year sales bar

Average brand age

29 months