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Dr Dent Teeth Whitening Strips

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 100% of clicks, so Dr Dent Teeth Whitening Strips is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 2,035 Health & Personal Care niches · +7 vs the category median of 48
Market size
£1.2M/yr521K searches / yr
90-day growth
-24.4%search demand this quarter
Competition
82%top-5 click share · 4 brands · 7 sellers

Flapen Score

Dr Dent Teeth Whitening Strips against its category

The dotted line is the Health & Personal Care average. Past it, Dr Dent Teeth Whitening Strips is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dr Dent Teeth Whitening Strips market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dr Dent Teeth Whitening Strips 521K times last year and spent an estimated £1.2M. All 4 brands take every click. Demand peaks in Feb–Mar. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

14.5% of searches ended in a purchase last week.

Shoppers searched for this 521K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.5% of those searches ended in a purchase. Searches in the last 90 days moved -24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
521K
Growth, 90 days vs prior 90
-24.4%
Conversion, latest week
14.5%
Market size, estimated
£1.2Ma year
Peak month
February2.4× the quietest month
Top search term
dr dent teeth whitening strips180K searches a year

02 · Price

A sale here is worth £16.16.

Listings sell for £16.16 on average, from £10.06 to £21.80. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £16.16 that is £32K to £40K a year per listing.

Average price
£16.16inside the $15 to $100 sweet spot
Price range
£10.06–£21.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
£32K–£40K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 37.4% of listings are out of stock. The average listing ranks #40 within Dental Care. It carries 2,327 reviews at 3.91 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
90%
Out of stock, average day
37.4%
Average rank
#40in Dental Care
Average rating
3.91 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,327per listing
Listings tracked
10

04 · Newcomers

Amazon counts 7 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
7Amazon's first-year sales bar
Average brand age
29 months

Products

Top Dr Dent Teeth Whitening Strips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£183K£366K£549K£732K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • DrDent86%
  • Pdoo6%
  • MOUNTSEA5%
  • HISMILE4%

Demand

Dr Dent Teeth Whitening Strips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.4×

Search terms

Top Dr Dent Teeth Whitening Strips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dr dent teeth whitening strips180K/yr
  • dr dent purple mouthwash31K/yr
  • purple teeth whitening strips80K/yr
  • dr dent61K/yr
  • purple whitening strips27K/yr
  • purple mouthwash7K/yr
  • dr dent purple teeth whitening strips37K/yr
  • purple mouthwash whitening5K/yr
  • drdent purple teeth whitening strips16K/yr
  • dr dent whitening strips16K/yr

Reviews and returns

What reviews say buyers love and hate about Dr Dent Teeth Whitening Strips

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall13%−0.27

Ineffective

Didn't work

Does not work very well

Taste-Overall12%−0.15

Tastes awful

Metallic taste

Absolutely disgusting taste

Oral Hygiene9%+0.74

gums no spectacular results for me frankly I was a little underwhelmed

During it was hard to keep in my mouth

Mouthwash is horrible

Value For Money9%−0.03

Bit expensive

Not worth the price

a little pricey

Advertised Vs Actual Product7%−0.01

Does not work as advertised

Not as expected

False advertising

Love

Oral Hygiene16%+0.74

Finally a good product for oral hygiene

Clean teeth

Good for the gums

Tooth Brightening14%+0.83

Teeth whitening

Brilliant helped whiten teeth quickly and efficiently

Amazing teeth whitening

Quality-Overall11%+1.24

Excellent Product

Absolutely fantastic piece of kit

Good review

Taste-Overall6%−0.15

The taste is strong

Nice taste

The taste is fresh, pleasant enough

Advertised Vs Actual Product6%−0.01

Does what is being advertised

just as described

It really does the job

Return

0.0% Return rate 24% Fixable by listing

Functionality-Overall28%█▆▅▆▄▄

Ineffective

Didn't work

Does not work very well

Advertised Vs Actual Product17%▁▃█▅▄▅

Does not work as advertised

Not as expected

False advertising

Tooth Brightening9%▄▁▃▅█▆

Do not whiten your teeth

none of us came away with whiter teeth

Don't work for whitening

Tooth Sensitivity5%█▁▅▅▆▃
Taste-Overall5%█▁▅▃▄▄

Tastes awful

Metallic taste

Absolutely disgusting taste

FAQ

Common Dr Dent Teeth Whitening Strips questions

Answered from the same tracked data.