dr dent teeth whitening strips
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Market size
Great£1.2M£1.2M/yr · 521K searches
Avg price
Great£16.16avg listing price — sweet spot $15–$100
Price range
Good£10.06–£21.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,327.4avg incumbent reviews — the moat a new listing must climb
Competition
Bad82%top-5 click share — a locked-up shelf
Growth
Bad-24.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, dr dent teeth whitening strips is a £1.2M/yr Amazon United Kingdom market (521K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
dr dent teeth whitening strips market data
- Units sold / yr
- 50K–60K
- avg 2,000–2,500/product
- Revenue / yr
- £808K–£970K
- units × avg price
- Conversion rate
- 14.5%
- Avg BSR
- #40
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 90%
- Out of stock
- 37.4%
- Avg brand age
- 29 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- DrDent86%
- Pdoo6%
- MOUNTSEA5%
- HISMILE4%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -24.4% search growth over the last 90 days.Peak months: Feb, Mar · busiest ÷ quietest = 2.4×
Top dr dent teeth whitening strips search terms
- dr dent teeth whitening strips180K/yr
- dr dent purple mouthwash31K/yr
- purple teeth whitening strips80K/yr
- dr dent61K/yr
- purple whitening strips27K/yr
- purple mouthwash7K/yr
- dr dent purple teeth whitening strips37K/yr
- purple mouthwash whitening5K/yr
- drdent purple teeth whitening strips16K/yr
- dr dent whitening strips16K/yr
Top dr dent teeth whitening strips products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DR.DENT Purple Mouthwash for Teeth Whitening - Color Correcting Mouthwash Sachets (20 Pack) - Peroxide Free Alcohol Free - Freshens Breath Supports Gum Health - Vegan Mint Flavor
DrDent£15.193.2★220 rev
DR.DENT Purple Teeth Whitening Strips 7 Treatments - Enamel Safe Whitening - Non Sensitive Formula - Gentle Whitening Care - Pack of 14 Strips
DrDent£12.494.1★4,701 rev
DRDENT Purple Teeth Whitening Strips 21 Treatments - Enamel Safe Whitening - Non Sensitive Formula - Gentle Whitening Care - Pack of 42 Strips
DrDent£19.944.1★4,701 rev
DR.DENT Purple Mouthwash for Teeth Whitening - Color Correcting Mouthwash Sachets - Peroxide Free Alcohol Free - Freshens Breath Supports Gum Health - Vegan Mint Flavor (20 pc)
DrDent£14.333.4★205 rev
DRDENT Purple Teeth Whitening Strips 21 Treatments - Safe for Enamel - Non Sensitive Teeth Whitening - Whitening Without Any Harm - Pack of 42 Strips
DrDent£21.373.6★1,472 rev
Newest
by launch date
Teeth whitening Strips (1 Piece - 42pc)
MOUNTSEA£21.802 rev
DR.DENT Purple Teeth Whitening Strips 7 Treatments - Enamel Safe Whitening - Non Sensitive Formula - Gentle Whitening Care - Pack of 14 Strips
DrDent£12.494,701 rev
DRDENT Purple Teeth Whitening Strips 21 Treatments - Enamel Safe Whitening - Non Sensitive Formula - Gentle Whitening Care - Pack of 42 Strips
DrDent£19.944,701 rev
DRDENT Teeth Whitening Strips Professional Strength 21 Treatments (42 Strips) with Mouth Opener Enamel Safe Teeth Whitening Kit for Sensitive Teeth
DrDent£16.704,701 rev
DR.DENT Purple Mouthwash for Teeth Whitening - Color Correcting Mouthwash Sachets - Peroxide Free Alcohol Free - Freshens Breath Supports Gum Health - Vegan Mint Flavor (20 pc)
DrDent£14.33205 rev
Trending
90-day click momentum
Purple Teeth Whitening Strips 14 Treatments - Enamel-Safe & No-Sensitivity & No-Slip Whitening Strips - Fast Teeth Whitening in 7 Days - Whitening Kit for Coffee Wine Stains Removal Mint Flavor
Pdoo£12.193.8★
DRDENT Purple Teeth Whitening Strips 21 Treatments - Enamel Safe Whitening - Non Sensitive Formula - Gentle Whitening Care - Pack of 42 Strips
DrDent£19.944.1★
DR.DENT Purple Teeth Whitening Strips 7 Treatments - Enamel Safe Whitening - Non Sensitive Formula - Gentle Whitening Care - Pack of 14 Strips
DrDent£12.494.1★
DRDENT Teeth Whitening Strips Professional Strength 21 Treatments (42 Strips) with Mouth Opener Enamel Safe Teeth Whitening Kit for Sensitive Teeth
DrDent£16.704.1★
DR.DENT Purple Mouthwash for Teeth Whitening - Color Correcting Mouthwash Sachets - Peroxide Free Alcohol Free - Freshens Breath Supports Gum Health - Vegan Mint Flavor (20 pc)
DrDent£14.333.4★
What buyers say about dr dent teeth whitening strips
What buyers praise and complain about, mined from review topics.What buyers love
“Finally a good product for oral hygiene”
“Teeth whitening”
“Excellent Product”
“The taste is strong”
“Does what is being advertised”
“They are affordable”
“Easy to put on”
“the cleaning results work well”
“Effective”
“Fresh Breathe”
What buyers complain about
“Ineffective”
“Tastes awful”
“gums no spectacular results for me frankly I was a little underwhelmed”
“Bit expensive”
“Does not work as advertised”
“Do not whiten your teeth”
“Its already BROWN”
“But the liquid itself has a brown colouring -”
“almost impossible to open”
“I havent been able to get the stain out which infuriates me”
Top return reasons
Common questions
- Is dr dent teeth whitening strips profitable to sell on Amazon United Kingdom?
- The niche generates £1.2M/yr across 10 tracked products. 7 of 10 products launched in the last 360 days are still selling. 90-day search growth is -24.4%. Flapen's verdict: Worth a look (55/100).
- How competitive is the dr dent teeth whitening strips niche?
- 4 brands and 7 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dr dent teeth whitening strips?
- Top complaints mined from reviews: Functionality-Overall, Taste-Overall, Oral Hygiene. The return rate is 0.0%.
- When does demand for dr dent teeth whitening strips peak?
- Demand peaks in Feb–Mar; the busiest month runs 2.4× the quietest.
- What does it cost to enter the dr dent teeth whitening strips niche?
- Listings span £10.06–£21.80; the average listing price is £16.16 (sweet spot $15–$100). The average incumbent carries 2,327 reviews — the moat a new listing must climb.