Is dr dent coconut oil pulling profitable to sell on Amazon United Kingdom?

The niche generates £31K/yr across 6 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -76.5%. Flapen's verdict: Skip it (33/100).

How competitive is the dr dent coconut oil pulling niche?

6 brands and 10 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in dr dent coconut oil pulling?

Top complaints mined from reviews: Taste-Overall, Size-Overall, Oral Hygiene. The return rate is 0.2%.

What does it cost to enter the dr dent coconut oil pulling niche?

Listings span £6.44–£9.71; the average listing price is £7.86 (sweet spot $15–$100). The average incumbent carries 13,187 reviews — the moat a new listing must climb.

dr dent coconut oil pulling

Skip it

Soft demand (-76.5% this quarter) — this niche doesn't clear our bar today.

Quality gap

Incredible3.5★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great9.7%

search→purchase rate — share of searches ending in a sale

Avg price

Bad£7.86

avg listing price — sweet spot $15–$100

Review moat

Bad13,187.33

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£31K

£31K/yr · 41K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

Competition

Bad97%

top-5 click share — a locked-up shelf

Growth

Bad-76.5%

90-day search growth — must beat 0% to launch

Price range

Bad£6.44–£9.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, dr dent coconut oil pulling is a £31K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 33/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

dr dent coconut oil pulling market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: £24K–£31K; units × avg price
Conversion rate: 9.7%
Avg BSR: #159
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 37.4%
Avg brand age: 26 months
Avg seller age: 227 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

infrestyle66%
Handcraft Blends14%
WANFAER7%
GuruNanda5%
KUYTUE4%
XIAGER3%

Demand

Weekly Amazon search volume, last 43 weeks — -76.5% search growth over the last 90 days.

Open Trend

Top dr dent coconut oil pulling search terms

dr dent coconut oil pulling26K/yr -80.5%4.8% conv.
whitening pulling oil10K/yr -75.8%7.2% conv.
dr dent pulling oil5K/yr -55.2%3.9% conv.

All search terms

Top dr dent coconut oil pulling products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Coconut Oil Pulling Mouthwash for Teeth Whitening & Fresh Breath Alcohol-Free & Fluoride-Free Natural Formula 100ml with Toothbrush and Tongue Scraper Included

infrestyle£8.333.9★46 rev

Handcraft Blends Coconut Oil Pulling for Teeth and Gums with Peppermint Oil - Organic Coconut Oil Pulling Oil Mouthwash for Fresh Breath Oral Health and Cleaner Teeth and Gums - 236 ml

Handcraft Blends£8.004.4★38,970 rev

Mint Oil Pulling Mouthwash with Tongue Scraper - Natural Coconut Oil Pulling for Teeth Whitening Fresh Breath Teeth Whitening and Healthier Teeth & Gum (237mlPack of 1)

WANFAER£7.703.9★288 rev

GuruNanda CocoMint Oil Pulling Mouthwash for Complete Oral Hygiene 7 Essential Oils & Vitamins for Happy Teeth & Gums & Fresh Breath with Toothbrush & Tongue Scraper Alcohol-Free 237 ml

GuruNanda£9.714.2★39,814 rev

Coconut Oil Pulling Natural Mouthwash for Teeth Whitening & Fresh Breath Travel Oral Care Bad Breath Treatment & Teeth Care 100ml with Toothbrush and Tongue Scraper Included

KUYTUE£6.992.7★5 rev

Newest

by launch date

Coconut Oil Pulling Natural Mouthwash for Teeth Whitening & Fresh Breath Travel Oral Care Bad Breath Treatment & Teeth Care 100ml with Toothbrush and Tongue Scraper Included

KUYTUE£6.995 rev

6mo ago

Coconut Oil Pulling Mouthwash for Teeth Whitening & Fresh Breath Natural Mint Fresh Breath Care Travel-Friendly Oral Care Teeth Whitening Mouthwash with Toothbrush and Tongue Scraper(100ml)

XIAGER£6.441 rev

6mo ago

Coconut Oil Pulling Mouthwash for Teeth Whitening & Fresh Breath Alcohol-Free & Fluoride-Free Natural Formula 100ml with Toothbrush and Tongue Scraper Included

infrestyle£8.3346 rev

9mo ago

Mint Oil Pulling Mouthwash with Tongue Scraper - Natural Coconut Oil Pulling for Teeth Whitening Fresh Breath Teeth Whitening and Healthier Teeth & Gum (237mlPack of 1)

WANFAER£7.70288 rev

1y ago

Handcraft Blends Coconut Oil Pulling for Teeth and Gums with Peppermint Oil - Organic Coconut Oil Pulling Oil Mouthwash for Fresh Breath Oral Health and Cleaner Teeth and Gums - 236 ml

Handcraft Blends£8.0038,970 rev

2y ago

What buyers say about dr dent coconut oil pulling

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Great product”

Oral Hygiene15%

“happy with complimentary toothbrush, very happy”

Freshness10%

“Nice and fresh”

Taste-Overall10%

“really feels clean taste amazing I just love it”

Tooth Brightening5%

“my teeth have been noticeably brighter in a matter of weeks”

Breathability4%

“breath fresh”

Cleansing3%

“cleans gums in a natural way without leaving an oily residue”

Value For Money3%

“Fair price”

Smell3%

“Make your mouth smell”

Ease Of Use3%

“Easy to use and effective”

What buyers complain about

Taste-Overall17%

“The mint taste is awful”

Size-Overall10%

“Bottle size con”

Oral Hygiene8%

“This mouthwash is absolutely horrible”

Ease Of Cleaning6%

“tongue cleaning tool I dont really like overpowering mouthwash”

Value For Money6%

“I won't buy again as there are other brands much nicer although a little more expensive”

Functionality-Overall4%

“Not sure that this works”

Side Effects4%

“after using a few times it left me with mouth ulcers”

Tooth Brightening4%

“Didn't whiten teeth”

Oily/Greasy3%

“Oily taste”

Ingredients-Overall3%

“Its also half the price of other brands so I don't believe the ingredient list is true”

Top return reasons

Advertised Vs Actual Product15%

Taste-Overall12%

Functionality-Overall8%

Leak-Proof8%

Ingredients-Overall8%

Value For Money6%

Sweetness6%

Quality-Overall6%

Safety Standards6%

Oily/Greasy4%

Common questions

Is dr dent coconut oil pulling profitable to sell on Amazon United Kingdom?: The niche generates £31K/yr across 6 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -76.5%. Flapen's verdict: Skip it (33/100).
How competitive is the dr dent coconut oil pulling niche?: 6 brands and 10 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in dr dent coconut oil pulling?: Top complaints mined from reviews: Taste-Overall, Size-Overall, Oral Hygiene. The return rate is 0.2%.
What does it cost to enter the dr dent coconut oil pulling niche?: Listings span £6.44–£9.71; the average listing price is £7.86 (sweet spot $15–$100). The average incumbent carries 13,187 reviews — the moat a new listing must climb.