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Dr Dent Coconut Oil Pulling

Fail

Demand is soft, at -76.5% this quarter, so Dr Dent Coconut Oil Pulling is a Fail.

Flapen Score
33
33 / 100
Ranks 1,956 of 2,035 Health & Personal Care niches · −15 vs the category median of 48
Market size
£31K/yr41K searches / yr
90-day growth
-76.5%search demand this quarter
Competition
97%top-5 click share · 6 brands · 10 sellers

Flapen Score

Dr Dent Coconut Oil Pulling against its category

The dotted line is the Health & Personal Care average. Past it, Dr Dent Coconut Oil Pulling is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dr Dent Coconut Oil Pulling market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dr Dent Coconut Oil Pulling 41K times last year and spent an estimated £31K. The top 5 brands take 97% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -76.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-76.5%
Conversion, latest week
9.7%
Market size, estimated
£31Ka year
Top search term
dr dent coconut oil pulling26K searches a year

02 · Price

A sale here is worth £7.86.

Listings sell for £7.86 on average, from £6.44 to £9.71. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £7.86 that is £2K to £4K a year per listing.

Average price
£7.86under the $15 to $100 sweet spot
Price range
£6.44–£9.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 37.4% of listings are out of stock. The average listing ranks #159 within Dental Care. It carries 13,187 reviews at 3.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
37.4%
Average rank
#159in Dental Care
Average rating
3.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
13,187per listing
Listings tracked
6

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Dr Dent Coconut Oil Pulling products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£6K£13K£19K£25K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

10

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • infrestyle66%
  • Handcraft Blends14%
  • WANFAER7%
  • GuruNanda5%
  • KUYTUE4%
  • XIAGER3%

Demand

Dr Dent Coconut Oil Pulling search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Holiday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 10.9× · 10 of 12 months tracked

Search terms

Top Dr Dent Coconut Oil Pulling search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dr dent coconut oil pulling26K/yr
  • whitening pulling oil10K/yr
  • dr dent pulling oil5K/yr

Reviews and returns

What reviews say buyers love and hate about Dr Dent Coconut Oil Pulling

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall17%−0.17

The mint taste is awful

Very strange taste

Tastes vile

Size-Overall10%−0.03

Bottle size con

Would be good if they do a bigger size

jx bottle is small

Oral Hygiene8%+0.52

This mouthwash is absolutely horrible

Did nothing, other than make my gums swell up with oil under them for days

I had problems with gums for years due to my insulin issues

Ease Of Cleaning6%−0.08

tongue cleaning tool I dont really like overpowering mouthwash

it doesn't freshen breath it doesn't clean

mouth doesn't feel that clean after using

Value For Money6%−0.03

I won't buy again as there are other brands much nicer although a little more expensive

Waste of money

Love

Quality-Overall23%+2.55

Great product

Really nice quality for the price thank you

Overall, a great product

Oral Hygiene15%+0.52

happy with complimentary toothbrush, very happy

Great product working very well for my teeth, definitely recommend

Great for oral health

Freshness10%+0.49

Nice and fresh

leave your mouth feeling fresh

the mouth does feel fresher

Taste-Overall10%−0.17

really feels clean taste amazing I just love it

Tastes great

Tastes really nice, mouth feels so clean and fresh after, definitely makes teeth whiter does take a couple of uses

Tooth Brightening5%

my teeth have been noticeably brighter in a matter of weeks

I notice a brightness of my teeth in just once use

I will say it helps clear my mouth

Return

0.2% Return rate 20% Fixable by listing

Advertised Vs Actual Product15%▆▁▃▃█▂
Taste-Overall12%█▅▃▃▁▁

The mint taste is awful

Very strange taste

Tastes vile

Functionality-Overall8%▂▁▂▁▅█

Not sure that this works

Leak-Proof8%▁▁▂▁▁█
Ingredients-Overall8%▁█▄▁▁▁

Its also half the price of other brands so I don't believe the ingredient list is true

I don't trust they have the true ingredients listed

Other brands do not have essential oils, taste better and are safer

FAQ

Common Dr Dent Coconut Oil Pulling questions

Answered from the same tracked data.