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Door Step

Pass

Door Step scores 68 out of 100, a Pass. Shoppers spend $225K a year here, search demand grew +40.8% this quarter, and returns run at 0.4% of orders.

Flapen Score
68
68 / 100
Top 2% of 2,035 Health & Personal Care niches · +20 vs the category median of 48
Market size
£225K/yr204K searches / yr
90-day growth
+40.8%search demand this quarter
Competition
42%top-5 click share · 28 brands · 45 sellers

Flapen Score

Door Step against its category

The dotted line is the Health & Personal Care average. Past it, Door Step is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Door Step market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Door Step 204K times last year and spent an estimated £225K. The top 5 brands take 43% of clicks. Demand peaks in Apr–May. Flapen scores it 68 out of 100, a Pass.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +40.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £225K a year.

Searches, last 12 months
204K
Growth, 90 days vs prior 90
+40.8%
Conversion, latest week
4.5%
Market size, estimated
£225Ka year
Peak month
May2.8× the quietest month
Top search term
door step for outside20K searches a year

02 · Price

A sale here is worth £24.42.

Listings sell for £24.42 on average, from £9.83 to £76.68. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £24.42 that is £2K to £6K a year per listing.

Average price
£24.42inside the $15 to $100 sweet spot
Price range
£9.83–£76.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #287 within Medical Supplies & Equipment. It carries 419 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
42%
Out of stock, average day
11.1%
Average rank
#287in Medical Supplies & Equipment
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
419per listing
Listings tracked
36

04 · Newcomers

Amazon counts 2 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Door Step products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

45

Top-5 brand share

43%

Top 20: 91%

Top-5 click share

42%

Top 20: 83%

Open market

52%

  • raxter11%
  • Janoon10%
  • LA A9%
  • ZENO8%
  • Ideaworks6%
  • ASAB5%

Demand

Door Step search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.8×

Search terms

Top Door Step search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • door step for outside20K/yr
  • outdoor step23K/yr
  • half step22K/yr
  • outdoor steps15K/yr
  • door step17K/yr
  • outdoor steps anti slip10K/yr
  • half step non slip mobility aid13K/yr
  • garden step7K/yr
  • doorstep9K/yr
  • outside step8K/yr

Reviews and returns

What reviews say buyers love and hate about Door Step

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability18%−0.15

They broke after a couple of uses

Poor Durability

Broken after less than 3 months

Size-Overall12%−0.04

Not fit for purpose do not buy

the item is too big

But small

Grip6%

Grips peel off over time

I'm worried that all the grips will peel off and then they will be slippery and dangerous

all the grips have started peeling off

Strength6%+2.49

Doesn't bode well for it's sturdiness

This step is not as robust as I was hoping for

Not quite as sturdy as I had hoped

Suitable For Outdoor4%−0.03

Good step for about 6 weeks, doesnt work for outdoors - had this for 8 months now and is swollen and about to break

not good for outside

Not for permanent use outside

Love

Strength26%+2.49

Good sturdy construction

Nice and sturdy

its rock solid

Quality-Overall14%+0.54

Good quality and stable

Excellent product

I recommend this well made product

Value For Money9%+0.14

Excellent value

Good price

Well worth the price

Ease Of Use8%+0.50

easy to use

Easy to storage

Easy to use and adjust

Grip7%

The non slip strips are great

Good grip

Non slip

Return

0.4% Return rate 43% Fixable by listing

Size-Overall33%█▆▆▆▄▆

Not fit for purpose do not buy

the item is too big

But small

Defective Material/Parts30%▄▆▅█▇▆
Strength4%▆█▇▄▄▂

Doesn't bode well for it's sturdiness

This step is not as robust as I was hoping for

Not quite as sturdy as I had hoped

Advertised Vs Actual Product3%█▆▅█▄▂
Quality-Overall3%▄▁▂▃▃█

Not as good as the last ones I bought which blew away

Poor quality

Very poor quality

FAQ

Common Door Step questions

Answered from the same tracked data.