Door Step
PassDoor Step scores 68 out of 100, a Pass. Shoppers spend $225K a year here, search demand grew +40.8% this quarter, and returns run at 0.4% of orders.
- Flapen Score
- 68 / 100Top 2% of 2,035 Health & Personal Care niches · +20 vs the category median of 4868
- Market size
- £225K/yr204K searches / yr
- 90-day growth
- +40.8%search demand this quarter
- Competition
- 42%top-5 click share · 28 brands · 45 sellers
Flapen Score
Door Step against its category
The dotted line is the Health & Personal Care average. Past it, Door Step is stronger. Inside it, weaker.
Market
The Door Step market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Door Step 204K times last year and spent an estimated £225K. The top 5 brands take 43% of clicks. Demand peaks in Apr–May. Flapen scores it 68 out of 100, a Pass.
01 · Demand
4.5% of searches ended in a purchase last week.
Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +40.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £225K a year.
- Searches, last 12 months
- 204K
- Growth, 90 days vs prior 90
- +40.8%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £225Ka year
- Peak month
- May2.8× the quietest month
- Top search term
- door step for outside20K searches a year
02 · Price
A sale here is worth £24.42.
Listings sell for £24.42 on average, from £9.83 to £76.68. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £24.42 that is £2K to £6K a year per listing.
- Average price
- £24.42inside the $15 to $100 sweet spot
- Price range
- £9.83–£76.68
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£6K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
58% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #287 within Medical Supplies & Equipment. It carries 419 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 42%
- Out of stock, average day
- 11.1%
- Average rank
- #287in Medical Supplies & Equipment
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 419per listing
- Listings tracked
- 36
04 · Newcomers
Amazon counts 2 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Door Step products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Anti Slip Step Platform Bath Step Stool Platform for Indoor and Outdoor use Mobility and Disability Aid Safety Support Lightweight and Portable Steady and Stable
- Price
- £10.68
- Rating
- 4.7/5
- Reviews
- 142
- Age
- 1y ago

Anti Slip Half Step Stool for Outdoor Elderly Disability Door Walking Mobility AID
- Price
- £15.68
- Rating
- 4.6/5
- Reviews
- 370
- Age
- 5y ago

Mobility Aid - STURDY Non Slip Surface Outdoor / Indoor Half Door Step with wide base
- Price
- £10.14
- Rating
- 4.5/5
- Reviews
- 243
- Age
- 11y ago

ZENO Half Step Stool for Elderly | Portable Stepper Mobility Aid with Non Slip Surface | Disability Step Riser Ideal for Doorstep Bathroom & Toilet | Outdoor & Indoor Door Step Up
- Price
- £14.97
- Rating
- 4.6/5
- Reviews
- 293
- Age
- 3y ago

Portable Half Step Stool Mobility Aid for Elderly Non Slip Plastic Disability Stepping Platform for Doorstep Bathroom Toilet Door Step Up
- Price
- £11.80
- Rating
- 4.4/5
- Reviews
- 862
- Age
- 9y ago
Trending
90-day click momentum
2 Tier Wooden Decking Steps: Sturdy Garden Patio Door Steps (Fully Assembled) (35cm Height + 40cm Length)
- Price
- £63.03
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 4mo ago

Anti-Slip Half Step for Elderly Portable Stepper Indoor Outdoor Mobility Disability Aid Door Walking Platform Stool Step Stool Ideal for Doorstep Bathroom & Toilet | Outdoor & Indoor Door Step Up
- Price
- £12.26
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 4mo ago

Anti Slip Half Step Stool for Outdoor Elderly Disability Door Walking Mobility AID
- Price
- £15.68
- Rating
- 4.6/5
- Reviews
- 370
- Age
- 5y ago

Adjustable Step Stool for Adults Noctilucent Bed Step Stools 250KG Capacity Anti Slip Step Platform Indoor and Outdoor for Seniors Wide Step Stools Elderly Assistance for Kitchen Bathroom Bedside
- Price
- £23.22
- Rating
- 4.7/5
- Reviews
- 168
- Age
- 10mo ago

Mobility Aid - STURDY Non Slip Surface Outdoor / Indoor Half Door Step with wide base
- Price
- £10.14
- Rating
- 4.5/5
- Reviews
- 243
- Age
- 11y ago
Newest
by launch date
Anti-Slip Half Step for Elderly Portable Stepper Indoor Outdoor Mobility Disability Aid Door Walking Platform Stool Step Stool Ideal for Doorstep Bathroom & Toilet | Outdoor & Indoor Door Step Up
- Price
- £12.26
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 4mo ago

2 Tier Wooden Decking Steps: Sturdy Garden Patio Door Steps (Fully Assembled) (35cm Height + 40cm Length)
- Price
- £63.03
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 4mo ago

My DIY Door Step Stool - Supports 150kg Non-Slip Half Step Stool & Mobility Aid for Elderly & Children - Lightweight Outdoor & Indoor Steps for Doors Showers Cars & Gardens 50 x 43 x 10 cm
- Price
- £12.29
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 6mo ago

Adjustable Step Stool for Adults Noctilucent Bed Step Stools 250KG Capacity Anti Slip Step Platform Indoor and Outdoor for Seniors Wide Step Stools Elderly Assistance for Kitchen Bathroom Bedside
- Price
- £23.22
- Rating
- 4.7/5
- Reviews
- 168
- Age
- 10mo ago

Anti Slip Step Platform Bath Step Stool Platform for Indoor and Outdoor use Mobility and Disability Aid Safety Support Lightweight and Portable Steady and Stable
- Price
- £10.68
- Rating
- 4.7/5
- Reviews
- 142
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
28 falling
Sellers
45
Top-5 brand share
43%
Top 20: 91%
Top-5 click share
42%
Top 20: 83%
Open market
52%
- raxter11%
- Janoon10%
- LA A9%
- ZENO8%
- Ideaworks6%
- ASAB5%
Demand
Door Step search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 2.8×
Search terms
Top Door Step search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- door step for outside20K/yr
- outdoor step23K/yr
- half step22K/yr
- outdoor steps15K/yr
- door step17K/yr
- outdoor steps anti slip10K/yr
- half step non slip mobility aid13K/yr
- garden step7K/yr
- doorstep9K/yr
- outside step8K/yr
Reviews and returns
What reviews say buyers love and hate about Door Step
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
They broke after a couple of uses
Poor Durability
Broken after less than 3 months
Not fit for purpose do not buy
the item is too big
But small
Grips peel off over time
I'm worried that all the grips will peel off and then they will be slippery and dangerous
all the grips have started peeling off
Doesn't bode well for it's sturdiness
This step is not as robust as I was hoping for
Not quite as sturdy as I had hoped
Good step for about 6 weeks, doesnt work for outdoors - had this for 8 months now and is swollen and about to break
not good for outside
Not for permanent use outside
Love
Good sturdy construction
Nice and sturdy
its rock solid
Good quality and stable
Excellent product
I recommend this well made product
Excellent value
Good price
Well worth the price
easy to use
Easy to storage
Easy to use and adjust
The non slip strips are great
Good grip
Non slip
Return
0.4% Return rate 43% Fixable by listing
Not fit for purpose do not buy
the item is too big
But small
Doesn't bode well for it's sturdiness
This step is not as robust as I was hoping for
Not quite as sturdy as I had hoped
Not as good as the last ones I bought which blew away
Poor quality
Very poor quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Door Step questions
Answered from the same tracked data.









