Donut Cushion

Shoppers searched for this 389K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £492K a year.

Searches, last 12 months

389K

Growth, 90 days vs prior 90

-12.2%

Conversion, latest week

8.2%

Market size, estimated

£492Ka year

Peak month

March1.2× the quietest month

Top search term

donut cushion134K searches a year

Listings sell for £15.36 on average, from £6.54 to £26.27. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £15.36 that is £12K to £15K a year per listing.

Average price

£15.36inside the $15 to $100 sweet spot

Price range

£6.54–£26.27

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

750–1,000

Revenue per listing a year

£12K–£15K

Returns

2.8%of orders · Amazon United Kingdom median 0.6%

97% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #107 within Medical Supplies & Equipment. It carries 1,465 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

90%

Out of stock, average day

6.5%

Average rank

#107in Medical Supplies & Equipment

Average rating

4.14 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,465per listing

Listings tracked

31

16 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

16

Successful launches

5Amazon's first-year sales bar

Average brand age

26 months