Donut Cushion
MaybeThe products selling today average only 4.1★. But demand is soft, at -12.2% this quarter, so Donut Cushion is a Maybe.
- Flapen Score
- 60 / 100Top 9% of 2,035 Health & Personal Care niches · +12 vs the category median of 4860
- Market size
- £492K/yr389K searches / yr
- 90-day growth
- -12.2%search demand this quarter
- Competition
- 49%top-5 click share · 24 brands · 32 sellers
Flapen Score
Donut Cushion against its category
The dotted line is the Health & Personal Care average. Past it, Donut Cushion is stronger. Inside it, weaker.
Market
The Donut Cushion market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Donut Cushion 389K times last year and spent an estimated £492K. The top 5 brands take 57% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
8.2% of searches ended in a purchase last week.
Shoppers searched for this 389K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £492K a year.
- Searches, last 12 months
- 389K
- Growth, 90 days vs prior 90
- -12.2%
- Conversion, latest week
- 8.2%
- Market size, estimated
- £492Ka year
- Peak month
- March1.2× the quietest month
- Top search term
- donut cushion134K searches a year
02 · Price
A sale here is worth £15.36.
Listings sell for £15.36 on average, from £6.54 to £26.27. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £15.36 that is £12K to £15K a year per listing.
- Average price
- £15.36inside the $15 to $100 sweet spot
- Price range
- £6.54–£26.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £12K–£15K
- Returns
- 2.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #107 within Medical Supplies & Equipment. It carries 1,465 reviews at 4.14 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 90%
- Out of stock, average day
- 6.5%
- Average rank
- #107in Medical Supplies & Equipment
- Average rating
- 4.14 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,465per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 5 of last year's 16 launches as successful.
16 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 16
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Donut Cushion products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Donut Cushion for Coccyx Pain - Coccyx Cushion for Tailbone Pain Relief Pressure Sores & Hemorrhoids - Memory Foam Donut Pillow for Office Chair Wheelchair Car Sciatica Postpartum Pregnancy Ring
- Price
- £26.27
- Rating
- 4.3/5
- Reviews
- 3,950
- Age
- 8y ago
AUVON Donut Pillow Seat Cushion with Scientific Centre Hole for Hemorrhoids
- Price
- £18.31
- Rating
- 4.5/5
- Reviews
- 782
- Age
- 2y ago
ComfyBums Hemorrhoid Donut Cushion For Coccyx Tailbone Piles Pressure Relief - Memory Foam Pillow For Office Chair Seat Ring Cushions - Targets Sores & Discomfort Relief - Made For You
- Price
- £20.47
- Rating
- 4.3/5
- Reviews
- 215
- Age
- 1y ago
WABCEI Donut Pillow Seat Cushion for Hemorrhoids Coccyx Cushion for Tailbone Pain Relief Donut Pillow Memory Foam Seat Cushion by Ergonomic for Sores Sciatica(Good Support Slightly Firm
- Price
- £15.46
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 3mo ago
Ecosafeter Orthopedic Ring Memory Foam Cushion - Donut Cushion for Relief of Haemorrhoids and Piles Coccyx Pain Suitable for Wheelchair Car Seat Office Or Outdoor
- Price
- £18.26
- Rating
- 4.4/5
- Reviews
- 1,620
- Age
- 7y ago
Trending
90-day click momentum
Ecosafeter Donut Cushion Memory Foam Hemorrhoids Cushion For Postpartum & Coccyx & Tailbone Pain Pressure Relief For Office Chair Wheelchair Office Car Seat
- Price
- £16.69
- Rating
- 4.4/5
- Reviews
- 409
- Age
- 3mo ago
WABCEI Donut Pillow Seat Cushion for Hemorrhoids Coccyx Cushion for Tailbone Pain Relief Donut Pillow Memory Foam Seat Cushion by Ergonomic for Sores Sciatica(Good Support Slightly Firm
- Price
- £15.46
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 3mo ago
DmTown Donut Cushion for Hemorrhoids Comfortable Coccyx Cushion Donut Pillow Memory Foam Seat Cushion for Tailbone Pain Sciatica Pregnancy Postpartum & After Surgery Sitting (Men)
- Price
- £16.38
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 6mo ago
Tel Charme * Donut Cushion for Coccyx Pain & Hemorrhoids Relief - Memory Foam Orthopedic Ring Cushion for Office Chair Sciatica and Wheelchair Support
- Price
- £16.57
- Rating
- 4.2/5
- Reviews
- 59
- Age
- 8mo ago
DmTown Donut Cushion for Hemorrhoids Comfortable Coccyx Cushion Donut Pillow Memory Foam Seat Cushion for Tailbone Pain Sciatica Pregnancy Postpartum & After Surgery Sitting
- Price
- £17.43
- Rating
- 3.9/5
- Reviews
- 27
- Age
- 6mo ago
Newest
by launch dateEcosafeter Donut Cushion Memory Foam Hemorrhoids Cushion For Postpartum & Coccyx & Tailbone Pain Pressure Relief For Office Chair Wheelchair Office Car Seat
- Price
- £16.69
- Rating
- 4.4/5
- Reviews
- 409
- Age
- 3mo ago
WABCEI Donut Pillow Seat Cushion for Hemorrhoids Coccyx Cushion for Tailbone Pain Relief Donut Pillow Memory Foam Seat Cushion by Ergonomic for Sores Sciatica(Good Support Slightly Firm
- Price
- £15.46
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 3mo ago
BRO Donut Cushion for Hemorrhoids Ergonomic Memory Foam Seat Cushion with Ice-Silk Cover for Tailbone Pain Sciatica Relief Pressure Relief Pillow for Office Chair Wheelchair Car
- Price
- £15.71
- Rating
- 4.1/5
- Reviews
- 30
- Age
- 4mo ago
AUVON Ergonomic Donut Cushion for Hemorrhoid Coccyx Cushion with Dual Cutouts for Tailbone Pain Relief Office Chair Cushion with Thigh Slope for Work Travel Car Support with Long-Sitting Comfort
- Price
- £13.89
- Rating
- 4.1/5
- Reviews
- 52
- Age
- 4mo ago
AUVON Thickened Donut Cushion for Hemorrhoids Thigh Slope for Long Sitting
- Price
- £18.39
- Rating
- 4.4/5
- Reviews
- 56
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 falling
Sellers
32
Top-5 brand share
57%
Top 20: 98%
Top-5 click share
49%
Top 20: 90%
Open market
36%
- AUVON17%
- ERGONOMIC INNOVATIONS15%
- Ecosafeter10%
- ComfyBums8%
- WABCEI7%
- iMedic6%
Demand
Donut Cushion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Donut Cushion search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- donut cushion134K/yr
- doughnut cushion44K/yr
- hemorrhoid cushion31K/yr
- donut pillow28K/yr
- piles cushion20K/yr
- ring cushions for pressure relief19K/yr
- ring cushion16K/yr
- rubber ring to sit on medical18K/yr
- donut cushion for coccyx pain14K/yr
- donut cushions13K/yr
Reviews and returns
What reviews say buyers love and hate about Donut Cushion
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very uncomfortable
Sitting absolutely kills me
which lead to some discomfort after a while
I wasnt happy with the size
Too small
the size is a bit too large
Too firm for me
Too hard
it is not soft
the cushion itself is rock hard
Uncomfortable cushion
My initial reaction was that the cushion was a lot firmer than I expected
It doesn't really do it for me
it did not help her
Doesnt work
Love
Very comfortable to use
Its comfortable and easy to use
Most comfortable
Comfy Cushion
Great cushion
Excellent cushion
Excellent product
solid build quality
looks well made
Good value
Excellent value
Value for money
The cushion is soft
Soft and easy to
It's soft
Return
2.8% Return rate 31% Fixable by listing
Very uncomfortable
Sitting absolutely kills me
which lead to some discomfort after a while
I wasnt happy with the size
Too small
the size is a bit too large
the cushion itself is rock hard
Uncomfortable cushion
My initial reaction was that the cushion was a lot firmer than I expected
It doesn't really do it for me
it did not help her
Doesnt work
Too firm for me
Too hard
it is not soft
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Donut Cushion questions
Answered from the same tracked data.