Donut Cushion
Donut Cushion shows beatable incumbent ratings (4.1★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Donut Cushion profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Donut Cushion is a £492K/yr Amazon United Kingdom market (389K searches/yr). The top 5 brands hold 57% of demand. Verdict: Worth a look — 60/100.
Donut Cushion: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -12.2% over the last 90 days and 8.2% of searches end in a purchase.
£492K
revenue / yr
Who owns the niche?
The top 5 brands hold 57% of demand, so 43% of the market is open.
43%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 31 products
Top Donut Cushion products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Donut Cushion for Coccyx Pain - Coccyx Cushion for Tailbone Pain Relief Pressure Sores & Hemorrhoids - Memory Foam Donut Pillow for Office Chair Wheelchair Car Sciatica Postpartum Pregnancy Ring
- Price
- £26.27
- Rating
- 4.3/5
- Reviews
- 3,950
- Age
- 8y ago
AUVON Donut Pillow Seat Cushion with Scientific Centre Hole for Hemorrhoids
- Price
- £18.31
- Rating
- 4.5/5
- Reviews
- 782
- Age
- 2y ago
ComfyBums Hemorrhoid Donut Cushion For Coccyx Tailbone Piles Pressure Relief - Memory Foam Pillow For Office Chair Seat Ring Cushions - Targets Sores & Discomfort Relief - Made For You
- Price
- £20.47
- Rating
- 4.3/5
- Reviews
- 215
- Age
- 1y ago
WABCEI Donut Pillow Seat Cushion for Hemorrhoids Coccyx Cushion for Tailbone Pain Relief Donut Pillow Memory Foam Seat Cushion by Ergonomic for Sores Sciatica(Good Support Slightly Firm
- Price
- £15.46
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 3mo ago
Ecosafeter Orthopedic Ring Memory Foam Cushion - Donut Cushion for Relief of Haemorrhoids and Piles Coccyx Pain Suitable for Wheelchair Car Seat Office Or Outdoor
- Price
- £18.26
- Rating
- 4.4/5
- Reviews
- 1,620
- Age
- 7y ago
Trending
90-day click momentum
Ecosafeter Donut Cushion Memory Foam Hemorrhoids Cushion For Postpartum & Coccyx & Tailbone Pain Pressure Relief For Office Chair Wheelchair Office Car Seat
- Price
- £16.69
- Rating
- 4.4/5
- Reviews
- 409
- Age
- 3mo ago
WABCEI Donut Pillow Seat Cushion for Hemorrhoids Coccyx Cushion for Tailbone Pain Relief Donut Pillow Memory Foam Seat Cushion by Ergonomic for Sores Sciatica(Good Support Slightly Firm
- Price
- £15.46
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 3mo ago
DmTown Donut Cushion for Hemorrhoids Comfortable Coccyx Cushion Donut Pillow Memory Foam Seat Cushion for Tailbone Pain Sciatica Pregnancy Postpartum & After Surgery Sitting (Men)
- Price
- £16.38
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 6mo ago
Tel Charme * Donut Cushion for Coccyx Pain & Hemorrhoids Relief - Memory Foam Orthopedic Ring Cushion for Office Chair Sciatica and Wheelchair Support
- Price
- £16.57
- Rating
- 4.2/5
- Reviews
- 59
- Age
- 8mo ago
DmTown Donut Cushion for Hemorrhoids Comfortable Coccyx Cushion Donut Pillow Memory Foam Seat Cushion for Tailbone Pain Sciatica Pregnancy Postpartum & After Surgery Sitting
- Price
- £17.43
- Rating
- 3.9/5
- Reviews
- 27
- Age
- 6mo ago
Newest
by launch dateEcosafeter Donut Cushion Memory Foam Hemorrhoids Cushion For Postpartum & Coccyx & Tailbone Pain Pressure Relief For Office Chair Wheelchair Office Car Seat
- Price
- £16.69
- Rating
- 4.4/5
- Reviews
- 409
- Age
- 3mo ago
WABCEI Donut Pillow Seat Cushion for Hemorrhoids Coccyx Cushion for Tailbone Pain Relief Donut Pillow Memory Foam Seat Cushion by Ergonomic for Sores Sciatica(Good Support Slightly Firm
- Price
- £15.46
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 3mo ago
BRO Donut Cushion for Hemorrhoids Ergonomic Memory Foam Seat Cushion with Ice-Silk Cover for Tailbone Pain Sciatica Relief Pressure Relief Pillow for Office Chair Wheelchair Car
- Price
- £15.71
- Rating
- 4.1/5
- Reviews
- 30
- Age
- 4mo ago
AUVON Ergonomic Donut Cushion for Hemorrhoid Coccyx Cushion with Dual Cutouts for Tailbone Pain Relief Office Chair Cushion with Thigh Slope for Work Travel Car Support with Long-Sitting Comfort
- Price
- £13.89
- Rating
- 4.1/5
- Reviews
- 52
- Age
- 4mo ago
AUVON Thickened Donut Cushion for Hemorrhoids Thigh Slope for Long Sitting
- Price
- £18.39
- Rating
- 4.4/5
- Reviews
- 56
- Age
- 6mo ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
24 falling
Sellers
32
Top-5 brand share
57%
Top 20: 98%
Top-5 click share
49%
Top 20: 90%
Open market
36%
- AUVON17%
- ERGONOMIC INNOVATIONS15%
- Ecosafeter10%
- ComfyBums8%
- WABCEI7%
- iMedic6%
Donut Cushion demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.2×
Top Donut Cushion search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- donut cushion134K/yr
- doughnut cushion44K/yr
- hemorrhoid cushion31K/yr
- donut pillow28K/yr
- piles cushion20K/yr
- ring cushions for pressure relief19K/yr
- ring cushion16K/yr
- rubber ring to sit on medical18K/yr
- donut cushion for coccyx pain14K/yr
- donut cushions13K/yr
What reviews say buyers love and hate about Donut Cushion
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Very comfortable to use”
“Comfy Cushion”
“Excellent product”
“Good value”
“The cushion is soft”
What buyers complain about
72% of reviews“Very uncomfortable”
“I wasnt happy with the size”
“Too firm for me”
“the cushion itself is rock hard”
“It doesn't really do it for me”
Donut Cushion return rate & reasons
Why buyers send it back, as a share of all return requests.
2.8%
Return rate
31%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Donut Cushion questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
