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Dog First Aid Kit

Maybe

An estimated 0.2% of orders come back. But the products selling today already average 4.7★, so Dog First Aid Kit is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 48
Market size
£92K/yr145K searches / yr
90-day growth
+27.3%search demand this quarter
Competition
61%top-5 click share · 12 brands · 31 sellers

Flapen Score

Dog First Aid Kit against its category

The dotted line is the Health & Personal Care average. Past it, Dog First Aid Kit is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog First Aid Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog First Aid Kit 145K times last year and spent an estimated £92K. The top 5 brands take 72% of clicks. Demand peaks in Jul. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
+27.3%
Conversion, latest week
4.3%
Market size, estimated
£92Ka year
Peak month
July1.9× the quietest month
Top search term
dog first aid kit64K searches a year

02 · Price

A sale here is worth £14.75.

Listings sell for £14.75 on average, from £6.07 to £29.31. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £14.75 that is £4K to £7K a year per listing.

Average price
£14.75under the $15 to $100 sweet spot
Price range
£6.07–£29.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #18 within First Aid. It carries 828 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
94%
Out of stock, average day
6.9%
Average rank
#18in First Aid
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
828per listing
Listings tracked
16

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Dog First Aid Kit products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£28K£37K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

31

Est. top-5 brand share

72%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 100%

Open market

20%

  • Reliance Medical23%
  • PawAid17%
  • One Step13%
  • Happy Tails Essentials10%
  • Safety First Aid Group10%
  • Charlie The Vet8%

Demand

Dog First Aid Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.9×

Search terms

Top Dog First Aid Kit search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dog first aid kit64K/yr
  • dog first aid kit uk26K/yr
  • pet first aid kit18K/yr
  • dog first aid13K/yr
  • pet first aid kit dog10K/yr
  • first aid kit for dogs5K/yr
  • cat first aid kit5K/yr
  • paw emergency3K/yr

Reviews and returns

What reviews say buyers love and hate about Dog First Aid Kit

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Use”
14%of negative reviews mention “Size-Overall”
0.2%of orders come back
“This bag is a lot smaller (20cm x 15cm) than the measurements provided. 29cm x 27cm”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Dog First Aid Kit questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data