Dog Dna Testing Kit Uk
FailThe top 5 brands take 98% of clicks, so Dog Dna Testing Kit Uk is a Fail.
- Flapen Score
- 40 / 100Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 4840
- Market size
- £189K/yr89K searches / yr
- 90-day growth
- -25.4%search demand this quarter
- Competition
- 84%top-5 click share · 6 brands · 70 sellers
Flapen Score
Dog Dna Testing Kit Uk against its category
The dotted line is the Health & Personal Care average. Past it, Dog Dna Testing Kit Uk is stronger. Inside it, weaker.
Market
The Dog Dna Testing Kit Uk market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Dna Testing Kit Uk 89K times last year and spent an estimated £189K. The top 5 brands take 98% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £189K a year.
- Searches, last 12 months
- 89K
- Growth, 90 days vs prior 90
- -25.4%
- Conversion, latest week
- 3.1%
- Market size, estimated
- £189Ka year
- Top search term
- dog dna testing kit uk31K searches a year
02 · Price
A sale here is worth £69.28.
Listings sell for £69.28 on average, from £40.79 to £134.58. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £69.28 that is £17K to £35K a year per listing.
- Average price
- £69.28inside the $15 to $100 sweet spot
- Price range
- £40.79–£134.58
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £17K–£35K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #16 within Medical Supplies & Equipment. It carries 4,645 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 9.1%
- Average rank
- #16in Medical Supplies & Equipment
- Average rating
- 4.21 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,645per listing
- Listings tracked
- 9
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Dog Dna Testing Kit Uk products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Wisdom Panel Breed Discovery Dog DNA Test Kit - Most Accurate Breed ID | Behaviours | MDR1 | Ancestry | Relatives
- Price
- £57.84
- Rating
- 4.5/5
- Reviews
- 3,557
- Age
- 16y ago

ORIVET GenoPet Dog DNA Test Kit | 365+ Breed Identification | Personalised Life Plan | At-Home Cheek Swab | Results in 35 Weeks
- Price
- £54.51
- Rating
- 3.9/5
- Reviews
- 47
- Age
- 10mo ago

DNA My Dog Essential Breed ID Test | Accurate DNA Analysis of 350+ Dog Breeds | Easy-to-Use Kit | Results in 3 Weeks or less | Includes Detailed Breed Breakdown Report
- Price
- £49.60
- Rating
- 3.7/5
- Reviews
- 7,892
- Age
- 11y ago

Wisdom Panel Essential: Most Accurate Dog DNA Test Kit for Breed ID and Ancestry | 25+ Genetic Health Conditions | Traits | Relatives white 75 g (Pack of 1)
- Price
- £69.42
- Rating
- 4.5/5
- Reviews
- 926
- Age
- 5y ago

MyHeritage DNA Test Kit: Genetic Testing for Ancestry & Ethnicity Covering 2 114 Geographic Regions and DNA Matching to Relatives
- Price
- £40.79
- Rating
- 4.2/5
- Reviews
- 10,305
- Age
- 6y ago
Trending
estimated 90-day click momentum
ORIVET GenoPet Dog DNA Test Kit | 365+ Breed Identification | Personalised Life Plan | At-Home Cheek Swab | Results in 35 Weeks
- Price
- £54.51
- Rating
- 3.9/5
- Reviews
- 47
- Age
- 10mo ago

DNA My Dog Premium Dog DNA Test Identify 350+ Breeds | Genetic Health & Trait Screening | Wolf DNA & Genetic Age | Easy At-Home Cheek Swab
- Price
- £54.66
- Rating
- 3.8/5
- Reviews
- 19
- Age
- 1y ago

MyHeritage DNA Test Kit: Genetic Testing for Ancestry & Ethnicity Covering 2 114 Geographic Regions and DNA Matching to Relatives
- Price
- £40.79
- Rating
- 4.2/5
- Reviews
- 10,305
- Age
- 6y ago

Embark Breed Identification Kit | Most Accurate Dog DNA Test | Test 350+ Dog Breeds | Breed ID Kit with Ancestry & Family Tree
- Price
- £134.58
- Rating
- 4.5/5
- Reviews
- 18,449
- Age
- 7y ago

DNA My Dog Essential Breed ID Test | Accurate DNA Analysis of 350+ Dog Breeds | Easy-to-Use Kit | Results in 3 Weeks or less | Includes Detailed Breed Breakdown Report
- Price
- £49.60
- Rating
- 3.7/5
- Reviews
- 7,892
- Age
- 11y ago
Newest
by launch date
ORIVET GenoPet Dog DNA Test Kit | 365+ Breed Identification | Personalised Life Plan | At-Home Cheek Swab | Results in 35 Weeks
- Price
- £54.51
- Rating
- 3.9/5
- Reviews
- 47
- Age
- 10mo ago

DNA My Dog Premium Dog DNA Test Identify 350+ Breeds | Genetic Health & Trait Screening | Wolf DNA & Genetic Age | Easy At-Home Cheek Swab
- Price
- £54.66
- Rating
- 3.8/5
- Reviews
- 19
- Age
- 1y ago

Personalised Genetic Results DNA Ethnicity Test Find Relatives Heritage Origins & Ethnicities Family History Complete DNA Test 3600+ Regions and Journeys Top Selling Ethnicity Reports
- Price
- £55.49
- Rating
- 4.3/5
- Reviews
- 464
- Age
- 3y ago

Wisdom Panel Essential: Most Accurate Dog DNA Test Kit for Breed ID and Ancestry | 25+ Genetic Health Conditions | Traits | Relatives white 75 g (Pack of 1)
- Price
- £69.42
- Rating
- 4.5/5
- Reviews
- 926
- Age
- 5y ago

Wisdom Panel Premium: Most Comprehensive Dog DNA Test for 260+ Health Tests | Accurate Breed ID and Ancestry | Traits | Relatives | Behaviours | Vet Consult
- Price
- £106.66
- Rating
- 4.5/5
- Reviews
- 145
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
70
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
84%
Top 20: 100%
Open market
0%
- Wisdom54%
- DNA My Dog19%
- ORIVET14%
- MyHeritage DNA6%
- Embark5%
- AncestryDNA2%
- Open — no brand owns it (0%)
Demand
Dog Dna Testing Kit Uk search demand
Weekly searches over the year. Pick a range.
Search terms
Top Dog Dna Testing Kit Uk search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dog dna testing kit uk31K/yr
- dog dna test19K/yr
- wisdom panel dog dna test8K/yr
- dog dna test uk7K/yr
- dna test for dogs6K/yr
- dog dna5K/yr
- dog dna test kit6K/yr
- embark dna test for dogs4K/yr
- wisdom panel3K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Dna Testing Kit Uk
We read the reviews and the return reasons for every product selling here.
“expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Dna Testing Kit Uk questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









