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Dog Dna Testing Kit Uk

Fail

The top 5 brands take 98% of clicks, so Dog Dna Testing Kit Uk is a Fail.

Flapen Score
40
40 / 100
Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 48
Market size
£189K/yr89K searches / yr
90-day growth
-25.4%search demand this quarter
Competition
84%top-5 click share · 6 brands · 70 sellers

Flapen Score

Dog Dna Testing Kit Uk against its category

The dotted line is the Health & Personal Care average. Past it, Dog Dna Testing Kit Uk is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Dna Testing Kit Uk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Dna Testing Kit Uk 89K times last year and spent an estimated £189K. The top 5 brands take 98% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £189K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-25.4%
Conversion, latest week
3.1%
Market size, estimated
£189Ka year
Top search term
dog dna testing kit uk31K searches a year

02 · Price

A sale here is worth £69.28.

Listings sell for £69.28 on average, from £40.79 to £134.58. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £69.28 that is £17K to £35K a year per listing.

Average price
£69.28inside the $15 to $100 sweet spot
Price range
£40.79–£134.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£17K–£35K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #16 within Medical Supplies & Equipment. It carries 4,645 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
9.1%
Average rank
#16in Medical Supplies & Equipment
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,645per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Dog Dna Testing Kit Uk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£28K£57K£85K£113K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

70

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Wisdom54%
  • DNA My Dog19%
  • ORIVET14%
  • MyHeritage DNA6%
  • Embark5%
  • AncestryDNA2%
  • Open — no brand owns it (0%)

Demand

Dog Dna Testing Kit Uk search demand

Weekly searches over the year. Pick a range.

1K750May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Dog Dna Testing Kit Uk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog dna testing kit uk31K/yr
  • dog dna test19K/yr
  • wisdom panel dog dna test8K/yr
  • dog dna test uk7K/yr
  • dna test for dogs6K/yr
  • dog dna5K/yr
  • dog dna test kit6K/yr
  • embark dna test for dogs4K/yr
  • wisdom panel3K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Dna Testing Kit Uk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money32%−0.15

expensive

Thought the test kit was quite expensive

Waste of Money

Functionality-Overall13%−0.20

We havent got results

Sent my test off - no results received

Accuracy-Overall8%−0.12

The results did take a while to come through

After about 8 weeks the results were in....non conclusive...need to buy another one and do it again

Ethical Trade/Fair Trade7%−0.11

Company unprofessional

Assembly/Installation7%+0.32

Takes a while to process

Love

Ease Of Use36%+2.42

Easy to use

Easy to use and register

Easy to do

Instructions/User Manual/Troubleshooting16%+0.18

with clear instructions

the instructions were simple

Easy to follow instructions

Value For Money15%−0.15

It is very reasonably priced

But definitely worthwhile

Worth the money

Advertised Vs Actual Product13%+0.75

As described

Does what it says

While the results were in line with my expectations

Gifting Purpose5%−0.08

gift, from her point of view

Perfect gift

Perfect gift for someone who is starting their family history research

Return

1.0% Return rate 6% Fixable by listing

Functionality-Overall29%▃▁█▁▁▁

We havent got results

Sent my test off - no results received

Value For Money29%▅▆▁▁▁█

expensive

Thought the test kit was quite expensive

Waste of Money

Certifications15%▁▁▃▁█▁
Connectivity-Overall6%▁▁▁▁█▁
Accuracy-Overall6%█▁▁▁▁▁

The results did take a while to come through

After about 8 weeks the results were in....non conclusive...need to buy another one and do it again

FAQ

Common Dog Dna Testing Kit Uk questions

Answered from the same tracked data.