Dna Ancestry Testing Kit

Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £508K a year.

Searches, last 12 months

213K

Growth, 90 days vs prior 90

-0.3%

Conversion, latest week

4.0%

Market size, estimated

£508Ka year

Peak month

December3.7× the quietest month

Top search term

dna test kit32K searches a year

Listings sell for £59.90 on average, from £4.78 to £113.43. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At £59.90 that is £75K to £90K a year per listing.

Average price

£59.90inside the $15 to $100 sweet spot

Price range

£4.78–£113.43

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

1,250–1,500

Revenue per listing a year

£75K–£90K

Returns

1.1%of orders · Amazon United Kingdom median 0.6%

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #83 within Medical Supplies & Equipment. It carries 1,607 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#83in Medical Supplies & Equipment

Average rating

4.31 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,607per listing

Listings tracked

9

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

53 months