dmso
Skip itA concentrated shelf (top 5 take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible£22.95avg listing price — sweet spot $15–$100
Price range
Great£9.45–£49.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Review moat
Good913.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£194K£194K/yr · 131K searches
Growth
Bad-15.7%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad95%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, dmso is a £194K/yr Amazon United Kingdom market (131K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov. Verdict: Skip it — 43/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
dmso market data
- Units sold / yr
- 6K–8K
- avg 1,000–1,250/product
- Revenue / yr
- £138K–£184K
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #267
- Page quality
- 0%
- Prime
- 43%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 61 months
- Avg seller age
- 203 days
Competition & brand share
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
20
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- Generic37%
- Dr. Moran's27%
- EUNOIA WELLBEING15%
- Regency Organics13%
- e-beauty6%
- DMSOSTORE3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.7% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 2.0×
Top dmso search terms
- dmso67K/yr
- dmso 99.9 organic glass bottle19K/yr
- dmso gel14K/yr
- dimethyl sulfoxide11K/yr
- dmso cream8K/yr
- dmso pharmaceutical grade9K/yr
- dmso liquid3K/yr
- dsmo2K/yr
Top dmso products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DMSO Dimethyl Sulfoxide 99.9% | Ph. Eur. 125ml in Amber Glass Bottle | Undiluted & Odourless | Made in United Kingdom by Dr Hash
Generic£14.084.5★138 rev
DMSO Pharmaceutical Grade 99.9% Ph. Eur. 250ml | Pure Liquid Dimethyl Sulfoxide Medical Grade in Amber Glass Bottle | Undiluted & Odourless | Made in Germany
Dr. Moran's£23.374.5★1,340 rev
DMSO 3.52 fl oz Pharmaceutical Grade with Glass Pipette Pharmaceutical Quality & Purity (Ph. EUR.) Dimethyl sulfoxide in Light-Protected Glass Bottle
EUNOIA WELLBEING£14.224.7★59 rev
DMSO Purity 99.99% 500ml
Regency Organics£31.914.7★656 rev
DMSO Dimethyl sulfoxide Etra Organic (DMSO 70%- 100ml)
e-beauty£9.454.3★50 rev
Newest
by launch dateDMSO 3.52 fl oz Pharmaceutical Grade with Glass Pipette Pharmaceutical Quality & Purity (Ph. EUR.) Dimethyl sulfoxide in Light-Protected Glass Bottle
EUNOIA WELLBEING£14.2259 rev
DMSO Dimethyl Sulfoxide 99.9% | Ph. Eur. 125ml in Amber Glass Bottle | Undiluted & Odourless | Made in United Kingdom by Dr Hash
Generic£14.08138 rev
DMSO Dimethyl sulfoxide Etra Organic (DMSO 70%- 100ml)
e-beauty£9.4550 rev
DMSO Dimethyl sulfoxide Etra Organic (DSMO 99.9%- 250ml)
e-beauty£17.6782 rev
DMSO Dimethyl Sulfoxide Low Odor in Glass 8 oz Bottle 99.995% Pharma Grade
DMSOSTORE£49.984,068 rev
Trending
90-day click momentumDMSO Dimethyl Sulfoxide Low Odor in Glass 8 oz Bottle 99.995% Pharma Grade
DMSOSTORE£49.984.5★
DMSO 3.52 fl oz Pharmaceutical Grade with Glass Pipette Pharmaceutical Quality & Purity (Ph. EUR.) Dimethyl sulfoxide in Light-Protected Glass Bottle
EUNOIA WELLBEING£14.224.7★
DMSO Purity 99.99% 500ml
Regency Organics£31.914.7★
DMSO Dimethyl Sulfoxide 99.9% | Ph. Eur. 125ml in Amber Glass Bottle | Undiluted & Odourless | Made in United Kingdom by Dr Hash
Generic£14.084.5★
DMSO Pharmaceutical Grade 99.9% Ph. Eur. 250ml | Pure Liquid Dimethyl Sulfoxide Medical Grade in Amber Glass Bottle | Undiluted & Odourless | Made in Germany
Dr. Moran's£23.374.5★
What buyers say about dmso
What buyers praise and complain about, mined from review topics.What buyers love
“Seems good value at 99% pure”
“Good product”
“It does what it does”
“High purity”
“takes work though”
“strong breath work”
“Good quality DMSO works well”
“I used topically it a couple of times so far with Ibuleve for bad knee pain”
“Lasts for ages”
What buyers complain about
“The oil feels dry”
“Waste of time and money”
“as can lead to over absorption through skin”
“have suffered severe swelling for months”
Top return reasons
Common questions
- Is dmso profitable to sell on Amazon United Kingdom?
- The niche generates £194K/yr across 7 tracked products. 90-day search growth is -15.7%. Flapen's verdict: Skip it (43/100).
- How competitive is the dmso niche?
- 6 brands and 20 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in dmso?
- Top complaints mined from reviews: Moist/Dry, Natural Resource Wastage, Absorbency. The return rate is 0.8%.
- When does demand for dmso peak?
- Demand peaks in Nov; the busiest month runs 2.0× the quietest.
- What does it cost to enter the dmso niche?
- Listings span £9.45–£49.98; the average listing price is £22.95 (sweet spot $15–$100). The average incumbent carries 913 reviews — the moat a new listing must climb.