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Dmso

Fail

The top 5 products take 95% of clicks, so Dmso is a Fail.

Flapen Score
43
43 / 100
Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 48
Market size
£194K/yr131K searches / yr
90-day growth
-15.7%search demand this quarter
Competition
95%top-5 click share · 6 brands · 20 sellers

Flapen Score

Dmso against its category

The dotted line is the Health & Personal Care average. Past it, Dmso is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dmso market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dmso 131K times last year and spent an estimated £194K. The top 5 brands take 97% of clicks. Demand peaks in Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

6.4% of searches ended in a purchase last week.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £194K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
-15.7%
Conversion, latest week
6.4%
Market size, estimated
£194Ka year
Peak month
November2.0× the quietest month
Top search term
dmso67K searches a year

02 · Price

A sale here is worth £22.95.

Listings sell for £22.95 on average, from £9.45 to £49.98. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At £22.95 that is £23K to £29K a year per listing.

Average price
£22.95inside the $15 to $100 sweet spot
Price range
£9.45–£49.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
1,000–1,250
Revenue per listing a year
£23K–£29K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #267 within Over-the-Counter Medication. It carries 913 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
43%
Out of stock, average day
0.0%
Average rank
#267in Over-the-Counter Medication
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
913per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Dmso products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

£0£19K£39K£58K£77K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

20

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Generic37%
  • Dr. Moran's27%
  • EUNOIA WELLBEING15%
  • Regency Organics13%
  • e-beauty6%
  • DMSOSTORE3%
  • Open — no brand owns it (0%)

Demand

Dmso search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.0×

Search terms

Top Dmso search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dmso67K/yr
  • dmso 99.9 organic glass bottle19K/yr
  • dmso gel14K/yr
  • dimethyl sulfoxide11K/yr
  • dmso cream8K/yr
  • dmso pharmaceutical grade9K/yr
  • dmso liquid3K/yr
  • dsmo2K/yr

Reviews and returns

What reviews say buyers love and hate about Dmso

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Moist/Dry25%+0.68

The oil feels dry

Natural Resource Wastage25%−0.18

Waste of time and money

Absorbency25%−0.06

as can lead to over absorption through skin

Inflammation13%−0.03

have suffered severe swelling for months

Love

Value For Money20%−0.07

Seems good value at 99% pure

Well worth buying

worth the money I paid

Quality-Overall20%+1.49

Good product

Really good product

Really good qualty

Advertised Vs Actual Product15%+1.07

It does what it does

exactly right

Pureness10%+0.68

High purity

Efficiency10%0.00

takes work though

Seemed to work well though

Return

0.8% Return rate 2% Fixable by listing

Leak-Proof51%▆▃▇▄█▄
Functionality-Overall9%▁▁▆█▁▁
Strength7%▁█▁▁▁▅
Certifications7%▁▇▁█▁█
Instructions/User Manual/Troubleshooting6%█▃▁▁▁▇

FAQ

Common Dmso questions

Answered from the same tracked data.