How competitive is the Dmso niche on Amazon United Kingdom?

6 brands and 20 sellers compete in Dmso on Amazon United Kingdom. The top 5 Dmso products take 95% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Dmso?

Dmso buyers on Amazon United Kingdom complain most about Moist/Dry, Natural Resource Wastage, Absorbency, the themes mined from the niche's reviews. Its return rate is 0.8%.

What does it cost to enter the Dmso niche?

Dmso sells for £22.95 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £9.45–£49.98. The average incumbent carries 913 reviews — the moat a new listing must climb.

Dmso

a concentrated shelf (top 5 take 95% of clicks) — Dmso doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Dmso profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Dmso is a £194K/yr Amazon United Kingdom market (131K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov. Verdict: Skip it — 43/100.

Dmso: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.7% over the last 90 days and 6.4% of searches end in a purchase.

£194K

revenue / yr

Units sold / yr8K

Search volume / yr-15.7%131K

Conversion rate6.4%

Avg price£22.95

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers6 · 20

Top-5 product click share95%

Open market3%

Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 7 products

Top Dmso products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

DMSO Dimethyl Sulfoxide 99.9% | Ph. Eur. 125ml in Amber Glass Bottle | Undiluted & Odourless | Made in United Kingdom by Dr Hash

Price: £14.08
Rating: 4.5/5
Reviews: 138
Age: 5y ago

DMSO Pharmaceutical Grade 99.9% Ph. Eur. 250ml | Pure Liquid Dimethyl Sulfoxide Medical Grade in Amber Glass Bottle | Undiluted & Odourless | Made in Germany

Price: £23.37
Rating: 4.5/5
Reviews: 1,340
Age: 6y ago

DMSO 3.52 fl oz Pharmaceutical Grade with Glass Pipette Pharmaceutical Quality & Purity (Ph. EUR.) Dimethyl sulfoxide in Light-Protected Glass Bottle

Price: £14.22
Rating: 4.7/5
Reviews: 59
Age: 1y ago

DMSO Purity 99.99% 500ml

Price: £31.91
Rating: 4.7/5
Reviews: 656
Age: 9y ago

DMSO Dimethyl sulfoxide Etra Organic (DMSO 70%- 100ml)

Price: £9.45
Rating: 4.3/5
Reviews: 50
Age: 5y ago

Newest

by launch date

DMSO 3.52 fl oz Pharmaceutical Grade with Glass Pipette Pharmaceutical Quality & Purity (Ph. EUR.) Dimethyl sulfoxide in Light-Protected Glass Bottle

Price: £14.22
Rating: 4.7/5
Reviews: 59
Age: 1y ago

DMSO Dimethyl Sulfoxide 99.9% | Ph. Eur. 125ml in Amber Glass Bottle | Undiluted & Odourless | Made in United Kingdom by Dr Hash

Price: £14.08
Rating: 4.5/5
Reviews: 138
Age: 5y ago

DMSO Dimethyl sulfoxide Etra Organic (DMSO 70%- 100ml)

Price: £9.45
Rating: 4.3/5
Reviews: 50
Age: 5y ago

DMSO Dimethyl sulfoxide Etra Organic (DSMO 99.9%- 250ml)

Price: £17.67
Rating: 4.2/5
Reviews: 82
Age: 5y ago

DMSO Dimethyl Sulfoxide Low Odor in Glass 8 oz Bottle 99.995% Pharma Grade

Price: £49.98
Rating: 4.5/5
Reviews: 4,068
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

Generic37%
Dr. Moran's27%
EUNOIA WELLBEING15%
Regency Organics13%
e-beauty6%
DMSOSTORE3%
Open — no brand owns it (0%)

Dmso demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume131KCVR6.4%Products7Brands6Top 5 Brands97%OOS Rate0.0%Rating4.5★Reviews913Avg BSR#267

Peak months: Nov · busiest ÷ quietest = 2.0×

Top Dmso search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

dmso67K/yr -14.5%4.9% conv.
dmso 99.9 organic glass bottle19K/yr -21.9%8.3% conv.
dmso gel14K/yr +3.0%2.0% conv.
dimethyl sulfoxide11K/yr -24.5%2.4% conv.
dmso cream8K/yr -3.8%0.9% conv.
dmso pharmaceutical grade9K/yr -32.1%6.8% conv.
dmso liquid3K/yr -4.5%5.3% conv.
dsmo2K/yr -34.7%6.0% conv.

What reviews say buyers love and hate about Dmso

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Value For Money20%

“Seems good value at 99% pure”

Quality-Overall20%

“Good product”

Advertised Vs Actual Product15%

“It does what it does”

Pureness10%

“High purity”

Efficiency10%

“takes work though”

What buyers complain about

88% of reviews

Moist/Dry25%

“The oil feels dry”

Natural Resource Wastage25%

“Waste of time and money”

Absorbency25%

“as can lead to over absorption through skin”

Inflammation13%

“have suffered severe swelling for months”

Dmso return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

51%

2Functionality-Overall

3Strength

4Certifications

5Instructions/User Manual/Troubleshooting

Common Dmso questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dmso 43/100 on Amazon United Kingdom — Skip it. The niche generates £194K/yr across 7 tracked products. Search demand moved -15.7% over the last 90 days.