- Flapen Score
- 43 / 100Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 4843
- Market size
- £194K/yr131K searches / yr
- 90-day growth
- -15.7%search demand this quarter
- Competition
- 95%top-5 click share · 6 brands · 20 sellers
Flapen Score
Dmso against its category
The dotted line is the Health & Personal Care average. Past it, Dmso is stronger. Inside it, weaker.
Market
The Dmso market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dmso 131K times last year and spent an estimated £194K. The top 5 brands take 97% of clicks. Demand peaks in Nov. Flapen scores it 43 out of 100, a Fail.
01 · Demand
6.4% of searches ended in a purchase last week.
Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £194K a year.
- Searches, last 12 months
- 131K
- Growth, 90 days vs prior 90
- -15.7%
- Conversion, latest week
- 6.4%
- Market size, estimated
- £194Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- dmso67K searches a year
02 · Price
A sale here is worth £22.95.
Listings sell for £22.95 on average, from £9.45 to £49.98. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At £22.95 that is £23K to £29K a year per listing.
- Average price
- £22.95inside the $15 to $100 sweet spot
- Price range
- £9.45–£49.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £23K–£29K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #267 within Over-the-Counter Medication. It carries 913 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 43%
- Out of stock, average day
- 0.0%
- Average rank
- #267in Over-the-Counter Medication
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 913per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Dmso products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
DMSO Dimethyl Sulfoxide 99.9% | Ph. Eur. 125ml in Amber Glass Bottle | Undiluted & Odourless | Made in United Kingdom by Dr Hash
- Price
- £14.08
- Rating
- 4.5/5
- Reviews
- 138
- Age
- 5y ago

DMSO Pharmaceutical Grade 99.9% Ph. Eur. 250ml | Pure Liquid Dimethyl Sulfoxide Medical Grade in Amber Glass Bottle | Undiluted & Odourless | Made in Germany
- Price
- £23.37
- Rating
- 4.5/5
- Reviews
- 1,340
- Age
- 6y ago

DMSO 3.52 fl oz Pharmaceutical Grade with Glass Pipette Pharmaceutical Quality & Purity (Ph. EUR.) Dimethyl sulfoxide in Light-Protected Glass Bottle
- Price
- £14.22
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 1y ago

DMSO Purity 99.99% 500ml
- Price
- £31.91
- Rating
- 4.7/5
- Reviews
- 656
- Age
- 9y ago

DMSO Dimethyl sulfoxide Etra Organic (DMSO 70%- 100ml)
- Price
- £9.45
- Rating
- 4.3/5
- Reviews
- 50
- Age
- 5y ago
Trending
90-day click momentum
DMSO Dimethyl Sulfoxide Low Odor in Glass 8 oz Bottle 99.995% Pharma Grade
- Price
- £49.98
- Rating
- 4.5/5
- Reviews
- 4,068
- Age
- 6y ago

DMSO 3.52 fl oz Pharmaceutical Grade with Glass Pipette Pharmaceutical Quality & Purity (Ph. EUR.) Dimethyl sulfoxide in Light-Protected Glass Bottle
- Price
- £14.22
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 1y ago

DMSO Purity 99.99% 500ml
- Price
- £31.91
- Rating
- 4.7/5
- Reviews
- 656
- Age
- 9y ago

DMSO Dimethyl Sulfoxide 99.9% | Ph. Eur. 125ml in Amber Glass Bottle | Undiluted & Odourless | Made in United Kingdom by Dr Hash
- Price
- £14.08
- Rating
- 4.5/5
- Reviews
- 138
- Age
- 5y ago

DMSO Pharmaceutical Grade 99.9% Ph. Eur. 250ml | Pure Liquid Dimethyl Sulfoxide Medical Grade in Amber Glass Bottle | Undiluted & Odourless | Made in Germany
- Price
- £23.37
- Rating
- 4.5/5
- Reviews
- 1,340
- Age
- 6y ago
Newest
by launch date
DMSO 3.52 fl oz Pharmaceutical Grade with Glass Pipette Pharmaceutical Quality & Purity (Ph. EUR.) Dimethyl sulfoxide in Light-Protected Glass Bottle
- Price
- £14.22
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 1y ago

DMSO Dimethyl Sulfoxide 99.9% | Ph. Eur. 125ml in Amber Glass Bottle | Undiluted & Odourless | Made in United Kingdom by Dr Hash
- Price
- £14.08
- Rating
- 4.5/5
- Reviews
- 138
- Age
- 5y ago

DMSO Dimethyl sulfoxide Etra Organic (DMSO 70%- 100ml)
- Price
- £9.45
- Rating
- 4.3/5
- Reviews
- 50
- Age
- 5y ago

DMSO Dimethyl sulfoxide Etra Organic (DSMO 99.9%- 250ml)
- Price
- £17.67
- Rating
- 4.2/5
- Reviews
- 82
- Age
- 5y ago

DMSO Dimethyl Sulfoxide Low Odor in Glass 8 oz Bottle 99.995% Pharma Grade
- Price
- £49.98
- Rating
- 4.5/5
- Reviews
- 4,068
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
20
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- Generic37%
- Dr. Moran's27%
- EUNOIA WELLBEING15%
- Regency Organics13%
- e-beauty6%
- DMSOSTORE3%
- Open — no brand owns it (0%)
Demand
Dmso search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.0×
Search terms
Top Dmso search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dmso67K/yr
- dmso 99.9 organic glass bottle19K/yr
- dmso gel14K/yr
- dimethyl sulfoxide11K/yr
- dmso cream8K/yr
- dmso pharmaceutical grade9K/yr
- dmso liquid3K/yr
- dsmo2K/yr
Reviews and returns
What reviews say buyers love and hate about Dmso
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The oil feels dry
Waste of time and money
as can lead to over absorption through skin
have suffered severe swelling for months
Love
Seems good value at 99% pure
Well worth buying
worth the money I paid
Good product
Really good product
Really good qualty
It does what it does
exactly right
High purity
takes work though
Seemed to work well though
Return
0.8% Return rate 2% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dmso questions
Answered from the same tracked data.









