Disposable Toothbrush
FailThe top 5 products take 100% of clicks, so Disposable Toothbrush is a Fail.
- Flapen Score
- 43 / 100Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 4843
- Market size
- £239K/yr272K searches / yr
- 90-day growth
- +24.4%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 39 sellers
Flapen Score
Disposable Toothbrush against its category
The dotted line is the Health & Personal Care average. Past it, Disposable Toothbrush is stronger. Inside it, weaker.
Market
The Disposable Toothbrush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Disposable Toothbrush 272K times last year and spent an estimated £239K. All 2 brands take every click. Flapen scores it 43 out of 100, a Fail.
01 · Demand
7.8% of searches ended in a purchase last week.
Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £239K a year.
- Searches, last 12 months
- 272K
- Growth, 90 days vs prior 90
- +24.4%
- Conversion, latest week
- 7.8%
- Market size, estimated
- £239Ka year
- Top search term
- colgate wisp112K searches a year
02 · Price
A sale here is worth £11.28.
Listings sell for £11.28 on average, from £8.07 to £16.49. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 10,000 to 12,500 of them. At £11.28 that is £113K to £141K a year per listing.
- Average price
- £11.28under the $15 to $100 sweet spot
- Price range
- £8.07–£16.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- £113K–£141K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #75 within Dental Care. It carries 1,428 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #75in Dental Care
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,428per listing
- Listings tracked
- 3
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Disposable Toothbrush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Colgate Wisp Portable Mini-Brush Optic White Coolmint 24 Count
- Price
- £9.27
- Rating
- 4.4/5
- Reviews
- 3,493
- Age
- 12y ago

cleaings Disposable Travel Toothbrush 24 Count 4-in-1 Mini Toothbrush with Toothpaste No Water Needed with Built-in Flavor Beads & Tongue Cleaner & Toothpick for On the Go Travel Mint Flavor
- Price
- £8.07
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 2mo ago

Colgate Wisp Portable Mini-Brush Max Fresh gfqBUe Peppermint 2 Pack (24 Count)
- Price
- £16.49
- Rating
- 4.5/5
- Reviews
- 775
- Age
- 9y ago
Trending
90-day click momentum
cleaings Disposable Travel Toothbrush 24 Count 4-in-1 Mini Toothbrush with Toothpaste No Water Needed with Built-in Flavor Beads & Tongue Cleaner & Toothpick for On the Go Travel Mint Flavor
- Price
- £8.07
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 2mo ago

Colgate Wisp Portable Mini-Brush Optic White Coolmint 24 Count
- Price
- £9.27
- Rating
- 4.4/5
- Reviews
- 3,493
- Age
- 12y ago

Colgate Wisp Portable Mini-Brush Max Fresh gfqBUe Peppermint 2 Pack (24 Count)
- Price
- £16.49
- Rating
- 4.5/5
- Reviews
- 775
- Age
- 9y ago
Newest
by launch date
cleaings Disposable Travel Toothbrush 24 Count 4-in-1 Mini Toothbrush with Toothpaste No Water Needed with Built-in Flavor Beads & Tongue Cleaner & Toothpick for On the Go Travel Mint Flavor
- Price
- £8.07
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 2mo ago

Colgate Wisp Portable Mini-Brush Max Fresh gfqBUe Peppermint 2 Pack (24 Count)
- Price
- £16.49
- Rating
- 4.5/5
- Reviews
- 775
- Age
- 9y ago

Colgate Wisp Portable Mini-Brush Optic White Coolmint 24 Count
- Price
- £9.27
- Rating
- 4.4/5
- Reviews
- 3,493
- Age
- 12y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 flat
Sellers
39
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Colgate92%
- cleaings8%
Demand
Disposable Toothbrush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.2× · 10 of 12 months tracked
Search terms
Top Disposable Toothbrush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- colgate wisp112K/yr
- disposable toothbrush48K/yr
- chewable toothbrush31K/yr
- disposable toothbrush with toothpaste27K/yr
- wisp9K/yr
- colgate wisps mini toothbrushes11K/yr
- colgate wisps9K/yr
- colgate mini disposable toothbrush5K/yr
- disposable toothbrushes5K/yr
- wisps4K/yr
Reviews and returns
What reviews say buyers love and hate about Disposable Toothbrush
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the box isnt huge
Very small
The bristles are incredibly small and weak
Love these little things, expensive
The price does seem expensive
Overpriced
Not as good as I thought they would be
Poor quality
Not as shown in accompanying video
Not efficient at all
Love
handy for on the go
Easy to use
Very handy
These are really handy for travelling and on-the-go use
Great for travel
Handy for on the go
the value is worth it in the long run or traveling as well
Good value for money
Good for price
still clean your teeth adequately
The soft bristles are comfortable on the gums
big enough bristles for a good clean
Great quality
They feel reasonable quality
Good product
Return
0.1% Return rate 44% Fixable by listing
Not as shown in accompanying video
the box isnt huge
Very small
The bristles are incredibly small and weak
Not efficient at all
Love these little things, expensive
The price does seem expensive
Overpriced
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Disposable Toothbrush questions
Answered from the same tracked data.









