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Disposable Toothbrush

Fail

The top 5 products take 100% of clicks, so Disposable Toothbrush is a Fail.

Flapen Score
43
43 / 100
Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 48
Market size
£239K/yr272K searches / yr
90-day growth
+24.4%search demand this quarter
Competition
100%top-5 click share · 2 brands · 39 sellers

Flapen Score

Disposable Toothbrush against its category

The dotted line is the Health & Personal Care average. Past it, Disposable Toothbrush is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disposable Toothbrush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Disposable Toothbrush 272K times last year and spent an estimated £239K. All 2 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

7.8% of searches ended in a purchase last week.

Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £239K a year.

Searches, last 12 months
272K
Growth, 90 days vs prior 90
+24.4%
Conversion, latest week
7.8%
Market size, estimated
£239Ka year
Top search term
colgate wisp112K searches a year

02 · Price

A sale here is worth £11.28.

Listings sell for £11.28 on average, from £8.07 to £16.49. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 10,000 to 12,500 of them. At £11.28 that is £113K to £141K a year per listing.

Average price
£11.28under the $15 to $100 sweet spot
Price range
£8.07–£16.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
10,000–12,500
Revenue per listing a year
£113K–£141K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #75 within Dental Care. It carries 1,428 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#75in Dental Care
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,428per listing
Listings tracked
3

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Disposable Toothbrush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£60K£120K£179K£239K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

39

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Colgate92%
  • cleaings8%

Demand

Disposable Toothbrush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.2× · 10 of 12 months tracked

Search terms

Top Disposable Toothbrush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • colgate wisp112K/yr
  • disposable toothbrush48K/yr
  • chewable toothbrush31K/yr
  • disposable toothbrush with toothpaste27K/yr
  • wisp9K/yr
  • colgate wisps mini toothbrushes11K/yr
  • colgate wisps9K/yr
  • colgate mini disposable toothbrush5K/yr
  • disposable toothbrushes5K/yr
  • wisps4K/yr

Reviews and returns

What reviews say buyers love and hate about Disposable Toothbrush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.19

the box isnt huge

Very small

The bristles are incredibly small and weak

Value For Money15%+0.69

Love these little things, expensive

The price does seem expensive

Overpriced

Quality-Overall9%−0.02

Not as good as I thought they would be

Poor quality

Advertised Vs Actual Product6%−0.05

Not as shown in accompanying video

Functionality-Overall6%−0.06

Not efficient at all

Love

Ease Of Use44%+3.28

handy for on the go

Easy to use

Very handy

Portability10%+0.38

These are really handy for travelling and on-the-go use

Great for travel

Handy for on the go

Value For Money10%+0.69

the value is worth it in the long run or traveling as well

Good value for money

Good for price

Oral Hygiene9%+0.50

still clean your teeth adequately

The soft bristles are comfortable on the gums

big enough bristles for a good clean

Quality-Overall8%−0.02

Great quality

They feel reasonable quality

Good product

Return

0.1% Return rate 44% Fixable by listing

Advertised Vs Actual Product22%▁▁▄▅█▁

Not as shown in accompanying video

Size-Overall20%█▁█▃▅▆

the box isnt huge

Very small

The bristles are incredibly small and weak

Functionality-Overall19%▆█▅▂▂▁

Not efficient at all

Adhesion/Stickiness11%▁▁▁▃▇█
Value For Money7%▁▁▁▂▁█

Love these little things, expensive

The price does seem expensive

Overpriced

FAQ

Common Disposable Toothbrush questions

Answered from the same tracked data.