Disposable Toothbrush
FailThe top 5 products take 100% of clicks, so Disposable Toothbrush is a Fail.
- Flapen Score
- 43 / 100Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 4843
- Market size
- £239K/yr272K searches / yr
- 90-day growth
- +24.4%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 39 sellers
Flapen Score
Disposable Toothbrush against its category
The dotted line is the Health & Personal Care average. Past it, Disposable Toothbrush is stronger. Inside it, weaker.
Market
The Disposable Toothbrush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Disposable Toothbrush 272K times last year and spent an estimated £239K. All 2 brands take every click. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 7.8% of those searches ended in a purchase.
Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £239K a year.
- Searches, last 12 months
- 272K
- Growth, 90 days vs prior 90
- +24.4%
- Conversion, latest week
- 7.8%
- Market size, estimated
- £239Ka year
- Top search term
- colgate wisp112K searches a year
02 · Price
A sale here is worth £11.28.
Listings sell for £11.28 on average, from £8.07 to £16.49. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 10,000 to 12,500 of them. At £11.28 that is £113K to £141K a year per listing.
- Average price
- £11.28under the $15 to $100 sweet spot
- Price range
- £8.07–£16.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- £113K–£141K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #75 within Dental Care. It carries 1,428 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #75in Dental Care
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,428per listing
- Listings tracked
- 3
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Disposable Toothbrush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Colgate Wisp Portable Mini-Brush Optic White Coolmint 24 Count
- Price
- £9.27
- Rating
- 4.4/5
- Reviews
- 3,493
- Age
- 12y ago

cleaings Disposable Travel Toothbrush 24 Count 4-in-1 Mini Toothbrush with Toothpaste No Water Needed with Built-in Flavor Beads & Tongue Cleaner & Toothpick for On the Go Travel Mint Flavor
- Price
- £8.07
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 2mo ago

Colgate Wisp Portable Mini-Brush Max Fresh gfqBUe Peppermint 2 Pack (24 Count)
- Price
- £16.49
- Rating
- 4.5/5
- Reviews
- 775
- Age
- 9y ago
Trending
estimated 90-day click momentum
cleaings Disposable Travel Toothbrush 24 Count 4-in-1 Mini Toothbrush with Toothpaste No Water Needed with Built-in Flavor Beads & Tongue Cleaner & Toothpick for On the Go Travel Mint Flavor
- Price
- £8.07
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 2mo ago

Colgate Wisp Portable Mini-Brush Optic White Coolmint 24 Count
- Price
- £9.27
- Rating
- 4.4/5
- Reviews
- 3,493
- Age
- 12y ago

Colgate Wisp Portable Mini-Brush Max Fresh gfqBUe Peppermint 2 Pack (24 Count)
- Price
- £16.49
- Rating
- 4.5/5
- Reviews
- 775
- Age
- 9y ago
Newest
by launch date
cleaings Disposable Travel Toothbrush 24 Count 4-in-1 Mini Toothbrush with Toothpaste No Water Needed with Built-in Flavor Beads & Tongue Cleaner & Toothpick for On the Go Travel Mint Flavor
- Price
- £8.07
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 2mo ago

Colgate Wisp Portable Mini-Brush Max Fresh gfqBUe Peppermint 2 Pack (24 Count)
- Price
- £16.49
- Rating
- 4.5/5
- Reviews
- 775
- Age
- 9y ago

Colgate Wisp Portable Mini-Brush Optic White Coolmint 24 Count
- Price
- £9.27
- Rating
- 4.4/5
- Reviews
- 3,493
- Age
- 12y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 flat
Sellers
39
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Colgate92%
- cleaings8%
Demand
Disposable Toothbrush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.2× · 10 of 12 months tracked
Search terms
Top Disposable Toothbrush search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- colgate wisp112K/yr
- disposable toothbrush48K/yr
- chewable toothbrush31K/yr
- disposable toothbrush with toothpaste27K/yr
- wisp9K/yr
- colgate wisps mini toothbrushes11K/yr
- colgate wisps9K/yr
- colgate mini disposable toothbrush5K/yr
- disposable toothbrushes5K/yr
- wisps4K/yr
Reviews and returns
What reviews say buyers love and hate about Disposable Toothbrush
We read the reviews and the return reasons for every product selling here.
“the box isnt huge”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Disposable Toothbrush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









