How competitive is the Disposable Toothbrush niche on Amazon United Kingdom?

2 brands and 39 sellers compete in Disposable Toothbrush on Amazon United Kingdom. The top 5 Disposable Toothbrush products take 100% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Disposable Toothbrush niche?

Disposable Toothbrush sells for £11.28 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £8.07–£16.49. The average incumbent carries 1,428 reviews — the moat a new listing must climb.

Disposable Toothbrush

a concentrated shelf (top 5 take 100% of clicks) — Disposable Toothbrush doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Disposable Toothbrush profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Disposable Toothbrush is a £239K/yr Amazon United Kingdom market (272K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.

Disposable Toothbrush: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +24.4% over the last 90 days and 7.8% of searches end in a purchase.

£239K

revenue / yr

Units sold / yr25K

Search volume / yr+24.4%272K

Conversion rate7.8%

Avg price£11.28

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 39

Top-5 product click share100%

Open market0%

Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 3 products

Top Disposable Toothbrush products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Colgate Wisp Portable Mini-Brush Optic White Coolmint 24 Count

Price: £9.27
Rating: 4.4/5
Reviews: 3,493
Age: 12y ago

cleaings Disposable Travel Toothbrush 24 Count 4-in-1 Mini Toothbrush with Toothpaste No Water Needed with Built-in Flavor Beads & Tongue Cleaner & Toothpick for On the Go Travel Mint Flavor

Price: £8.07
Rating: 4.4/5
Reviews: 17
Age: 2mo ago

Colgate Wisp Portable Mini-Brush Max Fresh gfqBUe Peppermint 2 Pack (24 Count)

Price: £16.49
Rating: 4.5/5
Reviews: 775
Age: 9y ago

Newest

by launch date

cleaings Disposable Travel Toothbrush 24 Count 4-in-1 Mini Toothbrush with Toothpaste No Water Needed with Built-in Flavor Beads & Tongue Cleaner & Toothpick for On the Go Travel Mint Flavor

Price: £8.07
Rating: 4.4/5
Reviews: 17
Age: 2mo ago

Colgate Wisp Portable Mini-Brush Max Fresh gfqBUe Peppermint 2 Pack (24 Count)

Price: £16.49
Rating: 4.5/5
Reviews: 775
Age: 9y ago

Colgate Wisp Portable Mini-Brush Optic White Coolmint 24 Count

Price: £9.27
Rating: 4.4/5
Reviews: 3,493
Age: 12y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Colgate92%
cleaings8%

Disposable Toothbrush demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume272KCVR7.8%Products3Brands2Top 5 Brands100%OOS Rate0.0%Rating4.4★Reviews1,428Avg BSR#75

Top Disposable Toothbrush search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

colgate wisp112K/yr +47.9%10.5% conv.
disposable toothbrush48K/yr +12.3%3.4% conv.
chewable toothbrush31K/yr -19.2%0.9% conv.
disposable toothbrush with toothpaste27K/yr +9.0%3.8% conv.
wisp9K/yr +125.3%3.6% conv.
colgate wisps mini toothbrushes11K/yr -16.2%9.6% conv.
colgate wisps9K/yr -1.8%9.8% conv.
colgate mini disposable toothbrush5K/yr +29.3%9.2% conv.
disposable toothbrushes5K/yr +18.3%2.3% conv.
wisps4K/yr +22.3%9.9% conv.

What reviews say buyers love and hate about Disposable Toothbrush

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Ease Of Use44%

“handy for on the go”

Portability10%

“These are really handy for travelling and on-the-go use”

Value For Money10%

“the value is worth it in the long run or traveling as well”

Oral Hygiene9%

“still clean your teeth adequately”

Quality-Overall8%

“Great quality”

What buyers complain about

82% of reviews

Size-Overall30%

“the box isnt huge”

Value For Money15%

“Love these little things, expensive”

Quality-Overall9%

“Not as good as I thought they would be”

Advertised Vs Actual Product6%

“Not as shown in accompanying video”

Functionality-Overall6%

“Not efficient at all”

Disposable Toothbrush return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

44%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

22%

2Size-Overall

20%

3Functionality-Overall

19%

4Adhesion/Stickiness

11%

5Value For Money

Common Disposable Toothbrush questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Disposable Toothbrush 43/100 on Amazon United Kingdom — Skip it. The niche generates £239K/yr across 3 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +24.4% over the last 90 days.

Disposable Toothbrush buyers on Amazon United Kingdom complain most about Size-Overall, Value For Money, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.